Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.

Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.

The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.

Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.

Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.

Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.

Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.

The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.

With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.

As monsoon showers bring a slower and more comforting rhythm to the city, Diggin Café invites guests to enjoy the season with a specially curated selection of monsoon favourites designed for relaxed conversations, indulgent meals, and cosy dining moments.

Known for its garden-inspired ambience and inviting spaces, Diggin offers the perfect setting to unwind during rainy days. With lush surroundings, warm corners, and an atmosphere that blends charm with comfort, the café creates an experience that complements the mood of the season.

The monsoon menu brings together a selection of comforting dishes crafted to celebrate familiar flavours with a contemporary touch. Highlights include the refreshing Diggin Special Salad, indulgent Baked Goat Cheese, rustic Grilled Vegetable & Goat Cheese Pizza, hearty Vegetable and Lamb Lasagnas, earthy Mushroom Skewers, and the classic Chicken Cordon Bleu.

The seasonal experience is completed with desserts that capture the warmth and nostalgia of monsoon indulgence. Guests can enjoy the comforting Apple Crumble along with Diggin’s signature Biscoff Cheesecake, offering rich caramel notes and a perfect sweet ending to a rainy-day meal.

With its thoughtfully curated menu and cosy garden-inspired setting, Diggin’s Monsoon offerings invite guests to slow down, reconnect, and enjoy the simple pleasures of good food during the rainy season.

Monsoon Menu Details:

Locations:
Anand Lok, Connaught Place, Chanakyapuri, and Tagore Garden

Timings:
11:00 AM – 9:30 PM

Instagram:
@diggincafe

Mantra Koodam, CGH Earth in Kumbakonam, has introduced Diraviyam, a unique culinary experience that celebrates the forgotten flavours, traditions, and communities of ancient Tamilagam. Designed as a journey through Tamil Nadu’s rich culinary heritage, Diraviyam brings together historic recipes, indigenous ingredients, and traditional cooking techniques to offer guests an authentic taste of the region’s diverse food culture.

Continuing CGH Earth’s commitment to preserving India’s cultural heritage through immersive experiences, Diraviyam explores the culinary identities of Tamil Nadu’s historic regions beyond the well-known traditions of Chola Nadu. While Chola Nadu cuisine continues to be showcased at Mantra Koodam’s signature restaurant Annaprasanna, Diraviyam highlights the distinct flavours of Thondai Nadu, Nadu Nadu, Kongu Nadu, and Pandya Nadu.

At the heart of the experience is a celebration of traditional food systems and sustainable practices. Following a farm-to-table philosophy, Diraviyam uses fresh vegetables, herbs, and ingredients sourced from organic gardens to recreate dishes inspired by rural Tamil Nadu’s culinary wisdom.

A key element of Diraviyam is its connection with local communities. Three women from neighbouring villages have been trained and involved in preserving and presenting traditional regional recipes. Their knowledge, personal experiences, and connection with local food traditions bring authenticity to every meal while helping sustain culinary practices passed down through generations.

Speaking about the initiative, Radhakrishna Shenoi, Assistant Vice President, CGH Earth, said, “A defining aspect of Diraviyam is its deep connection with the local community. Three women from neighbouring villages have been recruited and professionally trained to preserve and present traditional regional recipes. Their knowledge, lived experiences, and personal stories lend an unparalleled authenticity to every meal, ensuring that culinary traditions are not merely recreated, but meaningfully sustained.”

Remaining true to ancestral cooking methods, dishes at Diraviyam are prepared using traditional wood-fired stoves and earthenware pots. These techniques enhance flavours while preserving the essence of regional Tamil cuisine. The restaurant’s design further complements the experience, drawing inspiration from traditional Tamil villages with thatched-roof architecture, natural materials, rustic aesthetics, and an open-air setting.

Harish Venkatasubramaniam, General Manager, Mantra Koodam, said, “Remaining true to ancestral methods, dishes at Diraviyam are prepared over traditional wood-fired stoves and cooked in earthenware pots, techniques that not only enhance flavour and nutrition but also preserve the essence of regional Tamil cuisine passed down through generations.”

Guests at Diraviyam can experience a grand vegetarian feast featuring 28 carefully curated dishes representing Tamil Nadu’s diverse culinary regions. Served traditionally on banana leaves, the dining experience celebrates the timeless customs of Tamil hospitality and communal dining.

Beyond being a dining destination, Diraviyam aims to serve as a platform for cultural preservation, community empowerment, sustainable living, and culinary storytelling. Through authentic flavours, traditional practices, and meaningful connections, the experience allows travellers to discover the roots of Tamil heritage.

With Diraviyam, CGH Earth continues its focus on creating handcrafted hospitality experiences that honour local traditions, celebrate communities, and preserve the cultural identity of every destination it represents.

About CGH Earth – Experience Hotels

CGH Earth is a hospitality group built around the philosophy of creating meaningful experiences rooted in environmental sensitivity, community engagement, and local culture. Its portfolio includes uniquely designed resorts, retreats, villas, bungalows, and wellness experiences across India.

Inspired by local architecture, cuisine, traditions, craftsmanship, and community knowledge, CGH Earth creates immersive stays that connect travellers with the spirit of each destination. Through its properties and experiences, the group continues to preserve heritage while offering contemporary travellers authentic encounters with India’s diverse landscapes and cultures.