Anantara Hotels & Resorts is excited to announce the launch of the inaugural Anantara Concorso Roma, presented by UBS, an exclusive car concours event in Rome. Scheduled from April 24-27, 2025, this prestigious event will showcase the best in Italian design, hospitality, and automotive craftsmanship. A celebration of Italy’s rich automotive history, the three-day event promises a collection of fifty of the rarest and most historic Italian cars, many from private collections, including iconic marques like Ferrari, Alfa Romeo, Bugatti, Lamborghini, Maserati, and Pagani.

What makes Anantara Concorso Roma unique is its focus on exclusively Italian cars, showcasing automotive gems that span from the early days of car manufacturing to the modern supercar era. The cars will be evaluated by a panel of international judges, led by Dott. Adolfo Orsi Jr. and Jeremy Jackson-Sytner, ensuring a high standard of competition.

Beyond cars, the event will be a tribute to all things Made in Italy, highlighting Italian cuisine, craftsmanship, design, and luxury. These elements will be showcased to a global audience, further enhancing the event's prestige. Multiple iconic locations across Rome will serve as the backdrop, providing a grand stage for these automotive masterpieces.

Rome’s history with motor racing adds further significance to this event. The city has been a part of Italy's racing legacy, from the Mille Miglia to the Gran Premio di Roma, a race held from 1925 to 1991. The 1947 edition of the Gran Premio di Roma is particularly notable, as it marked Ferrari's first victory with their own car, the Ferrari 125 S.

The Anantara Palazzo Naiadi Rome Hotel, a 19th-century marble palace overlooking the Fountain of the Naiads, will host the event. Its neoclassical architecture and location in the heart of the city make it the perfect setting for this prestigious concours.

William Heinecke, Founder and Chairman of Minor International, Anantara’s parent company, emphasized the importance of the event, saying, "Rome is enjoying a renaissance, making it the perfect moment for Anantara to shift the gears and launch a prestigious concours event for the capital. I am confident that with support of our esteemed partners, we will successfully establish Anantara Concorso Roma as a pre-eminent annual international automobile event.."

Benjamin Cavalli, Head of Global Wealth Management Strategic Clients at UBS, shared his enthusiasm as well: "UBS is proud to be the official sponsor of the inaugural Anantara Concorso Roma, the latest addition to our exclusive program of classic car events. This new partnership embodies the spirit of precision and craft we aspire to as a firm. We look forward to celebrating our passion for automotive excellence in April 2025 amidst the historic beauty of Rome."

For car enthusiasts looking to be part of the event, Anantara is offering exclusive packages, including VVIP weekend tickets, accommodation at the Palazzo Naiadi Rome Hotel, elevated dining experiences, and premier access to the event. Day passes will start at 200 EUR, with options for weekend packages with or without accommodation.