Rokid and Hainan Airlines Unveil World's First AR In-Flight Entertainment Experience

Rokid and Hainan Airlines Unveil World's First AR In-Flight Entertainment Experience

By Author

Published on February 9, 2024

Rokid, in collaboration with Hainan Airlines, has introduced a groundbreaking AR in-flight entertainment experience, a first in the aviation industry. This innovative venture commenced on a flight from Shenzhen to Xi'an on February 7th, offering passengers a glimpse into the future of air travel entertainment. Equipped with special glasses, passengers on flight HU7874 were able to immerse themselves in 3D films, enjoying a 360-inch virtual screen with stunning 1080P resolution and a 120Hz refresh rate, akin to a private cinema experience at 30,000 feet.

The initiative, which extends over a month starting February 8th, will see more than 20 Hainan Airlines flights outfitted with Rokid AR Entertainment Kits. These kits are pre-loaded with a selection of 3D offline movies, specifically chosen to enhance the travel experience during the Lunar New Year with the latest in entertainment technology.

The Rokid AR Glasses are designed with passenger comfort in mind, boasting a lightweight build of only 75g and a battery life that supports up to 5 hours of continuous movie viewing. Furthermore, the glasses are equipped with dual directional speakers, ensuring high-quality sound that doesn't intrude on the personal space of fellow passengers.

image

This partnership between Rokid and Hainan Airlines symbolizes a significant shift in the landscape of in-flight entertainment, introducing a more immersive and enjoyable experience for passengers. As advancements in technology, such as 5G networks and cloud computing, continue to evolve, Rokid anticipates expanding the application of its AR technology on flights. Future enhancements may include real-time interactive games and virtual tours, aiming to make every flight an unforgettable adventure for passengers of all ages and truly ushering in a new era of "smart aviation."

image

Rokid, founded in 2014, is at the forefront of human-computer interaction technology, specializing in the development of AR glasses and the YodaOS operating system. With a focus on advancing speech recognition, natural language processing, optical display, semiconductor platform, and hardware design, Rokid offers a range of AR solutions for both consumer and business customers. The company's innovative products, including the Rokid Max AR glasses and Rokid Station, have reached over 80 countries and regions globally, marking its presence in the international market.

For more information about Rokid and its pioneering AR technology, visit https://global.rokid.com/ 


Paisabazaar Introduces PB Pass with Unlimited Airport Lounge Access

Paisabazaar Introduces PB Pass with Unlimited Airport Lounge Access

By Hariharan U

Published on September 4, 2026


Air India Launches Easy Connect Flights from Ahmedabad to 26 Global Destinations

Air India Launches Easy Connect Flights from Ahmedabad to 26 Global Destinations

By Manu Vardhan Kannan

Published on September 4, 2026


Star Air Adds 24 Weekly Flights to Odisha from September

Star Air Adds 24 Weekly Flights to Odisha from September

By Manu Vardhan Kannan

Published on September 1, 2026

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.