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By Manu Vardhan Kannan
Published on March 4, 2025
For years, online travel agencies (OTAs) have dominated the hotel booking industry, controlling pricing, customer data, and charging commissions as high as 40%. However, hotels are now reducing their reliance on OTAs and embracing direct distribution channels to regain control and build stronger guest relationships.
With the rise of new technology, evolving consumer behavior, and regulatory shifts, the hospitality industry is set to redefine its distribution model. The future of hotel bookings lies in a balanced, guest-centric approach that prioritizes direct bookings, personalization, and innovation.
Key Industry Shifts
Healthier Channel Mix
Rising OTA commissions have made direct bookings a priority.
By 2030, direct digital bookings are expected to surpass OTAs, generating over $400 billion in revenue.
Personalization & Differentiation
Travelers are seeking more customized experiences, shifting focus from generic stays to experiential travel.
AI and data analytics are enabling hyper-personalized guest journeys and targeted marketing.
Loyalty programs are evolving beyond traditional point systems to offer personalized rewards based on guest preferences.
Customer-First Approach
OTAs often prioritize hotels that pay higher commissions, which limits true consumer choice.
Regulatory measures like the EU’s Digital Markets Act (DMA) are pushing for fairer distribution ecosystems by promoting transparency and competition.
End of Rate Parity Clauses
Legal rulings, including the EU Court of Justice decision, now allow hotels to set their own rates.
Hotels must invest in direct booking strategies using advanced pricing models and competitive technology.
Rise of Mobile Bookings
Over 50% of hotel bookings now come from mobile devices, making mobile-first design a necessity.
Previously, only OTAs and major hotel chains leveraged mobile apps, but new disruptive platforms are emerging to bridge this gap.
AI’s Role in Hotel Distribution
AI-powered tools such as chatbots, price optimization software, and personalized marketing solutions are driving direct bookings.
AI-driven platforms like D3X.ai and Allora.ai are already transforming the industry with intelligent booking systems and automated guest engagement.
The Future of Hotel Distribution
With hotels regaining control over pricing, data, and guest relationships, the industry is moving toward a more transparent, guest-friendly ecosystem. Direct booking strategies, AI-driven personalization, and mobile-first innovations will define the future of hotel distribution, ensuring a more sustainable and competitive marketplace.
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Published on March 16, 2026
Indian Hotels Company (IHCL), India’s largest hospitality company, has announced the signing of a Gateway hotel in Somajiguda, Hyderabad. With this addition, the Gateway brand has reached a significant milestone of a 50-hotel portfolio. The upcoming property will be developed as a conversion project.
Speaking about the development, Ms Leah Tata, Vice President & Brand Leader, Gateway Hotels & Resorts, IHCL, said, “The re-imagined Gateway’s ethos is centred on the idea of creating a ‘Gateway to a Destination’, with hotels that are closely connected to the cultural fabric of the location. This strength of the brand has enabled it to rapidly scale to a 50-hotel portfolio, capturing the growth in business and leisure markets across metros cities, state capitals and commercial centres. With the addition of Gateway Hyderabad, the brand debuts in the city and we are delighted to partner with Mr. D. Siva Rama Raju and Mr. DVS. Soma Raju for this project.”
Located in the heart of Hyderabad, the 225-key Gateway Somajiguda, Hyderabad will offer a range of dining and recreational facilities. The hotel will feature an all-day dining restaurant, a specialty restaurant, a bar and a lounge. Leisure amenities will include a modern gym, health club, swimming pool and treatment rooms.
The property will also cater to meetings and events with extensive conference infrastructure. It will include 11 banquet halls, with the largest spanning approximately 10,000 square feet, supported by multiple meeting rooms, making it suitable for both corporate gatherings and social events.
Commenting on the partnership, Mr D. Siva Rama Raju and Mr DVS. Soma Raju said, “We are delighted to collaborate with IHCL for this project. We look forward to bringing a refreshed hospitality experience to Somajiguda.”
Somajiguda is one of Hyderabad’s prominent commercial and residential areas, known for its corporate offices, retail establishments, and healthcare institutions. Its central location makes it a strategic destination for business travellers as well as leisure visitors.
With the addition of this project, IHCL will have eight hotels in Telangana, including three currently under development, further strengthening its footprint in the region.
Mr D. Siva Rama Raju, an entrepreneur from Andhra Pradesh, began his professional journey in agriculture and civil contracting before establishing himself as a leading real estate developer and hotelier in Hyderabad. He is also recognised for his philanthropic and religious contributions.
Mr DVS. Soma Raju, an MBA graduate from the University of Dubuque in the United States, has gained hands-on hospitality experience both in the U.S. and India. He previously led the development and operations of a hotel in Hyderabad and later co-founded a large-scale 999-bed medical tourism project.
Published on March 15, 2026
Radisson Hotel Group has announced the signing of four new Park Inn & Suites by Radisson hotels in India as part of its strategy to strengthen its midscale presence in emerging cities. The newly signed properties will be located in Roorkee, Meerut, Asansol, and Navi Mumbai (Airoli), reinforcing the group’s focus on expanding into high-potential markets where demand for reliable branded hospitality continues to grow.
