Mumbai’s mithai lovers have a new reason to celebrate as Saffron & Mishri, a premium artisanal mithai brand, makes its grand debut with two stores and cafes in Mahalakshmi and Powai. The brand, founded by Gunjan Shrivastava, is a passion project dedicated to bringing back the pride and authenticity of Indian mithai. With a focus on heritage recipes, ethically sourced ingredients, and handcrafted techniques, Saffron & Mishri offers a perfect balance of tradition and innovation.

A Culinary Journey Rooted in Tradition

Gunjan’s love for Indian mithai heritage took her on a journey across India, where she explored regional recipes, ancient techniques, and forgotten flavors. This deep-rooted research helped her craft authentic yet contemporary mithais, ensuring each bite tells a story of nostalgia and culture.

"During my travels across India, I discovered a treasure trove of mithai that carried the unique stories of our culture. I have rediscovered recipes and perfected techniques behind each mithai for our customers to indulge in its real flavors," shares Gunjan.

An Immersive Mithai Experience at Two Unique Outlets

Saffron & Mishri’s two new outlets offer a modern yet culturally rich experience:

• Mahalakshmi Experience Center – Features a 'Make Your Own Memories' (MYOM) interactive counter, allowing visitors to customize and create their own mithais. It also boasts a walk-in kitchen concept, where customers can witness the mithai-making process firsthand, reinforcing the brand’s commitment to transparency and authenticity.

• Powai Store & Café – Designed with art-inspired interiors, this outlet offers an Instagram-worthy café experience, complete with elegant skylights, open-air seating, and a menu featuring both mithai and flavorful chaat.

Blending Tradition with Modern Flair

Saffron & Mishri specializes in both classic and fusion mithais, seamlessly combining time-honored flavors with contemporary innovations. The brand’s commitment to quality and ethical sourcing is evident in its use of pure saffron, premium nuts, fresh dairy, and regional specialties from across India.

To ensure consistency in taste and quality, the brand employs not just expert artisans but also food scientists who oversee ingredient selection and maintain modern hygiene standards.

Mithai as an Emotion, Not Just a Sweet

Saffron & Mishri isn’t just about selling mithai—it’s about reintroducing the tradition of gifting and sharing sweets during festivals, weddings, and special occasions. The brand aspires to become the go-to destination for premium mithai, offering a delightful experience that connects people to their roots.

With nationwide delivery via its website and local delivery through Zomato and Swiggy, Saffron & Mishri is set to redefine the way India experiences mithai—one handcrafted bite at a time.