Rohit Sharma Teams Up with Booking.com to Elevate Your ICC World Cup 2023 Experience

Rohit Sharma Teams Up with Booking.com to Elevate Your ICC World Cup 2023 Experience

By Author

Published on September 18, 2023

In an exciting collaboration, Booking.com, one of the world's premier online travel brands, has joined forces with cricket star Rohit Sharma to enhance the experience of cricket enthusiasts gearing up for the ICC Men's Cricket World Cup 2023. Alongside Rohit Sharma, the campaign features dynamic international players Jos Buttler from England and Glenn Maxwell from Australia. Booking.com, known for its vast network of accommodations worldwide, including every city hosting ICC matches in India, is poised to empower cricket fans and travelers alike with seamless booking options. This partnership aims to fuse the excitement of cricket with the joy of travel, creating unforgettable memories for fans and families alike.

Booking.com's mission is to make global exploration accessible to everyone. With over 28 million listings across more than 220 countries and territories, including all the cities hosting ICC cricket matches in India, Booking.com offers a diverse range of accommodation options. Whether you prefer hotels, vacation homes, or city apartments, Booking.com ensures you find the perfect place to stay during the tournament.

As the captain of the Indian cricket team and an avid traveler, Rohit Sharma expresses his excitement about this collaboration. He shares that he loves both cricket and travel, making this partnership a perfect blend of his passions. Booking a trip, according to Rohit, is an integral part of the travel experience, and he understands the value of a hassle-free process that encompasses accommodation, transportation, and attractions – something Booking.com excels at. He believes that this partnership will not only add to the thrill of top-notch cricket but also elevate the fun of traveling, creating truly memorable moments for millions of cricket fans.

Santosh Kumar, Country Head for India, Sri Lanka, Maldives, and Indonesia at Booking.com, highlights the significance of this collaboration in a cricket-loving nation like India. Combining the excitement of cricket with the adventure of travel, this partnership promises unforgettable experiences. As the Official Accommodation Partner for ICC, Booking.com aims to simplify the booking process for fans, making it easier for them to secure their stays through the website or user-friendly app. Santosh Kumar is confident that this collaboration will turn cricket-inspired travel dreams into reality.

The Booking.com integrated campaign featuring Rohit Sharma will be prominently visible in India during the tournament, spanning from October 5 to November 19, 2023. You can catch glimpses of this exciting campaign across digital platforms, in PR materials, on TV, and even in-stadium during the ICC Men's Cricket World Cup 2023 matches.

Booking.com's partnership with Rohit Sharma promises to elevate the ICC Men's Cricket World Cup 2023 experience for fans. With seamless accommodation booking and a fusion of cricket and travel, this collaboration creates the perfect synergy for unforgettable memories. So, gear up for an extraordinary journey of cricket and travel, and stay tuned for more updates as the tournament kicks off.


Six Senses Bhutan Invites Travellers to a Slower Festive Season Across Five Lodges

Six Senses Bhutan Invites Travellers to a Slower Festive Season Across Five Lodges

By Hariharan U

Published on November 2, 2026

As the festive season approaches, Six Senses Bhutan is inviting travellers to exchange crowded itineraries for a slower journey through the kingdom's Himalayan landscapes, cultural traditions and spiritual heritage. Spread across five lodges in Bhutan's western and central valleys, the collection brings together nature-led stays, local experiences, destination dining and wellness programmes.

Each lodge offers a distinct setting and interpretation of Bhutan's landscape. In Thimphu, Six Senses Thimphu, known as the Palace in the Sky, is surrounded by apple orchards and pine forests. In Punakha, the Flying Farmhouse sits amid rice fields in one of the country's warmer valleys.

At Paro, the Stone Ruins lodge is set within 12th-century stone ruins, while Bumthang's Forest in a Forest setting brings guests closer to the surrounding pine forests and river valley. Together, the five lodges offer different perspectives on Bhutan's natural and cultural character.

Cultural Encounters and Experiences Across the Valleys

At Paro, guests can experience Chubjakha Ruins Regale, a candlelit destination dining experience inspired by medieval Bhutan. The evening combines specially crafted cocktails, a Bhutanese menu prepared over an open fire and traditional masked-dance performances.

The lodge also provides a base for an early start to the climb to Taktsang Lhakhang, widely known as Tiger's Nest Monastery, one of Bhutan's most recognised spiritual landmarks.

In Gangtey, the Phobjikha Valley offers a different experience. The valley becomes the winter habitat of endangered black-necked cranes arriving from Tibet each October. Inspired by a traditional birdwatching bridge, the lodge offers views across the landscape, while walking trails and cycling routes allow guests to explore the valley and its conservation environment.

Local Flavours and Wellness

The connection with Bhutanese culture extends to the dining programme through Six Senses' Eat With Six Senses philosophy, which focuses on natural ingredients and wholesome, locally sourced produce.

Guests can explore local food traditions through experiences such as mushroom foraging with a local chef. Other cultural activities include butter lamp lighting ceremonies with monks and visits to monasteries that remain central to Bhutan's spiritual life.

Wellness is another part of the experience, with programmes incorporating sunrise meditation, yoga, holistic spa treatments and traditional Bhutanese hot stone baths.

A Different Approach to Festive Travel

Rather than positioning the festive season around packed schedules and conventional celebrations, Six Senses Bhutan presents an alternative centred on time in nature, cultural discovery and personal well-being.

