The Rosewood Hotel Group has introduced a groundbreaking initiative called the Impact Trailblazers, representing its most socially and environmentally progressive properties. These six properties, known as the Impact Trailblazers, are leading the way towards a more equitable and sustainable future. 

They are Rosewood Hong Kong, Rosewood Baha Mar, Rosewood São Paulo, Rosewood Phnom Penh, Rosewood Mayakoba, and Rosewood Phuket. These properties have committed to achieving ambitious sustainability goals by 2025, focusing on eliminating single-use plastics, achieving carbon neutrality, waste diversion, local sourcing of produce and protein, developing meaningful community partnerships, and transforming restaurants into businesses with a purpose.

From eco-conscious culinary creations to sustainable design elements, each Rosewood hotel embodies a dedication to the planet and its people. 

• Staffed by refugees and ethnic minorities, Rosewood Hong Kong’s BluHouse pledges 1% of revenue to support underserved groups in the hotel’s neighborhood, fostering inclusivity and empowerment.

• Partnering with the Bahamas Reef Environment Educational Foundation (BREEF), the Rosewood Baha Mar in Nassau offers immersive educational experiences at the Coral Reef Sculpture Garden. 

• Rosewood São Paulo in Brazil exemplifies a people-first approach, operating on 100% renewable energy and nearly zero waste. Over 45% of their workforce comes from underserved groups, embodying its dedication to social empowerment.

• Achieving LEED Gold Certification, the Rosewood Phuket in Thailand boasts the largest solar energy system in Phuket and comprehensive recycling facilities. Its signature restaurant, Ta Khai, sources 100% of its ingredients locally, championing indigenous practices and supporting the local economy.

• Rosewood Mayakoba in Riviera Maya, Mexico, empowers its community through its partnership with Centro Educativo K’iin Beh, a non-profit school. By reopening this school in 2017 and providing economic support to students, the resort fosters educational opportunities and community development. 

• Rosewood Phnom Penh in Cambodia celebrates the country's cultural traditions while prioritizing partnerships that uplift local livelihoods and care for the environment. Its community partnerships, such as with Phare Ponleu Selpak, provide artistic and vocational training to Cambodian youth, empowering them to create a brighter future.

Through their efforts, these properties are not only making a positive difference in their communities but also shaping the future of the brand. Mehvesh Mumtaz Ahmed, Vice President of Social Impact at Rosewood Hotel Group, says “Rosewood Impacts has always been about recognizing not only what we should and can be doing now, but also how we can continue to push ourselves towards better solutions for the future. The Impact Trailblazers are critical to this mission, with ambitions going above and beyond our current sustainability and social impact goals.”

These Impact Trailblazers serve as beacons of luxury and responsibility, demonstrating how the two can coalesce to create meaningful connections with guests, communities, associates, and the environment. Through their efforts, they are not only shaping the future of the Rosewood brand but also paving the way for groundbreaking achievements in circular hospitality and community empowerment.

Each Impact Trailblazer property showcases unique initiatives tailored to its local context. From boosting local businesses and preserving cultural traditions to championing coral conservation and supporting underserved communities, these properties are driving positive change on both a local and global scale.

For more information about Rosewood Hotel Group and its initiatives, visit rosewoodhotelgroup.com. Connect with them on social media: Facebook, Twitter, Instagram, WeChat @RosewoodHotels.