Rising OTA Commissions Push Hotels Toward Direct Bookings

Rising OTA Commissions Push Hotels Toward Direct Bookings

By Manu Vardhan Kannan

Published on March 4, 2025

For years, online travel agencies (OTAs) have dominated the hotel booking industry, controlling pricing, customer data, and charging commissions as high as 40%. However, hotels are now reducing their reliance on OTAs and embracing direct distribution channels to regain control and build stronger guest relationships.

With the rise of new technology, evolving consumer behavior, and regulatory shifts, the hospitality industry is set to redefine its distribution model. The future of hotel bookings lies in a balanced, guest-centric approach that prioritizes direct bookings, personalization, and innovation.

Key Industry Shifts

Healthier Channel Mix

  • Rising OTA commissions have made direct bookings a priority.

  • By 2030, direct digital bookings are expected to surpass OTAs, generating over $400 billion in revenue.

Personalization & Differentiation

  • Travelers are seeking more customized experiences, shifting focus from generic stays to experiential travel.

  • AI and data analytics are enabling hyper-personalized guest journeys and targeted marketing.

  • Loyalty programs are evolving beyond traditional point systems to offer personalized rewards based on guest preferences.

Customer-First Approach

  • OTAs often prioritize hotels that pay higher commissions, which limits true consumer choice.

  • Regulatory measures like the EU’s Digital Markets Act (DMA) are pushing for fairer distribution ecosystems by promoting transparency and competition.

End of Rate Parity Clauses

  • Legal rulings, including the EU Court of Justice decision, now allow hotels to set their own rates.

  • Hotels must invest in direct booking strategies using advanced pricing models and competitive technology.

Rise of Mobile Bookings

  • Over 50% of hotel bookings now come from mobile devices, making mobile-first design a necessity.

  • Previously, only OTAs and major hotel chains leveraged mobile apps, but new disruptive platforms are emerging to bridge this gap.

AI’s Role in Hotel Distribution

  • AI-powered tools such as chatbots, price optimization software, and personalized marketing solutions are driving direct bookings.

  • AI-driven platforms like D3X.ai and Allora.ai are already transforming the industry with intelligent booking systems and automated guest engagement.

The Future of Hotel Distribution

With hotels regaining control over pricing, data, and guest relationships, the industry is moving toward a more transparent, guest-friendly ecosystem. Direct booking strategies, AI-driven personalization, and mobile-first innovations will define the future of hotel distribution, ensuring a more sustainable and competitive marketplace.


India Works to Bring Back Umrah Pilgrims Stranded in Saudi Arabia

India Works to Bring Back Umrah Pilgrims Stranded in Saudi Arabia

By Manu Vardhan Kannan

Published on October 23, 2026

India has stepped up efforts to help stranded Umrah pilgrims return from Saudi Arabia amid the regional security situation. The Ministry of External Affairs (MEA) said the Indian Embassy in Riyadh and the Consulate General in Jeddah are coordinating with airlines and tour operators to arrange the early return of affected pilgrims.

MEA spokesperson Randhir Jaiswal said around 3,000 stranded Umrah pilgrims had travelled from Saudi Arabia to India over the past week on available flights. This was in addition to more than 10,000 other Umrah pilgrims who had returned on flights booked as part of their regular travel arrangements during the same period.

The efforts follow an attack on King Fahd International Airport in Dammam, which left one Indian national dead and two others injured. The incident has raised concerns among Indian nationals in the region as the wider security situation affects travel arrangements.

Earlier, AIMIM president Asaduddin Owaisi urged the Centre to intervene, stating that around 4,000 Indian pilgrims were stranded in Makkah and Madina after airlines suspended flights to Saudi Arabian cities amid regional security concerns.

In a post on X, MEA spokesperson Randhir Jaiswal said, “Our Embassy in Riyadh @IndianEmbRiyadh and the Consulate in Jeddah @CGIJeddah are actively engaging with concerned airlines and tour operators to facilitate the early return of affected pilgrims.”

He added, “Over the past week, about 3,000 stranded Umrah pilgrims have travelled from Saudi Arabia back to India on available flights. This is in addition to more than 10,000 normal Umrah pilgrims who were booked on the available flights and have travelled back to India over the past week.”

Jaiswal also said that arrangements were being discussed to facilitate the return of the remaining Umrah pilgrims at the earliest. The Indian Embassy and Consulate, with support from community volunteers, are providing welfare assistance to Indian nationals in need.

The MEA has also established 24×7 control rooms to assist Indian nationals and is issuing regular advisories to share updates and relevant information.

