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By Author
Published on September 18, 2023
In an exciting collaboration, Booking.com, one of the world's premier online travel brands, has joined forces with cricket star Rohit Sharma to enhance the experience of cricket enthusiasts gearing up for the ICC Men's Cricket World Cup 2023. Alongside Rohit Sharma, the campaign features dynamic international players Jos Buttler from England and Glenn Maxwell from Australia. Booking.com, known for its vast network of accommodations worldwide, including every city hosting ICC matches in India, is poised to empower cricket fans and travelers alike with seamless booking options. This partnership aims to fuse the excitement of cricket with the joy of travel, creating unforgettable memories for fans and families alike.
Booking.com's mission is to make global exploration accessible to everyone. With over 28 million listings across more than 220 countries and territories, including all the cities hosting ICC cricket matches in India, Booking.com offers a diverse range of accommodation options. Whether you prefer hotels, vacation homes, or city apartments, Booking.com ensures you find the perfect place to stay during the tournament.
As the captain of the Indian cricket team and an avid traveler, Rohit Sharma expresses his excitement about this collaboration. He shares that he loves both cricket and travel, making this partnership a perfect blend of his passions. Booking a trip, according to Rohit, is an integral part of the travel experience, and he understands the value of a hassle-free process that encompasses accommodation, transportation, and attractions – something Booking.com excels at. He believes that this partnership will not only add to the thrill of top-notch cricket but also elevate the fun of traveling, creating truly memorable moments for millions of cricket fans.
Santosh Kumar, Country Head for India, Sri Lanka, Maldives, and Indonesia at Booking.com, highlights the significance of this collaboration in a cricket-loving nation like India. Combining the excitement of cricket with the adventure of travel, this partnership promises unforgettable experiences. As the Official Accommodation Partner for ICC, Booking.com aims to simplify the booking process for fans, making it easier for them to secure their stays through the website or user-friendly app. Santosh Kumar is confident that this collaboration will turn cricket-inspired travel dreams into reality.
The Booking.com integrated campaign featuring Rohit Sharma will be prominently visible in India during the tournament, spanning from October 5 to November 19, 2023. You can catch glimpses of this exciting campaign across digital platforms, in PR materials, on TV, and even in-stadium during the ICC Men's Cricket World Cup 2023 matches.
Booking.com's partnership with Rohit Sharma promises to elevate the ICC Men's Cricket World Cup 2023 experience for fans. With seamless accommodation booking and a fusion of cricket and travel, this collaboration creates the perfect synergy for unforgettable memories. So, gear up for an extraordinary journey of cricket and travel, and stay tuned for more updates as the tournament kicks off.
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By Nithyakala Neelakandan
Published on October 25, 2024
The Adventure Tour Operators Association of India (ATOAI) is set to host its 16th Annual Adventure Convention in Tawang, Arunachal Pradesh, from December 3rd to 8th, 2024. This six-day event will bring together adventure tourism professionals from across the country, highlighting Arunachal Pradesh’s potential as a premier adventure destination. The convention will explore how adventure tourism can fuel sustainable economic growth while preserving the region’s natural and cultural heritage.
Arunachal Pradesh Chief Minister Pema Khandu expressed confidence in the state’s potential to become India’s top adventure tourism hub. He believes this event will not only showcase Arunachal's untapped opportunities but also boost the state's global recognition and economic development. Tourism Minister P D Sona echoed these sentiments, emphasizing that adventure tourism investments can drive economic progress while safeguarding the state's unique heritage.
The convention will feature sessions, panel discussions, and awards recognizing industry excellence. Delegates will participate in familiarization (FAM) trips to explore the region’s stunning landscapes, including its famed leopard safaris and uncharted terrains. A pre-convention adventure guide training program will also be held in Itanagar to enhance local capacity in the adventure tourism sector.
ATOAI President Ajeet Bajaj emphasized the association's commitment to making India a top destination for responsible adventure tourism, with Arunachal Pradesh as a key focus. He added, “We look forward to showcasing Arunachal Pradesh as a model for responsible tourism, setting new standards for environmental stewardship and community-driven development.”
The convention will also promote "Border Tourism," offering delegates the chance to visit significant sites like Bumla Pass and the NIMAS facility in Dirang, which is known for its world-class adventure training programs. Oken Tayeng, ATOAI North East Chair, highlighted the need for adventure tourism to benefit local communities through sustainable practices and job creation.
The 16th ATOAI Adventure Convention promises to be a landmark event, positioning Arunachal Pradesh as a leading destination for adventure tourism in India.
