Redefining Hospitality: How OBLU SELECT Lobigili is Empowering Women in the Maldives

Redefining Hospitality: How OBLU SELECT Lobigili is Empowering Women in the Maldives

By Author

Published on March 9, 2025

In the heart of the Maldives, OBLU SELECT Lobigili, part of Atmosphere Core, is rewriting the narrative of luxury hospitality with an 80% women-majority workforce—an extraordinary contrast to the industry norm of just 25% female representation. From housekeeping to guest experiences, women are at the forefront, crafting personalized and intuitive service while challenging long-standing industry stereotypes.

One such inspiring woman is Sam, an Island Hostess at OBLU SELECT Lobigili, who shares her journey and the magic behind the resort’s unique approach to hospitality.

A Day in the Life of an Island Hostess

“For me, each day starts with warm welcomes and ensuring that every detail of our guests’ stay is perfect,” says Sam. “From curating bespoke experiences to planning romantic dinners by the ocean, every moment is about creating joy and connection.”
Being part of an environment where women are empowered and encouraged to lead has made this role even more special. “It’s not just a job—it’s proof that women can excel and redefine excellence in hospitality.”

Creating Unforgettable Guest Experiences

One of Sam’s most heartfelt experiences at Lobigili was arranging a surprise anniversary celebration for a couple visiting the Maldives for the first time. “The husband shared that it had always been his wife’s dream to experience the Maldives—the overwater villas, white sandy beaches, and vibrant marine life. To make their farewell truly special, I decorated their villa’s glass floor with intricate sand art, allowing them to enjoy a breathtaking view of the ocean beneath their feet,” she recalls. “Seeing their joy and knowing I played a part in creating such a cherished memory was deeply rewarding.”

Bringing ‘The Island of Love’ to Life

Lobigili translates to “Island of Love,” and Sam and her team embody this essence in every guest interaction. “From the moment guests arrive, we ensure they feel welcomed, cherished, and cared for. Our predominantly female team brings a compassionate and intuitive approach to service, making every experience heartfelt and memorable,” she explains. “For us, ‘Island of Love’ isn’t just a name—it’s a philosophy that guides everything we do.”

Breaking Barriers in a Male-Dominated Industry

Growing up in Seenu Atoll, Sam’s journey into hospitality was far from conventional. “Coming from a background where the industry wasn’t seen as a space for women, joining this field felt like chasing the extraordinary,” she shares. Earning a diploma in hospitality in 2016, she started her career with part-time jobs, eventually working her way up through roles like Kids Club Attendant and Receptionist.

In December 2023, Sam achieved her dream role as an Island Hostess at Lobigili. “Being part of a team where women take the lead is both empowering and inspiring. The support and opportunities I’ve received here have shaped my career and reaffirmed my belief in the power of women to redefine hospitality.”

Celebrating Women in Hospitality

When asked what new experience she would introduce at Lobigili, Sam envisions a storytelling session celebrating local culture and traditions. “Women could take the lead, adorned in traditional attire, to share enchanting folk tales, customs, and culinary narratives. This initiative would not only showcase our creativity but also create an authentic connection between guests and the rich heritage of the Maldives.”

For women aspiring to join the hospitality industry, Sam has an inspiring message: “Have faith in yourself and embrace every opportunity with confidence. Hospitality is a field where passion, perseverance, and dedication can take you far. Don’t let traditional stereotypes hold you back—women are redefining the industry and proving that leadership, innovation, and compassion are powerful assets.”

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The Future of Atmosphere Core

In just a decade, Atmosphere Core has expanded from a single island resort to one of the Maldives’ largest operators, with a pipeline of 25+ properties across India, South Asia, and beyond. Renowned for its personalized service, culinary excellence, and luxury experiences, the brand continues to disrupt markets and redefine global hospitality.

At OBLU SELECT Lobigili, the pioneering women-led team is setting new standards in the industry, proving that true luxury is not just about lavish accommodations but about heartfelt connections and the power of inclusion. As the hospitality landscape continues to evolve, the resort stands as a shining example of how empowering women can transform an industry—and redefine excellence along the way.


Crowne Plaza Greater Noida Elevates Shawali Gupta as Marketing Manager

Crowne Plaza Greater Noida Elevates Shawali Gupta as Marketing Manager

By Hariharan U

Published on April 30, 2026

Crowne Plaza Greater Noida has announced the elevation of Shawali Gupta to the role of Marketing Manager, acknowledging her strong contributions to the hotel’s marketing and communications efforts.

Since joining the property in 2024 as Assistant Manager – Marketing & Communications, Shawali has played a key role in enhancing brand visibility and executing high-impact campaigns across digital and on-ground platforms. Over the past 1.5 years, she has led integrated marketing initiatives for the hotel’s 398 rooms and its diverse dining portfolio, including Mosaic, Spice Art, Chao Bella, BBC, and Mosaic Pastry Lounge.

