In a proud moment for the Indian tourism industry, Skål International officially launched its Jammu & Kashmir club in Srinagar, marking a significant step in the organization's nationwide expansion. The installation ceremony took place at The Countryside Resort & Banquets and was attended by members of Skål International India and the local tourism community.

The event was graced by Farooq Ahmad Shah, Member Legislative Assembly, Jammu & Kashmir, as Chief Guest. Speaking at the ceremony, Shah said, “Tourism is the backbone of Jammu and Kashmir's economy, and it is heartening to see the Skål International Jammu & Kashmir club taking shape. I am confident that this club will play a vital role in promoting the region's rich cultural heritage and natural beauty.”

The launch marks the 19th Skål club in India, reinforcing the organization's commitment to empowering tourism professionals and creating a stronger network across all states and union territories.

Sk Abdul Wahid Malik, President of the newly formed club, shared, “We are thrilled to embark on this new journey as part of the Skål International family. Our aim is to foster a spirit of collaboration and innovation within the tourism sector in Jammu and Kashmir.”

Sanjeev Mehra, President, Skål International India, called the launch a game-changer for regional tourism. “This reflects our goal of empowering local professionals and promoting hospitality in every corner of India.”

Echoing the excitement, NSN Mohan, Deputy Vice President and Director, Region 10, Skål International, said, “The resilience and determination shown by the tourism industry in Jammu and Kashmir are truly inspiring. We are proud to support this new chapter.”

The event featured lively discussions and future-forward ideas, with heartfelt congratulations flowing in from Skål clubs across India and abroad. The event showcased a shared vision of collaboration and professional unity across the tourism industry.

The newly appointed office bearers of Skål International Jammu & Kashmir are:

• President – Sk Abdul Wahid Malik
  

• Vice President 1 – Sk Bashir Karnai
  

• Secretary – Sk Adil Hussain
  

• Treasurer – Sk Hilal Ahmed Dar
  

• Director, Young Skål – Sk Amir Lateef
  

• Director, PR & Communications – Sk Sameer Ahmad Baktoo
  

• Auditor – Sk Mohmed Akram Siah
  

With this installation, Skål International India continues its journey of professional camaraderie, cross-border collaboration, and building impactful opportunities for the tourism industry nationwide.

 With a legacy rooted in global sophistication, Playboy Clubs are bringing a new standard of nightlife to India—one that blends international luxury, immersive experiences, and high-end hospitality. Today’s discerning guests expect more than just a night out. They’re looking for exclusive, tech-driven, and unforgettable moments and that’s exactly what Playboy Clubs are made to deliver.

Whether it's our high-energy nightclubs, stylish beer gardens, or intimate Bunny Bars, each space under the Playboy banner is thoughtfully designed to elevate entertainment and create lasting impressions. Through every detail from world-class interiors to exceptional service we set the bar for what nightlife can be.

“At Playboy Clubs, we’re not just building venues—we're curating premium lifestyle experiences that reflect the evolving aspirations of India’s modern generation,” shares Rohit Malhotra, CEO & Owner of Playboy Clubs.

 Recognising the shift in expectations, Play Clubs have integrated cutting-edge technology across all their venues. AI-powered bartenders, personalised VIP services, and augmented reality features—all tailored to create one-of-a-kind experiences. But innovation doesn’t stop at tech. Sustainability is equally central to our vision. We’ve implemented zero-waste cocktail programs, eco-conscious designs, and more, because we believe in building a future that’s as responsible as it is glamorous.

 Our commitment is backed by a ₹250 crore investment over the next five years as we expand into major cities like Mumbai, Hyderabad, Kolkata, and Goa. This journey is not about scale alone—it’s about delivering quality, exclusivity, and global experiences rooted in Indian hospitality.

“We’re not here just to follow global nightlife trends. We’re here to shape them—right from India,” says Malhotra.

 and he also shared, "Our focus will always remain on crafting venues that embody immersive themes, luxury, and forward-thinking design, catering to a young, affluent, and experience-hungry audience."

At Playboy Clubs, Rohit Malhotra and his team is setting the tone for the future of nightlife in India—where every night is more than an event; it’s a memory in the making.

In a continued stride of strategic expansion, ALIVAA Hotels & Resorts proudly welcomes Hotel Blue Magnets in Dalhousie, Himachal Pradesh, to its growing collection. This addition marks the brand’s 10th hotel, showcasing its commitment to bringing quality hospitality experiences across India under both the ALIVAA and The Hoften brands.

Hotel Blue Magnets will now operate under The Hoften brand, known for offering smart, efficient, and high-value services that cater to the modern traveller. This move aligns with ALIVAA’s goal of redefining midscale hospitality with consistency and care.

Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise), shared,

“We’re thrilled to welcome Hotel Blue Magnets to The Hoften family and the broader ALIVAA Hotels & Resorts collection. Dalhousie is a truly enchanting destination, and this partnership allows us to offer our guests an even wider array of exceptional experiences.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the milestone,

“We aspire to be the fastest growing Indian brand and our 10th signing in less than a year of our first opening validates our endeavour.”

Inderpal Batra, Co-founder, added,

“This expansion into Dalhousie with Hotel Blue Magnets is a testament to our robust growth strategy and our belief in the immense potential of India’s most scenic destinations.”

Paramjit Singh Khurana, owner of Hotel Blue Magnets, expressed optimism about the collaboration,

“Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Blue Magnets under The Hoften brand is a momentous occasion. Their expertise and commitment to guest satisfaction perfectly complement our vision for Dalhousie.”

With this latest signing, ALIVAA Hotels & Resorts continues to carve a niche in the Indian hospitality landscape, offering reliable and memorable experiences across a growing network of distinctive destinations.