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By Manu Vardhan Kannan
Published on December 16, 2024
Srinagar, the summer capital of Jammu & Kashmir known for its picturesque landscapes and vibrant cultural heritage, has a new addition to its hospitality scene. Al Habib Emporio, a leading hotel and development company based in Srinagar, has announced the opening of Ramada Encore by Wyndham Srinagar Rajbagh under a franchise agreement with Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 9,200 hotels in more than 95 countries.
Located in the upscale Rajbagh locality, along the serene banks of the Jhelum River, this new hotel is just 2.5 km from Dal Lake and 12.5 km from Srinagar Airport. It is ideally positioned for travelers, being close to key tourist attractions such as Shankaracharya Temple, Shalimar Bagh Mughal Garden, Tulip Garden, and Jama Masjid, as well as the city’s commercial hub.
The Ramada Encore by Wyndham Srinagar Rajbagh offers 48 elegantly designed rooms and a host of premium amenities. Guests can enjoy a lobby lounge, an all-day dining restaurant, a swimming pool, a fitness center, event space, and a business center, ensuring both comfort and convenience for leisure and business travelers alike.
Dimitris Manikis, President of Wyndham Hotels & Resorts EMEA, expressed the brand’s enthusiasm for entering the Srinagar market: "Opening Ramada Encore by Wyndham Srinagar Rajbagh represents a strategic milestone in strengthening our footprint in high-potential markets like India. Srinagar, with its growing tourism appeal and rich cultural heritage, offers an ideal setting to meet the rising demand for quality accommodations. This hotel, featuring a prime location and modern amenities, is perfectly positioned to cater to the evolving needs of business and leisure travelers while reinforcing Wyndham’s commitment to driving growth in key regions."
Srinagar is renowned not only for its role as the summer capital but also for its houseboats, gardens, and natural attractions. Aatif Yaqeen, Proprietor of Al Habib Emporio, highlighted the strategic location of the hotel, which places guests within a two-hour drive from iconic destinations like Pahalgam, Gulmarg, and Sonmarg.
"We are excited to unveil our hotel affiliated to the internationally recognized Ramada Encore by Wyndham brand. The tourists are going to benefit extensively from our branded hotel services and strategic location situated conveniently in the city center and at a mere two hours driving distance from key destinations such as Pahalgam, Gulmarg, and Sonmarg,” he shared.
The addition of Ramada Encore by Wyndham Srinagar Rajbagh marks a pivotal step in catering to the increasing demand for quality accommodations in Srinagar. With its mix of cultural charm and modern amenities, the hotel promises to enhance the travel experience in Kashmir, further positioning the region as a world-class destination for business and leisure.
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