Rising OTA Commissions Push Hotels Toward Direct Bookings

Rising OTA Commissions Push Hotels Toward Direct Bookings

By Manu Vardhan Kannan

Published on March 4, 2025

For years, online travel agencies (OTAs) have dominated the hotel booking industry, controlling pricing, customer data, and charging commissions as high as 40%. However, hotels are now reducing their reliance on OTAs and embracing direct distribution channels to regain control and build stronger guest relationships.

With the rise of new technology, evolving consumer behavior, and regulatory shifts, the hospitality industry is set to redefine its distribution model. The future of hotel bookings lies in a balanced, guest-centric approach that prioritizes direct bookings, personalization, and innovation.

Key Industry Shifts

Healthier Channel Mix

  • Rising OTA commissions have made direct bookings a priority.

  • By 2030, direct digital bookings are expected to surpass OTAs, generating over $400 billion in revenue.

Personalization & Differentiation

  • Travelers are seeking more customized experiences, shifting focus from generic stays to experiential travel.

  • AI and data analytics are enabling hyper-personalized guest journeys and targeted marketing.

  • Loyalty programs are evolving beyond traditional point systems to offer personalized rewards based on guest preferences.

Customer-First Approach

  • OTAs often prioritize hotels that pay higher commissions, which limits true consumer choice.

  • Regulatory measures like the EU’s Digital Markets Act (DMA) are pushing for fairer distribution ecosystems by promoting transparency and competition.

End of Rate Parity Clauses

  • Legal rulings, including the EU Court of Justice decision, now allow hotels to set their own rates.

  • Hotels must invest in direct booking strategies using advanced pricing models and competitive technology.

Rise of Mobile Bookings

  • Over 50% of hotel bookings now come from mobile devices, making mobile-first design a necessity.

  • Previously, only OTAs and major hotel chains leveraged mobile apps, but new disruptive platforms are emerging to bridge this gap.

AI’s Role in Hotel Distribution

  • AI-powered tools such as chatbots, price optimization software, and personalized marketing solutions are driving direct bookings.

  • AI-driven platforms like D3X.ai and Allora.ai are already transforming the industry with intelligent booking systems and automated guest engagement.

The Future of Hotel Distribution

With hotels regaining control over pricing, data, and guest relationships, the industry is moving toward a more transparent, guest-friendly ecosystem. Direct booking strategies, AI-driven personalization, and mobile-first innovations will define the future of hotel distribution, ensuring a more sustainable and competitive marketplace.


WorkEZ Expands South India Footprint to 1.7 Million Sq. Ft. Across Chennai, Kochi & Coimbatore

WorkEZ Expands South India Footprint to 1.7 Million Sq. Ft. Across Chennai, Kochi & Coimbatore

By Hariharan U

Published on May 11, 2026

 WorkEZ has announced a major expansion of its managed workspace portfolio, taking its total footprint to approximately 1.7 million sq. ft. across 12 active buildings and two upcoming developments across South India. The expansion strengthens the company’s presence in Chennai, Kochi, and Coimbatore, reinforcing its focus on high-growth commercial markets in the region.

As part of this growth phase, WorkEZ has added 65,000 sq. ft. at Phoenix One National Park in Chennai, further strengthening its presence in one of the city’s key commercial corridors. The company has also entered the Kochi market through a strategic partnership with Lulu Developers, adding 70,000 sq. ft. to its expanding portfolio. The move reflects increasing demand for premium managed workspaces from enterprises and Global Capability Centres (GCCs) in Kerala.

Speaking about the milestone, Sunil Reddy said, “Our growth to 1.7 million square feet reflects the trust our clients, partners and landlords have placed in WorkEZ over the years. The recent additions in Chennai, Kochi and Coimbatore mark an important step in our continued growth, and we remain focused on building high-quality managed workspaces in markets where demand continues to evolve.”

Coimbatore continues to emerge as a key growth market for the company. WorkEZ recently onboarded several marquee enterprise clients in the city, including global consulting, technology, and engineering firms, reinforcing enterprise confidence in Coimbatore as an emerging business destination.

Building on this momentum, WorkEZ has signed a new 0.4 million sq. ft. development in Coimbatore in partnership with Veeras Infra Private Limited, following the successful leasing of 0.1 million sq. ft. in Phase I. The company believes the city’s growing appeal among GCCs, IT services, and advanced manufacturing sectors will continue to drive demand for flexible office infrastructure.

Commenting on the Coimbatore expansion, Prathap Murali said, “Coimbatore has been a very encouraging market for us. The response to our Phase I development and the onboarding of leading global consulting and technology firms have reinforced our belief in the opportunity the city presents.”

Founded in 2019 in Chennai, WorkEZ has steadily evolved into one of South India’s leading managed office space providers, catering to enterprises, startups, Fortune 500 companies, and institutional landlords. The company’s growth strategy has focused on identifying emerging business corridors early and delivering scalable, experience-led workspaces designed around modern enterprise needs.

