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By Nishang Narayan
Published on October 5, 2024
A toast to luxury and heritage! Radico Khaitan Limited, one of India’s largest IMFL companies, has unveiled its latest brand campaign for the premium Royal Ranthambore Heritage Collection Whisky, starring none other than Saif Ali Khan. The campaign, which blends opulence with the raw, untamed spirit of the wild, marks a new era of luxury in Indian whisky, titled Best World Whisky. It was a match made in luxury heaven as Saif Ali Khan, a symbol of royal sophistication, perfectly embodies the brand’s essence of strength, elegance, and tradition.
The Nawab of Pataudi himself graces the new TVC, bringing his effortless charm and nobility to life. Saif seamlessly captures the essence of the Royal Ranthambore Whisky—bold, smooth, and unapologetically royal. His presence exudes charisma, delivering a luxurious message to the audience: this is not just whisky; it’s an experience steeped in heritage and modern flair.
Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., expressed the company’s excitement about the campaign: “The Royal Ranthambore Heritage Collection Whisky is our pride, and we wanted to create something that reflects its regal essence. Saif Ali Khan’s Nawabi heritage, combined with his modern-day elegance, makes him the perfect ambassador for our brand. This isn’t just another whisky campaign; it’s a celebration of royalty, sophistication, and craftsmanship.”
Amar Sinha, COO of Radico Khaitan Ltd., added: “This partnership with Saif is more than just a collaboration. It’s like hosting a royal feast, where every detail is meticulously crafted. Saif is the perfect finishing touch on a finely aged whisky—his presence amplifies the luxury and tradition we aim to deliver with every sip of Royal Ranthambore.”
In the campaign, Saif Ali Khan radiates luxury, standing tall beside the iconic Ranthambore tiger, symbolizing the perfect blend of royalty and untamed elegance. His suave style, combined with the whisky’s full-bodied flavor, creates a stunning visual narrative. “The strength and smoothness of this whisky are perfectly aligned with my own journey,” said Saif Ali Khan. “It has character, depth, and an unmistakable royal touch. I’m honored to represent a brand that embodies both tradition and contemporary flair.”
The campaign is a masterclass in luxury marketing, capturing Saif’s larger-than-life presence and aligning it with the whisky’s bold, smooth profile. Every element of the production was carefully designed to resonate with those who appreciate living life king-size.
The creation of the Royal Ranthambore campaign was nothing short of a royal spectacle. Late-night brainstorming sessions and meticulous attention to detail ensured that every frame captured Saif’s undeniable panache alongside the whisky’s rich profile. The energy on set was palpable as the team worked to bring this vision to life, celebrating the harmony between Saif’s on-screen charisma and the bold sophistication of Royal Ranthambore Whisky.
The campaign goes beyond a mere endorsement—it’s a dazzling celebration of two icons: Saif Ali Khan and Royal Ranthambore Whisky. Together, they redefine luxury, sophistication, and tradition, inviting viewers to indulge in a world where every sip is a royal experience.
Catch the new campaign on all major TV networks, outdoor media, and digital platforms, and raise a glass to Royal Ranthambore Whisky—the drink of choice for those who live life king-size!
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By Manu Vardhan Kannan
Published on November 12, 2025
CYK Hospitalities, a leading F&B consultancy firm, has announced the grand opening of Thamel, a new Western and Himalayan fine-dining restaurant at AIPL Joy Central, Sector 65, Gurugram. This launch reflects CYK’s philosophy of creating beautiful F&B spaces that bring together authentic culture, aesthetic design, efficient operations, and thoughtful brand identity.
Founded by Piyush Agrawal, Thamel is a tribute to his deep admiration for the diversity of Himalayan cuisine and the sophistication of Western dining. The restaurant aims to bridge the soulful warmth of Himalayan flavors with the contemporary flair of global cuisine. CYK Hospitalities partnered with Agrawal throughout the journey, from conceptualization and design to menu planning, training, and location scouting—ensuring a seamless execution of his culinary vision.
Rooted in the philosophy of using locally sourced ingredients, Thamel stays true to Himalayan authenticity while embracing modern culinary techniques. Its extensive menu features a wide selection of Himalayan and Continental dishes, from momos and laphing to elegant Western specialties, complemented by artisanal coffee and an array of beverages. The dining experience captures the essence of Himalayan hospitality in a refined, modern setting.
Sharing his thoughts on the launch, Piyush Agrawal, Founder of Thamel, said, “Thamel is more than a dining establishment; it mirrors my emotions and passion for my roots. I want guests to experience the comforting essence of Himalayan cuisine served with elegance. CYK Hospitalities helped turn that dream into a reality, crafting a brand that feels both authentic and timeless.”
Adding to this, Pulkit Arora, Director and Culinary Expert at CYK Hospitalities, commented, “Every brand tells a story waiting to be unveiled. At Thamel, we’ve created a space that blends authenticity with flexibility, a destination that celebrates the legacy of cuisines while embracing their evolution.”
