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By Manu Vardhan Kannan
Published on March 4, 2025
For years, online travel agencies (OTAs) have dominated the hotel booking industry, controlling pricing, customer data, and charging commissions as high as 40%. However, hotels are now reducing their reliance on OTAs and embracing direct distribution channels to regain control and build stronger guest relationships.
With the rise of new technology, evolving consumer behavior, and regulatory shifts, the hospitality industry is set to redefine its distribution model. The future of hotel bookings lies in a balanced, guest-centric approach that prioritizes direct bookings, personalization, and innovation.
Key Industry Shifts
Healthier Channel Mix
Rising OTA commissions have made direct bookings a priority.
By 2030, direct digital bookings are expected to surpass OTAs, generating over $400 billion in revenue.
Personalization & Differentiation
Travelers are seeking more customized experiences, shifting focus from generic stays to experiential travel.
AI and data analytics are enabling hyper-personalized guest journeys and targeted marketing.
Loyalty programs are evolving beyond traditional point systems to offer personalized rewards based on guest preferences.
Customer-First Approach
OTAs often prioritize hotels that pay higher commissions, which limits true consumer choice.
Regulatory measures like the EU’s Digital Markets Act (DMA) are pushing for fairer distribution ecosystems by promoting transparency and competition.
End of Rate Parity Clauses
Legal rulings, including the EU Court of Justice decision, now allow hotels to set their own rates.
Hotels must invest in direct booking strategies using advanced pricing models and competitive technology.
Rise of Mobile Bookings
Over 50% of hotel bookings now come from mobile devices, making mobile-first design a necessity.
Previously, only OTAs and major hotel chains leveraged mobile apps, but new disruptive platforms are emerging to bridge this gap.
AI’s Role in Hotel Distribution
AI-powered tools such as chatbots, price optimization software, and personalized marketing solutions are driving direct bookings.
AI-driven platforms like D3X.ai and Allora.ai are already transforming the industry with intelligent booking systems and automated guest engagement.
The Future of Hotel Distribution
With hotels regaining control over pricing, data, and guest relationships, the industry is moving toward a more transparent, guest-friendly ecosystem. Direct booking strategies, AI-driven personalization, and mobile-first innovations will define the future of hotel distribution, ensuring a more sustainable and competitive marketplace.
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Published on November 21, 2025
Athulya Senior Care participated in the 22nd Annual Conference of the Indian Academy of Geriatrics, GERICON 2025, held at the Armed Forces Medical College in Pune. The theme, “Collaborative Care in Geriatrics – Advancing Towards an Age-Friendly Healthcare System,” aligns closely with Athulya’s mission to build a compassionate and comprehensive approach to elder care.
Dr. Karthik Narayan R, Founder and Managing Director of Athulya Senior Care, joined a panel discussion alongside Dr. Vasanth Karthikeyan, V K Sashindran, and Behram Khodaiji, with the session moderated by Saumyajit Roy. During the conversation, he highlighted key areas shaping the future of geriatric care in India. These included the need for stronger integration across hospitals, community support, and long-term care, along with the importance of academic exposure beyond traditional medical pathways. He also emphasised the growing career opportunities in assisted living, rehabilitation, home-based care, and transitional care.
Athulya continues to focus on developing an age-friendly ecosystem that supports seniors with dignity while creating professional pathways for the next generation of healthcare providers. The participation at GERICON 2025 reinforces the organisation’s commitment to strengthening geriatric care through collaboration, awareness, and innovation.
Athulya Senior Care extended its appreciation to the organisers of GERICON 2025 for hosting a thoughtful and impactful conference, and looks forward to contributing to continued progress in India’s geriatric healthcare landscape.
Published on November 20, 2025
Urban Square Mall, Udaipur has enhanced its premium retail offerings with the launch of Palmonas, one of India’s most loved demi-fine jewellery brands. This new addition marks Palmonas’ first store in Rajasthan, bringing its blend of elegance and contemporary style to the City of Lakes. Located on the ground floor with a 750 sq. ft. space, the store adds a fresh mix of modern design and everyday luxury to the mall’s retail line-up.
Palmonas introduces Udaipur shoppers to an exquisite range of demi-fine jewellery that balances luxury and everyday wear. The store features a carefully curated collection of necklaces, bracelets, rings, and earrings, crafted with high-quality materials and modern aesthetics. Each piece reflects the brand’s focus on elegance, versatility, and fine craftsmanship, making it ideal for both daily use and special occasions.
Nandini Taneja, CEO, Bhumika Enterprises, said, “The launch of Palmonas' first store in Rajasthan at Urban Square Mall reflects our commitment to bringing distinctive and aspirational brands closer to Udaipur's shoppers. Palmonas adds a touch of modern elegance and individuality to our retail mix. Urban Square has been designed as a complete lifestyle destination where visitors can explore everything, from fashion and jewellery to dining and entertainment, all under one roof.”
With Palmonas now part of its growing portfolio, Urban Square Mall continues to elevate Udaipur’s retail and lifestyle experience. The mall has become a vibrant destination where fashion, food, and entertainment come together, shaping a modern and enjoyable shopping environment for the city.
Ramee Hotels has announced the signing of a new 100-key resort in Karjat, strengthening the group’s expansion plans across Maharashtra. The upcoming property is being developed in partnership with Blue Neck Group and is currently in its greenfield stage. Once completed, it is set to become a leading leisure and events destination in the region.
Set against Karjat’s lush mountains and scenic waterfall views, the resort is planned as a blend of leisure, celebration, and lifestyle offerings. The design includes open lawns, landscaped recreational zones, dedicated event and party areas, terrace sections, and a swimming pool that elevate the overall guest experience.
Guests can also look forward to modern dining spaces, well-curated recreational facilities, and comfortable hospitality features, making it ideal for vacations, celebrations, corporate retreats, and weekend getaways.
Sharing his thoughts on the signing, Mr. Raj Shetty, Founder, Chairman & Managing Worker, Ramee Group, said, “Ramee Hotels has always focused on building destinations that resonate with today’s travellers. Karjat offers tremendous potential, and this new resort will be developed with the same passion and commitment that define our brand. We look forward to creating a landmark destination that welcomes families, corporates, and holidaymakers alike.”
Speaking on the development, Saurabh Gahoi, Senior Vice President, Ramee Group of Hotels, said, “Karjat is becoming one of Maharashtra’s most sought-after leisure and celebration destinations. This signing is an important step in our growth strategy as we continue expanding into high-potential markets. Our collaboration with Blue Neck Group reflects our commitment to creating properties that bring together exceptional hospitality, thoughtful design, and meaningful guest experiences.”
With this new addition, Ramee Hotels continues to build on its growth strategy, focusing on locations with strong tourism potential and rising demand for leisure and MICE travel.
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