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By Author
Published on October 2, 2023
ICICI Lombard General Insurance marked World Tourism Day by releasing an insightful consumer study report titled "Research on Travel Behaviours 2023." This report provides valuable insights into the changing landscape of travel insurance and the preferences of Indian travellers.
The study delves into the international travel habits of Indians and unveils some noteworthy findings. It reveals that a remarkable 76% of Indian travellers purchased travel insurance for their most recent trip, and an impressive 92% expressed their intent to acquire it for their next journey. This surge in interest highlights the growing awareness of the need to protect travel experiences. Furthermore, the report indicates that awareness of travel insurance increases as individuals progress through different stages of family life. Notably, married couples with children are the most likely group to purchase travel insurance, with a substantial 78% opting for coverage, followed by married couples without children at 67%, and singles at 66%.
The study takes a deep dive into the mindset of Indian travellers, shedding light on their unique preferences, awareness levels, and behaviours within various customer categories: families, couples, and singles. By conducting this research, ICICI Lombard identifies the challenges associated with organising and executing international travel, unmet needs, and potential solutions that could shape the future of travel insurance in India.
Sheena Kapoor, Head of Marketing, Corporate Communications & CSR at ICICI Lombard, commented on the findings, stating, "These statistics underscore a growing consciousness among travellers to safeguard their travel experiences and protect themselves against unforeseen events. It is indeed encouraging to see that travel insurance is no longer an afterthought but a proactive choice for a majority of respondents. Additionally, the correlation between family stages and travel insurance awareness is a noteworthy discovery, demonstrating that individuals are increasingly recognizing the importance of securing their travel plans, particularly as they progress through various life stages."
The report also highlights interesting trends in travel behaviour. For instance, respondents with children are more inclined to take multiple trips in a year. The middle-aged group, comprising 61% of individuals, tends to embark on two or more trips annually, while this percentage drops to one in three for those aged 45 and above. Respondents who travel once a year typically have slightly longer trips, averaging around 13-14 days, whereas those taking two or more trips average around 11-12 days for their most recent journey.
The study also addresses challenges faced during international travel planning. Among the key findings, customers who are married without children appear to encounter the most challenges in their travel planning, with 48% reporting issues. The younger age group faces significant problems during visa applications and finalising bookings, while the middle age group struggles with airline reservations and coordinating logistics between cities. Travel insurance issues were the least common among both age groups.
Awareness of travel insurance varies depending on how travel is booked. Customers who book through intermediaries tend to have the lowest awareness of travel insurance. However, among those with the highest awareness levels, the purchase of travel insurance increases significantly. For international trips, three out of four respondents (75%) purchased travel insurance for their most recent journey.
The top three factors motivating individuals to purchase travel insurance are safety and financial protection (28%), coverage and claim limits (18%), and the chosen travel destination (16%). Interestingly, the highest level of difficulty in purchasing travel insurance is encountered when the insurance booking is done by someone else, with 80% of respondents reporting difficulties.
Looking ahead, Southeast Asia (47%) and the Middle East (40%) stand out as the top choices for travel destinations among respondents for their upcoming international trips. Notably, 92% of respondents plan to buy travel insurance for their next international journey, with the inclination to acquire travel insurance rising with different family stages: couples with kids (94%), couples without kids (92%), and singles (87%).
ICICI Lombard's report provides valuable insights into the evolving landscape of travel insurance in India, emphasising the increasing importance of protecting travel experiences and the diverse preferences of Indian travellers. As international travel continues to grow, so does the need for comprehensive travel insurance, ensuring that travellers can explore the world with peace of mind.
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By Hariharan U
Published on August 17, 2025
Jammu & Kashmir’s tourism sector is experiencing a strong comeback, with more than 4 lakh devotees visiting the holy Amarnath shrine this season, a clear sign of the region’s renewed appeal after challenging years.
Speaking at the FAITH Conclave 2025, Chief Minister Omar Abdullah highlighted that J&K offers two distinct travel experiences: pilgrimage tourism in Jammu and leisure tourism in Kashmir. He stressed that both require sustained investment and innovation to ensure visitors not only arrive once but return for more.
“My success will not be measured by how many tourists come for the first time, but by how many choose to come back. For that, the quality of their experience is key,” Abdullah said.
To address crowding at popular spots and open fresh opportunities, the J&K Government, in partnership with the Government of India, has launched SPREAD, a ₹5,600-crore transformative project supported by multilateral funding, with hopeful participation from the World Bank. The initiative will develop nine purpose-built, sustainable tourism destinations across Jammu and Kashmir, backed by improved infrastructure, better connectivity, and modern amenities.
Adventure tourism is also on the agenda, with Gulmarg set for upgraded winter sports facilities in collaboration with private partners, aiming to meet global skiing and adventure standards. Trekking routes will reopen following comprehensive security reviews to ensure visitor safety.
