Rakul Preet Singh Launches Millet-Based Restaurant 'Arambam' in Hyderabad

Rakul Preet Singh Launches Millet-Based Restaurant 'Arambam' in Hyderabad

By Nishang Narayan

Published on April 20, 2024

Rakul Preet Singh, renowned Bollywood actress and fitness enthusiast, has ventured into the culinary world with the launch of her first restaurant, 'Arambam – Millet Beginnings,' located in Madhapur, Hyderabad. This new dining establishment is introduced in partnership with Curefoods, a notable player in the food and beverage and cloud kitchen industry in India.

Arambam is not just any restaurant; it is a millet-centric eatery that embodies Singh’s passion for fitness and nutrition. "I’m thrilled to open my first restaurant focused on nutritious food that tastes great. Hyderabad holds a special place in my heart, starting from my acting career to now my F&B venture," Rakul Preet Singh stated during the inauguration.

image

The restaurant’s mission is to highlight the nutritional benefits of millets—an ancient grain integral to Indian cuisine—through a unique culinary experience. Millets are known for their rich content in complex carbohydrates, proteins, and fibers, making them an excellent dietary choice. The Government of India has been promoting millets due to their health benefits and minimal environmental footprint.

Ankit Nagori, Founder of Curefoods, expressed enthusiasm about the collaboration, "Arambam is a testament to our commitment to promoting a healthy lifestyle and mindful eating. We are excited about this venture and plan to expand with more restaurants in Bangalore and Chennai, as well as ten cloud kitchens this year."

Arambam’s menu features a variety of millet-based dishes that promise a delightful balance of health and flavor, catering to a growing demographic of health-conscious diners in the city. This launch marks a significant step towards popularizing sustainable and nutritious eating practices in urban India, resonating with contemporary dietary trends that favor both wellness and environmental consciousness.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.