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By Manu Vardhan Kannan
Published on March 4, 2025
For years, online travel agencies (OTAs) have dominated the hotel booking industry, controlling pricing, customer data, and charging commissions as high as 40%. However, hotels are now reducing their reliance on OTAs and embracing direct distribution channels to regain control and build stronger guest relationships.
With the rise of new technology, evolving consumer behavior, and regulatory shifts, the hospitality industry is set to redefine its distribution model. The future of hotel bookings lies in a balanced, guest-centric approach that prioritizes direct bookings, personalization, and innovation.
Key Industry Shifts
Healthier Channel Mix
Rising OTA commissions have made direct bookings a priority.
By 2030, direct digital bookings are expected to surpass OTAs, generating over $400 billion in revenue.
Personalization & Differentiation
Travelers are seeking more customized experiences, shifting focus from generic stays to experiential travel.
AI and data analytics are enabling hyper-personalized guest journeys and targeted marketing.
Loyalty programs are evolving beyond traditional point systems to offer personalized rewards based on guest preferences.
Customer-First Approach
OTAs often prioritize hotels that pay higher commissions, which limits true consumer choice.
Regulatory measures like the EU’s Digital Markets Act (DMA) are pushing for fairer distribution ecosystems by promoting transparency and competition.
End of Rate Parity Clauses
Legal rulings, including the EU Court of Justice decision, now allow hotels to set their own rates.
Hotels must invest in direct booking strategies using advanced pricing models and competitive technology.
Rise of Mobile Bookings
Over 50% of hotel bookings now come from mobile devices, making mobile-first design a necessity.
Previously, only OTAs and major hotel chains leveraged mobile apps, but new disruptive platforms are emerging to bridge this gap.
AI’s Role in Hotel Distribution
AI-powered tools such as chatbots, price optimization software, and personalized marketing solutions are driving direct bookings.
AI-driven platforms like D3X.ai and Allora.ai are already transforming the industry with intelligent booking systems and automated guest engagement.
The Future of Hotel Distribution
With hotels regaining control over pricing, data, and guest relationships, the industry is moving toward a more transparent, guest-friendly ecosystem. Direct booking strategies, AI-driven personalization, and mobile-first innovations will define the future of hotel distribution, ensuring a more sustainable and competitive marketplace.
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By Author
Published on May 2, 2025
In a continued commitment to social responsibility and community well-being, TSG Hotels and Resorts has executed a compassionate Corporate Social Responsibility (CSR) drive across Swaraj Dweep and Shaheed Dweep, bringing tangible support to patients and healthcare workers in the region.
As part of this thoughtful initiative, 50 nutritious food packets were distributed at Ayushman Arogya Mandir, Swaraj Dweep, benefiting both patients and hospital staff. The effort not only aimed to provide essential nourishment but also served as a gesture of gratitude to the frontline healthcare workers who continue to serve selflessly.
Further strengthening its outreach, the TSG team extended the CSR activity to Shaheed Dweep, where three specialized nutritional kits were provided to patients undergoing tuberculosis treatment at the Primary Health Centre (PHC). Recognizing the critical role of diet in recovery, the kits were curated to help meet the heightened nutritional needs of TB patients during their treatment journey.
This initiative underlines TSG Group’s unwavering dedication to community care, showcasing how hospitality brands can play a pivotal role beyond their core business. By supporting healthcare infrastructure and vulnerable patient groups, TSG Hotels and Resorts is setting an example of responsible hospitality and community partnership.
Such meaningful efforts reinforce the idea that corporate responsibility, when carried out with empathy and purpose, can leave a lasting impact on society—especially in remote regions like the Andaman Islands.
Sanskriti University recently hosted the Business and Leadership Conclave 2025, a transformative event that united renowned leaders from business, education, IT, healthcare, and the film industry. The conclave sparked an invigorating dialogue on culture-based leadership, financial literacy, and entrepreneurial vision for a Viksit Bharat.
The event commenced with a ceremonial lamp lighting by Spiritual Guru Acharya Satish Sadguruji Maharaj, joined by Chancellor Dr. Sachin Gupta, Pro Chancellor Shri Rajesh Gupta, Industrialist Puran Dawar, Shri Ramesh Agarwal (Chairman, Agarwal Packers and Movers Limited), Acharya Manishji (Founder, HIIMS), and Vice Chancellor Prof. (Dr.) MB Chetti.
Held at the Santosh Memorial Hall, the conclave unfolded through six powerful sessions. Vice Chancellor Prof. (Dr.) MB Chetti opened the event by reaffirming Sanskriti University’s mission to create job creators, not just job seekers, under the vision of Chancellor Dr. Sachin Gupta.