24×7 Control Room Contact Details

Embassy of India, Riyadh

  • Telephone: +966-554412016

  • Telephone: +966-542126784

  • Toll-free: 8002471234 (Calls from within Saudi Arabia only)

  • WhatsApp: +966-536216082 (Messages only)

Consulate General of India, Jeddah

  • Telephone: +966-12-2614093

  • Telephone: +966-556122301

  • WhatsApp: +966-536209704 (Messages only)

Indian pilgrims and their families can use these official contact channels for assistance and updates. The Indian authorities continue to coordinate with airlines, tour operators and local community volunteers to support affected travellers and facilitate their return as soon as possible.


Jivraj9 Tea Group Purchases ₹13 Lakh Worth of Tea at Assam Charity Auction

Jivraj9 Tea Group Purchases ₹13 Lakh Worth of Tea at Assam Charity Auction

By Hariharan U

Published on October 22, 2026

Jivraj9 Tea Group has purchased tea worth ₹13 lakh at a special charity auction organised at the Guwahati Tea Auction Centre (GTAC), joining stakeholders from across India's tea industry in raising funds for communities affected by floods in Assam. The initiative collectively raised approximately ₹2.26 crore, with proceeds directed towards the Assam Chief Minister's Relief Fund.

The special auction generated ₹1.61 crore through tea sales, while an additional contribution of ₹65 lakh took the total amount raised to approximately ₹2.26 crore. Assam Chief Minister Himanta Biswa Sarma personally wielded the auctioneer's hammer, with 12 ceremonial lots sold by him raising ₹99.51 lakh.

Jivraj9 Tea Group was among the participating buyers, joining major tea businesses and industry stakeholders who travelled from cities including Mumbai, Surat, Ahmedabad and Delhi to support the relief effort.

Commenting on the company's participation, Rushabh Shah, Executive Director, Jivraj9 Tea Group, said the tea industry's relationship with Assam extends beyond commercial interests and carries a shared responsibility towards the communities connected with the region's tea and agricultural ecosystem.

He added that the floods had affected local communities and livelihoods, making collective industry support particularly important. Shah said the company was proud to contribute alongside the wider tea fraternity in supporting Assam during the challenging period.

The auction brought together tea producers, buyers, brokers, warehouses and auctioneers, with participants across the value chain contributing to the initiative. Producers contributed tea, brokers and warehouses waived applicable charges, and GTAC facilitated the auction, enabling buyers to purchase the lots in support of the relief effort.

Jivraj9 Tea Group's participation also builds on its recent contribution of ₹12.5 lakh to the Assam Chief Minister's Relief Fund towards relief and rehabilitation efforts for flood-affected communities. The latest purchase at the charity auction further reflects the company's engagement with Assam, a key region in India's tea industry and an important part of its sourcing and value chain.

The initiative highlights the role of collective action in India's tea sector, bringing together businesses and industry partners to support communities during a time of need. By using an established industry platform to mobilise contributions, the charity auction demonstrates how commercial networks can also serve as channels for community support and relief.


New Aadhaar Seva Kendra Opens in Kothagudem, Telangana, to Serve Up to 250 Residents Daily

New Aadhaar Seva Kendra Opens in Kothagudem, Telangana, to Serve Up to 250 Residents Daily

By Manu Vardhan Kannan

Published on October 22, 2026

Residents of Kothagudem in Telangana can now access Aadhaar services more conveniently with the launch of a new Aadhaar Seva Kendra (ASK). The centre has commenced operations with four fully operational Aadhaar Enrolment & Update kits and has the capacity to serve 200 to 250 residents per day.

Located on the Ground floor, H.no. 13-3-58 Ganga Bhushan basthi Old Kothagudem, Kothagudem Telangana -507101, the new centre has been set up to meet the growing demand for Aadhaar-related services in the region. The inauguration was attended by Shri Ankit, IAS, District Collector and Magistrate, along with other eminent dignitaries.

The Aadhaar Seva Kendra is managed and operated by BLS International, a global AI and tech-enabled services partner for governments and citizens. The initiative reflects the company's ongoing efforts to strengthen digital identity infrastructure and improve access to essential services across India.

The centre offers a range of services, including new Aadhaar enrolment, demographic updates such as name, address and date of birth, biometric updates, and document updates. Residents can also approach the centre for grievance redressal and query resolution.

To make the process more convenient, the facility includes a dedicated helpdesk, comfortable waiting areas, and a token and queue management system. Other amenities include drinking water, air conditioning, wheelchair access and accessible restrooms. Clear service information is also available to help visitors understand the services offered.

Special attention has been given to supporting senior citizens and persons with disabilities, ensuring that they can access the services in a comfortable and accessible environment. With its modern facilities and capacity to assist up to 250 residents daily, the new Aadhaar Seva Kendra aims to make enrolment and update services easier to access for people in Kothagudem and nearby areas.

  • Location: Ground floor, H.no. 13-3-58 Ganga Bhushan basthi Old Kothagudem, Kothagudem Telangana -507101.

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