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By Author
Published on June 19, 2023
Roostels India, in collaboration with Viacom18 Consumer Products, is set to revolutionize the concept of experiential holidays in India with the launch of 'Roadies Rostel'. By preserving the pop-culture phenomenon of Roadies, Roostels India and Viacom18's consumer products division are introducing a unique and immersive modern space called Roadies Rostel in Ahmedabad.
Roadies Rostel will be the ultimate destination for adventure enthusiasts, backpackers, and millennials seeking connection, unity, and a thrilling experience. Instead of mundane and ordinary vacations, guests will have the opportunity to stay in a trendy and dynamic space that exudes a grungy and fun atmosphere. The resort will feature a community lounge, a café inspired by biker garages, and Roadies-themed decor that will make their stay truly unforgettable.
The inaugural resort, Roadies Rostel Leisure Arc, will open in Ahmedabad, with plans to establish 15 franchise-based theme hotels in prominent holiday locations by the end of the fiscal year. These destinations include Bengaluru, Shimla, Manali, Kasauli, and Goa. The company aims to achieve gross revenue of ₹100 crore.
Aditya Kushwaha, Chairman and Founder of Roostels India, expressed his excitement, stating, "These are exciting times for the hospitality industry that is witnessing a strong uptick post-covid. All our resorts, including the one in Ahmedabad, are creatively designed to suit the needs of the new-age millennial traveller and fulfil their quest for thrill and adventure."
Sachin Puntambekar, Business Head of Consumer Products at Viacom18, added, "Together, we aim to embark on an odyssey, redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking."
For guests seeking an elevated holiday experience, Roadies Rostel offers 17 themed rooms where adventure seamlessly blends with comfort, evoking the freedom of the open road.
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By Manu Vardhan Kannan
Published on July 22, 2025
Nestled just minutes away from Bengaluru’s Kempegowda International Airport, Clarks Exotica Convention Resort & Spa is embracing a fresh and personal approach to luxury. Spread over 70 acres, the resort has always been known for its peaceful ambiance and versatile offerings, from corporate stays to weekend family escapes. But now, it’s taking things a notch higher by focusing not just on what it offers, but how it’s experienced with every guest story at the heart of it.
“Every guest carries a unique story,” says Varun Sharma, General Manager Operations at Clarks Exotica. “Our aim isn’t just to serve, but to observe, listen, and respond, so each stay feels tailored, like it was made just for them.”
Whether it’s a warm bowl of soup waiting for a late-arriving traveller or a poolside candlelight dinner set up for an anniversary couple, Clarks is turning small gestures into unforgettable memories.
This new approach isn’t just reflected in their service, it’s shaping how the brand communicates with the world. Clarks Exotica is moving away from generic promotions, instead sharing stories drawn from real, heartfelt guest moments. The idea is to make every piece of communication, whether online or on-site, feel genuine and personal.
Behind this shift is a team that values human touch. From Shiva in Engineering, who ensures every space is flawless without being seen, to Gautam from F&B, who remembers how guests like their coffee, it’s the quiet attentiveness that defines the Clarks culture.
These real moments and real people now take centre stage in the resort’s digital storytelling. With initiatives like:
Video reels capturing natural guest reactions and joyful moments with family
Team spotlights celebrating small yet meaningful acts of service
Social media campaigns like "Captured at Clarks" and "Humans of Clarks", showcasing authentic experiences
Clarks is turning its guestbook into a canvas of shared memories. What used to stay within four walls now reaches a wider, global audience, building not just loyalty, but an emotional connect that sets the brand apart.
With this shift, Clarks Exotica is showing that luxury isn’t always about extravagance. Sometimes, it’s in the little things, the ones that make you feel seen, remembered, and valued.
By Nishang Narayan
The LaLiT Suri Hospitality Group, one of India’s most admired luxury hospitality brands, has unveiled its all-new loyalty program – The LaLiT Loyalty Program – that’s as rewarding as it is purposeful.
Designed to deepen the relationship with guests, this loyalty initiative combines classic perks with a unique opportunity to make a real-world impact. With four distinct tiers – Blue, Silver, Gold and Platinum – the program gives members the freedom to earn points for every rupee spent across stays, dining, and wellness services at The LaLiT’s hotels, palaces, and resorts. From enjoying a lavish meal at Baluchi or OKO, to unwinding at Spiceology, guests can now collect rewards seamlessly.
But the real differentiator is its conscious core. In a first-of-its-kind move, The LaLiT has partnered with Points for Good, a platform that enables guests to donate their points to causes that matter. With over 18 NGOs and 40 vetted projects to support – including child education, LGBTQIA+ rights, environmental sustainability, and more – this program invites travellers to become changemakers.
“At The LaLiT, we believe hospitality is not just about service – it’s about building meaningful relationships. The LaLiT Loyalty Program is our way of showing gratitude to our guests and building a deeper, more meaningful connection with them. It’s a celebration of trust, shared values and mutual expectations,” said Dr. Jyotsna Suri, Chairperson & Managing Director, The LaLiT Suri Hospitality Group.
By blending rewards with responsibility, The LaLiT Loyalty Program offers more than points – it offers purpose. Whether you're a frequent traveller, a fine-dining enthusiast, or simply someone who values mindful luxury, this program welcomes you to indulge while making a difference.
Enrolment is free and can be done instantly at www.thelalitloyalty.com.
Published on July 20, 2025
LaRiSa Hotels and Resorts has signed a hotel management agreement for a new resort in Palampur, Himachal Pradesh. Scheduled to open in early 2026, this will be LaRiSa’s fifth property in the state and marks a significant step in the brand’s regional growth strategy.
Developed in collaboration with Grassmere Resorts, the upcoming resort spans 2.5 acres in the scenic Kangra Valley. It will feature 20 rooms and suites, each offering private balconies with views of either Palampur city or the majestic Dhauladhar range. Room sizes will range between 400 and 850 sq. ft.
The property will be equipped with an infinity pool overlooking the Himalayas, a spa with therapy rooms and steam facilities, and curated farm-to-table culinary experiences. Landscaped gardens, a fruit and herb garden, and a peaceful fish pond will further enhance the tranquil vibe of the retreat.
“Palampur in Kangra Valley is witnessing a notable surge in tourism,” said Priya Thakur, Director, LaRiSa Hotels and Resorts. “With the signing of LaRiSa Resort, Palampur, we are strengthening our offering in Himachal Pradesh through this collaboration with the Sandhu family.”
Achint Kaur Sandhu, Partner at Grassmere Resorts, added, “With this partnership we hope to cater to travellers seeking a premium stay experience that has been lacking in this destination.”
Strategically located, the resort will offer easy access to popular attractions such as Neugal Khad, Andretta Artist Village, Saurabh Van Vihar, and Tashi Jong Monastery. It is situated 9 km from Palampur Railway Station and 45 km from Kangra Airport, ensuring good connectivity for visitors.
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