Saif Ali Khan Joins Behrouz Biryani as Brand Ambassador for Nawabi Handi Dum Biryani Range

By Nishang Narayan

Published on April 5, 2024

Rebel Foods, the parent company of Behrouz Biryani, has unveiled Bollywood actor Saif Ali Khan as the brand ambassador for its latest offering, the Nawabi Handi Dum Biryani range. This collaboration between Behrouz Biryani and Saif Ali Khan aims to bring together the essence of royal culinary traditions and modern craftsmanship, offering customers an unparalleled biryani experience.

The partnership signifies more than just a celebrity endorsement; it represents a co-creation effort to deliver a premium royal biryani experience to customers. Nishant Kedia, Chief Marketing Officer- India, Rebel Foods, emphasised that the collaboration reflects shared values, legacy, and a commitment to culinary excellence. The Nawabi Handi Dum Biryani range symbolises Behrouz Biryani's dedication to craftsmanship and rich culinary tradition, resonating with Saif Ali Khan's roles known for depth and authenticity.

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Saif Ali Khan expressed his enthusiasm for the collaboration, describing it as a delightful experience to embark on this journey with Behrouz Biryani. He emphasised the importance of intertwining royal culinary traditions with modern craftsmanship, reviving a legacy, and presenting it with elegance. The Nawabi Handi Dum Biryani promises to offer customers a dining experience reminiscent of a royal feast, packaged in a premium metal handi with accompaniments including Raita, Salan, and Gulab Jamun.

Behrouz Biryani, established seven years ago, has consistently set the gold standard for premium biryani. The Nawabi Handi Dum Biryani range is now available in Tier 1 cities across North, South, East, and West markets, promising customers an exquisite blend of tradition and innovation in every serving.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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