TigerTMS origins date back to the early 1980s and has carried the badge of honour of being market-leader for call accounting (tracking and analysing guest phone usage for billing purposes) ever since.  Whilst there are compelling reasons that hoteliers retain phones in guest rooms (not least security, nostalgia, comfort, immediate conversation with staff, and the 5* experience), there has been a shift towards guests using mobile phones to streamline guest services.

Many of today’s guests expect convenience at their fingertips - mobile solutions can support this by enabling real-time responses to enquiries and requests, reducing wait times and enhancing satisfaction. The immediacy of direct access to services, streamlined communication to staff, and a more personalized service using mobile devices, contributes significantly to creating memorable experiences that guests are more likely to share and return for.

Mr Sandeep Nair

Mobile platforms are a powerful tool to improve operational efficiencies. Removing repetitive and time-consuming requests from guests relieves pressures on staff, freeing them to focus on more meaningful guest interactions.

Mobile technology also aligns perfectly with the hospitality industry's growing focus on sustainability. At its lowest level, simply by providing a digital guest directory, menus and other in-room materials, hotels can reduce paper and printing costs, while offering a modern, high-touch experience.

In short, advancements in mobile technology offer an alternative to in-room phones. This was the driver for TigerTMS to invest R&D into QR based mobile technology, adding iPortal to its portfolio of solutions.  Unlike app-based platforms that require guests to download and install an app, often a barrier to engagement, iPortal allows instant access to services by simply scanning a QR code. This frictionless entry point significantly improves adoption and usage, especially for short-stay guests or those with limited phone storage.

Another major benefit is the seamless delivery of services across all mobile devices and operating systems, without compatibility concerns. It’s a truly universal solution that guests use on their own devices, with no learning curve.

Integration to a PMS unlocks a deeper layer of functionality that significantly expands its value. It enables features such as "View Bill" and "Express Checkout," as well as allowing guests to set their "Do Not Disturb" status, “Order Food and Beverages and Charge to Room” or even send housekeeping requests such as “Make Up My Room”. These integrated services create a seamless and personalised experience for guests, while also improving operational efficiency for staff.

From a hotel’s standpoint, iPortal is more cost-effective and easier to maintain than traditional apps. Updates and changes can be made centrally, directly by hotel staff, and reflected in real-time.  Ultimately, QR-based solutions like iPortal strike the perfect balance between convenience, accessibility, and efficiency - for both guests and hoteliers.

Whether a hotel’s strategy is to provide in-room phones offering reliable communication with a dedicated line to staff or align with the change toward QR-based solutions like iPortal that provide the perfect balance between convenience, accessibility, and efficiency to enhance the guest experience, TigerTMS delivers.

For more information, visit https://www.tigertms.com/solutions/iportal/  or reach out via email at Sandeep.nair@tigertms.com.

Bingo HRMS is revolutionizing the way businesses manage their workforce, offering a powerful and seamless HR solution designed for the fast-paced demands of industries like hospitality, travel, and corporate services. In a world where guest satisfaction and brand reputation hinge on well-managed teams, Bingo HRMS stands out as a game-changer, helping organizations simplify HR operations while driving growth.

Developed by Bingoforge, a trusted ERP solutions provider serving MSMEs across multiple sectors, Bingo HRMS is more than just a software platform – it is a comprehensive ecosystem built to streamline every stage of the employee lifecycle. From hiring top talent and processing payroll to tracking attendance, managing leave requests, and deploying manpower across projects, the platform integrates it all into one intuitive, cloud-based system.

For hospitality businesses that operate in a highly dynamic environment, this technology offers unmatched precision and adaptability. Payroll, often a resource-intensive task, is automated and linked seamlessly with other core modules like time off, attendance, and planning. Recruitment features empower HR teams to identify and onboard talent efficiently, while advanced field service management capabilities make scheduling, tracking, and invoicing field operations effortless.

What makes Bingo HRMS particularly appealing to MSMEs is its modular and open-source design, allowing businesses to customize workflows to fit their unique needs without compromising scalability. Whether it’s a boutique hotel managing a small team or a multi-location chain seeking enterprise-level solutions, Bingo HRMS offers flexibility that grows with the organization.

This forward-thinking approach transforms HR from a back-office function into a strategic driver of success. By automating repetitive tasks and providing actionable insights, Bingo HRMS empowers leaders to focus on employee engagement, workforce optimization, and delivering exceptional guest experiences. For industries where service excellence defines the brand, this transformation is not just valuable – it’s essential.

With Bingoforge’s proven track record and commitment to innovation, Bingo HRMS has emerged as a trusted partner for businesses looking to modernize their HR processes. By combining ease of use, advanced functionality, and a future-ready design, the platform ensures that companies can focus on what truly matters – building exceptional teams and unforgettable customer experiences.

Contact: +91 88503 97914
Website: bingoforge.com
Email: sales@bingoforge.com

Global hospitality company OYO has announced that it has become the first in India’s hospitality sector to adopt Google’s Veo 3 generative AI video technology. The move marks a significant shift towards data-driven creative production for hyperlocal advertising campaigns.

The company launched its first pilot in Europe under its premium vacation homes brand, DanCenter, with a campaign titled Time Out targeting summer travellers in Denmark, Norway and Sweden. The AI-enabled advertisements focused on cultural familiarity and authenticity, using realistic gestures and expressions to connect with local audiences.

According to OYO, the campaign delivered strong results compared with traditionally produced advertisements. In Germany, the Veo 3-generated video achieved a 130 per cent higher view rate, while in Denmark it registered an 80 per cent increase. Viewer engagement also showed major gains, with full plays of the AI-generated content in Germany rising by 187 per cent over conventional campaigns.

Traditionally, campaigns required large production teams, equipment, on-location shoots and long timelines. With Veo 3, OYO expects to reduce production costs by up to 70 per cent and timelines by around 60 per cent. The technology also allows localisation at scale, enabling customised storytelling across multiple geographies.

Shashank Jain, Group Head, Technology and Marketing at OYO, said, “Veo 3 is set to become OYO’s virtual production studio for its authenticity which is critical to our business. From sunlit balconies in Copenhagen to bustling city streets in Mumbai, everything could be rendered with realism. We are planning to use Veo 3 for generating localised advertisement variants in Hindi, English, Danish, Bahasa, German, and many other languages across the globe where the brand is spreading its footprint.”

The company also plans to extend this initiative to its Motel6 brand in the United States. OYO continues to collaborate with Google to strengthen demand generation for its hotels, leveraging YouTube as a key platform for performance marketing, audience insights, and creative advertising solutions across markets.