S Hotels and Resorts PLC, a key player under Singha Estate PCL, is proud to celebrate a major milestone in sustainable hospitality. Its flagship lifestyle brand, SAii, has taken a bold step forward with SAii Laguna Phuket and SAii Lagoon Maldives becoming the first and only venues in Thailand and the Maldives to receive GOLD certification from the Event Industry Council (EIC) under their Sustainable Event Standards. This recognition firmly positions SAii as a leader in eco-conscious MICE (Meetings, Incentives, Conferences, and Exhibitions) and lifestyle travel.

This achievement follows years of strategic investments in upgrading event facilities to meet the rising demand for sustainable tourism. In addition to the EIC certification, SAii properties in Thailand have earned Green Globe certification for three consecutive years, with the Maldives properties maintaining the same for two years.

SAii Laguna Phuket

A frontrunner in Thailand, SAii Laguna Phuket boasts a 1,900-sqm ocean-facing event complex that adheres to TCEB’s Thailand MICE Venue Standards. The venue has eliminated single-use plastics by using reusable decorations, banning plastic straws, and offering recycling bins and green transport options. Each event’s carbon footprint can be measured using advanced technology to help organisers reduce environmental impact.

To further this commitment, the resort collaborates with Seeds of Change, a local organisation, to create upcycled eco beach bags from renovation materials—each handmade by community members and provided to guests. The SAii Spa offers herbal therapies using locally made products, and a Sustainable Sleep initiative has introduced eco-friendly King Koil mattresses across renovated rooms.

Guests also enjoy culinary offerings made with local ingredients, including produce from the on-site organic garden, and participate in activities such as beach clean-ups and cooking classes using regional produce.

SAii Lagoon Maldives

SAii Lagoon Maldives, part of CROSSROADS Maldives, is the first in the Maldives to receive GOLD certification from EIC. It features a 326-sqm Event Hall designed for over 400 delegates, incorporating Hilton’s “Meet with Purpose” concept. Events are planned with a focus on waste reduction, energy efficiency, and sustainability—from solar-powered energy and LED technology to the use of locally sourced ingredients.

The resort’s Marine Discovery Centre, staffed by marine biologists, plays a key role in educational and conservation programmes like coral propagation, which are also integrated into corporate retreats. Cooking classes, digital document usage, and polystyrene-free planning further align the resort with eco-conscious hospitality trends.

SAii Phi Phi Island Village

Recognised in the Top 100 Sustainable Hotels and Resorts by Luxury Lifestyle Awards, SAii Phi Phi continues to innovate with a new eco trail experience. This offering includes kayaking, cycling, snorkelling, and more—each designed to highlight the island’s biodiversity. Corporate guests can also participate in mangrove planting, nature trails, stargazing, and marine workshops led by in-house biologists.

Michael Marshall, CEO of S Hotels and Resorts, shared, “At SAii, we have integrated sustainable practices into every facet of our operations and customer experience. The recognition from the Event Industry Council and Green Globe, along with our guests’ feedback, motivates us to further our sustainability agenda.”

Through such meaningful initiatives, the SAii brand reaffirms its role as a trailblazer in combining luxurious guest experiences with environmental stewardship—showing that it is possible to celebrate the planet while enjoying world-class hospitality.