Roostels India, in collaboration with Viacom18 Consumer Products, is set to revolutionize the concept of experiential holidays in India with the launch of 'Roadies Rostel'. By preserving the pop-culture phenomenon of Roadies, Roostels India and Viacom18's consumer products division are introducing a unique and immersive modern space called Roadies Rostel in Ahmedabad.

Roadies Rostel will be the ultimate destination for adventure enthusiasts, backpackers, and millennials seeking connection, unity, and a thrilling experience. Instead of mundane and ordinary vacations, guests will have the opportunity to stay in a trendy and dynamic space that exudes a grungy and fun atmosphere. The resort will feature a community lounge, a café inspired by biker garages, and Roadies-themed decor that will make their stay truly unforgettable.

The inaugural resort, Roadies Rostel Leisure Arc, will open in Ahmedabad, with plans to establish 15 franchise-based theme hotels in prominent holiday locations by the end of the fiscal year. These destinations include Bengaluru, Shimla, Manali, Kasauli, and Goa. The company aims to achieve gross revenue of ₹100 crore.

Aditya Kushwaha, Chairman and Founder of Roostels India, expressed his excitement, stating, "These are exciting times for the hospitality industry that is witnessing a strong uptick post-covid. All our resorts, including the one in Ahmedabad, are creatively designed to suit the needs of the new-age millennial traveller and fulfil their quest for thrill and adventure."

Sachin Puntambekar, Business Head of Consumer Products at Viacom18, added, "Together, we aim to embark on an odyssey, redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking."

For guests seeking an elevated holiday experience, Roadies Rostel offers 17 themed rooms where adventure seamlessly blends with comfort, evoking the freedom of the open road.