Rebel Foods Opens 200th Wendy's Restaurant in India at Elan Miracle Mall, New Delhi, Kicking Off Month-Long Celebrations

Rebel Foods Opens 200th Wendy's Restaurant in India at Elan Miracle Mall, New Delhi, Kicking Off Month-Long Celebrations

By Author

Published on March 14, 2025

Rebel Foods has reached a significant milestone with the launch of its 200th Wendy's restaurant in India, located at Elan Miracle Mall, Sector 82, Gurugram. This achievement highlights the brand’s rapid growth, as it has expanded to 200 locations in just 40 months, making India one of Wendy’s fastest-growing markets. The new restaurant, covering 1,142 square feet and seating over 30 customers, offers a premium quick-service dining experience featuring Wendy’s signature hamburgers, chicken burgers, nuggets, Hot & Crispy fries, and the beloved Frosty dessert. With a presence across more than 50 cities, including 15 dine-in locations, Wendy’s continues to strengthen its footprint in India, particularly in the Delhi NCR region, with its Global Next Gen restaurant design.

Ankush Grover, Co-founder and CEO - India and MENA, Rebel Foods, emphasized the strong consumer love for Wendy’s in India and the company’s commitment to innovation with the introduction of localized menu additions like the Korean and Chimichurri Ranges. These new offerings reflect evolving customer preferences and aim to redefine the fast-food experience in India. Chris Conway, SVP, Managing Director, APMEA for The Wendy's Company, echoed this sentiment, highlighting how the brand’s expansion reflects its success in delivering high-quality food and exceptional customer experiences. He credited the strong partnership with Rebel Foods for Wendy’s rapid growth in the country.

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To celebrate this major milestone, Rebel Foods is launching a month-long celebration starting March 15. The festivities will begin with an all-women superbike squad dressed as Wendy’s iconic red pigtailed character, delivering orders in key cities. Flagship dine-in restaurants in Delhi, Bangalore, and Hyderabad will turn into vibrant celebration hubs, featuring high-energy hamburger parties with female DJs dressed as Wendy, entertaining customers while they enjoy an exclusive ₹200 menu. Even delivery customers will be part of the celebration, as Wendy’s packaging will feature a special limited-time milestone design on hamburger boxes, napkins, and bags.

Innovation remains at the heart of Wendy’s strategy in India, with the introduction of bold new flavors through the Korean and Chimichurri Ranges. The Korean Range brings rich, savory flavors to hamburgers and wraps, while the Chimichurri Range introduces a fresh, herb-packed twist to the classic burger. These new menu items cater to Indian customers’ growing love for global flavors while staying true to Wendy’s commitment to quality. Since entering the Indian market in 2020, Wendy’s has successfully introduced hits like the Spicy Aloo Crunch Hamburger and the Flavor Fresh Range, continuously redefining the fast-food experience.

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Rebel Foods, the world’s largest and fastest-growing internet restaurant company, continues to revolutionize the food industry with its digital-first approach. With over 450 kitchens across 70+ cities, the company operates brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, and more. Through its proprietary technology, Rebel OS, the company efficiently launches and scales multiple brands, ensuring rapid expansion across markets. Wendy’s remains a key part of this growth strategy, combining dine-in restaurants, cloud kitchens, and delivery innovations to serve a growing customer base.

Founded in 1969, Wendy’s has become a global icon in the QSR industry, known for its made-to-order square hamburgers, Spicy Chicken Sandwich, Baconator, and Frosty dessert. With over 7,000 restaurants worldwide, including more than 1,300 outside the United States, Wendy’s continues to uphold its promise of “Fresh, Famous Food, Made Right, For You.” As Wendy’s and Rebel Foods celebrate this remarkable 200th restaurant milestone, they look forward to further expansion and continued success in bringing high-quality fast food to even more communities across India.


VARU by Atmosphere Launches Two Overwater Dining Experiences in the Maldives

VARU by Atmosphere Launches Two Overwater Dining Experiences in the Maldives

By Hariharan U

Published on November 19, 2025

VARU by Atmosphere continues to set the benchmark for modern Maldivian hospitality with the launch of two new overwater dining venues: Teppanyaki Over Water and Cellar at NÜ. Favoured by Indian travellers and couples seeking a mix of romance, relaxation, and refined cuisine, the resort is expanding its culinary offerings while staying true to its “Naturally Maldivian” ethos.

“At VARU, our cuisine, design, and service are intuitive and thoughtfully curated. With Teppanyaki Over Water and Cellar at NÜ, we have created dining journeys that are both enriching and true to the island’s generous spirit – giving our guests new reasons to return, season after season,” said Maurice Van Den Bosch, General Manager, VARU by Atmosphere.

Teppanyaki Over Water brings Japanese culinary artistry to the lagoon, offering guests a lively experience over the water. Premium seafood, A5 Wagyu, and fresh sushi are prepared with skill and flair right at the table. Lantern-lit open-air seating, along with sake cocktails, adds to the immersive dining vibe, blending Japanese tradition with a Maldivian touch.

