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By Nishang Narayan
Published on October 5, 2024
A toast to luxury and heritage! Radico Khaitan Limited, one of India’s largest IMFL companies, has unveiled its latest brand campaign for the premium Royal Ranthambore Heritage Collection Whisky, starring none other than Saif Ali Khan. The campaign, which blends opulence with the raw, untamed spirit of the wild, marks a new era of luxury in Indian whisky, titled Best World Whisky. It was a match made in luxury heaven as Saif Ali Khan, a symbol of royal sophistication, perfectly embodies the brand’s essence of strength, elegance, and tradition.
The Nawab of Pataudi himself graces the new TVC, bringing his effortless charm and nobility to life. Saif seamlessly captures the essence of the Royal Ranthambore Whisky—bold, smooth, and unapologetically royal. His presence exudes charisma, delivering a luxurious message to the audience: this is not just whisky; it’s an experience steeped in heritage and modern flair.
Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., expressed the company’s excitement about the campaign: “The Royal Ranthambore Heritage Collection Whisky is our pride, and we wanted to create something that reflects its regal essence. Saif Ali Khan’s Nawabi heritage, combined with his modern-day elegance, makes him the perfect ambassador for our brand. This isn’t just another whisky campaign; it’s a celebration of royalty, sophistication, and craftsmanship.”
Amar Sinha, COO of Radico Khaitan Ltd., added: “This partnership with Saif is more than just a collaboration. It’s like hosting a royal feast, where every detail is meticulously crafted. Saif is the perfect finishing touch on a finely aged whisky—his presence amplifies the luxury and tradition we aim to deliver with every sip of Royal Ranthambore.”
In the campaign, Saif Ali Khan radiates luxury, standing tall beside the iconic Ranthambore tiger, symbolizing the perfect blend of royalty and untamed elegance. His suave style, combined with the whisky’s full-bodied flavor, creates a stunning visual narrative. “The strength and smoothness of this whisky are perfectly aligned with my own journey,” said Saif Ali Khan. “It has character, depth, and an unmistakable royal touch. I’m honored to represent a brand that embodies both tradition and contemporary flair.”
The campaign is a masterclass in luxury marketing, capturing Saif’s larger-than-life presence and aligning it with the whisky’s bold, smooth profile. Every element of the production was carefully designed to resonate with those who appreciate living life king-size.
The creation of the Royal Ranthambore campaign was nothing short of a royal spectacle. Late-night brainstorming sessions and meticulous attention to detail ensured that every frame captured Saif’s undeniable panache alongside the whisky’s rich profile. The energy on set was palpable as the team worked to bring this vision to life, celebrating the harmony between Saif’s on-screen charisma and the bold sophistication of Royal Ranthambore Whisky.
The campaign goes beyond a mere endorsement—it’s a dazzling celebration of two icons: Saif Ali Khan and Royal Ranthambore Whisky. Together, they redefine luxury, sophistication, and tradition, inviting viewers to indulge in a world where every sip is a royal experience.
Catch the new campaign on all major TV networks, outdoor media, and digital platforms, and raise a glass to Royal Ranthambore Whisky—the drink of choice for those who live life king-size!
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Published on April 27, 2025
Sanjay Dutt and Cartel Bros' premium Scotch whisky, The Glenwalk, has once again made India proud by securing a Bronze Medal in the Whiskey Category at the prestigious London Spirits Awards 2025. Building on its streak of international recognitions, this latest win reaffirms The Glenwalk’s reputation for crafting an exceptional, world-class spirit.
The London Spirits Awards, globally respected for its rigorous blind-tasting and overall brand evaluation, recognized The Glenwalk for its standout quality, value, and packaging. Sharing the excitement, Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros, said, “We are delighted to receive this Bronze medal at the London Spirits Awards for the second consecutive year. This continued recognition speaks volumes about the dedication and expertise that goes into every bottle of The Glenwalk.”
The Glenwalk’s latest achievement adds to an impressive list of accolades, including a Gold Medal at ProWine 2023, Silver Medals at ProWine and London Spirits Competition 2024, a Silver Award at the International Wine and Spirits Competition 2024, and a Gold at the Spiritz Achiever 2024. These awards collectively highlight the brand’s steadfast commitment to excellence—a vision passionately driven by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.
Expressing his pride, brand ambassador and co-founder Sanjay Dutt shared, “It's great to see The Glenwalk consistently shine on the global stage. Winning another medal at the London Spirits Awards is a testament to the brand's enduring quality and the passion of the Cartel Bros team. Congratulations on this well-deserved achievement.”
