Saif Ali Khan Joins Behrouz Biryani as Brand Ambassador for Nawabi Handi Dum Biryani Range

By Nishang Narayan

Published on April 5, 2024

Rebel Foods, the parent company of Behrouz Biryani, has unveiled Bollywood actor Saif Ali Khan as the brand ambassador for its latest offering, the Nawabi Handi Dum Biryani range. This collaboration between Behrouz Biryani and Saif Ali Khan aims to bring together the essence of royal culinary traditions and modern craftsmanship, offering customers an unparalleled biryani experience.

The partnership signifies more than just a celebrity endorsement; it represents a co-creation effort to deliver a premium royal biryani experience to customers. Nishant Kedia, Chief Marketing Officer- India, Rebel Foods, emphasised that the collaboration reflects shared values, legacy, and a commitment to culinary excellence. The Nawabi Handi Dum Biryani range symbolises Behrouz Biryani's dedication to craftsmanship and rich culinary tradition, resonating with Saif Ali Khan's roles known for depth and authenticity.

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Saif Ali Khan expressed his enthusiasm for the collaboration, describing it as a delightful experience to embark on this journey with Behrouz Biryani. He emphasised the importance of intertwining royal culinary traditions with modern craftsmanship, reviving a legacy, and presenting it with elegance. The Nawabi Handi Dum Biryani promises to offer customers a dining experience reminiscent of a royal feast, packaged in a premium metal handi with accompaniments including Raita, Salan, and Gulab Jamun.

Behrouz Biryani, established seven years ago, has consistently set the gold standard for premium biryani. The Nawabi Handi Dum Biryani range is now available in Tier 1 cities across North, South, East, and West markets, promising customers an exquisite blend of tradition and innovation in every serving.


Anardana Launches Its 11th Outlet at Netaji Subhash Place, New Delhi

Anardana Launches Its 11th Outlet at Netaji Subhash Place, New Delhi

By Manu Vardhan Kannan

Published on December 2, 2025

Anardana continues its flavorful journey across India with the launch of its 11th outlet at Netaji Subhash Place, New Delhi. This new space strengthens the brand’s presence in North Delhi and reflects its vision of blending traditional Indian flavours with contemporary sensibilities.

Coming soon after the recent opening at Ambience Mall, Vasant Kunj, this outlet highlights Anardana’s ongoing commitment to creativity, thoughtful design, and soulful dining. The brand’s story remains rooted in nostalgia while being reimagined through a modern lens for today’s diners.

Speaking about the new launch, Dr Ritesh Malik, Founder of Anardana, said, “At Anardana, every space is more than just a restaurant; it’s an experience designed to evoke memories and create new ones. Opening our 11th outlet at Netaji Subhash Place is a proud moment for our team. With each location, we strive to bring Anardana’s signature warmth, creativity, and authenticity to new audiences across India.”

The outlet at Netaji Subhash Place features a modern design narrative that reinterprets classic Indian charm with an urban touch. Warm terracotta walls, soft geometric lighting, and elegant glass-block lattice structures create a vibrant yet soothing setting. A dramatic canopy of metal bells adds an immersive visual experience, while contemporary Indian artworks and a sculptural peacock installation bring a playful and culturally rooted character to the space.

The menu continues to celebrate Anardana’s most-loved dishes, offering a mix of traditional favourites and inventive creations. Signature plates such as Anardana Butter Chicken Bombs, Palak Patta Chaat, and Dilli Kulcha Tacos remain at the heart of the experience. Seasonal chef specials crafted exclusively for the NSP outlet add to the culinary excitement, aligning with the neighbourhood’s youthful and lively spirit.

Anardana’s 11th outlet is a reflection of the brand’s passion for redefining modern Indian dining. From nostalgic art walls to contemporary architectural elements, every detail has been designed to offer warmth, familiarity, and a sense of belonging. With every new opening, Anardana continues to offer more than flavour, it offers a story, a memory, and a moment to cherish.


