Riyadh Air's Game-Changing Partnership with Accenture for a Digital Future

Riyadh Air's Game-Changing Partnership with Accenture for a Digital Future

By Author

Published on December 23, 2023

Riyadh Air, the emerging airline, is set to revolutionize the aviation industry through a significant three-year partnership with global professional services company, Accenture. This collaboration is a strategic move to establish Riyadh Air as the first digitally-driven airline worldwide, in line with the Kingdom's vision for 2030.

Innovative Transformation:

Cloud-Centric Approach: Accenture will lead the creation of a cloud-based infrastructure for Riyadh Air, ensuring a smooth and efficient digital operation.

Enhanced Cybersecurity: A key focus will be on bolstering cybersecurity measures to safeguard the airline's operations.

Operational Excellence: The partnership aims to streamline services and manage operations effectively.

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A New Era in Aviation:

Digital-Centric Services: Riyadh Air is poised to lead a new era in aviation, distinguished by its commitment to digital-first solutions.

State-of-the-Art Tech: Utilizing advanced technologies like cloud computing and AI, Riyadh Air aims to deliver a seamless travel experience for passengers and employees alike.

Ambitious Expansion Plans: With plans to serve over 100 destinations by 2030, the airline is gearing up for a significant scale-up in operations.

Expert Comments:

Adam Boukadida, CFO, Riyadh Air: "Riyadh Air will be a digitally native airline, focused on delivering world-class service. Accenture’s partnership is crucial for our cloud-first strategy, ensuring our technology is future-proof and legacy-free."

Emily Weiss, Senior Managing Director, Accenture: "The launch of Riyadh Air marks a landmark moment in aviation. Our collaboration aims to create hyper-connected experiences for today’s and future travelers."

India's Aviation Landscape:

Akasa Air’s Perspective: During a fireside chat at the ET Travel & Tourism Conclave, Akasa Air's CCO & Co-Founder, Praveen Iyer, highlighted India's untapped aviation potential and the need for leveraging advanced technologies and infrastructure.

Riyadh Air’s Vision:

The airline is not just an addition to the aviation sector but a key player in achieving Saudi Arabia's 2030 vision, aiming to put Riyadh on the global map as a key destination and gateway. Supporting the Saudi Aviation Strategy and National Tourism Strategy, Riyadh Air is set to unlock Saudi Arabia’s cultural and natural attractions to the world while creating new job opportunities.


Nasi and Mee Introduces “Simply Sedap” Menu Across Bengaluru

Nasi and Mee Introduces “Simply Sedap” Menu Across Bengaluru

By Hariharan U

Published on April 4, 2026

Bringing a bold and indulgent take on Southeast Asian flavours, Nasi and Mee has launched its limited-time “Simply Sedap” menu across all its outlets in Bengaluru.

Designed as a celebration of comfort and decadence, the menu brings together some of the region’s most beloved dishes, elevated with richer textures and layered flavours. With a focus on indulgence and familiarity, Simply Sedap invites diners to experience Southeast Asian cuisine through a more expressive and satisfying lens.

Among the highlights is the Truffle Xiao Long Bao, where delicate dumplings release a fragrant broth infused with earthy truffle notes. The Singapore Carrot Cake (Chai Tow Kway) delivers a crisp, smoky bite, elevated with XO chilli for a deep umami profile. The Wonton Mee offers a comforting combination of springy noodles, juicy dumplings, and tender char siu chicken, balancing nostalgia with indulgence.

For those seeking bolder flavours, the Ayam Penyet presents perfectly crisp smashed chicken paired with sambal and jasmine rice, while the Massaman Curry unfolds with slow-cooked richness, combining coconut, peanuts, and warm spices into a velvety dish. Ending on a lighter note, the Kaya Bao introduces a soft, cloud-like texture with a gentle sweetness from house-made kaya and coconut.

Conceptualised for lingering meals and shared moments, the menu leans into both comfort and boldness, encouraging diners to savour each dish a little longer.

Available from 12 PM to 11 PM, with prices starting at, the Simply Sedap menu is being offered across all Nasi and Mee outlets in Bengaluru, positioning itself as a must-try for those looking to explore indulgent Southeast Asian flavours in the city.


Bhumika Realty Onboards Rohit Sharma and Ritika Sajdeh as Brand Ambassadors

Bhumika Realty Onboards Rohit Sharma and Ritika Sajdeh as Brand Ambassadors

By Hariharan U

Published on April 4, 2026

Strengthening its brand presence and market positioning, Bhumika Realty has announced the onboarding of Rohit Sharma and Ritika Sajdeh as its official brand ambassadors.