Jagadguru Satishacharya delivered an insightful inaugural address on how Sanatan Dharma, education, and health are the cornerstones of true leadership. He inspired students by sharing that strong values and cultural roots can lead to success, even with limited formal education.
Chancellor Dr. Sachin Gupta stressed the importance of self-discipline, human values, and holistic growth in shaping future-ready leaders. Acharya Manishji introduced the concept of six Purusharthas from the Vedas as a blueprint for a balanced and fulfilling life.
The conclave also highlighted financial awareness, with experts like Vikas S. Chaturvedi (Valucent Company), Paresh K. Tapadia (FundsIndia Private Wealth), and Vimal Tripathi urging students to begin financial planning early and invest in themselves.
A major highlight of the event was the keynote by global motivational speaker Ankur Warikoo, who captivated the audience by encouraging them to explore diverse experiences, embrace uncertainty, and focus on inner happiness rather than rigid career tracks.
In a powerful session on soft power, Bollywood actor and motivational speaker Mohammad Ali Shah, along with acclaimed filmmaker Gajendra Singh, emphasized the role of music and cinema in promoting cultural diplomacy and global storytelling.
Industrialist Puran Dawar described the current era as “Amrit Kaal,” an age of economic opportunities for youth, while Ramesh Agarwal motivated students to stay focused and dream big, sharing his inspiring journey from army life to becoming a business leader.
The entire event was organized under the leadership of Dr. Gajendra Singh, CEO of the Sanskriti University Incubation Center. The efforts of student volunteers such as Kavyansh Kushwaha, Deepika Chaudhary, Pari Mitra, Amit Keshari, and Riya Arora contributed to the smooth execution of the conclave.
The Business and Leadership Conclave 2025 set a new benchmark in leadership development, aligning with Sanskriti University’s vision of producing culturally grounded, entrepreneurial, and globally conscious leaders committed to building a Viksit Bharat.
Published on April 29, 2025
Luxury living in Delhi today is defined by experiences rather than just marble floors and skyline views. The city's most luxurious condominium clubs are setting new standards, offering leisure, dining, and wellness options that rival even Delhi’s finest restaurants and hotels.
ONE Midtown Club by DLF, Moti Nagar
Spread across multiple podium levels, ONE Midtown Club is the vibrant hub of the DLF One Midtown community in Moti Nagar. The club features a 34-seat restaurant, a sophisticated bar, a sprawling 12,000 sq. ft. pool area, one of the largest resident gyms in Delhi, and thoughtfully designed community spaces. It offers an infinity swimming pool with five distinct zones, a dedicated kids' play area, a multipurpose hall for events and meetings, and a games room and convenience store. Residents can also unwind at the salon and spa, dine at the restaurant or café, and socialize at the luxurious bar. Managed by DLF Hospitality, the club offers world-class amenities that make it a space for connection, recreation, and endless possibilities.
Club Ishva by TARC, Sector 63A
Located in a luxury TARC development in Gurgaon, Club Ishva is among NCR’s most comprehensive residential clubhouses. With lounges, party spaces, a high-tech gym, spa, yoga and Zumba studios, intelligent parking, and meeting rooms, it feels like a private country club. Built for daily indulgence and community connection, Club Ishva offers a seamless blend of comfort and luxury.
Leela Sky Villas Club, Kirti Nagar
Part of Delhi’s tallest residential building, this clubhouse is managed by The Leela and brings together royal hospitality and modern elegance. Residents enjoy signature dining experiences, a full-service spa, a heated indoor swimming pool, and serene yoga and meditation areas. With private lounges and dedicated concierge services, living here feels like staying in a seven-star hotel while enjoying all the comforts of home.
Godrej South Estate Club, Okhla
Nestled in the lush surroundings of Okhla, Godrej’s clubhouse focuses on wellness, combining responsible design with modern luxury. It features air purifiers throughout, a state-of-the-art fitness center, spa-inspired rooms, and a temperature-controlled pool. Peaceful cafés and lively party lounges create spaces that rejuvenate the mind and body, offering a refreshing way to experience luxury living.
Unity in The Amaryllis Club, Karol Bagh
In the heart of Central Delhi, Unity The Amaryllis offers a perfect blend of luxury and comfort through its expansive clubhouse. Game rooms, an Olympic-sized pool, banquet facilities, a state-of-the-art gym, and relaxing steam rooms provide residents with the amenities they love most about hotels, without ever needing to check out. Landscaped gardens, cozy cafés, and communal lounges complete the experience of vibrant, everyday luxury.
These five opulent clubs are redefining what it means to live luxuriously in Delhi. Whether it's sipping wine under the stars or floating in a stunning infinity pool, these clubhouses deliver an elevated lifestyle you’ll never want to leave.
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