Saif Ali Khan Exudes Royal Charm in the New Royal Ranthambore Whisky Campaign!

Saif Ali Khan Exudes Royal Charm in the New Royal Ranthambore Whisky Campaign!

By Nishang Narayan

Published on October 5, 2024

A toast to luxury and heritage! Radico Khaitan Limited, one of India’s largest IMFL companies, has unveiled its latest brand campaign for the premium Royal Ranthambore Heritage Collection Whisky, starring none other than Saif Ali Khan. The campaign, which blends opulence with the raw, untamed spirit of the wild, marks a new era of luxury in Indian whisky, titled Best World Whisky. It was a match made in luxury heaven as Saif Ali Khan, a symbol of royal sophistication, perfectly embodies the brand’s essence of strength, elegance, and tradition.

The Nawab of Pataudi himself graces the new TVC, bringing his effortless charm and nobility to life. Saif seamlessly captures the essence of the Royal Ranthambore Whisky—bold, smooth, and unapologetically royal. His presence exudes charisma, delivering a luxurious message to the audience: this is not just whisky; it’s an experience steeped in heritage and modern flair.

Elevating the Standard of Luxury

Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., expressed the company’s excitement about the campaign: “The Royal Ranthambore Heritage Collection Whisky is our pride, and we wanted to create something that reflects its regal essence. Saif Ali Khan’s Nawabi heritage, combined with his modern-day elegance, makes him the perfect ambassador for our brand. This isn’t just another whisky campaign; it’s a celebration of royalty, sophistication, and craftsmanship.”

Amar Sinha, COO of Radico Khaitan Ltd., added: “This partnership with Saif is more than just a collaboration. It’s like hosting a royal feast, where every detail is meticulously crafted. Saif is the perfect finishing touch on a finely aged whisky—his presence amplifies the luxury and tradition we aim to deliver with every sip of Royal Ranthambore.”

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A Bold Blend of Heritage and Sophistication

In the campaign, Saif Ali Khan radiates luxury, standing tall beside the iconic Ranthambore tiger, symbolizing the perfect blend of royalty and untamed elegance. His suave style, combined with the whisky’s full-bodied flavor, creates a stunning visual narrative. “The strength and smoothness of this whisky are perfectly aligned with my own journey,” said Saif Ali Khan. “It has character, depth, and an unmistakable royal touch. I’m honored to represent a brand that embodies both tradition and contemporary flair.”

The campaign is a masterclass in luxury marketing, capturing Saif’s larger-than-life presence and aligning it with the whisky’s bold, smooth profile. Every element of the production was carefully designed to resonate with those who appreciate living life king-size.

Behind the Scenes: Crafting a Royal Campaign

The creation of the Royal Ranthambore campaign was nothing short of a royal spectacle. Late-night brainstorming sessions and meticulous attention to detail ensured that every frame captured Saif’s undeniable panache alongside the whisky’s rich profile. The energy on set was palpable as the team worked to bring this vision to life, celebrating the harmony between Saif’s on-screen charisma and the bold sophistication of Royal Ranthambore Whisky.

The campaign goes beyond a mere endorsement—it’s a dazzling celebration of two icons: Saif Ali Khan and Royal Ranthambore Whisky. Together, they redefine luxury, sophistication, and tradition, inviting viewers to indulge in a world where every sip is a royal experience.

Catch the new campaign on all major TV networks, outdoor media, and digital platforms, and raise a glass to Royal Ranthambore Whisky—the drink of choice for those who live life king-size!


DeVANS GianChand Manshaa Wins Big at ISW Germany, Crowned "International Whisky of the Year 2025"

DeVANS GianChand Manshaa Wins Big at ISW Germany, Crowned "International Whisky of the Year 2025"

By Manu Vardhan Kannan

Published on August 1, 2025

In a landmark win for Indian spirits, DeVANS GianChand Manshaa has been crowned "International Whisky of the Year 2025" at the renowned Meininger’s International Spirits Award (ISW) held in Germany. The peated single malt not only secured the prestigious Grand Gold but also emerged as the top international whisky, outshining legendary competitors from whisky powerhouses like Scotland, Ireland, and the USA.

Out of 450 global spirit entries, only 11 earned the coveted Grand Gold, DeVANS GianChand Manshaa being the only Indian whisky to achieve this. This dual honour reflects the growing sophistication and recognition of Indian whiskies on a global platform.

The latest expression from DeVANS, GianChand Manshaa is the brand’s first peated single malt, crafted in the Himalayan region. The whisky impressed the international jury with its "long medicinal peat smoke, perfectly framed by citrus and spicy flavours." Esteemed whisky critic and author of the Whisky Bible, Jim Murray, praised it for its “charming smokiness, with peat in sparkling form.”

Crafted using pure Himalayan waters and shaped by the region’s distinct microclimate, GianChand Manshaa stands as a symbol of India’s potential in the premium single malt category. The win adds to the growing list of accolades for DeVANS, following their recent victories at the International Whisky Competition (IWC) in Las Vegas, where GianChand Adambaraa was named Best Indian Single Malt Whisky 2025 and Best Indian Whisky of the Year 2025.