Maharashtra continues to lead as The Glenwalk’s biggest market, contributing over 45% of its total sales. The brand’s rapid rise has been nothing short of remarkable—closing FY 2024–25 with an impressive 1.4 million bottles sold across India. With expansion plans targeting 4.2 million bottles in India, travel retail, and overseas markets in the next year, The Glenwalk is set to scale new heights.
About The Glenwalk:
Founded and owned by Cartel Bros, The Glenwalk is a premium Scotch whisky crafted with the finest Scotch malts and grains, aged for three years. Produced in Scotland by one of the world's top three manufacturers, it offers outstanding quality at an attractive price point. Endorsed by Sanjay Dutt, The Glenwalk has rapidly expanded into 15 Indian states, partnering with over 30 distribution partners—a rare feat for a new AlcoBev brand.
Bengaluru’s buzzing F&B scene just got a spectacular new addition. Brau Galie, Asia’s first glass microbrewery from Germany, has officially opened its doors in Koramangala, offering a fresh take on craft beer, global cuisine, and live experiences—all under one roof.
‘Brau’ means brew, and ‘Galie’ means gallery—and true to its name, Brau Galie is a celebration of the art of brewing. Combining centuries-old German brewing traditions with futuristic technology, the venue promises an immersive experience like no other. Think live brewing, a live cocktail bar, a live kitchen, and live music—all happening together, creating an electric atmosphere.
Located in the heart of Bengaluru, Brau Galie spans multiple levels and features a retractable rooftop that opens up to the city’s skies. Its three-story hand-painted mural and warm, earthy interiors make it a visual treat, perfect for private parties, corporate events, or casual evenings with friends.
At the heart of Brau Galie is its impressive brewing setup, led by a renowned German brewmaster using advanced copper and glass systems. Guests can enjoy six signature brews, including three German classics—Bavarian Hefe, Munich, and Dunkel Lager—and three global styles crafted by Indian brewmasters, like the popular seasonal Raspberry Sour.
But it’s not just the beers that shine. Brau Galie's globally inspired menu offers everything from tapas-style plates for two to full-course meals, all carefully curated to pair perfectly with their brews. Whether you’re popping in for a casual drink or hosting a grand celebration, the à la carte and celebration menus promise something for every palate.
Inclusivity is at the core of the Brau Galie experience—no dress codes, no overpowering music, and a kid-friendly policy make it a welcoming space for everyone. It’s all about meaningful conversations, great food, better brews, and unforgettable memories.
"At Brau Galie, we believe the guest is our first priority," shares Mr. Sunil Naidu, Founder of Brau Galie. "Our vision has always been to offer a premium ambiance while ensuring value for money. We're proud to introduce a concept that blends tradition with innovation and are excited to share it with Bengaluru."
More than just a microbrewery, Brau Galie is poised to become a cultural hub, redefining how Bengaluru experiences craft beer, cuisine, and community—all in one stunning, lively destination.
By Manu Vardhan Kannan
Published on April 26, 2025
SGF (Spice Grill Flame), one of India's fastest-growing vegetarian restaurant chains, has launched its newest outlet in Mukherjee Nagar, Delhi. The new branch officially opened its doors on April 9, 2025, strengthening SGF’s presence in Delhi and bringing its signature flavourful and affordable vegetarian fare to one of the city's most buzzing student hubs.
Positioned right at the heart of the student-centric neighbourhood, the Mukherjee Nagar outlet is designed to offer a relaxed yet vibrant dining experience. Guests can enjoy SGF’s complete menu, which includes beloved North Indian dishes, spicy Chinese offerings, Tandoori treats, and the crowd-favourite Soya Chaap, all within a premium yet pocket-friendly setting.
Understanding the preferences of the local student community, SGF has introduced a set of special value deals at this outlet: Buy one get one free on all Chinese items and flat 20% off on Indian Specials.
Sharing his thoughts on the launch, Mr. Kewal Ahuja, Founder and Director of SGF India, said, “We’re excited to bring the complete SGF experience to Mukherjee Nagar. This outlet is a perfect blend of our evolving brand identity and our core focus on delicious, value-packed meals. We’re confident that our unique mix of taste, variety, and affordability will resonate strongly with the local community, especially students.”
SGF invites everyone in and around Mukherjee Nagar to drop by and savour their wide-ranging menu in a warm, welcoming atmosphere, whether it’s a casual lunch, quick bite, or group hangout.
About SGF India
Established in 2012, SGF has grown from two humble outlets to over 100 locations across India. Known for its tangy, spicy, and 100% vegetarian offerings, the brand also caters to vegan diners, making it a go-to destination for plant-based food lovers. SGF continues to serve up flavour-rich meals with a focus on taste, variety, and value.
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