The plan extends beyond leisure and adventure to untapped segments like pilgrimage and border tourism in Jammu—going beyond the famous Mata Vaishnodevi shrine to include vibrant experiences such as the Suchetgarh border tourism circuit.
Praising the region’s timeless charm, Abdullah remarked,“Kashmir was heaven on earth long before Kerala was God’s own country. The road ahead is now filled with light, and with the support of industry partners and associations like FAITH, we will continue to grow stronger.”
From the world’s tallest arched railway bridge to snow-covered ski slopes, rich spiritual heritage, and pristine landscapes, Jammu & Kashmir is positioning itself as a year-round destination. The government’s approach blends infrastructure development with sustainable practices, keeping hope, optimism, and faith at the heart of its tourism vision.
By Manu Vardhan Kannan
Published on August 13, 2025
Bird Travels has announced its exclusive collaboration with AEGEAN, Greece’s flag carrier, to operate direct flights from New Delhi and Mumbai to Athens beginning in the first quarter of 2026. The flight schedule and ticket sales will be officially unveiled by the end of September.
AEGEAN will introduce two new Airbus A321neo XLR (Extra Long Range) aircraft, boasting a range of up to 10.5 hours. These aircraft feature enhanced comfort with only 138 seats, including 24 Business Class Suites equipped with fully lie-flat beds, aisle access, and modern amenities such as 4K inflight entertainment screens, satellite Wi-Fi, USB charging, and spacious overhead bins designed for long-haul comfort.
The airline plans to operate five weekly flights to New Delhi starting March 2026, followed by three weekly flights to Mumbai from May 2026. Bird Travels will act as the General Sales Agent (GSA) for AEGEAN in India, managing sales, marketing, customer service, and distribution.
Roland Jaggi, Chief Commercial Officer of AEGEAN, said, “We are delighted to partner with Bird Travels as we prepare to launch direct flights from Delhi and Mumbai to Athens. This marks a significant milestone in AEGEAN’s international expansion and reinforces our commitment to strengthening ties between Greece and India. The addition of the new Airbus A321neo XLR aircraft allows us to enhance our service offering for long-haul routes, providing Indian travellers with a premium gateway to Europe and beyond.”
Gaurav Bhatia, Executive Director of Bird Group, commented, “Our partnership with AEGEAN heralds exciting times for Indian travellers. AEGEAN’s reputation for quality service and connectivity perfectly complements our expertise in the Indian aviation market. Together, we look forward to offering seamless and elevated travel experiences from New Delhi and Mumbai to Athens and further into Europe.”
About Bird Travels and AEGEAN Bird Travels, the flagship airline management company of India’s Bird Group, has over five decades of experience across airline representation, travel distribution, ground handling, and hospitality services. As AEGEAN’s exclusive GSA in India, Bird Travels will promote and manage the airline’s services across sales, marketing, and customer support.
Founded in 1999, AEGEAN is Greece’s largest and fastest-growing regional airline, serving 152 destinations across Europe, the Middle East, and North Africa with a fleet of 83 modern Airbus aircraft. A member of the STAR ALLIANCE, AEGEAN has been named Europe’s Best Regional Airline by Skytrax 14 times in the past 16 years, underscoring its commitment to service excellence.
For more information, visit www.birdtravels.com.
August 15th brings more than a mid-week breather, it’s your cue to pause, reset, and indulge in travel that lingers long after you return. Whether it’s barefoot luxury by the sea, alpine stillness, or the charm of a storied European city, these curated escapes promise to make your long weekend unforgettable.
The Legian Seminyak, Bali
An oceanfront icon where timeless design meets Balinese soul. From vivid sunsets to indulgent spa rituals, every moment here feels like it’s just for you.Explore The Legian
InterContinental Maldives Maamunagau ResortManta ray encounters, sunrise sandbank yoga, and villas designed for your pace. Even time slows to match your rhythm here. Discover Maamunagau
De L’Europe AmsterdamA landmark blending old-world charm with modern culture. Riverside calm, art, and the best of Amsterdam—right at your feet. Discover De L’Europe
Hotel Bellevue, Lošinj, CroatiaModern Mediterranean luxury wrapped in pine-scented air and crystal Adriatic waters.View Hotel Bellevue
Boutique Hotel Alhambra, Lošinj, CroatiaAn adults-only escape where refined heritage meets Adriatic elegance.Explore Alhambra
Kulm Hotel, St. Moritz An Alpine legend where understated glamour meets crisp mountain air and Swiss tradition even in summer, Explore Kulm Hotel
Galeries Lafayette Paris HaussmannMore than a department store—private salons, designer previews, and curated fashion experiences tailored just for you.Luxury Shopping Experience
Plan Your Bespoke BreakMake this Independence Day weekend count. Whether you dream of oceanfront tranquility, alpine retreats, or cultural immersion, we’ll curate a journey that feels entirely yours.
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