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By Nishang Narayan
Published on July 4, 2025
SAii Hotels & Resorts, the distinctive lifestyle brand under Thailand’s S Hotels & Resorts (SHR), has officially relaunched with a renewed brand identity anchored on the belief that “Peace of Mind is the Ultimate Luxury.” This strategic evolution marks a key chapter in SHR’s long-term growth vision, positioning SAii to thrive in a competitive global market.
The refreshed identity brings together carefully crafted elements to elevate the guest experience and set SAii apart. A core part of this transformation is the introduction of SAii Brand Signatures, which include:
SAii Local Gurus: Friendly local experts who curate authentic experiences, helping guests uncover hidden gems.
SAii Wellness Gurus: Specialists offering tailored wellness journeys, from yoga to curated spa therapies.
Sensory Lobbies: Welcoming spaces infused with calming scents, natural textures, and abundant light.
Easy Check-in: Guests can opt for digital check-in via the SAii App or a warm, personal greeting by SAii Gurus.
Digital Detox: Encouraging guests to unplug, with devices safely stored and returned fully charged.
Fresh, Healthy, Happy: A culinary philosophy that celebrates fresh, sustainably sourced ingredients, showcased at signature dining venues like Terra & Mar, Miss Olive Oyl, Mr. Tomyam, bean/Co, and SAii Beach Club.
Driving Growth Through Two-Pronged Strategy
SHR is executing a dual strategy to fuel SAii’s expansion. First, through asset enhancement, by renovating properties and elevating the guest journey with these new brand signatures and visuals. Second, through an asset-light approach, focusing on Hotel Management Agreements (HMAs) and targeted mergers & acquisitions across Thailand and the Asia Pacific, enabling rapid yet quality-driven growth.
This strategic shift is already yielding strong results. After its major renovation last December, SAii Laguna Phuket, the brand’s flagship, reported a record-high average daily rate (ADR), up 31% year-on-year, and a 23% rise in RevPAR in Q1 2025—highlighting the success of SHR’s asset enhancement initiatives.
Michael Marshall, CEO of S Hotels & Resorts, shared, “This relaunch reflects evolving traveller desires for more meaningful, mindful stays. At the heart of our brand evolution is a promise of true peace of mind—creating spaces where guests feel connected, cared for, and at ease. Our brand refinement and expansion strategy place us in a strong position for sustainable growth.”
Looking ahead, the upcoming renovation of SAii Phi Phi Island Village in 2026 will complete the revamp of the entire SAii portfolio, further reinforcing the brand’s commitment to delivering experience-led stays.
Sustainability at the Core
SAii Hotels & Resorts also continues to lead in responsible tourism. The brand has earned Green Globe certification three years in a row, while its properties in Phuket and the Maldives became the first in their countries to achieve the Sustainable Event Standards GOLD certification by the Event Industry Council (EIC). Across its portfolio, initiatives range from phasing out single-use plastics and reducing carbon emissions, to supporting marine conservation and local artisans—underlining a deep commitment to community and environmental stewardship.
About SAii Hotels & Resorts
SAii Hotels & Resorts, an upper-upscale lifestyle brand under Thailand’s S Hotels & Resorts PCL, reimagines affordable luxury by offering heartfelt service, nature-inspired surroundings, and customised guest experiences in idyllic Thai and Maldivian locales. A proud member of the Global Hotel Alliance (GHA) and the GHA DISCOVERY loyalty programme, SAii stands for peace-of-mind luxury with a sustainable heart.
Learn more at saiihotels.com or follow @saiihotelsresorts on Instagram and Facebook.
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By Hariharan U
Published on October 25, 2026
Summit Hotels & Resorts is set to expand its Signature Collection with a 17-villa retreat in Lachung, North Sikkim, scheduled to open in December 2026. The upcoming property will strengthen the company's premium hospitality portfolio in the Eastern Himalayas, with an emphasis on local architecture, cultural experiences and the region's natural landscape.
Located at an altitude of approximately 8,600 feet, Lachung is around 118 km from Gangtok and serves as a gateway to destinations including Yumthang Valley, Zero Point and Katao. The retreat will feature 17 villas inspired by traditional Sikkimese architecture, reflecting the area's cultural character and mountain setting.
Beyond accommodation, the property is expected to offer experiences that encourage guests to explore North Sikkim beyond conventional sightseeing. Planned activities include guided village walks, opportunities to discover Bhutia traditions and cuisine, visits to nearby orchards and monasteries, and excursions to alpine valleys. Seasonal experiences such as rhododendron viewing, winter snow excursions and stargazing are also being considered, subject to local conditions.
