S Hotels & Resorts, the international hospitality arm of Singha Estate, has joined hands with Global Hotel Alliance (GHA), becoming part of the GHA DISCOVERY loyalty programme, a renowned network of 45 independent hotel brands and 850 properties across 100 countries.

Starting July 2025, guests at SAii Laguna Phuket, SAii Phi Phi Island Village, SAii Koh Samui Villas, and Santiburi Koh Samui can experience the new SAii DISCOVERY programme, a local extension of the global GHA DISCOVERY platform. Members will enjoy perks like instant savings, complimentary room upgrades, early check-in, late check-out, and access to exclusive Local Experiences that connect them more meaningfully with their destination.

This strategic alliance allows SHR properties to tap into a global base of 30 million loyalty members, increasing visibility, direct bookings, and access to data-driven guest insights. The collaboration also unlocks cutting-edge CRM and marketing tools under a shared platform.

The partnership aligns with S Hotels & Resorts’ sustainable ethos. Notably, SAii Laguna Phuket, SAii Phi Phi Island Village, and Santiburi Koh Samui are members of the GHA Green Collection, which features properties committed to reducing environmental impact and supporting local communities through eco-conscious operations.

Michael Marshall, CEO of S Hotels & Resorts, shared, “Our inclusion in GHA DISCOVERY creates exciting new possibilities for both our guests and our brand. From better insights into guest preferences to higher direct revenue, it’s a win-win. Our guests gain access to DISCOVERY Dollars (D$) to redeem on stays, experiences, wellness, and dining across the GHA network.”

He added, “With just one app, travellers can explore 850 properties in 100 countries. The platform offers unmatched flexibility, personalised service, and member exclusives, making every trip more rewarding.”

Chris Hartley, CEO of Global Hotel Alliance, welcomed the addition warmly: “We are thrilled to bring S Hotels & Resorts into the fold. The SAii and Santiburi properties add richness to our collection and reflect our shared commitment to sustainability, cultural immersion, and authentic guest experiences. We look forward to connecting these beautiful resorts with our global community.”

The partnership blends responsible travel, seamless digital convenience, and personalised hospitality, giving SAii DISCOVERY members the chance to enjoy global rewards while staying rooted in local charm.