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By Author
Published on December 23, 2023
Riyadh Air, the emerging airline, is set to revolutionize the aviation industry through a significant three-year partnership with global professional services company, Accenture. This collaboration is a strategic move to establish Riyadh Air as the first digitally-driven airline worldwide, in line with the Kingdom's vision for 2030.
Innovative Transformation:
Cloud-Centric Approach: Accenture will lead the creation of a cloud-based infrastructure for Riyadh Air, ensuring a smooth and efficient digital operation.
Enhanced Cybersecurity: A key focus will be on bolstering cybersecurity measures to safeguard the airline's operations.
Operational Excellence: The partnership aims to streamline services and manage operations effectively.
A New Era in Aviation:
Digital-Centric Services: Riyadh Air is poised to lead a new era in aviation, distinguished by its commitment to digital-first solutions.
State-of-the-Art Tech: Utilizing advanced technologies like cloud computing and AI, Riyadh Air aims to deliver a seamless travel experience for passengers and employees alike.
Ambitious Expansion Plans: With plans to serve over 100 destinations by 2030, the airline is gearing up for a significant scale-up in operations.
Expert Comments:
Adam Boukadida, CFO, Riyadh Air: "Riyadh Air will be a digitally native airline, focused on delivering world-class service. Accenture’s partnership is crucial for our cloud-first strategy, ensuring our technology is future-proof and legacy-free."
Emily Weiss, Senior Managing Director, Accenture: "The launch of Riyadh Air marks a landmark moment in aviation. Our collaboration aims to create hyper-connected experiences for today’s and future travelers."
India's Aviation Landscape:
Akasa Air’s Perspective: During a fireside chat at the ET Travel & Tourism Conclave, Akasa Air's CCO & Co-Founder, Praveen Iyer, highlighted India's untapped aviation potential and the need for leveraging advanced technologies and infrastructure.
Riyadh Air’s Vision:
The airline is not just an addition to the aviation sector but a key player in achieving Saudi Arabia's 2030 vision, aiming to put Riyadh on the global map as a key destination and gateway. Supporting the Saudi Aviation Strategy and National Tourism Strategy, Riyadh Air is set to unlock Saudi Arabia’s cultural and natural attractions to the world while creating new job opportunities.
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By Hariharan U
Published on April 23, 2026
Booking.com has unveiled its summer travel insights for 2026, highlighting a clear shift in how Indian travellers are planning their holidays. Defined as the “Era of You,” the report points to a growing preference for personalised, intention-led journeys over traditional checklist travel.
This summer, travellers are increasingly choosing destinations that align with their individual interests, with a strong focus on comfort, accessibility, and meaningful experiences. Domestic travel continues to dominate, with a diverse mix of destinations shaping itineraries across the country.
High-altitude “coolcation” spots such as Ooty, Darjeeling, Munnar, and Manali remain in demand as travellers seek respite from rising temperatures. At the same time, spiritual destinations like Rishikesh and Varanasi are seeing a notable rise in popularity, reflecting increased interest in faith-led and introspective travel.
Urban and cultural destinations are also witnessing renewed traction, with cities like Jaipur and Udaipur climbing search rankings. Meanwhile, coastal favourites such as Goa and Puducherry continue to attract travellers looking for relaxed seaside getaways.
Among the most searched domestic destinations for the summer period are Mumbai, Bengaluru, New Delhi, Chennai, and Hyderabad—indicating a balanced mix of metro travel and leisure escapes.
On the international front, Indian travellers are increasingly looking east, with Asia emerging as a preferred region. Destinations such as Tokyo, Singapore, Bangkok, Kuala Lumpur, and Ubud dominate search trends. Japan, in particular, is witnessing a surge, with Tokyo leading the list and cities like Osaka and Kyoto rapidly climbing in popularity.
While European cities such as London and Paris continue to feature among top choices, the broader trend reflects a shift toward destinations offering a mix of culture, cuisine, shopping, and convenience.
Another key insight is the growing demand for alternative accommodations. Travellers are increasingly exploring homestays, guest houses, apartments, and villas, seeking flexibility, privacy, and options that align with varied travel needs, whether for families, groups, or solo journeys.
Commenting on the trend, Santosh Kumar, Regional Head South Asia at Booking.com, noted that travellers are becoming more mindful and strategic, choosing destinations that reflect the experiences they value most. He added that the company continues to focus on simplifying the travel journey by integrating flights, stays, transport, and experiences into a seamless ecosystem.
Overall, the data underscores a broader evolution in travel behaviour, where personalisation, purpose, and convenience are shaping how Indians explore both domestic and international destinations.
In a move aimed at capturing India’s youth-driven consumption moments, Coca-Cola India and Burger King India have announced a strategic, long-term partnership with the launch of ‘Feast on Wheels.’
The initiative introduces a first-of-its-kind mobile food truck format, designed to bring curated Burger King meals paired with Coca-Cola directly to college campuses. Built around affordability, accessibility, and immersive experiences, the platform aims to meet Gen Z consumers in their natural social environments.
The concept was unveiled on April 15, 2026, at Lovely Professional University during its inter-college festival. The activation transformed the campus into a lively brand hub, featuring a fully branded food truck serving Whopper meal combos paired with Coca-Cola at student-friendly pricing.
Beyond food, the experience leaned into youth culture with live music, DJ sets, gaming zones like tic-tac-toe and ping pong, interactive brand installations, and dedicated content creation spaces to encourage organic sharing among students.
Abhishek Gupta, Vice President, Customer Development at Coca-Cola India and Southwest Asia, highlighted the strategy behind the move, stating that youth consumption today is spontaneous and social. He noted that the partnership brings a proven meal pairing into environments where such moments naturally occur, making the experience more accessible and engaging.
Kapil Grover, Chief Marketing Officer at Burger King India, emphasized the importance of cultural relevance, sharing that college campuses are where trends and energy thrive. He added that the initiative goes beyond food, helping the brand build deeper and more meaningful connections with young consumers.
By combining Coca-Cola’s global food pairing strategy with Burger King’s youth-first engagement approach, ‘Feast on Wheels’ is positioned as a scalable platform aimed at driving high-frequency consumption and long-term brand recall across India’s Gen Z landscape.
By Manu Vardhan Kannan
Rosetta Sakleshpur is welcoming the summer season with a specially curated mango-themed experience, inviting guests to enjoy the fruit in a refreshing and flavourful way. Set across a 100-acre coffee plantation, the property offers a calm and scenic setting where guests can slow down and make the most of the season.
At the centre of this experience is Teatro - The Estate Kitchen, where a thoughtfully designed buffet brings together regional and seasonal flavours. Raw mangoes add a tangy touch to dishes like paneer tikka and dal, while local favourites such as mango gojju and mavinakayi chitranna highlight traditional recipes. A range of summer drinks including aam panna, mango lassi, a mango mojito twist, and a mango basil slush complete the spread, keeping the focus on fresh and seasonal ingredients.
The experience also features a selection of desserts where mango takes on a more refined form. Guests can enjoy options like Alphonso mango white chocolate mousse, mango misu, and mango cream cheesecake, each offering a modern take on classic flavours. In addition, a variety of seasonal mango-based dishes are available à la carte.
With greenery all around and the peaceful pace of plantation life, Rosetta Sakleshpur creates an atmosphere where guests can relax and enjoy their meals at ease. The mango-themed offering brings together food, setting, and season, making it a simple yet memorable summer experience. The experience will be available from end-April onwards.
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