Ras Al Khaimah Redefines Travel with ‘Not a Vacation…Our Vacation’

Ras Al Khaimah Redefines Travel with ‘Not a Vacation…Our Vacation’

By Manu Vardhan Kannan

Published on March 4, 2025

Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched its latest destination marketing campaign, ‘Not a Vacation…Our Vacation,’ a bold and playful film directed by acclaimed filmmaker Mark Middlewick. Breaking away from conventional travel narratives, the film offers a fresh, witty perspective on Ras Al Khaimah as a must-visit destination, showcasing its rich offerings in a way that is engaging, dynamic, and full of personality.

Produced by Goldmine with creative direction from Impact BBDO, the film presents Ras Al Khaimah as a place where curiosity sparks unexpected discoveries. It moves beyond clichés, cleverly juxtaposing the ordinary with the extraordinary, encouraging travellers to explore hidden gems, rich traditions, and exhilarating outdoor experiences.

“Ras Al Khaimah isn’t just another vacation spot – it’s a destination that offers something entirely unique,” said Alka Winter, Vice President, Destination Marketing & Communications at RAKTDA. “With this campaign, we wanted to step away from typical tourism marketing and embrace a fun, authentic, and engaging narrative. We’re inviting travellers to experience a place where the unexpected becomes the unforgettable, where nature, adventure, and heritage come together in a way that’s distinctly Ras Al Khaimah.”

image

The film’s approach aligns seamlessly with 2025’s emerging travel trends, as noted in Expedia’s Unpack ’25 report. With 63% of global travellers seeking unique destinations that offer authenticity, culture, and outdoor adventure, Ras Al Khaimah is positioned as a prime example of a "Detour Destination" – an alternative to overcrowded tourist hubs.

“When RAKTDA approached us with this project, we saw an opportunity to push the boundaries of traditional destination marketing,” said Martino Caliendo, Creative Director at Impact BBDO. “We wanted to challenge expectations, using humour and contrast to highlight the unique ‘RAK Effect’ – a place where curiosity leads to something truly different. This campaign marks the beginning of an exciting journey for all of us.”

Ras Al Khaimah’s tourism sector reached new heights in 2024, welcoming 1.28 million overnight visitors and driving a 12% increase in tourism revenues. This growth was fuelled by new hotel and resort openings, a dynamic international events calendar, enhanced connectivity to Ras Al Khaimah International Airport, and global marketing campaigns that strengthened the emirate’s appeal as a top destination for adventure, culture, and relaxation. RAKTDA also expanded its global presence, leading 2,200 market engagements across 70 cities.

With momentum at an all-time high, ‘Not a Vacation…Our Vacation’ aims to build on this success, inviting travellers to see Ras Al Khaimah through a fresh lens – one that is bold, dynamic, and unforgettable.


UAE Opens Golden Visa to Indians Without Property or Business Investment

UAE Opens Golden Visa to Indians Without Property or Business Investment

By Manu Vardhan Kannan

Published on July 8, 2025

In a landmark move, the United Arab Emirates (UAE) has introduced a new route for Indian citizens to obtain the prestigious Golden Visa — now without the need to buy property or launch a business. This shift is part of a pilot program that simplifies the path to long-term residency, specifically targeting skilled Indian professionals and creators.

The Golden Visa offers a 10-year or lifetime residency permit that allows foreigners to live, work, or study in the UAE without needing a local sponsor. With the new update, eligible Indians can apply by nomination through approved UAE partners and pay a one-time fee of AED 100,000 (approximately ₹23.3 lakh).

This initiative reflects the UAE’s strategic efforts to strengthen its knowledge-based economy and deepen ties with India under the Comprehensive Economic Partnership Agreement (CEPA), signed in 2022. The program is expected to receive over 5,000 applications in its first 90 days.

What’s New for Indians?

Under the new scheme:

  • No property purchase, business license, or investment is needed.

  • Applicants must be nominated by approved UAE partner organizations.

  • A fixed one-time fee of AED 100,000 covers lifetime visa eligibility, including admin costs.

