Rebel Foods, the parent company of Behrouz Biryani, has unveiled Bollywood actor Saif Ali Khan as the brand ambassador for its latest offering, the Nawabi Handi Dum Biryani range. This collaboration between Behrouz Biryani and Saif Ali Khan aims to bring together the essence of royal culinary traditions and modern craftsmanship, offering customers an unparalleled biryani experience.

The partnership signifies more than just a celebrity endorsement; it represents a co-creation effort to deliver a premium royal biryani experience to customers. Nishant Kedia, Chief Marketing Officer- India, Rebel Foods, emphasised that the collaboration reflects shared values, legacy, and a commitment to culinary excellence. The Nawabi Handi Dum Biryani range symbolises Behrouz Biryani's dedication to craftsmanship and rich culinary tradition, resonating with Saif Ali Khan's roles known for depth and authenticity.

Saif Ali Khan expressed his enthusiasm for the collaboration, describing it as a delightful experience to embark on this journey with Behrouz Biryani. He emphasised the importance of intertwining royal culinary traditions with modern craftsmanship, reviving a legacy, and presenting it with elegance. The Nawabi Handi Dum Biryani promises to offer customers a dining experience reminiscent of a royal feast, packaged in a premium metal handi with accompaniments including Raita, Salan, and Gulab Jamun.

Behrouz Biryani, established seven years ago, has consistently set the gold standard for premium biryani. The Nawabi Handi Dum Biryani range is now available in Tier 1 cities across North, South, East, and West markets, promising customers an exquisite blend of tradition and innovation in every serving.