After disrupting the market with its hit protein wafers, SuperYou, co-founded by Ranveer Singh and Nikunj Biyani, is back with a brand-new launch, SuperYou Multigrain Protein Chips. Touted as the thinnest, lightest, and maaad tasty snack, these chips pack 10 grams of protein, 3 grams of fiber, and are made with a nourishing blend of chickpea, urad dal, jowar, and rice flour.

SuperYou was launched with the mission to make high-quality protein accessible in everyday snackable formats, and its protein wafers quickly won fans across the country. With this new launch, the brand now sets its sights on India's most loved snack format - chips, reimagined with taste, crunch, and fuel.

“We wanted to give India’s savory munchies a smarter upgrade,” said Nikunj Biyani, Co-founder of SuperYou. “These chips are packed with protein, big on crunch, and honestly, once you start, it’s hard to stop.”

“SuperYou Protein Chips bring the crunch, the flavor, and the fuel – all in one bite,” said Ranveer Singh, Co-founder. “It’s snacking that actually supports your hustle. With these protein-packed chips, we’re taking the guilt out of snacking.”

The chips are launching in four flavours tailored to Indian tastes:

• Pudina, a refreshing herby blend
  

• Cheese & Tomato, tangy and cheesy
  

• Sour Cream & Onion, a creamy classic
  

• Super Masala, a chatpata desi twist inspired by street food
  

SuperYou Protein Chips are perfect for busy professionals, fitness buffs, or young snackers who want healthier options. With no cholesterol, low fat, no added sugar, and only 160 calories per pack, they offer more protein and fiber than regular chips without compromising on flavour.

The launch will follow an omni-channel strategy, with the chips available on the SuperYou website, Amazon, Flipkart, Zepto, Blinkit, Instamart, and offline in outlets like Reliance, 711, Noble Chemist, Wellness Forever, Ratnadeep, and over 1,000 retail stores across India.

About SuperYou:

SuperYou is India’s first wafer protein bar brand, known for combining crunch, flavour, and nutrition. Created under Think9 Consumer Technologies, the brand aims to make protein exciting and accessible. With this new chips launch, SuperYou continues to push the boundaries of functional snacking with style and taste.

About Think9:

Think9 is a venture builder focused on creating digital-native brands across key consumer categories. The firm partners with passionate founders to create purpose-driven, tech-enabled brands that resonate with India’s new-age consumers.