In her new role, she will lead the overall marketing strategy, focusing on digital ecosystems, brand storytelling, and performance-driven campaigns. Shawali has been closely involved in managing key IHG platforms such as Boost, Merlin, Medallia, Brand Warehouse, and Concerto. Her responsibilities have also included overseeing social media strategy, influencer collaborations, PR outreach, and content development aligned with global brand standards.

With over nine years of experience across hospitality and media, Shawali brings a well-rounded perspective to her role. Before joining Crowne Plaza Greater Noida, she worked with leading media organisations such as Times Network, Network18 Media & Investments Limited, and The Times of India, where she specialised in social media strategy, content optimisation, and audience engagement.

Her hospitality experience includes working with The Oberoi Group, where she supported marketing and communications for The Oberoi Gurgaon and Trident Gurgaon, contributing to campaign planning and brand storytelling across both properties. She began her career with iDiva, part of Times Internet, building a strong foundation in digital content and audience growth.

An alumna of Makhanlal Chaturvedi National University of Journalism and Communication and Patna Women's College, Shawali holds a Master’s degree in Electronic Media and a Bachelor’s degree in Mass Communication. She is known for combining creativity with analytics to deliver measurable marketing outcomes.

Commenting on her elevation, Shawali Gupta said, “It has been an exciting journey with Crowne Plaza Greater Noida. I look forward to further strengthening the brand's presence through innovative campaigns, meaningful collaborations, and impactful storytelling that resonates with our audiences.”

Her elevation reflects the hotel’s focus on nurturing internal talent and strengthening its marketing leadership as it continues to expand its presence in the competitive hospitality landscape


Courtyard by Marriott Mahabaleshwar Appoints Ranjita Das

Courtyard by Marriott Mahabaleshwar Appoints Ranjita Das

By Hariharan U

Published on April 29, 2026

Courtyard by Marriott Mahabaleshwar has appointed Ranjita Das as Assistant Manager – Learning & Development, strengthening its focus on talent development and service excellence.

With over five years of experience in the hospitality industry, Ranjita brings expertise in team development, guest engagement, operational efficiency, and training. In her new role, she will lead the hotel’s learning and development initiatives, focusing on enhancing employee capabilities, building leadership skills, and fostering a culture of continuous learning aligned with global brand standards.

Commenting on the appointment, Rahul Janve said, “We are delighted to welcome Ranjita to our leadership team. Her passion for people development and strong operational understanding makes her a valuable addition. We are confident she will play a key role in nurturing talent and elevating the associate experience.”

Prior to this, Ranjita was associated with The Leela Palace New Delhi, where she served as Assistant Restaurant Manager. She played an active role in training, onboarding, and driving operational efficiencies, while also leading initiatives such as festive gifting projects aligned with market trends.

Her earlier experience includes roles at Four Seasons Hotel Bengaluru and Lemon Tree Premiere Hyderabad, where she built strong capabilities in guest service, team coordination, and high-end hospitality operations.

Ranjita holds a degree in Hospitality and Hotel Management from National Council for Hotel Management and Catering Technology and has completed certifications in Inclusive Leadership and Unconscious Bias, reflecting her focus on progressive workplace practices.

With a people-first approach, she is set to contribute to strengthening the hotel’s service culture and overall guest experience.


JW Marriott Hotel Bengaluru Appoints Ayush Saraf as Training Manager

JW Marriott Hotel Bengaluru Appoints Ayush Saraf as Training Manager

By Hariharan U

Published on April 29, 2026

JW Marriott Hotel Bengaluru has appointed Ayush Saraf as Training Manager, reinforcing its focus on people development and service excellence.

With over a decade of experience in hospitality learning and development, Ayush brings a structured and people-centric approach to training. His expertise lies in associate engagement, capability building, and fostering service-driven cultures, aimed at enhancing guest experiences.

Prior to this role, Ayush was associated with Coorg Marriott Resort & Spa, where he led key initiatives to strengthen service culture and team performance. His professional journey also includes stints with leading hospitality brands such as The Tamara Coorg, Woods at Sasan, and Evolve Back Resorts, contributing to learning and leadership development across teams.

Commenting on the appointment, Gaurav Sinha said, “At JW Marriott Hotel Bengaluru, our associates are at the heart of every guest experience. Ayush’s passion for developing people and fostering a culture of continuous learning will further strengthen our commitment to delivering exceptional hospitality.”

Sharing his perspective, Ayush Saraf added, “I am excited to be part of JW Marriott Hotel Bengaluru, a brand that places people and purpose at the centre of everything it does. I look forward to building meaningful learning experiences and empowering associates to deliver intuitive service that resonates with our guests.”

In his new role, Ayush will lead the hotel’s learning and development function, focusing on leadership capability, service culture, and consistent delivery of refined guest experiences.

Part of Marriott International, JW Marriott Hotel Bengaluru continues to position itself as a leader in luxury hospitality, combining premium infrastructure with a strong emphasis on people and service excellence.

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