Evoke Experiences has officially unveiled the return of Rann Utsav – The Tent City, set to run from 23 October 2025 to 4 March 2026, in the heart of Gujarat’s White Rann. This iconic desert festival continues to capture India’s cultural essence through an immersive celebration of local traditions, scenic landscapes, and community spirit.

For the 2025 season, Evoke Experiences will manage not only the operations of The Tent City but also its branding, entertainment, and guest experience verticals. The seamless integration of hospitality and storytelling aims to provide visitors with a truly memorable and authentic journey into the soul of Kutch.

This year’s edition places strong emphasis on sustainability. Key initiatives include:

• Eco-friendly tents and efficient waste management
• Installation of plastic crusher machines
• LED lighting across the Tent City
• Desert-wide cleanliness drives

These initiatives highlight Evoke’s dedication to responsible tourism while preserving the fragile desert ecosystem.

The cultural fabric of the festival is being enriched with live art demos, open-air film screenings, personalised celebration zones, and hands-on traditional craft workshops, offering travellers meaningful interactions with local artisans and communities.

Expanding the experience beyond the White Rann, Rann Utsav 2025 will now include Mandvi, a charming coastal town, and offer curated packages that extend to Dholavira, the ancient Harappan city. These additions offer a more holistic cultural and historical journey through Gujarat.

To kick off the season, Evoke Experiences has also announced the Evoke Incredible Flash Sale, available from 11 to 13 July 2025, offering flat 25% off across multiple destinations:

• Rann Utsav – The Tent City (23 Oct 2025 – 4 Mar 2026)
• White Rann – The Tent City, Dholavira (15 Oct 2025 – 4 Mar 2026)
• Evoke Rambagh, Ayodhya (opening Oct 2025)
• Statue of Unity Tent City – 1
• Year-round Evoke Dholavira
• Kuno and Gandhi Sagar Forest Retreats (dates to be announced)

This early-bird sale gives travellers first access to India’s top experiential stays before peak season demand.

With its renewed focus on culture, sustainability, and regional expansion, Rann Utsav 2025 – The Tent City promises a magical escape where tradition meets innovation under the starlit sky of Kutch.

Cygnett Hotels & Resorts has announced the signing of its ninth property in Northeast India, with the launch of Cygnett Park Guwahati. The new hotel will be developed in partnership with SRKS Hospitalities Private Limited and is scheduled to open in July 2026.

Strategically located at the border of Guwahati and Meghalaya, the hotel offers easy connectivity, just 45 minutes from Lokpriya Gopinath Bordoloi International Airport and 15 minutes from Guwahati city centre. This makes it a prime choice for both business and leisure travellers.

This announcement comes close on the heels of Cygnett’s recent expansion in Arunachal Pradesh with Cygnett Park Itanagar, reflecting the brand’s focused growth across India, especially in the culturally rich and emerging Northeast region.

Cygnett Park Guwahati will feature 108 contemporary rooms and suites, an all-day dining restaurant with alfresco seating, a rooftop specialty outlet, a dedicated vegetarian restaurant, a chic bar, and banqueting and conference facilities spread over 9,000 sq. ft. Guests can also enjoy wellness offerings such as a spa, fitness centre, swimming pool, and recreational areas.

The new property aims to become a preferred venue for corporate gatherings, destination weddings, and vacationers, aligning with the Indian Government’s renewed push to grow the tourism sector in the Northeast.

“We were among the first branded hotel chains to enter the Northeast and are on track to reach a 2,000-key footprint in the region by 2029,” said Mr. Sarbendra Sarkar, Founder & Managing Director, Cygnett Hotels & Resorts. “With over ₹4.3 lakh crore worth of investments announced at the Rising Northeast Summit 2025, the hospitality sector in the region is poised for robust growth.”

The Cygnett Park brand is known for its green, wellness-focused hospitality with a touch of affordable luxury. The upcoming Guwahati property will also feature Cygnetture culinary excellence, offering diners a chance to savour flavours inspired by the rich culinary heritage of the Northeast.

With eight hotels already in operation or under development in the Northeast, the brand is now targeting 12–15 new properties annually across India, with the Northeast identified as a key growth area in its 100-hotel expansion strategy.

The Binge Town, India’s pioneering private theatre celebration brand, has expanded its footprint with the launch of new outlets in Mumbai, Chennai, and Noida, further cementing its presence as a go-to destination for intimate and personalized celebrations.

The new Mumbai outlet in Andheri features six private theatres, including a spacious 20-seater for larger groups and a cosy 2-seater theatre ideal for couples. In Chennai, the brand enters the market with a launch on OMR Perungudi, offering three private theatres. Noida welcomes its fifth Binge Town outlet in the NCR region, also with three private theatres tailored for private screenings and celebration moments.

With these new additions, The Binge Town now operates 58 private theatres across 16 outlets in six cities, with ambitious plans to expand to 20 branches by the end of 2025.

“We are thrilled to bring The Binge Town experience to more cities and communities,” said Yash Agarwal, Co-founder of The Binge Town. “Our mission is simple — to make celebrations hassle-free, grand, and affordable. Whether it’s a birthday, proposal, or movie night, our theatres turn ordinary moments into unforgettable memories.”

Launched in January 2022, the brand has already completed over 1 lakh bookings, thanks to its customized celebration packages, 150-inch screens, Sony 5.1 surround sound, recliner seating, and flexible food and décor setups. The brand has grown rapidly as an alternative to traditional cinemas and OTT viewing, especially for small group events.

Currently operating at an ARR of ₹30 crore, The Binge Town is targeting ₹50 crore by the end of FY 2025-26, reflecting India’s increasing demand for premium private experiences.

The expansion is a mix of company-owned and FOFO (Franchise Owned, Franchise Operated) models. The new Andheri branch is a company-owned outlet with an investment of around ₹1.2 crore, while Chennai and Noida operate under the FOFO model with an investment of around ₹40 lakh each.

All bookings are managed via www.thebingetown.com, where customers can select themes, content, food, and timing. The brand’s 85%+ customer satisfaction score showcases its focus on service quality and celebration innovation.

Looking ahead, The Binge Town plans to enter 10 Indian cities by 2026, tapping into the booming demand for private celebration venues. With over 60% of bookings driven by birthdays, followed by anniversaries, dates, and proposals, the brand continues to be the preferred destination for India’s special moments.