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By Author
Published on March 14, 2025
Rebel Foods has reached a significant milestone with the launch of its 200th Wendy's restaurant in India, located at Elan Miracle Mall, Sector 82, Gurugram. This achievement highlights the brand’s rapid growth, as it has expanded to 200 locations in just 40 months, making India one of Wendy’s fastest-growing markets. The new restaurant, covering 1,142 square feet and seating over 30 customers, offers a premium quick-service dining experience featuring Wendy’s signature hamburgers, chicken burgers, nuggets, Hot & Crispy fries, and the beloved Frosty dessert. With a presence across more than 50 cities, including 15 dine-in locations, Wendy’s continues to strengthen its footprint in India, particularly in the Delhi NCR region, with its Global Next Gen restaurant design.
Ankush Grover, Co-founder and CEO - India and MENA, Rebel Foods, emphasized the strong consumer love for Wendy’s in India and the company’s commitment to innovation with the introduction of localized menu additions like the Korean and Chimichurri Ranges. These new offerings reflect evolving customer preferences and aim to redefine the fast-food experience in India. Chris Conway, SVP, Managing Director, APMEA for The Wendy's Company, echoed this sentiment, highlighting how the brand’s expansion reflects its success in delivering high-quality food and exceptional customer experiences. He credited the strong partnership with Rebel Foods for Wendy’s rapid growth in the country.
To celebrate this major milestone, Rebel Foods is launching a month-long celebration starting March 15. The festivities will begin with an all-women superbike squad dressed as Wendy’s iconic red pigtailed character, delivering orders in key cities. Flagship dine-in restaurants in Delhi, Bangalore, and Hyderabad will turn into vibrant celebration hubs, featuring high-energy hamburger parties with female DJs dressed as Wendy, entertaining customers while they enjoy an exclusive ₹200 menu. Even delivery customers will be part of the celebration, as Wendy’s packaging will feature a special limited-time milestone design on hamburger boxes, napkins, and bags.
Innovation remains at the heart of Wendy’s strategy in India, with the introduction of bold new flavors through the Korean and Chimichurri Ranges. The Korean Range brings rich, savory flavors to hamburgers and wraps, while the Chimichurri Range introduces a fresh, herb-packed twist to the classic burger. These new menu items cater to Indian customers’ growing love for global flavors while staying true to Wendy’s commitment to quality. Since entering the Indian market in 2020, Wendy’s has successfully introduced hits like the Spicy Aloo Crunch Hamburger and the Flavor Fresh Range, continuously redefining the fast-food experience.
Rebel Foods, the world’s largest and fastest-growing internet restaurant company, continues to revolutionize the food industry with its digital-first approach. With over 450 kitchens across 70+ cities, the company operates brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, and more. Through its proprietary technology, Rebel OS, the company efficiently launches and scales multiple brands, ensuring rapid expansion across markets. Wendy’s remains a key part of this growth strategy, combining dine-in restaurants, cloud kitchens, and delivery innovations to serve a growing customer base.
Founded in 1969, Wendy’s has become a global icon in the QSR industry, known for its made-to-order square hamburgers, Spicy Chicken Sandwich, Baconator, and Frosty dessert. With over 7,000 restaurants worldwide, including more than 1,300 outside the United States, Wendy’s continues to uphold its promise of “Fresh, Famous Food, Made Right, For You.” As Wendy’s and Rebel Foods celebrate this remarkable 200th restaurant milestone, they look forward to further expansion and continued success in bringing high-quality fast food to even more communities across India.
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By Hariharan U
Published on March 25, 2026
Brigade Hotel Ventures (BHVL), the hospitality division of the Brigade Group, is planning to expand its presence beyond South India, with a focus on spiritual and leisure destinations in the north and west.
The company is currently exploring new locations including Goa and Mumbai in the west, along with Varanasi, Rishikesh, and Ayodhya in the north. These destinations are being considered as part of the company’s strategy to tap into growing demand for spiritual tourism and leisure travel.
"We are looking at Goa and Mumbai in the western region. In north India, we are looking at Varanasi and Rishikesh. Of course, Ayodhya as well in the long term," said Vineet Verma. He added that the upcoming properties will vary between four-star and five-star formats, depending on the location.
Along with new developments, BHVL is also considering acquisitions to speed up its growth. The company is open to taking over operational hotels and upgrading them, allowing for quicker entry into new markets compared to building properties from scratch.
At present, BHVL operates nine hotels across key cities such as Bengaluru, Chennai, Kochi, Mysuru, and GIFT City, with a total inventory of over 1,600 keys.