The Kerala Government has approved Responsible Tourism (RT) projects worth INR 6.64 crore for the year 2024-25, aimed at promoting sustainability and community participation across key destinations. These initiatives are part of the state’s ongoing efforts to enhance its tourism offerings through sustainable and inclusive practices. Key destinations that will benefit from these projects include Kumarakom, Beypore, and other prominent tourism spots.
The Responsible/Resilient Tourism project has been allocated INR 1.81 crore, while the Beypore Integrated RT Development Project will receive INR 1.15 crore. These projects are expected to improve tourism facilities and services in these areas while promoting eco-friendly and community-driven tourism models. The government has also set aside INR 1 crore for RT marketing and promotional activities, aiming to position Kerala as a year-round experiential tourism destination.
Tourism Minister P A Mohamed Riyas emphasized the critical role of Responsible Tourism in shaping the future of Kerala’s tourism industry. He noted that recent national awards for RT initiatives in Kanthalloor, Kadalundi, and Kumarakom underscore the success of the state's efforts to promote sustainable rural and agri-tourism. "The RT initiative is going to be the driver of Kerala tourism in the future," he said, adding that the expansion of RT activities is expected to attract more foreign tourists, boosting the state's tourism model.
The government has also approved INR 90.99 lakh for the second phase of RT Mission Society projects, as well as INR 38.10 lakh for training programs at the RT Mission Society Training Centre in Kumarakom. These training sessions will focus on integrating digital marketing and artificial intelligence (AI) into tourism, along with capacity building for community leaders, homestay operators, and other local stakeholders.
In addition to Kumarakom and Beypore, other destinations that will benefit from RT projects include Valiyaparamba, Dharmadam, Thirunelli, and Nelliyampathi. The goal is to diversify tourism offerings while scaling up the involvement of local communities, ensuring that tourism remains both inclusive and sustainable. These projects aim to support job creation and generate income for local populations, with a focus on gender-inclusive tourism models.
Since its inception in 2008, Kerala’s Responsible Tourism initiative has grown into a vast grassroots network, benefiting over 1.5 lakh families. The initiative promotes sustainable tourism practices that benefit local communities while enhancing the overall visitor experience. The RT Mission’s activities have been widely recognized both in India and globally, positioning Kerala as a leader in sustainable tourism.
Tourism Secretary K Biju stated that the government's ongoing support for RT initiatives would help bring new destinations and activities to Kerala's tourism map. Kerala Tourism Director Sikha Surendran echoed these sentiments, noting that the popularization of RT projects would further strengthen the state’s tourism appeal.
India’s premier curated travel event, The Gypsy Travel Festival, is set to return for its third edition on January 11th and 12th, 2025, at Jio World Drive, Mumbai. The two-day event promises to redefine travel by offering a unique blend of culture, adventure, and expert guidance, allowing attendees to discover and personalize their next vacation, all in one place.
The festival, organized by the Gypsy Travel Network, offers travelers the opportunity to explore the best of global travel experiences, products, and destinations. With a focus on seamless planning, customization, and booking, the event provides access to expert insights from leaders in the travel industry, exclusive festival-only offers, and immersive experiences. Attendees can enjoy virtual reality tours, live performances, and interactive workshops such as perfume-making and origami, all aimed at enriching the cultural connection to travel.
Sumit Lulla, Festival Director, highlighted the evolving nature of travel: “Travel has moved beyond just visiting new places. It’s now about connecting with people, experiencing diverse cultures, and creating unforgettable stories. Our aim is to build a community of travelers through both online and offline platforms, becoming India’s trusted source for unique travel experiences.”
In line with the rising trend of travel in India, which currently holds the top spot in the APAC Travel Confidence Index, The Gypsy Travel Festival serves as a vital platform for travel enthusiasts to turn their dreams into reality. With over 300 travel products representing all seven continents, the event allows visitors to plan their next adventure with the help of industry experts, discover new destinations, and secure their trips at unbeatable prices.
Beyond just offering travel deals, The Gypsy Travel Festival focuses on fostering a sense of community among travelers, providing opportunities for networking and shared inspiration. Whether you’re a seasoned globetrotter or someone planning their next getaway, the festival is the perfect place to start your journey.
This edition of the festival is timed perfectly for those planning their summer vacations, ensuring that attendees leave with exciting and personalized travel ideas. It’s a one-stop destination for anyone looking to make their next travel experience truly special.
About The Gypsy Travel Festival:
The Gypsy Travel Festival (TGTF) is India’s premier travel marketplace, connecting travelers with unique experiences, products, and innovations from around the globe. Since its launch in 2017, TGTF has helped over 35,000 travelers discover new destinations and cultures. The festival is part of the Gypsy Travel Network, providing a platform for tourism industry stakeholders to engage and connect directly with aspiring travelers.
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