The signings come at a time when domestic travel is increasingly driven by regional cities that are evolving into education hubs, industrial clusters, social-event destinations, and growing business districts. These markets often experience strong demand but remain underserved by internationally branded hotels.
Park Inn & Suites by Radisson plays a central role in the group’s India-focused expansion strategy. Designed as a midscale brand for fast-growing cities, it offers a flexible development model, efficient operations, and a balanced mix of rooms, dining, and event facilities suited to local demand.
Roorkee in Uttarakhand has emerged as an important education and industrial hub, anchored by IIT Roorkee and supported by private universities, manufacturing industries, and a historic defence cantonment. Park Inn & Suites by Radisson, Roorkee is scheduled to open in the second quarter of 2027 and will be located on NH-344, providing convenient connectivity to Haridwar, Meerut, and the wider Delhi NCR region. The hotel will feature multiple dining options, a rooftop specialty restaurant, and spacious indoor and outdoor event venues suited for business travellers, weddings, and large social gatherings.
Meerut, a key industrial and commercial centre in western Uttar Pradesh and part of the National Capital Region, has witnessed strong growth in sectors such as manufacturing, handicrafts, and defence. Park Inn & Suites by Radisson, Meerut, expected to open in the first quarter of 2029, will be located on National Highway-58. The property will offer modern guest rooms, multiple dining outlets, meeting facilities, and a dedicated outdoor lawn designed for corporate events, weddings, and leisure travellers.
In West Bengal, Asansol is a major industrial city supported by coal mining, steel industries, and the operations of Eastern Coalfields Limited. The region also sees strong wedding and social-event demand due to nearby religious centres such as the Kalyaneshawari and Ghagar Buri Chandi temples. Park Inn & Suites by Radisson, Asansol, scheduled to open in the first quarter of 2029, will be located on the Delhi–Kolkata Highway. The 75-key hotel will feature contemporary rooms, an all-day dining restaurant, a rooftop specialty bar, meeting and event facilities, a gym, and a swimming pool.
Navi Mumbai’s Airoli district has rapidly developed as a major commercial extension of the Mumbai Metropolitan Region, attracting corporate offices, multinational companies, and Grade A office developments. Park Inn & Suites by Radisson, Navi Mumbai (Airoli), expected to open in the third quarter of 2028, will be located near Airoli Road and close to Digha railway station. The hotel will include an all-day dining restaurant, a bar, and meeting facilities designed primarily for corporate, MICE, leisure, and short-stay travellers.
Nikhil Sharma, Managing Director and Chief Operating Officer, South Asia, Radisson Hotel Group, said, “India’s travel growth is increasingly being driven by emerging cities that bring together education ecosystems, industrial development, social infrastructure and expanding corporate activity. Many of these markets, however, remain underserved by quality branded hospitality despite strong and sustainable demand fundamentals. Our latest Park Inn & Suites by Radisson signings reflect a deliberate and long-term strategy to address this gap by introducing a trusted, internationally recognised midscale brand to cities where demand spans business, leisure and large social events.”
Davashish Srivastava, Senior Director, Development, South Asia, Radisson Hotel Group, added that each of the four markets presents distinct demand drivers but shares the common factor of limited branded hotel supply.
Owners of the newly signed properties also highlighted the potential of their respective cities and the value of bringing an internationally recognised hospitality brand to these locations to serve growing business, leisure, and social-event demand.
Through these signings, Radisson Hotel Group continues to expand its presence across India’s emerging travel corridors while strengthening its portfolio with brand offerings tailored to evolving market needs.
By Hariharan U
Indian airport hospitality has been quietly building towards something significant, and Encalm Hospitality's latest recognition is a strong signal that the world has taken notice.
The company walked away with two major honours at the PATWA International Travel Awards 2026, presented during the 26th PATWA World Tourism Leaders' Summit at ITB Berlin. Encalm received the Best Company in Airport Hospitality Services award for India, while Group CEO Vikas Sharma was personally recognised with the PATWA Gold Award for Excellence in Airport Hospitality Services. It's a dual win that reflects both organisational excellence and individual leadership making an impact at the global level.
Vikas Sharma acknowledged that the awards belong to the team behind the work, noting that the recognition reflects the dedication of the Encalm team and its commitment to raising global standards in airport hospitality while building services rooted in India.
Encalm has been steadily expanding its lounge network across some of India's busiest airports, including Indira Gandhi International Airport in Delhi, Rajiv Gandhi International Airport in Hyderabad, and Goa International Airport. The portfolio spans Encalm Lounges, business-class Encalm Privé Lounges, and the recently launched Encalm Xenia Lounge at Terminal 3 in Delhi, which brings a more exclusive experience with personalised service, premium dining, quiet zones, and wellness-led facilities.
Beyond the lounges, Encalm also operates Atithya, a meet-and-greet service designed to make the airport journey smoother and more comfortable for travellers from the moment they arrive to the moment they board.
Together, these offerings paint a picture of a company that has thought carefully about what airport hospitality can look like when it's done with genuine care and design intent. From curated food and beverage to wellness spaces and passenger assistance, Encalm is building something that goes well beyond the traditional airport lounge experience.
The PATWA recognition at ITB Berlin, one of the world's most respected travel industry platforms, only adds weight to a story that has been building steadily and deserves its moment in the spotlight.
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