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By Author
Published on July 13, 2023
Roostels India, in partnership with Viacom18 Consumer Products, has launched an extraordinary holiday staycation experience in India. Roadies Rostel, located in Ahmedabad and developed in collaboration with Leisure ARC, is the first franchise under the 'Roadies Rostel brand. This significant milestone marks the company's plan to expand its presence to 15 more locations across the country.
Roadies Rostel in partnership with Leisure ARC offers guests an immersive experience and unmatched hospitality, along with various sports and leisure activities. The resort in Ahmedabad features 17 Roadies-themed rooms designed with the needs of today's travellers in mind.
The launch event in Ahmedabad was graced by Sonu Sood, a renowned Indian actor, film producer, humanitarian, and philanthropist, along with Roadies personalities and Colors Gujarati artists.
Aditya Kushwaha, Chairman and Founder of Roostels India, expressed excitement about offering a unique holiday experience through Roadies Rostel. The creatively designed resorts, including the one in Ahmedabad, cater to the thrill-seeking millennial traveller, providing adventure and excitement. Viacom18 Consumer Products' partnership further enhances the commitment to delivering exceptional experiences to guests.
Sachin Puntambekar, Business Head of Consumer Products at Viacom18, highlighted the launch of Roadies Rostel in Ahmedabad as a significant step towards redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking.
Amit Shah, Managing Director of Leisure ARC, expressed delight in being a franchise partner of Roadies Rostel. The property has been designed to cater to the needs of adventure enthusiasts, providing comfortable accommodations, delicious local cuisine, and a vibrant community of like-minded travellers. Roadies Rostel Leisure ARC offers a unique experience that will attract both locals and backpackers from across the country.
Roadies Rostel sets itself apart as an experiential holiday brand, allowing guests to live the Roadies experience and connect with like-minded individuals. The franchisee properties will feature adrenaline-pumping challenges inspired by the iconic Roadies show. With this launch in Ahmedabad, Roostels India aims to open similar staycations in Bengaluru, Shimla, Manali, Kasauli, and Goa.
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