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By Author
Published on February 9, 2024
Rokid, in collaboration with Hainan Airlines, has introduced a groundbreaking AR in-flight entertainment experience, a first in the aviation industry. This innovative venture commenced on a flight from Shenzhen to Xi'an on February 7th, offering passengers a glimpse into the future of air travel entertainment. Equipped with special glasses, passengers on flight HU7874 were able to immerse themselves in 3D films, enjoying a 360-inch virtual screen with stunning 1080P resolution and a 120Hz refresh rate, akin to a private cinema experience at 30,000 feet.
The initiative, which extends over a month starting February 8th, will see more than 20 Hainan Airlines flights outfitted with Rokid AR Entertainment Kits. These kits are pre-loaded with a selection of 3D offline movies, specifically chosen to enhance the travel experience during the Lunar New Year with the latest in entertainment technology.
The Rokid AR Glasses are designed with passenger comfort in mind, boasting a lightweight build of only 75g and a battery life that supports up to 5 hours of continuous movie viewing. Furthermore, the glasses are equipped with dual directional speakers, ensuring high-quality sound that doesn't intrude on the personal space of fellow passengers.
This partnership between Rokid and Hainan Airlines symbolizes a significant shift in the landscape of in-flight entertainment, introducing a more immersive and enjoyable experience for passengers. As advancements in technology, such as 5G networks and cloud computing, continue to evolve, Rokid anticipates expanding the application of its AR technology on flights. Future enhancements may include real-time interactive games and virtual tours, aiming to make every flight an unforgettable adventure for passengers of all ages and truly ushering in a new era of "smart aviation."
Rokid, founded in 2014, is at the forefront of human-computer interaction technology, specializing in the development of AR glasses and the YodaOS operating system. With a focus on advancing speech recognition, natural language processing, optical display, semiconductor platform, and hardware design, Rokid offers a range of AR solutions for both consumer and business customers. The company's innovative products, including the Rokid Max AR glasses and Rokid Station, have reached over 80 countries and regions globally, marking its presence in the international market.
For more information about Rokid and its pioneering AR technology, visit https://global.rokid.com/
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By Manu Vardhan Kannan
Published on October 14, 2025
Etihad Airways is focusing on premium travel and customer segmentation to boost its business in India, one of its top three global markets, while operating at full capacity under a bilateral seat agreement with the country.
The Abu Dhabi-based airline has been upgrading its services with new aircraft and enhanced cabin experiences to attract high-value travellers. Since relaunching flights to Kolkata in March 2023, Etihad increased its weekly frequency from four to eight flights by 2025. Across India, the airline now operates 185 flights a week to 11 cities.
“We fly all the seats that the bilateral agreement allows us,” said Javier Alija, Etihad Airways Vice President for Global Sales and Distribution. The agreement caps 50,000 weekly seats for Abu Dhabi-based carriers, shared between Etihad and Air Arabia Abu Dhabi. Until the agreement changes, the airline cannot add more frequencies or destinations.
To overcome these capacity constraints, Etihad is building partnerships, including a tie-up with Akasa Air, connecting four Indian cities to Abu Dhabi. The airline is also enhancing the passenger experience for long-haul travellers, especially to the US, with Abu Dhabi’s new terminal and US Customs and Border Protection (CBP) pre-clearance. This allows passengers to arrive in the US as domestic travellers, saving time at immigration.
Kolkata is the first Indian city to receive Etihad’s new A321 LR aircraft, featuring a redesigned cabin with just 160 seats, two first-class suites, 14 business, and 144 economy seats, offering a widebody-like experience in a narrow-body aircraft. “This reflects Kolkata’s strong premium travel potential,” Alija said.
Etihad’s focus on yield optimisation and operational efficiency has helped the airline achieve record financial results. For the current year, it expects 21–22% growth in seat capacity, 22–23% increase in revenue, and a 30% rise in absolute profit, supported by expansions in other markets. The airline plans to launch 13 new international routes by year-end, aiming to serve nearly 90 destinations worldwide.
Alija added, “Even if our frequencies and destinations remain static, these customer-focused and operational efforts ensure Etihad continues to be the preferred airline for Indian travellers. We are very conscious that our rapid growth should not compromise the financial gains we have achieved.”
Published on October 12, 2025
Air India has announced an expansion of its services to the United Kingdom for the Northern Winter 2025 schedule, introducing a fourth daily flight between Delhi and London Heathrow starting 26 October 2025. With this addition, the airline will now operate 28 weekly flights on the route, increasing capacity by 1,196 seats each way per week.
All flights on the Delhi–London route will be operated by Air India’s Airbus A350-900 and Boeing 787-9 aircraft, both featuring three-class configurations: Business, Premium Economy, and Economy. Travellers can look forward to complimentary WiFi connectivity and over 3,000 hours of inflight entertainment, including one of the largest Indian content libraries available onboard.
Air India remains the largest carrier between India and the UK, operating 61 weekly flights and offering 18,066 seats per week in one direction, translating to nearly 1.7 million seats annually. The airline currently connects Delhi, Mumbai, Bengaluru, Ahmedabad, and Amritsar to London Heathrow, London Gatwick, and Birmingham.
“With this addition, we are further strengthening our UK operations, ensuring travellers have more flexibility and access to Air India’s upgraded widebody experience,” an Air India spokesperson said.
Premium travellers and eligible Maharaja Club members will continue to enjoy complimentary lounge access globally, including at London Heathrow’s Air Canada Maple Leaf Lounge, Lufthansa Business Lounge, Singapore Airlines SilverKris Lounge, and United Club Lounge. Business Class and Premium Economy guests can also enjoy upgraded amenities, luxury bedding, and fine dining featuring Indian and international cuisine.
As part of its broader UK network optimisation, Air India is also restoring daily services on the Bengaluru–London Heathrow route and resuming thrice-weekly flights on Ahmedabad–London Gatwick, Amritsar–London Gatwick, and Delhi–Birmingham routes. The Mumbai–London Heathrow double daily service will remain unchanged.
This latest expansion underscores Air India’s commitment to enhancing connectivity and passenger experience, reflecting its ongoing transformation and growing international footprint.
Published on October 7, 2025
SpiceJet has announced the launch of daily non-stop flights connecting Ayodhya with Delhi, Bengaluru, Ahmedabad, and Hyderabad starting October 8, 2025. The initiative coincides with the Diwali festive season, making travel to the Shri Ram Temple easier for devotees and tourists while reinforcing SpiceJet’s commitment to affordable and accessible travel.
The new services will be introduced in a phased manner to ensure seamless connectivity and reliable operations. SpiceJet also revealed that flights from Mumbai to Ayodhya are under consideration to meet the growing travel demand during the festive and winter seasons.
Debojo Maharshi, Chief Business Officer, SpiceJet, said, “There could be no better occasion than Diwali to visit Ayodhya, the birthplace of Lord Ram. We are delighted to make travel to the holy city easier and more convenient for devotees and tourists alike. Our new daily flights from key metros will ensure smooth and affordable access to Ayodhya during Diwali, allowing passengers to celebrate the festival in its most divine setting.”
The special Diwali flight services are expected to cater to increased passenger traffic, offering greater flexibility for travellers from major Indian cities. This network expansion strengthens SpiceJet’s domestic reach while supporting religious and seasonal tourism.
SpiceJet, an IATA-IOSA certified airline, operates a fleet of Boeing 737s and Q-400s and continues to be among India’s largest regional carriers under the UDAN scheme. The airline remains focused on expanding its network to meet cultural and regional travel needs across the country.
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