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By Nishang Narayan
Published on June 8, 2025
RoomRaccoon, a leading hotel management system trusted by independent hoteliers worldwide, has announced the launch of RaccoonRev Plus—a next-gen, AI-powered revenue management tool designed to deliver RMS-level pricing intelligence natively within the RoomRaccoon platform.
Tailored for small and mid-sized properties, RaccoonRev Plus helps bridge the gap between basic rule-based pricing models and complex Revenue Management Systems (RMS). The tool uses predictive AI and real-time data to offer daily rate recommendations up to 90 days in advance. It takes into account a wide range of signals including competitor pricing, weather forecasts, lead-time behavior, pickup pace, and historical trends to fine-tune hotel pricing strategy.
“Independent hoteliers have long been priced out of sophisticated revenue management technology,” said Tymen van Dyl, CEO of RoomRaccoon. “RaccoonRev Plus changes that. By embedding predictive pricing intelligence directly into our platform, we’re removing barriers and putting powerful, RMS-level tools into a system that hoteliers already know and trust.”
Designed as a ‘revenue co-pilot,’ the tool supports users with clear, AI-powered suggestions while keeping full control in their hands. Hoteliers can choose to act on insights at their own pace, with future updates offering full automation for those ready to go on autopilot.
“The idea of a revenue co-pilot is simple: you’re still in control, but you’re no longer flying solo,” van Dyl added. “We built the system to support hoteliers in stages, offering intelligent suggestions and giving users the confidence to gradually switch on autopilot when they’re ready.”
While revenue is the first frontier, RoomRaccoon views this as part of a larger AI roadmap.
“We’re moving toward a future where your HMS isn’t just a system — it’s part of your team,” van Dyl emphasized. “AI will make hotel operations more efficient by removing the friction of traditional workflows.”
RaccoonRev Plus is currently in beta testing with selected RoomRaccoon users, and the company anticipates a wider release later this year. Interested hoteliers can stay informed via RoomRaccoon’s website.
About RoomRaccoon
Founded in 2017 by a hotel owner and tech entrepreneur, RoomRaccoon is an award-winning cloud-based Hotel Management System. It offers a wide suite of tools that help hotels increase revenue, streamline operations, and enhance guest experience. With over 400 integrations, it’s among the most connected hospitality platforms on the market.
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