“This prestigious Grand Gold and INTERNATIONAL WHISKY OF THE YEAR award at ISW Meininger, Germany 2025 is a great recognition of our passion, craft and commitment to quality,” said Prem Dewan, Chairman and Managing Director of DeVANS. “It’s not only a victory for DeVANS, but also a recognition of India’s growing role in the global whisky space.”

Speaking on the brand's journey, Dewan added, “GianChand Manshaa and GianChand Adambaraa represent two facets of our legacy, one bold and peated, the latter refined and elegant. Their success is a tribute to our team’s hard work and a reaffirmation of India’s place in the world of single malts.”

Currently available in Delhi and Hyderabad duty-free, both GianChand expressions will soon hit retail shelves in Haryana and Goa. These achievements underline DeVANS’ commitment to excellence and its vision to elevate Indian whisky to global acclaim.

For whisky lovers and industry insiders alike, this moment is not just a triumph, it’s a proud celebration of the craftsmanship and innovation coming out of India’s distilleries today.


Organic Bistro Redefines Clean Comfort Dining in Delhi’s Khan Market

Organic Bistro Redefines Clean Comfort Dining in Delhi’s Khan Market

By Hariharan U

Published on August 1, 2025

Organic Bistro has opened its doors in the heart of Khan Market, New Delhi, offering a refreshing take on clean, ingredient led dining. With seating for 40 and interiors awash in soft pastels and natural light, the space reflects the bistro's philosophy: serving thoughtful, flavour forward meals without giing in to dietary fads or trends.

Founded by Saru Khemka and Arjun Gupta, Organic Bistro isn’t chasing trends or packaging wellness in cliché. It’s a space designed for people who want to eat clean — without being preached to. The focus? Good food, clear intent, and zero compromise on flavour or warmth.

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Chef Nishant Choubey, along with in-house chef Gourav Singh Mahori, has created a menu that’s bold yet grounded. Highlights include Purple Potato Dahi Vada, Peri Peri Chickpea Hummus, Jackfruit Haleem, Urfa Chicken Kebabs, and Achari Rajma Khichri with Torched Portobello, every dish carrying a purpose but none trying too hard.

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“We’re not trying to fit into binaries — indulgent vs. healthy. Organic Bistro sits in the thoughtful middle”, shares Saru Khemka. “People can keep coming back — solo or social — and the food will always feel real and comfortin”.

The beverage menu is no less intentional, with cold-pressed juices, smoothies, and preservative-free teas and coffees, extending the brand’s commitment to clean comfort.

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Chef Nishant echoes this clarity: “Guests today want flavour and freshness without feeling excluded. They care, but they’re not buying gimmicks. We’ve kept the menu open, balanced, and intuitive — whether you're in the mood for a salad or something soul-soothing”.

With plans to expand seating upstairs and a Chandigarh flagship next, Organic Bistro’s journey seems to be just warming up  serving taste with thought and comfort without clutter.

Location: 38, Khan Market, Rabindra Nagar, New Delhi, Delhi 110003

Timings: 11AM - 11PM 


Celebrate Friendship Day with Flavours of Asia at Sampan, Novotel Juhu

Celebrate Friendship Day with Flavours of Asia at Sampan, Novotel Juhu

By Manu Vardhan Kannan

Published on August 1, 2025

This Friendship Day, from comforting classics to contemporary innovations, Novotel Mumbai Juhu Beach invites you to indulge in an immersive dining experience perfect for reconnecting with friends over great food and a stunning sea view.

Sampan, the iconic Indo-Chinese fine dining restaurant at the hotel, now offers an elevated Pan-Asian experience with its bold and indulgent new menu. Paying tribute to East Asia’s rich culinary heritage, the refreshed menu excites the senses while preserving the nostalgic charm that has made Sampan a long-time favourite. With this modern twist, Sampan sets the stage for a memorable Friendship Day celebration.

From the fiery zest of Korean dishes and the soul-soothing warmth of Thai curries to the refined subtlety of Japanese cuisine and the bold spices of Sichuan flavours, Sampan 2.0 offers a journey through Asia on a plate. Signature dishes include Lemon & Coriander Soup, Wonton Soup, Prawns Egg Drop Soup, Yasai Tempura, Dragon Roll, Spicy Veg Miso Ramen, Spicy Scallop & Mushroom, Furikake Seasoning Corn Ribs, Crispy Duck Pancakes, Stir-fry Okra, Edamame, and Roast Lamb in a choice of sauces, each packed with authentic flavours.

The ambiance perfectly blends tradition and modernity, with live cooking stations and interactive counters that bring Asian street-style indulgence to life. Guests can enjoy watching the sizzle of teppanyaki, the finesse of hand-rolled sushi, and the warmth of umami-rich broths, all made fresh and served with flair. While mains are served at the table, the dynamic live counters add a multisensory dimension to the dining experience.

Whether you're craving comforting favourites or eager to explore bold new flavours, Sampan 2.0 offers a soulful dining experience that makes Friendship Day truly special. Surrounded by laughter, flavours, and friends, there's no better way to celebrate the bonds that matter most.

Details:
Location:
Sampan, Novotel Mumbai Juhu Beach, Balraj Sahni Rd, Juhu, Mumbai, Maharashtra 400049

Time:

• Lunch: 12:30 PM – 3:00 PM

• Dinner: 7:00 PM – 11:00 PM

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