Raymond Lifestyle has launched the 10th edition of its annual Garment Exchange Program (GEP), reinforcing its commitment to circular fashion and community development. Running from July 2 to July 23, 2026, the nationwide initiative encourages customers to donate pre-loved garments in exchange for free stitching vouchers on freshly purchased Raymond fabrics.

The campaign will be available across 1,000+ Raymond Shops and select multi-brand outlets across India. This year's edition also introduces a new digital campaign, "FIT FOR YOU. FEELS LIKE YOU.", conceptualised by BBDO India, part of Omnicom Advertising India.

The campaign highlights the value of customised clothing while encouraging consumers to move beyond the one-size-fits-all approach of fast fashion. Through the initiative, customers can donate garments across categories, including shirts, trousers, jackets, women's wear, and children's clothing, while experiencing Raymond's bespoke tailoring services.

All donated garments will be collected by Goonj, a non-profit organisation that uses clothing as a resource for rural development, disaster relief, and livelihood generation. After undergoing a detailed sorting and processing process at Goonj's Circularity Centres, the garments become part of material kits that are distributed as dignified rewards to rural communities participating in local development initiatives such as water body restoration, bamboo bridge construction, and other community projects.

Speaking about the milestone edition, Satyaki Ghosh, Director and CEO of Raymond Lifestyle Limited, said:

"Reaching the 10th-year milestone of 'Look Good Feel Good' is a proud moment that reflects the strong brand ethos. At Raymond, our relationship with our consumers has always been interwoven with threads of trust and timeless elegance and the intent to give back through circularity in fashion. As we continue our journey with Goonj, we stay committed to elevating the dignity of labour in our own ecosystem. As customisation and premiumisation continue to define the Indian luxury landscape, this initiative also serves as a bridge, allowing our customers to experience the unparalleled precision of Raymond tailoring."

Anshu Gupta, Founder of Goonj, added:

"The long-standing partnership between Goonj and Raymond has evolved into a meaningful coming together of people, purpose and possibilities. Year after year, this campaign has shown that when citizens are offered a meaningful platform to contribute, they respond with ownership and commitment. Twenty-seven years ago, we recognised that despite being one of humanity's three basic needs, cloth remained one of the most neglected. Since then, Goonj has worked to change the lens, language and narrative around not only clothing but about material poverty, from an ignored necessity to a powerful resource for development and climate action. Millions of kilograms of discarded cloth and other underutilised material continue to burden the landfill and such relationships stop the same at a scale. We look forward to deepening our partnership with Raymond and continuing to demonstrate how collective action can transform an overlooked resource into opportunities for dignity and sustainable development."

Commenting on the campaign, Josy Paul, Chairperson and CCO, BBDO India, said:

"This campaign celebrates individuality and craftsmanship, reminding us that the best fit is the one that’s uniquely yours. Every garment is crafted to honour the person wearing it - because true style is personal. The catchy song in this beautifully styled film invites people to exchange pre-loved garments at The Raymond Shop for free custom tailoring for a fit that truly ‘feels like you”."

Customers participating in the program can redeem their free stitching vouchers on newly purchased Raymond fabrics at participating Raymond Shops and selected multi-brand outlets. The vouchers issued during the campaign will remain valid until July 31, 2026.