The association comes as part of the company’s broader strategy to enhance brand credibility while expanding its footprint across North India’s key real estate markets. It reflects Bhumika Realty’s continued focus on delivering projects rooted in design precision, quality craftsmanship, and global standards, while engaging with a wider and more diverse audience.

Rohit Sharma, widely recognised for his consistency, leadership, and performance on the field, brings a strong alignment with the company’s brand values. Complementing this, Ritika Sajdeh adds a nuanced perspective through her experience in brand building and consumer engagement, strengthening the partnership’s overall positioning.

Commenting on the association, Uddhav Poddar said, “We are delighted to welcome Rohit Sharma and Ritika Sajdeh to the Bhumika Realty family. This association reflects the direction in which we are taking the brand as we scale our operations across key markets. The alignment of discipline, consistency, and long-term focus resonates strongly with our brand philosophy.”

Sharing their thoughts on the collaboration, Rohit Sharma and Ritika Sajdeh said, “For us, it’s always about consistency, discipline, and contributing to a larger vision. We are pleased to associate with Bhumika Realty; the company’s strong leadership vision and focus on execution make this collaboration both meaningful and well-aligned.”

The announcement comes at a time when Bhumika Realty is actively advancing its growth trajectory, particularly across the NCR region. The company is strengthening its presence through strategic land acquisitions and a focused long-term vision to expand across Delhi-NCR with thoughtfully planned developments.

Among its key assets, Bhumika Realty has delivered and operates Urban Square Mall in Udaipur, one of the city’s largest retail destinations anchored by a premium hotel chain. Its development pipeline includes a mixed land-use project in Faridabad, a commercial project in Gurugram, and upcoming integrated township plans across Sonipat, Meerut, and Vrindavan.

Beyond real estate, the company is also expanding into transit-oriented infrastructure, including opportunities at metro stations, as well as hospitality assets such as hotels in strategic locations. This diversified approach highlights Bhumika Realty’s intent to build long-term value while strengthening its position across multiple segments.

With this collaboration, the brand aims to further connect with consumers while reinforcing its identity as a developer focused on consistency, scale, and execution.


Wow! Momo Launches Indian Momo League to Turn Match Season into a Food Ritual

Wow! Momo Launches Indian Momo League to Turn Match Season into a Food Ritual

By Hariharan U

Published on April 4, 2026

Tapping into one of India’s biggest cultural moments, Wow! Momo Foods Pvt. Ltd. has launched the Indian Momo League (IML), a nationwide campaign designed to turn match-time viewership into a high-frequency consumption occasion.

Built around the thought “Har city ka apna momo,” the campaign blends city fandom with product innovation and real-time engagement. With a presence of over 800 stores across 80+ cities, the brand is strategically leveraging the match season as a high-intent consumption window, driving demand across dine-in, takeaway, and delivery channels.

At the core of the campaign are six city-inspired momo variants, each colour-coded and crafted using natural ingredients without synthetic additives. Rolled out across Kolkata, Chennai, Mumbai, Delhi, Bengaluru, and Hyderabad, these variants reflect regional identities while allowing consumers to express team loyalty through food during live matches.

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To further strengthen monetisation, Wow! Momo has introduced IML Combos, bundling momos, fries, and beverages into a convenient, match-ready format. These combos are designed to drive higher average order value, especially during peak match hours, where the brand has already recorded up to a threefold increase in demand.

Adding a strong engagement layer, consumers purchasing IML Combos also get a chance to win match tickets, directly linking consumption with access to live cricket experiences and encouraging repeat orders.

Sharing insights on the campaign, Muralikrishnan said, “Indian Momo League is designed to translate fandom into consumption. With ‘Har city ka apna momo’, we are building a format where product becomes a real-time expression of team loyalty. This allows us to drive both engagement and business impact during this match season.”

A standout innovation within the campaign is the live Momo Scoreboard, a real-time tracker of city-wise orders. As matches unfold, the scoreboard reflects participation across markets, creating a competitive layer beyond the game itself while encouraging continued engagement and repeat consumption.

The campaign is being amplified through city-led creatives, creator collaborations, and real-time moment marketing aligned with match schedules, ensuring consistent visibility throughout the season.

With the Indian Momo League, Wow! Momo is not only tapping into cricket fandom but also redefining how food integrates into live experiences, positioning momos as more than just a snack, but as an essential part of the match-day ritual.

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