Saif Ali Khan Exudes Royal Charm in the New Royal Ranthambore Whisky Campaign!

Saif Ali Khan Exudes Royal Charm in the New Royal Ranthambore Whisky Campaign!

By Nishang Narayan

Published on October 5, 2024

A toast to luxury and heritage! Radico Khaitan Limited, one of India’s largest IMFL companies, has unveiled its latest brand campaign for the premium Royal Ranthambore Heritage Collection Whisky, starring none other than Saif Ali Khan. The campaign, which blends opulence with the raw, untamed spirit of the wild, marks a new era of luxury in Indian whisky, titled Best World Whisky. It was a match made in luxury heaven as Saif Ali Khan, a symbol of royal sophistication, perfectly embodies the brand’s essence of strength, elegance, and tradition.

The Nawab of Pataudi himself graces the new TVC, bringing his effortless charm and nobility to life. Saif seamlessly captures the essence of the Royal Ranthambore Whisky—bold, smooth, and unapologetically royal. His presence exudes charisma, delivering a luxurious message to the audience: this is not just whisky; it’s an experience steeped in heritage and modern flair.

Elevating the Standard of Luxury

Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., expressed the company’s excitement about the campaign: “The Royal Ranthambore Heritage Collection Whisky is our pride, and we wanted to create something that reflects its regal essence. Saif Ali Khan’s Nawabi heritage, combined with his modern-day elegance, makes him the perfect ambassador for our brand. This isn’t just another whisky campaign; it’s a celebration of royalty, sophistication, and craftsmanship.”

Amar Sinha, COO of Radico Khaitan Ltd., added: “This partnership with Saif is more than just a collaboration. It’s like hosting a royal feast, where every detail is meticulously crafted. Saif is the perfect finishing touch on a finely aged whisky—his presence amplifies the luxury and tradition we aim to deliver with every sip of Royal Ranthambore.”

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A Bold Blend of Heritage and Sophistication

In the campaign, Saif Ali Khan radiates luxury, standing tall beside the iconic Ranthambore tiger, symbolizing the perfect blend of royalty and untamed elegance. His suave style, combined with the whisky’s full-bodied flavor, creates a stunning visual narrative. “The strength and smoothness of this whisky are perfectly aligned with my own journey,” said Saif Ali Khan. “It has character, depth, and an unmistakable royal touch. I’m honored to represent a brand that embodies both tradition and contemporary flair.”

The campaign is a masterclass in luxury marketing, capturing Saif’s larger-than-life presence and aligning it with the whisky’s bold, smooth profile. Every element of the production was carefully designed to resonate with those who appreciate living life king-size.

Behind the Scenes: Crafting a Royal Campaign

The creation of the Royal Ranthambore campaign was nothing short of a royal spectacle. Late-night brainstorming sessions and meticulous attention to detail ensured that every frame captured Saif’s undeniable panache alongside the whisky’s rich profile. The energy on set was palpable as the team worked to bring this vision to life, celebrating the harmony between Saif’s on-screen charisma and the bold sophistication of Royal Ranthambore Whisky.

The campaign goes beyond a mere endorsement—it’s a dazzling celebration of two icons: Saif Ali Khan and Royal Ranthambore Whisky. Together, they redefine luxury, sophistication, and tradition, inviting viewers to indulge in a world where every sip is a royal experience.

Catch the new campaign on all major TV networks, outdoor media, and digital platforms, and raise a glass to Royal Ranthambore Whisky—the drink of choice for those who live life king-size!


Mirth Bar Opens in Indiranagar, A Nostalgic Yet Modern Tribute to Old Bangalore’s Pub Culture

Mirth Bar Opens in Indiranagar, A Nostalgic Yet Modern Tribute to Old Bangalore’s Pub Culture

By Hariharan U

Published on September 12, 2025

 In a city buzzing with new-age bars and polished lounges, a fresh entrant is raising its glass to nostalgia. Mirth, a 65-seater tucked just off Indiranagar’s 100 Feet Road, is not chasing trends but rewriting them with heart, history, and handcrafted detail.

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Founded by four lifelong friends, Sundeep Reddy, Arsau Elango, Santosh Balan, and Prasanna Govindappa, Mirth is built on twenty-five years of shared pub memories in old Bangalore. Once just an idea in their group chat, it is now a warm, whiskey-rich cocktail bar designed for easy conversations, cosy evenings, and nights that blur seamlessly into laughter.

Once a corporate office, the space has been transformed into a glowing, golden-lit haven with interiors meant to flow as naturally as the drinks. Every corner carries the imprint of the founders’ friendship, creating an atmosphere that feels both personal and contemporary.

 The beverage program, crafted by Dev Narveker (Petisco, Goa) and led by Head Mixologist Omkar Vidhyadhar Parab, leans into bold signatures and refined classics. Highlights include Pour Me A Slice (whiskey infused with gouda and blue cheese, swirled with cherry and hibiscus sake), Martini Revolver (a tequila–mezcal mix with house-made jalapeño brine), and Slow Current (a chilli-spiced highball with Gundu pepper and sumac). For lighter sips, options like Clear Intention and Lavender Line add a fizzy, playful edge.

“Start light and finish strong, move from fizzy and fruity to bold and boozy,” says Omkar, laying down the path through Mirth’s cocktail map. The extensive back bar ensures purists won’t feel left out either.

 At the helm of the kitchen is Chef Baljeet Singh Mehra, whose stints across Abu Dhabi, Dubai, New Zealand, and top Indian kitchens bring “fusion without confusion” to the table. Expect dishes like Sunny Side South (Mirth’s take on Goa’s Ros Omelette stuffed with Asian chicken, served with Malvani curry), East Meets Mezze (a hummus-edamame-sriracha blend), Crackle Theory pork, and Napoli Heatwave spaghetti in chilli oil.