The company also has a strong pipeline in the south, with nine new properties planned across locations including ECR and OMR in Chennai, Hyderabad, and Thiruvananthapuram. These developments are expected to add around 1,700 keys over the next few years.
BHVL is investing over Rs 3,000 crore into its expansion plans and aims to significantly scale up its portfolio. Having built over 1,600 keys over the past several years, the company now plans to double that number within a shorter timeframe as it accelerates growth across new and existing markets.
Kota is better known for its coaching institutes and industrial output than its hospitality scene, but Wyndham Hotels is clearly looking at the city with a longer lens. The brand has signed the Ramada Resort by Wyndham Talera Kota with promoter Lalit Singh Muktawat, marking a meaningful addition to Rajasthan's hospitality map and a deliberate step into India's tier-2 growth markets.
The 200-room resort is scheduled to open in March 2029 and will be strategically located along the riverfront in Kota, catering to corporate, leisure, and group demand from a city that is increasingly attracting both. Kota's identity as one of India's leading educational hubs brings a steady stream of students, parents, and educators through the city year-round. Its industrial base, spanning chemical, cement, engineering, and power sectors, adds a strong corporate travel dimension. Together, these drivers create a more compelling demand picture than the city's relatively underdeveloped hospitality infrastructure currently reflects.
The property's location also benefits from improving connectivity. Kota is situated approximately 10 kilometres from the proposed Kota Airport, which is expected to link the city to major domestic and international destinations and significantly boost both business and leisure arrivals once operational.
Beyond business, Kota has a cultural heritage worth noting. Medieval forts, palaces, havelis, and stepwells draw visitors from across the country, positioning the city as more than just a transit or study destination.
When complete, the resort will offer 200 guest rooms including villas, an all-day dining restaurant, bar, extensive meeting and event facilities, large banqueting spaces, a fitness centre, swimming pool, spa, and dedicated recreational areas. It's a well-rounded offering that covers the full range of demand segments the city attracts.
Lalit Singh Muktawat, promoter of the project, spoke about what the partnership means for the region. "We are proud to partner with Wyndham Hotels and Resorts to introduce the globally recognised Ramada Resort brand to Kota. As the city continues to expand economically and attract increasing numbers of visitors, we believe this development will elevate the hospitality offering in the region and contribute meaningfully to its long-term tourism and infrastructure growth."
Rahool Macarius, Market Managing Director, Eurasia at Wyndham Hotels and Resorts, added context on the strategic thinking. "With Kota emerging as a prominent commercial and educational center in Rajasthan, we are pleased to strengthen our presence in the region with a globally recognised and trusted brand. By focusing on tier-2 and tier-3 cities, we aim to tap into new growth opportunities and cater to the evolving preferences of guests across India's rapidly expanding markets."
For Wyndham, the Kota signing is part of a broader and consistent strategy of identifying Indian cities where demand is growing faster than quality supply, and planting a flag early. Kota fits that profile well.
Indian Hotels Company (IHCL), one of India’s leading hospitality groups, continues to strengthen its focus on sustainability and community impact through Paathya, its ESG+ framework.
Marking four years of this initiative, IHCL hosted the Bharat EkSaath Walkathon – Tamil Nadu edition, a 3-km walk that brought together associates, their families, partners, vendors, and members of the local community. The event was part of a larger global effort, held across multiple countries and locations at the same time, highlighting a shared commitment to responsible tourism.
The walkathon also contributed to a larger cause, with funds raised going towards the Taj Public Service Welfare Trust, further strengthening IHCL’s ongoing social impact efforts.
Teams from several IHCL properties across Tamil Nadu participated in the initiative, including Taj Coromandel, Taj Connemara, Taj Club House, Taj Fisherman’s Cove Resort & Spa Chennai, Taj Wellington Mews Chennai, Vivanta Chennai IT Expressway, Ginger Chennai (OMR, Vadapalani, IITM), TajSATS, Vivanta Coimbatore, Savoy Ooty – IHCL SeleQtions, Gateway Madurai, and Gateway Coonoor.
The walkathon began at the University of Madras and was flagged off by Dr. S. Armstrong, Vice-Chancellor Convener Committee, and Megalina Iden, DC Traffic - East. Participants followed a scenic route along Madras Beach Road before returning to the university campus.
The event wrapped up on a cheerful note with a breakfast gathering, followed by the distribution of medals and certificates, celebrating participation and the spirit of togetherness.
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