Om Sweets has introduced its premium retail concept on Golf Course Road, Gurugram, expanding its presence in one of the city's prominent commercial and residential destinations. The new outlet brings together the brand's traditional Indian mithai, savouries and vegetarian food offerings in a contemporary setting.

The outlet caters to customers looking for everyday dining, festive purchases and gifting options under one roof. Beyond its range of Indian sweets, Om Sweets offers savoury preparations and a wider selection of vegetarian food, making it a destination for different occasions and dining preferences.

The new retail format reflects the changing expectations of urban consumers, who increasingly look for quality, variety and thoughtful presentation alongside familiar flavours. While the outlet offers a contemporary environment, it retains the traditional appeal that has shaped the brand's identity. Its Golf Course Road location also improves accessibility for residents and professionals in the surrounding neighbourhood.

Om Sweets' journey began in the early 1940s, when Shri Hari Chand Kathuria Ji started a family sweets business. Following Partition, the family rebuilt its business in India. In 1960, Shri Om Prakash Kathuria Ji established a shop in Arjun Nagar, Gurugram, laying the foundation for the brand's growth. Over the years, the business expanded its offerings and customer base, developing into an established food brand with a presence across Gurugram, Faridabad, Delhi, Sohna and Palwal.

Commenting on the launch, a spokesperson for Om Sweets said, “At Om Sweets, our focus has always been on serving food that people can associate with their everyday lives and special occasions. Mithai remains an important part of what we do, but our offering today extends to savouries and a wider range of vegetarian food. With our Golf Course Road outlet, we are bringing this variety to customers in a contemporary setting, making it convenient for them to explore our offerings for different occasions while continuing to enjoy the flavours they know and trust.”

With this launch, Om Sweets continues to expand its retail presence and introduce its broader food portfolio to a new customer base. The outlet brings together the brand's established culinary offerings and evolving retail format, catering to everyday meals, celebrations and gifting occasions.

Wendy's India has introduced five globally inspired burger flavours under its new campaign, 'The Great Burger Scam', with prices starting at ₹59. Launched in November 2026, the range brings international flavour profiles to the value burger segment, offering both vegetarian and chicken options priced between ₹59 and ₹99.

The new selection features five flavours: Chipotle, Chimichurri, Korean, Teriyaki and Makhani. The range combines smoky, herbaceous, sweet and savoury profiles with a familiar Indian-inspired option, giving customers a wider choice beyond conventional value burger offerings.

The campaign plays on the idea of a 'scam' by presenting a range of distinct flavour experiences at prices that may seem unexpectedly affordable. Wendy's positions the launch as an effort to challenge the perception that lower-priced burgers need to offer limited variety.

Commenting on the campaign, Mohit Mahajan, AVP – Marketing, Rebel Foods, said, "Consumers today are looking for more than just a good deal. They want variety, exciting flavours and experiences that feel worth trying. With 'The Great Burger Scam', we wanted to turn the usual value burger narrative on its head. Five distinct flavours, globally inspired choices and prices starting at ₹59, it almost sounds too good to be true! Through this campaign, we want to make flavour exploration accessible to everyone while bringing a little fun and surprise to the everyday burger experience."

The launch targets consumers, particularly Gen Z and Millennials, who are interested in exploring new food options while keeping spending in check. By bringing flavours associated with different cuisines into an affordable format, Wendy's aims to make experimentation more accessible to everyday burger customers.

The campaign also adds to the brand's efforts to differentiate its offering in India's competitive quick-service restaurant market, where value pricing and menu variety remain important considerations for consumers.

The new burgers are available at Wendy's India dine-in restaurants and through online delivery platforms.

Bharti Real Estate, the real estate arm of Bharti Enterprises and owner of the Worldmark brand, has launched World St. at Worldmark, Aerocity, New Delhi. Spanning 2.6 lakh sq. ft., the new retail and food and beverage destination currently has 29 brands operational, with more openings planned. The launch also marks another step towards the company's larger retail expansion, with a destination mall of approximately 3 million sq. ft. targeted for 2028.

Designed as a social and culinary hub, World St. features a pedestrian-friendly promenade stretching approximately half a kilometre across Worldmark 4, 5 and 6. The development brings together restaurants, cafés, patisseries and retail outlets, along with alfresco dining spaces and green courtyards. Its walkable layout connects the commercial buildings, combining workplace, dining and leisure experiences.

The opening was marked by a two-day celebration. Open Plate, an open-air music festival, took place on 31 October, followed by World St. Live, featuring curated music and street performances, on 1 November.

Speaking about the launch, S. K. Sayal, Managing Director and CEO, Bharti Real Estate, said, “Retail is an integral part of our vision to develop Worldmark into a truly integrated Global Business District. With World St. at Worldmark, we have opened approximately 2.6 lakh sq. ft. of curated retail and F&B space, bringing together leading international and domestic brands in a pedestrian-friendly setting. The destination is designed to offer a vibrant mix of dining, shopping and social experiences, complementing Worldmark’s established commercial ecosystem. With over 20 food and beverage brands and a growing retail offering, this place is emerging as a lively destination for the wider business community as well as visitors from across Delhi-NCR. We believe that integrating high-quality retail and F&B with a world-class business environment will create a more engaging destination, enhance the overall experience for occupiers and visitors, and strengthen Worldmark’s position as a preferred business and lifestyle hub.”

The operational brand portfolio includes PF Chang’s, Magnolia Bakery, L’Opéra, YouMee, PizzaExpress, Chili’s, Kwality, Da Milano, Blue Tokai, PAUL, Starbucks Reserve, Forest Essentials, Mithai by Roseate, Le Marche Select, Mazze, Himalaya Opticals, Mokobara, Columbia, GIVA, Geetanjali, McDonald’s and Nykaa Luxe, among others. Bentley is also part of the announced brand portfolio.

International brands Olive Garden, Selva Maya and Lindt & Sprüngli are making their India debut at the destination. India’s first Time Out Market is also planned as a future addition, further expanding its food and beverage offering.

Looking ahead, Bharti Real Estate plans to develop a destination mall spanning approximately 3 million sq. ft., with around 2.8 million sq. ft. of gross leasable area. The mall is part of Worldmark 2.0, a development spanning approximately 7 million sq. ft. and including around 3 million sq. ft. of delivered office space across Worldmark 4, 5 and 6.

The wider Worldmark development at Aerocity is planned across nearly 17 million sq. ft., bringing commercial, retail, dining and leisure spaces together within an integrated business district.