Saif Ali Khan Exudes Royal Charm in the New Royal Ranthambore Whisky Campaign!

Saif Ali Khan Exudes Royal Charm in the New Royal Ranthambore Whisky Campaign!

By Nishang Narayan

Published on October 5, 2024

A toast to luxury and heritage! Radico Khaitan Limited, one of India’s largest IMFL companies, has unveiled its latest brand campaign for the premium Royal Ranthambore Heritage Collection Whisky, starring none other than Saif Ali Khan. The campaign, which blends opulence with the raw, untamed spirit of the wild, marks a new era of luxury in Indian whisky, titled Best World Whisky. It was a match made in luxury heaven as Saif Ali Khan, a symbol of royal sophistication, perfectly embodies the brand’s essence of strength, elegance, and tradition.

The Nawab of Pataudi himself graces the new TVC, bringing his effortless charm and nobility to life. Saif seamlessly captures the essence of the Royal Ranthambore Whisky—bold, smooth, and unapologetically royal. His presence exudes charisma, delivering a luxurious message to the audience: this is not just whisky; it’s an experience steeped in heritage and modern flair.

Elevating the Standard of Luxury

Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., expressed the company’s excitement about the campaign: “The Royal Ranthambore Heritage Collection Whisky is our pride, and we wanted to create something that reflects its regal essence. Saif Ali Khan’s Nawabi heritage, combined with his modern-day elegance, makes him the perfect ambassador for our brand. This isn’t just another whisky campaign; it’s a celebration of royalty, sophistication, and craftsmanship.”

Amar Sinha, COO of Radico Khaitan Ltd., added: “This partnership with Saif is more than just a collaboration. It’s like hosting a royal feast, where every detail is meticulously crafted. Saif is the perfect finishing touch on a finely aged whisky—his presence amplifies the luxury and tradition we aim to deliver with every sip of Royal Ranthambore.”

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A Bold Blend of Heritage and Sophistication

In the campaign, Saif Ali Khan radiates luxury, standing tall beside the iconic Ranthambore tiger, symbolizing the perfect blend of royalty and untamed elegance. His suave style, combined with the whisky’s full-bodied flavor, creates a stunning visual narrative. “The strength and smoothness of this whisky are perfectly aligned with my own journey,” said Saif Ali Khan. “It has character, depth, and an unmistakable royal touch. I’m honored to represent a brand that embodies both tradition and contemporary flair.”

The campaign is a masterclass in luxury marketing, capturing Saif’s larger-than-life presence and aligning it with the whisky’s bold, smooth profile. Every element of the production was carefully designed to resonate with those who appreciate living life king-size.

Behind the Scenes: Crafting a Royal Campaign

The creation of the Royal Ranthambore campaign was nothing short of a royal spectacle. Late-night brainstorming sessions and meticulous attention to detail ensured that every frame captured Saif’s undeniable panache alongside the whisky’s rich profile. The energy on set was palpable as the team worked to bring this vision to life, celebrating the harmony between Saif’s on-screen charisma and the bold sophistication of Royal Ranthambore Whisky.

The campaign goes beyond a mere endorsement—it’s a dazzling celebration of two icons: Saif Ali Khan and Royal Ranthambore Whisky. Together, they redefine luxury, sophistication, and tradition, inviting viewers to indulge in a world where every sip is a royal experience.

Catch the new campaign on all major TV networks, outdoor media, and digital platforms, and raise a glass to Royal Ranthambore Whisky—the drink of choice for those who live life king-size!


BORN Restaurants Launches FU FU, a Bold Pan-Asian Flagship in Chennai

BORN Restaurants Launches FU FU, a Bold Pan-Asian Flagship in Chennai

By Hariharan U

Published on February 19, 2026

BORN Restaurants has expanded its growing portfolio with the launch of FU FU, a bold new Pan-Asian restaurant in Alwarpet, Chennai. Marking the group’s seventh launch in the past year, FU FU positions itself as a fearless response to the way Asian cuisine has often been softened for mainstream palates.

Born out of the idea that Asian food is loud, layered, emotional, and unapologetic, FU FU embraces intensity rather than toning it down. Garlic doesn’t apologise, chillies don’t whisper, and broths are given time. From sushi and a cured-and-cut raw bar to okonomiyaki, robata grill, dim sum, bao, cheng fun, sizzling stone bowls, and stir-fries, the menu is expansive yet sharply curated.

The name itself carries cultural resonance. “Fu” (福) in Chinese symbolises happiness, good fortune, and prosperity, often displayed upside down during Lunar New Year to signify that fortune has arrived. FU FU embodies that irreverent joy while staying deeply rooted in Asian culinary traditions.

Manoj Padmanaban, Co-Founder of BORN Restaurants, explains the philosophy behind the beverage programme: “Across Asia, palate cleansers and small rituals have always been part of dining. At FU FU, we play with that idea boldly. ‘Mouthwash’ was created from a joke everyone knows, that you can’t kiss after an Asian meal. It’s a tall, sweet blue drink served over ice that resets the palate between flavour-packed dishes heavy on onion, ginger, and garlic. They say you can’t kiss after an Asian meal. Now, you can.”

Japtej Ahluwalia, Co-Founder of BORN Restaurants and Double Roti, adds, “FU FU draws strongly from the spirit of the tiger — intensity, confidence, and presence, balanced with joy. It’s powerful yet welcoming, designed for families and large gatherings to truly experience that vibrant energy together.”

