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By Manu Vardhan Kannan
Published on December 5, 2024
Samosa Singh, a leading name in India’s quick-service restaurant (QSR) industry, is redefining the snack space with a massive leap in production and ambitious plans for global expansion. The brand recently launched a new manufacturing unit, increasing its production capacity by an impressive 5X, solidifying its position as one of India’s largest samosa manufacturers.
The company’s growth journey reflects a bold vision to elevate the humble samosa to a global phenomenon. Samosa Singh has set its sights on opening 100+ QSR outlets across major Indian cities over the next 18 months, bringing its beloved snacks closer to customers.
As part of its global aspirations, the brand is pursuing FDA certification, building on its ISO standardization achievements. This commitment to maintaining world-class food safety and quality standards aligns with its mission to take India’s street food culture to an international audience.
Co-founder Nidhi Singh shared her excitement:
“We are thrilled to announce the 5X expansion of our production capabilities. This is a key step in our journey to take the iconic Indian samosa to global markets while providing an elevated snacking experience. Hustling is central to our growth story, and this milestone is a testament to our team’s determination to scale new heights.”
The manufacturing unit operates in an eco-friendly, semi-automated facility that prioritizes sustainability. Samosa Singh also champions inclusivity, employing a significant number of women in its operations, fostering diversity in the workplace.
Initially a B2B brand, Samosa Singh ventured into the QSR format just last year and has already expanded to over 15 locations, including Bengaluru, Hyderabad, Delhi-NCR, Chennai, and Kochi. Its signature snacks, crafted with a mix of tradition and innovation, continue to capture the hearts of Indian snack lovers.
Samosa Singh’s journey from local markets to becoming a global “SnacKing” embodies the spirit of unity, diversity, and love for great food. As the brand scales up, it remains rooted in its mission to celebrate Indian street food culture while crafting a sustainable future.
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