As twilight descends, Cellar at NÜ invites guests into a sophisticated overwater wine lounge. The space is perfect for intimate evenings, pairing rare vintages and bold New World wines with artisanal chocolate, cheese, and charcuterie. The highlight is a six-course Royal Wine Pairing Dinner, turning every meal into an elegant exploration of taste and technique.

Located in the North Malé Atoll, VARU by Atmosphere has earned international acclaim, ranking in the top 1% of Tripadvisor listings worldwide in the Travellers’ Choice Awards Best of the Best 2025. With these new overwater experiences, the resort promises guests elevated culinary journeys that combine sophistication, creativity, and island soul.

About Atmosphere Hotels & Resorts
Atmosphere Hotels & Resorts is a collection of distinctive properties inspired by local culture and unique environments. From private islands to city escapes, the portfolio offers bespoke luxury experiences, reflecting the spirit of each destination. With over 16 properties across Asia, Europe, and the Indian subcontinent, the brand focuses on authenticity, elegance, and meaningful guest experiences.

About Atmosphere Core
Atmosphere Core is a leading hospitality name in South Asia, partnering globally while expanding across Asia and Europe. Its ethos, Joy of Giving, ensures a strong connection with local culture and people. The portfolio includes resorts under THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts, offering curated experiences that combine luxury with sustainability.


Novotel Mumbai Juhu Beach Welcomes Festive Season with Joyful Cake-Mixing Ceremony

Novotel Mumbai Juhu Beach Welcomes Festive Season with Joyful Cake-Mixing Ceremony

By Manu Vardhan Kannan

Published on November 18, 2025

Novotel Mumbai Juhu Beach opened its festive season with its much-awaited annual cake-mixing ceremony, creating a lively afternoon filled with joy, high tea, and seaside celebrations. Held by the poolside, the event brought together guests, families, and culinary enthusiasts for a cherished pre-Christmas ritual that leads into the upcoming Tree Lighting Ceremony and New Year’s Eve festivities.

Set against the scenic backdrop of the sea, the celebration reflected the warm spirit of the season, showcased through the hotel’s popular F&B outlets, The Square, Gadda Da Vida, Sampan, Bageecha, and Péché Mignon. Guests joined hands with the hotel’s culinary team for the traditional cake-mixing ritual, symbolising community, togetherness, and the joy of giving.

The afternoon continued with an elegant seaside high tea featuring a curated selection of savoury bites, sweet treats, and refreshing beverages. The atmosphere carried the perfect blend of warmth and celebration, truly capturing the festive essence of Novotel Mumbai Juhu Beach.

Kunal Shanker, General Manager, Novotel Mumbai Juhu Beach, shared, “Our annual cake-mixing ceremony is a celebration of togetherness and marks the beginning of our festive preparations. It is always heartening to see families, friends, and even first-time participants join hands in this joyous ritual, sharing laughter and creating memories. As these ingredients mature over the coming weeks, they will carry with them the warmth, camaraderie, and festive spirit that define this special time of the year.”

As the ceremony progressed, guests donned chef’s caps, aprons, and gloves, preparing to mix an aromatic blend of premium ingredients such as sultanas, candied ginger, macerated dates, crystallised fruit, and hand-picked nuts. These ingredients were combined with fine spirits to begin the months-long maturation process essential for the hotel’s signature Christmas offerings.

The lively ambience, enhanced by festive melodies and the soothing seaside backdrop, created a memorable experience for every participant. Families and friends came together to enjoy this unique tradition, marking the joyful beginning of the holiday season at Novotel Mumbai Juhu Beach.


Hilton Mumbai International Airport Opens Festive Season with Cake-Mixing Ceremony and Sunday Brunch

Hilton Mumbai International Airport Opens Festive Season with Cake-Mixing Ceremony and Sunday Brunch

By Manu Vardhan Kannan

Published on November 18, 2025

Hilton Mumbai International Airport welcomed the festive season with a lively Cake-Mixing Ceremony followed by the hotel’s signature Sunday Brunch. The celebration marked the beginning of the hotel’s festive calendar and brought together media, influencers, key clients, and Hilton Honors members.

Guests took part in the traditional cake-mixing ritual, blending dry fruits, spices, and festive flavours that set the tone for the hotel’s Christmas preparations. The afternoon continued with an indulgent brunch featuring global cuisines, live stations, festive-inspired dishes, and artisanal desserts.

The hotel announced that this was only the start of its festive offerings. Guests can look forward to exclusive staycation and holiday packages, Nikkei Table, a Peruvian culinary experience hosted by Chef Vishag, and a special showcase celebrating the culture of Bengal curated by Chef Ananya Banerjee. The season will also include a Christmas Eve Dinner with classic holiday favourites, a grand Christmas Day Brunch for families, and the Big Bang New Year’s Eve Celebration featuring music, gourmet food, and memorable experiences.

Hilton Mumbai International Airport is set to create a festive season filled with culture, creativity, and unique culinary journeys, bringing a blend of tradition and innovation to its guests. More festive experiences will be announced through December and into the New Year.

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