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By Nishang Narayan
Published on October 5, 2024
A toast to luxury and heritage! Radico Khaitan Limited, one of India’s largest IMFL companies, has unveiled its latest brand campaign for the premium Royal Ranthambore Heritage Collection Whisky, starring none other than Saif Ali Khan. The campaign, which blends opulence with the raw, untamed spirit of the wild, marks a new era of luxury in Indian whisky, titled Best World Whisky. It was a match made in luxury heaven as Saif Ali Khan, a symbol of royal sophistication, perfectly embodies the brand’s essence of strength, elegance, and tradition.
The Nawab of Pataudi himself graces the new TVC, bringing his effortless charm and nobility to life. Saif seamlessly captures the essence of the Royal Ranthambore Whisky—bold, smooth, and unapologetically royal. His presence exudes charisma, delivering a luxurious message to the audience: this is not just whisky; it’s an experience steeped in heritage and modern flair.
Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., expressed the company’s excitement about the campaign: “The Royal Ranthambore Heritage Collection Whisky is our pride, and we wanted to create something that reflects its regal essence. Saif Ali Khan’s Nawabi heritage, combined with his modern-day elegance, makes him the perfect ambassador for our brand. This isn’t just another whisky campaign; it’s a celebration of royalty, sophistication, and craftsmanship.”
Amar Sinha, COO of Radico Khaitan Ltd., added: “This partnership with Saif is more than just a collaboration. It’s like hosting a royal feast, where every detail is meticulously crafted. Saif is the perfect finishing touch on a finely aged whisky—his presence amplifies the luxury and tradition we aim to deliver with every sip of Royal Ranthambore.”
In the campaign, Saif Ali Khan radiates luxury, standing tall beside the iconic Ranthambore tiger, symbolizing the perfect blend of royalty and untamed elegance. His suave style, combined with the whisky’s full-bodied flavor, creates a stunning visual narrative. “The strength and smoothness of this whisky are perfectly aligned with my own journey,” said Saif Ali Khan. “It has character, depth, and an unmistakable royal touch. I’m honored to represent a brand that embodies both tradition and contemporary flair.”
The campaign is a masterclass in luxury marketing, capturing Saif’s larger-than-life presence and aligning it with the whisky’s bold, smooth profile. Every element of the production was carefully designed to resonate with those who appreciate living life king-size.
The creation of the Royal Ranthambore campaign was nothing short of a royal spectacle. Late-night brainstorming sessions and meticulous attention to detail ensured that every frame captured Saif’s undeniable panache alongside the whisky’s rich profile. The energy on set was palpable as the team worked to bring this vision to life, celebrating the harmony between Saif’s on-screen charisma and the bold sophistication of Royal Ranthambore Whisky.
The campaign goes beyond a mere endorsement—it’s a dazzling celebration of two icons: Saif Ali Khan and Royal Ranthambore Whisky. Together, they redefine luxury, sophistication, and tradition, inviting viewers to indulge in a world where every sip is a royal experience.
Catch the new campaign on all major TV networks, outdoor media, and digital platforms, and raise a glass to Royal Ranthambore Whisky—the drink of choice for those who live life king-size!
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By Hariharan U
Published on December 4, 2025
Arabian Delites has wrapped up 2025 with a major milestone as the brand opens its newest cloud kitchen in Vasant Kunj, marking its 6th outlet and 3rd cloud kitchen in Delhi. The launch strengthens the brand’s delivery network and brings its well-loved Middle Eastern flavours to yet another neighbourhood in the capital.
Founded in 1994 by K.D. Singh, Arabian Delites has spent over three decades building a strong reputation for flavour-forward, wholesome, and authentic Lebanese food. From shawarmas and doners to hummus bowls and falafels, the brand has remained consistent in offering meals that balance taste with a clean, health-first approach, a key reason behind its loyal customer base across Delhi-NCR.
The year 2025 proved transformational for the brand. Arabian Delites doubled its team size, upgraded tech systems for smoother operations, and expanded its store count, laying a strong foundation for efficient national growth. The menu also expanded with new offerings, including traditional Middle Eastern desserts like Baklavas, giving customers more reasons to indulge.
The new Vasant Kunj kitchen continues this momentum. Designed to serve high delivery demand without compromising quality, the outlet will offer the full menu across major food delivery platforms. Customers can enjoy signature dishes such as doners, shawarmas, rice bowls, hummus, falafels, and desserts prepared fresh in a modern cloud-kitchen format.