 Each founder brings a unique flavour to the venture, Sundeep Reddy, active partner at Roxie, blends engineering precision with F1 fandom. Arsau Elango, finance professional-turned-nightlife enthusiast, contributes global influences and music sensibilities. Santosh Balan, with 20 years of risk advisory, adds depth alongside his passion for cooking. Prasanna Govindappa, an IT veteran, returned from global assignments to help carve a niche for Mirth.

Together, their shared history is visible in every cocktail, playlist, and plate. Guests may even catch them at the bar, sipping on Mirth’s signature Old Flame (a sherry-whiskey concoction) while digging into wok-tossed chilli basil chicken. In an age of Instagram-driven dining, Mirth is refreshingly old-school, prioritising good music, warm hospitality, bold drinks, and food that comforts while surprising. It’s a neighbourhood bar designed not for flash-in-the-pan trends but for the timeless joy of gathering.

Location:
 Mirth Bar, 2nd Floor, Ashok Terrace, 303, 100 Feet Road, Indiranagar 1st Stage, Bengaluru – 560038


Chin Lung Brewery Indiranagar Celebrates First Anniversary as a Beloved Community Bar

Chin Lung Brewery Indiranagar Celebrates First Anniversary as a Beloved Community Bar

By Manu Vardhan Kannan

Published on September 12, 2025

Bangalore’s iconic community bar, Chin Lung Brewery Indiranagar, has marked its first anniversary, celebrating a year of bringing people together through food, drinks, and meaningful connections. Located at No. 1135, HAL 2nd Stage, 100 Feet Road, Indiranagar, the outlet has quickly become a favorite hangout in one of the city’s most vibrant neighborhoods.

Over the past year, Chin Lung Indiranagar has lived up to its promise of delivering quality food, exceptional beverages, and a warm atmosphere. From milestone celebrations and business meetings to casual gatherings, the restaurant has played host to countless memorable moments for its patrons.

The Indiranagar outlet is part of Chin Lung’s growing network of six outlets across Bangalore, including Marathahalli, Residency Road, New Bel Road, Koramangala, and Gandhinagar. Each outlet reflects the brand’s long-standing commitment to affordability without compromising on quality or experience.

Known for its curated Asian menu and an extensive beverage program featuring craft beers and creative cocktails, the Indiranagar location has won appreciation from both food enthusiasts and casual diners. Its welcoming vibe and versatile setting have made it a reliable choice for everything from lunch meetings to lively evening celebrations.

“For over six decades, Chin Lung has been more than just a bar, we’ve been the heart of countless celebrations, first dates, business deals, and lifelong friendships,” said Prajwal Lokesh, Founder of Chin Lung Brewery. “The success of our Indiranagar outlet in its first year reinforces our commitment to bringing people together through exceptional food, drinks, and experiences. Every pint poured here carries the warmth and stories of our legacy.”

As the Indiranagar outlet enters its second year, the focus will remain on community engagement and enhancing the dining experience for loyal customers. The milestone not only celebrates the success of the restaurant but also highlights the vibrant community it continues to foster in Bangalore’s buzzing social hub.


Raiya’s Fusion of Global Flavours & Indian Elegance Arrives in Delhi

Raiya’s Fusion of Global Flavours & Indian Elegance Arrives in Delhi

By Hariharan U

Published on September 11, 2025

South Delhi has welcomed a striking new entrant to its premium dining scene with the launch of Raiya, a cosmopolitan restaurant that reimagines Indian fusion dining. Officially opened on 5th September, Raiya takes inspiration from the Sanskrit word for treasure, bringing together global flavours, Indian artistry, and immersive design to redefine modern casual luxury.

At Raiya, food is treated as celebration. The menu blends cosmopolitan inspirations with Indian refinement, featuring dishes that embody the philosophy of fusion. Highlights include Mooradabadi with Thinly Sliced Sourdough, a heritage recipe reinvented with contemporary technique, and Pinwheel Ravioli, where ghee-roasted mushrooms meet delicate pasta craftsmanship. The mains showcase indulgent creations like Maharaja Cauli and Royal Spring Chicken, while desserts such as Timeless Tiramisu and Lotus Biscoff Royale Cheesecake bridge tradition with modern indulgence.

The bar too is designed as an experience, offering signature cocktails that surprise and delight. Standouts include Mystic Gold, a sparkling elderflower-based drink; The Hidden Gem, presented in a treasure box with smoky theatrics; and Elixir of Gold, Raiya’s showstopper featuring real edible gold glitter.

Raiya’s philosophy extends beyond the plate into its design. The restaurant’s interiors are a study in duality, one half inspired by India’s cultural opulence with temple-like textures, warm tones, and intricate details, and the other half echoing Victorian elegance through arched detailing, soft lighting, and curated vintage European accents. Together, these contrasting elements create a dialogue between past and present, East and West, and tradition and modernity, offering guests more than a meal, an immersive journey.

Speaking at the launch, Priyam Chauhan, Founder of Raiya, shared, “For me, it is a dream turned into a treasure, built from passion and a deep love for storytelling through food and design. One half of Raiya celebrates the warmth of India, while the other embodies contemporary global elegance. Together, they tell the story of a new India: rooted in heritage, yet confident in its global expression.”

With its distinctive culinary approach and immersive atmosphere, Raiya positions itself as a cultural treasure in the heart of South Delhi, inviting diners to explore its unique interpretation of fusion.

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