Travellers can explore all five valleys as part of a wider journey or choose a single lodge for a more focused retreat. Across the collection, the emphasis remains on experiencing each destination at its own pace, through its landscape, traditions and local communities.

For those looking to close the year with a quieter holiday, the five-lodge experience offers a way to discover Bhutan beyond its familiar landmarks, while making space for rest, reflection and meaningful encounters.


SWISS Launches Inaugural Flight Connecting Zurich and Bengaluru

SWISS Launches Inaugural Flight Connecting Zurich and Bengaluru

By Manu Vardhan Kannan

Published on October 31, 2026

SWISS has launched its first flight from Zurich to Bengaluru, marking the airline's entry into one of India's leading technology and business hubs. Flight LX140 departed Zurich for Bengaluru, introducing five weekly nonstop services between Switzerland and southern India.

The new route is expected to create more travel opportunities for business travellers, people visiting family and friends, and tourists exploring southern India. It also strengthens connections between Switzerland and Bengaluru, a major centre for technology, innovation and business.

With Bengaluru joining Delhi and Mumbai, the city becomes SWISS's third destination in India. The new service is part of the airline's efforts to expand its long-haul network while improving Switzerland's international connectivity.

Commenting on the inaugural flight, SWISS CEO Jens Fehlinger said, “With Bengaluru, we are launching more than just a new flight route. We are creating new opportunities for our guests, for Swiss companies, and for Switzerland as a business location. India is a market with enormous potential, and Bengaluru is one of Asia's leading technology and innovation hubs. Alongside Delhi and Mumbai, Bengaluru is our third destination in India. We are making a targeted investment in the growth of our long-haul network while also strengthening Switzerland's international connectivity. In an increasingly interconnected world, personal encounters and direct exchanges are more important than ever.”

The launch reflects the growing importance of direct international connections for business, tourism and personal travel. By adding Bengaluru to its network, SWISS aims to serve demand between Switzerland and southern India while providing travellers with a direct link between Zurich and the city.

The five-weekly service also gives travellers more options when planning trips between the two destinations, supporting business exchanges and leisure travel as connections between India and Switzerland continue to develop.


Villa Vie's Cruise Shutdown Raises Questions About the Sustainability of Residential Hospitality

Villa Vie's Cruise Shutdown Raises Questions About the Sustainability of Residential Hospitality

By Hariharan U

Published on October 30, 2026

Villa Vie Residences promised something beyond a conventional cruise holiday: the opportunity to make a ship a permanent home while travelling around the world. But the suspension of its residential cruise ship, Villa Vie Odyssey, in Cambodia has exposed the financial and operational challenges behind that proposition, leaving nearly 400 residents facing uncertainty over their accommodation and investments.

The concept was built around selling cabins priced between US$119,999 and US$439,999. Residents were promised access to a global itinerary covering more than 400 ports, with the ship expected to complete a circumnavigation approximately every three-and-a-half years. For buyers, this was a long-term lifestyle commitment rather than a temporary holiday purchase.

However, the business faced difficulties before the ship even began sailing. Originally scheduled to depart Belfast in May 2024, the launch was delayed by mechanical problems, including issues with its rudder. Preparing the ageing vessel for service reportedly cost an additional US$15 million. Following its launch, some residents also raised concerns about accommodation and onboard facilities.

The financial pressure intensified in 2026 as fuel costs increased. Founder and Executive Chairman Mikael Petterson said marine gas oil, which typically cost the company around US$600–700 per metric tonne, rose to nearly US$2,000 in Singapore and approximately US$2,200 in Cambodia.

For a residential cruise operator, fuel is not an occasional expense. It is a recurring operational requirement that directly affects the cost of keeping the business running. Unlike larger cruise companies, Villa Vie had limited financial capacity to absorb sharp increases or hedge against fuel-price volatility.

The company reportedly sought financial support from residents through loans carrying interest rates of 12% to 24%. Concerns among some residents led to cabin resales, making it more difficult to attract new buyers. A proposed investment deal also collapsed, further weakening the company's ability to sustain normal operations. Residents were reportedly given only eight hours to disembark after the suspension announcement.

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Villa Vie's situation raises a broader question: how sustainable are hospitality concepts that depend heavily on upfront customer payments but carry substantial recurring operating costs?

Residential cruising brings together accommodation, transportation and lifestyle services in one offering. However, unlike a conventional residential property, a cruise ship requires continuous expenditure on fuel, maintenance, crew, insurance and port operations. These costs do not pause when bookings or cabin sales slow down.

The business model also creates a particular financial challenge. Cabin sales can generate significant initial revenue, but they do not necessarily provide enough recurring income to support years of operations. A viable model must account for long-term costs, replacement reserves, unexpected repairs and fluctuations in global fuel prices.

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The episode also raises questions about customer protection. When people invest their savings and reorganise their lives around a hospitality offering, the relationship extends beyond that of a typical guest and service provider. Operators need clear contingency arrangements, transparent financial communication and practical plans for disruptions, including accommodation and repatriation where necessary.

An innovative hospitality proposition may attract attention and create a new market, but its credibility depends on what happens when the business faces pressure. The real test of a residential hospitality model is not how convincingly it sells a lifestyle, but whether it can sustain that lifestyle over time and protect the people who have invested in it.

Villa Vie's shutdown is a reminder that innovation can create demand, but operational discipline, financial resilience and customer trust determine whether a hospitality business can endure

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