Speaking about the expansion, Mandeep Singh, Director, Arabian Delites, said, “We are excited to continue expanding our reach across Delhi-NCR with this launch. With a solid foundation built in 2025, we are now well-prepared to scale responsibly across India as sustainable growth is more important to us than overnight expansion.”
Looking ahead, Arabian Delites has ambitious plans. The brand aims to reach 100 outlets by 2028 and is set to double its store count in 2026, moving steadily towards a pan-India presence
Bengaluru is set for a cosy and classic Christmas this year as Daysie MG Road rolls out its British-inspired festive menu. With warm flavours, indulgent plates, and handcrafted holiday cocktails, the menu brings together comfort, nostalgia, and a little festive sparkle — just right for December gatherings in the city.
The menu opens with the Truffle Parsnip Velouté, a silky, earthy soup finished with chive oil and hazelnut crumble, a simple, elegant start to the meal.
Small plates bring comforting favourites with a gourmet twist. The Spinach & Ricotta Croquettes come crisp and creamy, paired with a light touch of honey and cranberry. The Duck Carpaccio adds a fresh, bright note with pickled pear and orange gel, while the Moroccan Lamb Cigars deliver bold, spiced warmth with a smoky harissa mayo.
For mains, the kitchen keeps the mood festive and hearty. The Spinach, Mushroom & Citrus Ricotta Cannelloni packs soft, clean, herb-forward flavours. Meat lovers can choose the Five-Spice Roast Duck, glazed with rosemary-plum and served with mushroom ragout and sautéed spinach. The Pork Chop with Mustard–Maple Glaze brings a sweet-savory balance with red cabbage and roasted Brussels sprouts.
Desserts stay true to the season. The Roasted Fig & Honey-Thyme Tart blends warm figs, mascarpone, and pistachio, while the Christmas Spiced Pavlova comes chai-kissed with bourbon-vanilla cream and winter fruits.
Alongside the food, Daysie presents a festive cocktail lineup. Classics like Eggnog and Mulled Wine bring familiar holiday warmth, while signatures such as Santa’s Little Secret, North Pole Adas, and the spiced Christmas Fashioned add playful indulgence to the celebrations.
With cosy flavours, festive drinks, and a warm Christmas mood, Daysie MG Road sets the perfect table for the season.
By Manu Vardhan Kannan
CYK Hospitalities, one of India’s well-known F&B consultancies, has launched its newest dessert QSR creation, LANY, at Ambience Mall in Gurugram. The brand brings a fresh, youthful, global-inspired take to India’s dessert scene and highlights CYK Hospitalities’ ability to build innovative models within this category.
LANY takes its name and personality from the cultural energy shared between Los Angeles and New York. The founders, Sanchita Sarin and Harsh Sarin, drew from their travels and mutual love for desserts to shape the brand’s identity, visuals and overall vibe. Their idea was to blend global inspiration with flavours and formats that feel instantly lovable in India.
The menu brings together soft-serve desserts, stick waffles and its standout offering Taiyaki Cones. By positioning Taiyaki as its hero product, LANY steps into a niche space that connects familiar international formats with a modern appeal for Indian consumers.
Throughout the brand-building journey, CYK Hospitalities worked closely with the founders, offering support in conceptualization, menu planning, hiring, training, location selection and complete design direction. The aim was to create a seamless brand story that carries LANY’s multicultural inspiration effortlessly.
Sanchita Sarin shares, “LANY is built on a feeling that desserts should lift you instantly. We wanted to create something that has a global soul but is deeply lovable in India, simple, joyful, and instantly repeatable. CYK Hospitalities helped us convert this emotion into a brand that truly speaks to what we dreamt. CYK Hospitalities has been with us in forming this from the inner core to the outer covering, every minute detail, layer, and decision. We together have an entity that is globally connected yet India-specific.”
Speaking about the collaboration, Pulkit Arora, Director and Culinary Expert, CYK Hospitalities says, “The desserts category requires very clear, quick, and pleasant communication. With LANY, we aimed at making it large, sharp, and emotionally sticky. The whole conception was to form a dessert personality that consumers will very easily recall and very naturally come back to.”
Simran Jeet Singh, Director, CYK Hospitalities adds, "The choice of location is the point where the brand story starts. Ambience Mall is enabling LANY to reach out directly to the people who already like experiential global formats, thus making this concept very favourable for high conversions and repeat takes. This is the kind of placement that starts to lend brand equity right from day one, and at the same time, prepares the ground for the whole country to expand."
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