  • No recurring taxes or investment maintenance required.

The visa allows unrestricted re-entry and continued residency even if the holder spends extended periods outside the UAE.

Who Can Apply?

The pilot program is open to individuals with experience or expertise in sectors of interest to the UAE, such as:

  • Senior professionals in education, healthcare, and corporates

  • University lecturers, school teachers, and experienced nurses

  • Digital creators (YouTubers, podcasters, filmmakers, authors)

  • Coders, esports professionals, yacht owners, and maritime workers

Application Process:

  1. Contact an authorized agent. The Rayad Group, in partnership with VFS Global and One Vasco, is managing the nomination process in India.

  2. Submit your qualifications and background at One Vasco centres.

  3. Pay the one-time fee.

  4. Complete background checks, including criminal, financial, and social media history.

  5. Receive Golden Visa approval and lifetime residency rights upon clearance.

This simplified path to UAE residency makes the Golden Visa more accessible to talented Indians from non-investment backgrounds, marking a significant policy shift in the region’s migration landscape.


Chef Kishor Singh Joins Namak Greenville as Sous Chef to Elevate Modern Indian Dining

Chef Kishor Singh Joins Namak Greenville as Sous Chef to Elevate Modern Indian Dining

By Manu Vardhan Kannan

Published on July 8, 2025

Namak Indian Restaurant & Bar, a top culinary destination in Greenville, US, has announced the appointment of Chef Kishor Singh as its new Sous Chef. Known for his versatile expertise and creative finesse, Chef Kishor brings over a decade of experience from some of the world’s most esteemed kitchens. His impressive portfolio includes celebrated names like Sanjh Restaurant in the US, Pincode by Kunal Kapoor in Dubai, Masala Library by Jiggs Kalra in New Delhi, Andaz Delhi by Hyatt, and Taj Jai Mahal Palace in Jaipur.

At Namak, Chef Kishor is set to infuse fresh energy into the kitchen, blending traditional Indian flavours with contemporary culinary techniques. His leadership in pre-opening teams and flair for modern plating, menu conceptualisation, and operational excellence makes him a vital addition to the brand’s evolution.

image

“It’s an honor to join Namak and bring my culinary journey full circle,” said Chef Kishor Singh. “This role is not only a personal milestone but also an opportunity to showcase refined Indian gastronomy with global finesse.”

His previous role at Sanjh saw him thriving under high-pressure service environments and gaining acclaim for his innovation and team training. His foundation at Masala Library and Punjabi by Nature helped shape a culinary philosophy rooted in Indian tradition and presented with modern flair.

Chef Kishor will work closely with Namak’s head culinary team to develop seasonal menus, experiment with regional dishes, and create memorable dining experiences. His appointment reflects Namak’s ongoing commitment to pushing the boundaries of Indian cuisine while honoring its roots.


Atmosphere Kanifushi Wins Maldives’ Leading Family Resort for Sixth Time

Atmosphere Kanifushi Wins Maldives’ Leading Family Resort for Sixth Time

By Manu Vardhan Kannan

Published on July 8, 2025

Atmosphere Kanifushi Maldives continues its reign as the Maldives’ top family getaway, securing the title of ‘Maldives Leading Family Resort’ for the sixth year in a row at the World Travel Awards 2025. Blending serene beauty with vibrant energy, the resort strikes a unique balance between tranquillity for couples and adventure for families, making it a preferred choice across age groups.

“This win is a testament to our team’s passion and commitment to making each stay unforgettable,” said Ram Bhoyroo, General Manager, Atmosphere Kanifushi. The resort, known for its lush landscape and turquoise seascapes, boasts one of the highest guest repeater rates in the region and constantly innovates to keep experiences fresh.

image

Recent additions include the launch of the new Essens Spa, offering immersive wellness journeys, detox sessions, and even dedicated spa treatments for kids and teens. With a heart for inclusivity and an eye for detail, Atmosphere Kanifushi continues to elevate family holidays in the Maldives, earning both loyalty and accolades in equal measure.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.