Further, Simran Jeet Singh, Director of CYK Hospitalities, said, “Thamel reflects the changing F&B landscape in India, where local identity meets global curiosity. Choosing AIPL Joy Central as the venue was a strategic move to attract the right audience and ensure strong visibility.”
With its blend of Himalayan soul and Western sophistication, Thamel promises to offer guests an unforgettable culinary journey and an elevated dining experience in the heart of Gurugram.
Bangalore’s love affair with great cocktails, bold flavours, and good times gets a stylish new address as CBD – Central Bar District, the city’s homegrown gastro-bar celebrated for its signature mixology and high-energy vibe, opens its second outlet in HAL, Bengaluru.
Set in one of the city’s most vibrant neighbourhoods, the launch drew Bangalore’s favourite faces who gathered to celebrate the next chapter of CBD’s journey. The brand, helmed by Ajit GS, Chef Gaurav Raghuvanshi, and Aman Dua under Crimson & Clover Hospitality Pvt. Ltd., continues to expand its growing portfolio which also includes Flo, Rasai, Café Del Sol, Bento Lab, Chat Chatore, and Curry Express.
Building on the success of its flagship space on Church Street, the new HAL outlet brings a renewed sense of style, sophistication, and community. Designed as a seamless blend of comfort and energy, it’s a destination that fits perfectly for both weekday unwinds and weekend celebrations.
“The love and loyalty we’ve received since opening our first outlet have been nothing short of phenomenal,” said Ajit GS, Founder of Crimson & Clover Hospitality. “From regulars who turned into friends to first-timers who became fans, it’s this community that pushed us to grow. With HAL, we wanted to bring the same soul but add a new vibe that reflects the neighbourhood’s pulse. This is just the beginning of our vision to create a CBD in every district, each with its own distinct character.”
At the heart of the new outlet lies an inventive culinary and bar program that balances familiarity with experimentation. The food menu, curated by Chef Gaurav Raghuvanshi, celebrates Indian comfort food with creative flair, featuring crowd favourites like Truffle Chicken Sliders and Korean Chilli Prawns, alongside exclusives such as Smoked Ghee Roast Tacos, Charred Burrata Flatbread, and Tandoori Quail. From Sindhi Aloo Tuk and Butter Chicken Puff to Jackfruit Biryani, each dish tells a story of innovation and nostalgia.
The bar, meanwhile, is designed as a canvas of emotion and memory. Each cocktail at CBD HAL reimagines familiar flavours in unexpected ways, from the “Revised Rasam”, a clarified reinterpretation of a South Indian classic, to bold signature creations like Kantara, CBD Gudbad, Rain Water, and Noon in Doon.
“We wanted the new CBD to be a sensory experience where every visit feels fresh and immersive,” said Aman Dua, Co-Founder and Beverage Director. “Our bar menu evolves with the food, blending timeless favourites with seasonal limited-edition cocktails that reflect Bangalore’s dynamic palate.”
Spread across three levels, CBD HAL offers a layered experience. The ground floor creates an intimate atmosphere anchored by a brass-and-wood bar; the first floor opens to breezy outdoor nooks perfect for al fresco evenings framed by a majestic Ficus Bonsai tree; while the top floor pays homage to old Bengaluru through its thotti mane-inspired architecture, seamlessly merging nostalgia with modern comfort.
The interiors balance industrial chic and warmth, featuring murals that celebrate Bangalore’s culture and humour, exposed brick walls, soft lighting, and plush seating, all adding to the relaxed yet refined vibe.
With this launch, CBD – Central Bar District continues its mission of redefining urban nightlife, merging craftsmanship with community, taste with tempo, and indulgence with intent. As the city raises a toast once again, CBD HAL promises an experience where every sip, bite, and beat captures the spirit of Bangalore.
Pricol Gourmet Enterprise ushered in the festive spirit with its much-awaited Annual Cake-Mixing Ceremony at DOU, Nungambakkam, celebrating the joyful onset of Christmas through an afternoon filled with cheer, aroma, and togetherness.
The event, aptly titled “DOU You Wanna Mix?”, brought together food enthusiasts, friends, and guests from across Chennai to partake in the age-old tradition of cake mixing, blending an assortment of dried fruits, nuts, and spirits that will soon transform into the signature Christmas confections of the season.
The afternoon radiated festive energy as Chennai’s favourite fashionistas, socialites, and well-wishers gathered to celebrate. The atmosphere brimmed with laughter, music, and the unmistakable warmth of the season, as guests enjoyed a spread of festive bites and refreshments thoughtfully curated by the talented DOU culinary team.
Speaking on the occasion, Chef Peter, Culinary Director – Pricol Gourmet Pvt. Ltd., said,
“The traditional cake-mixing ceremony marks the joyful beginning of the festive season, bringing together the rich aromas of fruits, nuts, and spirits. This cherished ritual celebrates togetherness, anticipation, and the sweet spirit of the holidays.”
With its perfect blend of flavour, camaraderie, and festive sparkle, “DOU You Wanna Mix?” beautifully set the tone for a magical Christmas season ahead, one filled with joy, unity, and the signature warmth that defines Pricol Gourmet’s celebrations.
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