Rokid and Hainan Airlines Unveil World's First AR In-Flight Entertainment Experience

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Rokid and Hainan Airlines Unveil World's First AR In-Flight Entertainment Experience

By Author

Published on February 9, 2024

Rokid, in collaboration with Hainan Airlines, has introduced a groundbreaking AR in-flight entertainment experience, a first in the aviation industry. This innovative venture commenced on a flight from Shenzhen to Xi'an on February 7th, offering passengers a glimpse into the future of air travel entertainment. Equipped with special glasses, passengers on flight HU7874 were able to immerse themselves in 3D films, enjoying a 360-inch virtual screen with stunning 1080P resolution and a 120Hz refresh rate, akin to a private cinema experience at 30,000 feet.

The initiative, which extends over a month starting February 8th, will see more than 20 Hainan Airlines flights outfitted with Rokid AR Entertainment Kits. These kits are pre-loaded with a selection of 3D offline movies, specifically chosen to enhance the travel experience during the Lunar New Year with the latest in entertainment technology.

The Rokid AR Glasses are designed with passenger comfort in mind, boasting a lightweight build of only 75g and a battery life that supports up to 5 hours of continuous movie viewing. Furthermore, the glasses are equipped with dual directional speakers, ensuring high-quality sound that doesn't intrude on the personal space of fellow passengers.

This partnership between Rokid and Hainan Airlines symbolizes a significant shift in the landscape of in-flight entertainment, introducing a more immersive and enjoyable experience for passengers. As advancements in technology, such as 5G networks and cloud computing, continue to evolve, Rokid anticipates expanding the application of its AR technology on flights. Future enhancements may include real-time interactive games and virtual tours, aiming to make every flight an unforgettable adventure for passengers of all ages and truly ushering in a new era of "smart aviation."

Rokid, founded in 2014, is at the forefront of human-computer interaction technology, specializing in the development of AR glasses and the YodaOS operating system. With a focus on advancing speech recognition, natural language processing, optical display, semiconductor platform, and hardware design, Rokid offers a range of AR solutions for both consumer and business customers. The company's innovative products, including the Rokid Max AR glasses and Rokid Station, have reached over 80 countries and regions globally, marking its presence in the international market.

For more information about Rokid and its pioneering AR technology, visit https://global.rokid.com/

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Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

By Manu Vardhan Kannan

Published on November 23, 2025

Etihad Airways and Vietnam Airlines have taken their partnership forward with the launch of a new codeshare agreement. This move builds on Etihad’s recently introduced Abu Dhabi–Hanoi service, creating smoother travel options between the UAE and Vietnam.

With this partnership, Etihad guests can now book onward journeys to major domestic destinations in Vietnam as well as popular cities across Asia, all on a single ticket. Travellers also benefit from one check-in and automatic baggage transfer, making Abu Dhabi an easy connection point to the Middle East, Europe, and Africa.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: "This partnership with Vietnam Airlines delivers significant value to our guests by unlocking access to some of Asia's most dynamic and popular destinations. Our new Abu Dhabi-Hanoi service has been warmly received, and this codeshare agreement transforms it into a gateway to Vietnam's most exciting cities. Combined with our frequent flyer partnership, which enables loyalty members of both airlines to earn and redeem miles across our combined global networks, this collaboration underscores our commitment to providing our guests with greater flexibility, broader reach, and superior travel experiences."

From Vietnam Airlines’ perspective, this collaboration builds on the Memorandum of Understanding signed earlier. Nguyen Quang Trung, Director of Corporate Planning and Development, Vietnam Airlines, said: “Vietnam Airlines is pleased to advance our partnership with Etihad Airways through this new codeshare agreement, following the Memorandum of Understanding signed in 2024. The collaboration offers seamless access to Etihad’s network across the Middle East, Europe, and Africa, while allowing more travellers to experience Vietnam Airlines’ signature warmth and hospitality. Together with our expanded frequent-flyer partnership, this agreement enhances convenience, broadens destination choices, and strengthens tourism and economic ties between Vietnam and the UAE.”

The rollout of the codeshare will take place in phases. As it expands, passengers of Vietnam Airlines will gain access to six destinations beyond Abu Dhabi, Athens, Addis Ababa, Bahrain, Muscat, Cairo, and Istanbul, opening up a wider network across the Middle East, Europe, and Africa through Etihad’s strong connectivity.

Etihad and Vietnam Airlines already have a frequent flyer partnership in place. Launched in July 2025, it allows Etihad Guest and Lotus Miles members to earn and redeem miles across both airlines’ networks. This loyalty integration adds more value to the newly announced codeshare, giving travellers broader options and smoother travel experiences.