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By Hariharan U
Published on August 12, 2025
SuperYou is stepping into the fitness nutrition arena with its latest launch, SuperYou Pro, a clean and complete protein powder powered by innovative bio-fermented yeast technology.
Founded by actor Ranveer Singh and entrepreneur Nikunj Biyani, SuperYou has built a loyal fan base with its bold, taste-driven approach to protein snacks. Now, it’s bringing that same energy to protein powders designed for performance, gut health, and flavour.
At the core of SuperYou Pro is bio-fermentation technology considered one of the most advanced protein innovations globally. This process creates a 100% vegan protein with the benefits of both plant and whey, offering 24–27g of protein per serving, all 9 essential amino acids, zero allergens, and a PDCAAS score of 1.0, matching the quality of whey protein.
“When I discovered bio-fermented protein technology, I knew we had to bring it to India”, said Nikunj Biyani, Co-founder of SuperYou. “We wanted to create a protein powder that’s clean, tastes great, and performs even better. SuperYou Pro delivers exactly that”.
SuperYou Pro comes in four flavour options classic Chocolate, energising Cold Coffee, uniquely Indian Masala Chai, and a versatile Unflavoured variant. Whether for gym sessions, post-run recovery, or everyday active lifestyles, it aims to deliver performance without the compromises common in the protein market.
Ranveer Singh, Co-founder of SuperYou, shared, “With fermented yeast protein powders, we knew we had something revolutionary. SuperYou Pro blends the simplicity of plant-based protein with the high performance of whey. It’s the love your muscles deserve.”
The product also carries global quality credentials verified protein content by NABL, quality assurance from SGS China and SciEp Australia, and manufacturing in a US FDA and GMP-certified facility. It’s non-GMO, free from soy, whey, and gluten, making it suitable for a wide range of dietary needs.
SuperYou targets a 10% share of the protein supplement market within a year, supported by its strong consumer base and omnichannel presence. It’s available on Superyou.in, Amazon, Flipkart, Blinkit, Zepto, Instamart, and in major retail chains including Wellness Forever, Noble Chemist, Ratnadeep, and 7-Eleven.
With SuperYou Pro, the brand continues its mission to make protein exciting, proving that high-performance nutrition can be both clean and fun.
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