Haldiram’s Introduces Its New Winter Menu with Classic Indian Comfort Flavours

Haldiram’s Introduces Its New Winter Menu with Classic Indian Comfort Flavours

By Hariharan U

Published on December 2, 2025

Haldiram’s has rolled out its all-new winter menu, bringing together some of India’s most loved seasonal dishes. Designed to celebrate the country’s winter food traditions, the menu highlights familiar favourites prepared with authentic recipes and quality ingredients.

The winter spread includes classics like Gajar ka halwa, Sarson ka saag, and Patta chaat (also known as Palak patta chaat), along with other comforting dishes that reflect the flavours of the season.

imageSharing more about the menu, Vikas Sisodia, Vice President – Retail, Haldiram’s, said, “Winter is a season for connecting with family, being cozy, and staying warm, and our new winter menu is designed to evoke memories of the good times people had growing up and the great foods they enjoyed during that time. Our new winter menu combines traditional Indian flavours with our customers' continuing trust in our quality and consistency. We hope to create even more memorable moments this winter by serving these beloved seasonal dishes.”

The brand aims to bring people together through warm, familiar comfort food that has been part of Indian households for generations. With a focus on heritage and craftsmanship, Haldiram’s winter menu is crafted to offer both nostalgia and great taste.

The new winter selection is now available across all Haldiram’s outlets in India for dine-in, takeaway, and delivery, making it easy for customers to enjoy these traditional favourites wherever they are.


Ikk Panjab Launches Its Heart-Warming Winter Menu Rooted in Punjabi Heritage

Ikk Panjab Launches Its Heart-Warming Winter Menu Rooted in Punjabi Heritage

By Manu Vardhan Kannan

Published on December 2, 2025

Ikk Panjab has introduced its Winter Menu, bringing together flavours that celebrate Punjab’s heritage and the warmth of the season. The menu reflects the history, traditions and cooking styles that have shaped Punjabi kitchens for generations, highlighting dishes prepared with care and rooted in the region’s winter produce.

The menu opens with Sarson da Saag and Makki di Roti, a staple that has been part of Punjabi winters for centuries. Traditionally slow cooked in clay pots and paired with rotis made from fresh winter corn, this classic dish continues to be one of the most comforting expressions of regional cuisine. Joining it is Baingan Ka Bharta, a dish that originated from community hearths where vegetables were roasted in embers, then mashed and seasoned with simplicity. The flavours have stayed true to the cooking methods that shaped it long ago.

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Saag Gosht brings together mustard greens harvested in winter and slow-cooked tender meat, creating a wholesome dish rooted in pastoral life. Its flavours remain honest and grounded, finished with a touch of white butter. From the frontier cooking traditions comes Charsi Tikka, known for its minimal use of spices and focus on technique. Prepared boti-style with tender mutton and a light char from mutton fat, it reflects rustic flavours shaped by open-market kitchens.

To honour the nourishing rituals of the season, the menu features Makai da Shorba and Kharode da Shorba. These warm, restorative broths were historically prepared to help families through cold winters, long before the idea of comfort food became popular. For dessert, the menu brings Adrak ka Halwa, a traditional winter preparation made with ginger, ghee and grain, offering warmth and vitality. It stands alongside the legendary Gajar Ka Halwa, slow cooked with milk, khoya and jaggery.

The Winter Menu also introduces cocktails inspired by memories and the seasonal landscape of Panjab. Smoke & Soil, created with smoked beetroot, ginger and honey, is inspired by winter conversations around the angithi in old Panjab Gymkhana lawns. The Sweet Sip brings together ghee-washed gin, carrot, coconut, saffron and nuts, offering a contemporary take on festive club evenings where trays of mithai were shared among families.

Through this Winter Menu, Ikk Panjab celebrates the land, the season and the traditions that continue to define the region’s identity. Prepared with integrity and served with grace, the menu invites guests to experience winter as Punjab has known it for generations.

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