Commenting on the development, Sumit Mitruka, CEO, Summit Hotels & Resorts, said, “North Sikkim has considerable potential to develop beyond conventional sightseeing-led tourism. Lachung is already an important stop on the Yumthang and Zero Point circuit, but we believe there is an opportunity to encourage travellers to spend more time in the destination itself. With this retreat, we want to introduce a premium stay experience that draws on the region's architecture, culture and natural surroundings. We also see opportunities to work with local communities through employment, sourcing and destination experiences as tourism develops.”
The project comes amid renewed tourism interest in North Sikkim, supported by improved accessibility along the Lachung–Yumthang–Zero Point circuit. Known for its Himalayan scenery, rhododendron forests and traditional Bhutia settlements, Lachung offers opportunities to develop longer, nature-focused stays alongside established sightseeing itineraries.
The retreat will join Summit's Signature Collection, which includes Summit Norbu Ghang in Gangtok and Summit Rungkhung Village Resort in Dirang, Arunachal Pradesh. The collection forms part of the company's wider strategy to develop premium, destination-focused hospitality across the Eastern Himalayas and other leisure markets in India.
With the Lachung project, Summit is looking to combine premium accommodation with local culture and nature-based experiences, while creating opportunities for community participation as tourism in North Sikkim evolves
By Manu Vardhan Kannan
Published on October 22, 2026
Looking for a peaceful escape this Dussehra? Cintacor Island Resort in Karwar, Karnataka, offers a private island getaway where guests can enjoy the beach, explore the sea and unwind amid nature. Spread across a 33-acre private island along Karnataka's lesser-explored coastline, the resort offers an alternative to crowded holiday destinations for the festive long weekend from 20–22 October 2026.
Surrounded by the Arabian Sea, the resort brings together relaxation, outdoor activities and scenic coastal views. Guests can spend their days at the private beach, enjoy the swimming pool or explore the island's NatureLab, making it a refreshing choice for travellers looking to slow down and enjoy a few days away from their usual routine.
For those who want more than a relaxed beach holiday, Cintacor Island offers several experiences on land and at sea. Guests can try kayaking and fishing or head out on dolphin cruises to explore the surrounding waters. Those looking to unwind can visit the private Kurmasana Spa, which offers a peaceful setting to relax during their stay.
One of the island's highlights is Nemo's Deck, located at its highest point. Offering panoramic views of the Arabian Sea, it provides a beautiful spot to watch the sunset. As the day winds down, guests can head to Jolly Rogers for a leisurely meal while enjoying the island's relaxed atmosphere.
With its private beach, sea-facing experiences and natural surroundings, Cintacor Island Resort offers a different way to celebrate the Dussehra long weekend. Whether travellers are looking for a quiet break, a little adventure or simply time by the sea, the island provides an opportunity to step away from busy holiday destinations and enjoy a coastal retreat.
For those planning a festive getaway, Cintacor Island Resort, Karwar, presents an inviting option to spend the long weekend surrounded by nature, with the Arabian Sea setting the scene for a memorable holiday.
Published on October 20, 2026
Sayaji Raipur is bringing the festive season to the table with two special dining experiences this October, combining a Dussehra celebration at Cravings with a themed Halloween evening at its rooftop destination, Horizon.
Designed around food, festivities and social gatherings, the hotel's October calendar offers guests opportunities to celebrate traditional occasions and enjoy a contemporary seasonal experience with family and friends.
On October 20, 2026, Cravings at Sayaji Raipur will mark Dussehra with a special festive dining experience featuring traditional flavours and a celebratory atmosphere.
Guests can avail themselves of a 2+1 offer during lunch, providing an opportunity for families and groups to gather over a festive meal.
The celebrations will continue on October 31, 2026, with a themed Halloween Night at Horizon, Sayaji Raipur's rooftop destination.
The evening will feature Halloween-inspired food and drinks, themed décor and an entertaining ambience, bringing a seasonal twist to the rooftop dining experience.
Guests can also enjoy 15% off the à la carte menu, while drinks will be available at MRP.
Together, the two events reflect Sayaji Raipur's approach to seasonal dining, bringing traditional festivities and contemporary themed celebrations into its October programme.
Dussehra at Cravings
Date: October 20, 2026
Offer: 2+1 during lunch
Halloween Night at Horizon
Date: October 31, 2026
Offer: 15% off the à la carte menu
Drinks: Available at MRP
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