The 94-seater space, including a 12-seater private dining room, unfolds dramatically. Guests enter through a deliberately minimal lift lobby before stepping into a moody open-plan dining room layered with mirrors, rust tones, and subtle red accents. A striking cat-inspired light installation above the bar shifts colour through the evening, transforming the energy of the space. The aesthetic blends the polish of a downtown Singapore cocktail bar with the high-energy chaos of a late night on Bangkok’s Soi 11.

Leading the kitchen is Chef Gopalsami Mani, whose culinary journey spans Tamil Nadu, the Middle East, Europe, and Asia. His cooking balances global finesse with homegrown depth, delivering flavours that are bold, joyful, and unapologetically Asian.

FU FU joins BORN Restaurants’ award-winning portfolio that includes concepts such as Jolly Indian, Sortd, Double Dashi, and Cherry Pond. While each brand carries a distinct identity, FU FU stands out as the group’s flagship — a riot of flavour, design, and cultural attitude unlike anything Chennai has seen before.

Restaurant Details

  • Address: 3rd Floor, Born Restaurants LLP, CP Ramaswamy Road, Alwarpet, Chennai – 600018

  • Timings: 12:30 PM – 3:30 PM (Lunch) | 7:00 PM – 11:00 PM (Dinner)

  • Reservations: +91 96000 37124


Madam Chocolate Expands to 13 Bengaluru Outlets Amid Rising Premium Dessert Demand

Madam Chocolate Expands to 13 Bengaluru Outlets Amid Rising Premium Dessert Demand

By Hariharan U

Published on February 19, 2026

Madam Chocolate is strengthening its position in India’s premium dessert segment with 13 operational outlets across Bengaluru, tapping into rising demand for high-quality, chocolate-led indulgence. With over 40% of dessert consumption in India being chocolate-based, the brand aims to fill a longstanding gap by creating a dedicated chocolate-first concept built for scale.

Founded by sisters Sushma Reddy and Shravya Reddy, Madam Chocolate was envisioned as India’s most loved chocolate dessert destination. Unlike conventional dessert brands that treat chocolate as a sub-category, the brand places chocolate at the centre of every product and consumer interaction.

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The founders bring operational experience from large-scale hospitality ventures including Mantra - The Luxury Wedding Destination and Nusa Tropical Brewvilla, a Bali-inspired F&B destination in Bengaluru. This background has shaped Madam Chocolate’s focus on consistency, operational discipline, immersive store design, and experience-led consumption—allowing rapid yet structured expansion.

The brand’s portfolio features signature offerings such as Choco Melt Cake, Teddy Bear Chocolate Mousse, Panda Blackforest, Chocolate Tres Leches, Brownie Bites, Baby Croissants, and globally inspired Kunafa Chocolate Bars, which have emerged as a high-growth category. Select collections are introduced as limited-edition drops inspired by global chocolate trends.

Currently operating through a mix of dine-in stores and cloud kitchens, the brand follows a strong omni-channel strategy. A significant share of revenue is driven by online platforms including Swiggy, Zomato, Instamart, and Blinkit, alongside its pan-India D2C website.

Looking ahead, Madam Chocolate plans to open five mall locations and two additional standalone outlets in Bengaluru over the next six months, followed by phased expansion into other major metro cities. In the long term, the brand aims to evolve into a national chocolate dessert, celebration, and gifting powerhouse, spanning desserts, chocolate bars, ice creams, and celebration cakes.

About Madam Chocolate

Madam Chocolate is a Bengaluru-based premium chocolate dessert brand built around a chocolate-first, experience-led philosophy. Founded by sisters Sushma Reddy and Shravya Reddy, the brand combines artisanal patisserie techniques with scalable retail formats. With a growing network of dine-in outlets, cloud kitchens, and leading delivery platforms, Madam Chocolate continues to focus on omni-channel expansion, innovation-led launches, and building India’s most loved chocolate dessert and gifting destination.


Daryaganj Launches Rolls & Kebab for Quick Delivery

Daryaganj Launches Rolls & Kebab for Quick Delivery

By Hariharan U

Published on February 18, 2026

Daryaganj has expanded its culinary legacy with the launch of Rolls & Kebab by Daryaganj, designed for quick delivery and easy enjoyment at home. After six successful outlets worldwide, the brand now brings its signature North Indian flavours to customers’ doorsteps, combining traditional recipes and techniques with a fast, convenient format.

The menu features soft, flavourful rolls and kebabs, perfect for anytime indulgence. Vegetarian and non-vegetarian options include Paneer Tikka, Soya Malai Chaap, Aloo Tikka, Chicken Tikka, Chicken Malai Tikka, Chicken Seekh, Bhatti Chicken, Mutton Seekh, and Sole Fish Tikka. Each roll is wrapped in soft rumali roti and paired with mint chutney, onions, and chaat masala for that authentic taste.

Amit Bagga, Co-founder & CEO of Daryaganj, said, "Rolls & Kebab by Daryaganj was created for people who love our food but want it in a quicker, more convenient format. It carries the same recipes, techniques and flavours we have followed for decades, just wrapped in a way that fits into today's fast-moving lifestyles."

Whether it’s a quick lunch, a late-night snack, or a comforting bite during a busy day, Rolls & Kebab by Daryaganj offers the warmth, familiarity, and flavour of classic North Indian cuisine in a format made for modern life.

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