As businesses increasingly prioritise flexibility, operational efficiency, and employee-centric work environments, managed office spaces continue to gain traction across India’s commercial real estate landscape. WorkEZ’s latest expansion reflects this broader shift while further strengthening its position in South India’s fast-growing workspace market.


L’Oréal Paris Celebrates 29 Years at Cannes with Star-Studded India Line-Up Featuring Aishwarya Rai Bachchan, Alia Bhatt & Aditi Rao Hydari

L’Oréal Paris Celebrates 29 Years at Cannes with Star-Studded India Line-Up Featuring Aishwarya Rai Bachchan, Alia Bhatt & Aditi Rao Hydari

By Hariharan U

Published on May 10, 2026

L’Oréal Paris has marked its 29th consecutive year as the Official Beauty Partner of the Festival de Cannes, reinforcing its long-standing commitment to celebrating women in cinema, inclusivity, and empowerment on one of the world’s most prestigious cultural stages.

Held from 12 to 23 May 2026, this year’s edition continues to bring together global cinema, fashion, and beauty, with L’Oréal Paris highlighting its enduring philosophy of championing women’s self-worth through its iconic message, “Because You’re Worth It.”

A major highlight of this year’s participation is a powerful Indian representation led by L’Oréal Paris ambassadors Aishwarya Rai Bachchan, Alia Bhatt, and Aditi Rao Hydari, each bringing a distinct expression of confidence, individuality, and global cultural presence to the Cannes red carpet.

Alia Bhatt returns to Cannes for the second consecutive year as a global ambassador, reflecting on the experience as a celebration of sisterhood and women’s voices on an international platform. Aditi Rao Hydari’s presence this year further strengthens India’s creative visibility at the festival, symbolising elegance and self-expression beyond cinema.

Speaking on the occasion, Dario Zizzi, General Manager, L’Oréal Paris India, said the brand’s nearly three-decade journey at Cannes has been about amplifying voices and celebrating women who are reshaping culture and cinema on their own terms.

The 2026 edition also features the sixth L’Oréal Paris Lights on Women’s Worth Award, with actress and ambassador Gillian Anderson serving as juror, continuing the brand’s focus on recognising emerging female voices in filmmaking.

The global ambassador line-up this year includes names such as Jane Fonda, Eva Longoria, Andie MacDowell, Ariana Greenblatt, and others, further reinforcing L’Oréal Paris’ global creative network.

Alongside its Cannes presence, L’Oréal Paris has also partnered with Nykaa in India to bring exclusive red carpet beauty experiences closer to Indian consumers, extending the festival’s glamour beyond the French Riviera.

With its continued presence at Cannes, L’Oréal Paris once again positions beauty not just as aesthetics, but as a powerful expression of identity, ambition, and storytelling on a global stage.


WelcomHeritage Curates Mother’s Day Weekend Staycations Across North India

WelcomHeritage Curates Mother’s Day Weekend Staycations Across North India

By Manu Vardhan Kannan

Published on May 9, 2026

WelcomHeritage has introduced a curated collection of Mother’s Day weekend staycations across North India, bringing together heritage palaces, wellness resorts, wildlife retreats, and scenic hillside escapes. Designed as experience-led getaways, the stays reflect the growing preference for meaningful celebrations centred around quality time and memorable experiences.

The curated selection spans different travel styles, from peaceful mountain retreats and wellness-focused resorts to immersive outdoor stays. Moving beyond traditional hospitality experiences, the stays encourage families to slow down and spend meaningful time together in unique and character-filled destinations.

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In Himachal Pradesh, WelcomHeritage Natraj offers a calm mountain escape surrounded by nature, making it ideal for guests looking for a relaxed and peaceful retreat. Meanwhile, WelcomHeritage Santa Roza presents a boutique-style experience that combines scenic surroundings with a slower and more intimate atmosphere.

In Uttarakhand, WelcomHeritage Arka Resort & Spa focuses on wellness and rejuvenation, offering guests a refreshing break away from the fast pace of city life. For travellers interested in heritage experiences, WelcomHeritage Kasmanda Palace reflects the brand’s heritage charm through its historic architecture and panoramic valley views.

For guests seeking an outdoor and wildlife-inspired getaway, WelcomHeritage Mount Valley Resort offers a nature-led experience close to one of India’s most popular national parks, blending comfort with opportunities for wildlife exploration.

As staycations continue to gain popularity around occasions like Mother’s Day, travellers are increasingly choosing destinations that allow them to reconnect and unwind in settings that feel personal and immersive. Through these curated experiences, WelcomHeritage aims to offer celebrations that focus more on meaningful moments and less on scale.

For further information and reservations, guests can visit: WelcomHeritage Official Website

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