JW Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 hotel brands, has announced Aishwarya Rai Bachchan as its new Global Brand Ambassador. Through this collaboration, the internationally acclaimed actor will help bring fresh expression to the brand’s global “Stay in the Moment” platform, reinforcing its focus on well-being, meaningful travel, and intentional living.

The partnership reflects both the continued evolution of the brand and the growing significance of India in the global travel sector. Rooted in the legacy of J. Willard Marriott, the “Stay in the Moment” philosophy encourages guests to embrace experiences that nourish the body, refresh the spirit, and promote mindfulness.

With more than 130 properties worldwide, JW Marriott continues to expand its presence globally, with India emerging as one of its most important growth markets. The country is witnessing strong demand for luxury travel, driven by rising affluence, multi-generational travel experiences, and a growing preference for purposeful and experience-led stays.

Aishwarya Rai Bachchan’s appointment reflects a shared vision between the actor and the brand. Over the years, she has represented India on global platforms across cinema, fashion, philanthropy, and culture, earning recognition for her authenticity, resilience, and enduring influence.

Her ability to maintain a strong global presence while staying grounded aligns closely with JW Marriott’s philosophy of intentional luxury and meaningful living.

Commenting on the partnership, Bruce Rohr, Vice President and Global Brand Leader, JW Marriott, said, “Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand. She brings a thoughtful, grounded presence that reflects the way our guests seek to travel with intention and a sense of connection. As we continue to expand in India and across markets shaped by Indian travelers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences.”

As part of her role, Aishwarya Rai Bachchan will feature in global brand campaigns across film, print, and digital platforms. She will also participate in specially curated brand experiences in India and selected international markets. The campaign will focus on moments of reflection, connection, and calm, highlighting JW Marriott spaces designed to encourage relaxation and mindfulness.

Sharing her thoughts on the association, Aishwarya Rai Bachchan said, “Travel has always been an important part of my life, both personally and professionally. The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with. JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honored to represent a brand that values presence and purpose in equal measure.”

Marriott International continues to view India as a strategic market, with an expanding portfolio across major cities and leisure destinations. Through this collaboration, JW Marriott aims to connect with a new generation of luxury travellers while strengthening its long-term commitment to the region.

The partnership also reflects the increasing influence of Indian travellers and culture on the global luxury hospitality landscape. By joining hands with one of India's most respected global personalities, JW Marriott continues to position luxury as an experience built around authenticity, purpose, and meaningful moments.

The iconic Valley of Flowers National Park in Uttarakhand's Chamoli district has reopened for tourists, marking the beginning of another season at one of India's most celebrated natural attractions. Visitors can explore the UNESCO World Heritage Site until the first fortnight of October.

Located near Badrinath, the Valley of Flowers is known for its breathtaking landscapes, colourful alpine meadows, and rich variety of floral species. Spread across 87 square kilometres, the national park has attracted nature lovers, trekkers, and botanists from around the world for decades.

The park was granted national park status in 1982 to protect its unique geography, alpine grasslands, and diverse plant life. Its global recognition grew after botanist and mountaineer Frank Smythe visited the region in the early twentieth century and documented its remarkable floral diversity in his book, The Valley of Flowers.

Tourists planning to visit the park can travel from Govind Ghat on the Badrinath National Highway to Pulna by road. From Pulna, visitors undertake an 11-kilometre trek to Ghangharia, which serves as the gateway to the Valley of Flowers. Entry permits are issued at Ghangharia before visitors can access the park.

Officials formally opened the gates to tourists on Monday morning, signalling the start of the annual tourism season. According to Divisional Forest Officer (DFO) Abhimanyu, more than 108 tourists visited the Valley of Flowers on the opening day.

The Valley of Flowers National Park is managed by the Nanda Devi National Park Division, which also oversees the nearby Nanda Devi National Park. Both parks form the core areas of the Nanda Devi Biosphere Reserve and hold UNESCO World Heritage Site status.

With its stunning natural beauty and seasonal bloom of rare Himalayan flowers, the Valley of Flowers continues to be one of Uttarakhand's most sought-after destinations for nature enthusiasts and adventure travellers alike.

Indian Hotels Company (IHCL) has announced the opening of Taj Hessischer Hof Frankfurt, marking a significant milestone for the brand as it enters Continental Europe for the first time. The launch further strengthens Taj’s international presence and aligns with IHCL’s strategy of expanding into leading global gateway cities.

Speaking on the occasion, Mr. Puneet Chhatwal, Managing Director & CEO, IHCL, said, “Established in 1903, Taj is a legendary symbol of timeless hospitality. Recognised as World’s Strongest Hotel Brand 2025, it is a unique collection of 150+ hotels across 15 countries offering an unrivalled fusion of Indian hospitality and world-class service. The opening of Taj Hessischer Hof Frankfurt marks Taj’s debut into Continental Europe, in line with our international strategy to grow our presence in key gateway cities of the world. We are delighted to reopen this iconic landmark following its extensive renovations and bringing the warmth of Tajness to Frankfurt.”

Located at one of Frankfurt’s most historic addresses, the 126-key hotel combines heritage charm with contemporary luxury. The property has been extensively renovated and reintroduced with a renewed focus on comfort, elegance, and personalised hospitality.

Guests can enjoy a range of dining experiences, including Bombay Brasserie, known for its authentic and eclectic Bombay and Indian cuisine. The hotel is also home to the iconic Jimmy’s Bar, popular for its live piano performances and signature cocktails, while the Lobby Bar offers a relaxed setting with fine teas, coffees, and pastries throughout the day.

Commenting on the opening, Mr. Simon Lutz, Partner at Peakside Capital and owner of the hotel, said, “We are delighted on the opening of Taj Hessischer Hof. This will be a landmark, bringing together the hotel’s rich legacy with Taj’s world-renowned luxury hospitality to Frankfurt.”

Mr. Boris Schran, Partner at Peakside, added: “We are very pleased that the legendary Hotel Hessischer Hof, with its long tradition as a five-star hotel close to the Frankfurt Exhibition Centre, is now reopening its doors as a Taj Hotel.”

The hotel also features Taj’s signature J Wellness Circle, offering wellness experiences inspired by Ayurveda and focused on balancing the mind, body, and soul. Guests have access to a fully equipped fitness centre, while business and event travellers can make use of three spacious venues designed for meetings, private gatherings, and corporate events.

Adding to its premium offerings, the property houses The Chambers, Taj’s exclusive members-only business club, providing a private space for networking, business interactions, and social engagements.

Mr. Albert Mayr, General Manager, Taj Hessischer Hof Frankfurt, said, “Taj Hessischer Hof draws from its aristocratic provenance which has been thoughtfully reimagined for today’s traveller. We are proud to reintroduce this living legacy blending European heritage with the essence of Indian hospitality and look forward to welcoming our guests.”

Located in Germany’s financial hub, Frankfurt is known for its blend of business, culture, and history. The city is home to attractions such as Römerberg, St. Bartholomew’s Cathedral, Palmengarten, and the museums along the River Main, making it an important destination for both leisure and business travellers.