Kenya's tourism industry is celebrating a significant milestone as Sarova Hotels & Resorts marks its 50th anniversary in April 2024. This golden jubilee not only commemorates five decades of exceptional service but also highlights the brand's deep-rooted values and commitment to showcasing the best of Kenya.

Sarova Hotels was founded in 1974 by G.S. Vohra, Mohinder Singh Vohra, and John Ngata Kariuki. The name SAROVA is an acronym derived from the first names of their wives: Swaran Vohra, Rose Kariuki, and Varsha Vohra. The journey began with the acquisition of the Ambassadeur Hotel on Moi Avenue, a venture that set the foundation for Sarova's growth in the hospitality industry.

Over the years, Sarova has expanded its footprint across Kenya, establishing a portfolio of nine properties that reflect a commitment to quality and innovation. These include:

• Sarova Stanley and Sarova Panafric in Nairobi

• Sarova Whitesands Beach Resort & Spa in Mombasa

• Sarova Woodlands Hotel & Spa and Sarova Lion Hill Game Lodge in Nakuru

• Sarova Shaba Game Lodge in Samburu

• Sarova Mara Game Camp in Masai Mara

• Sarova Imperial Hotel in Kisumu

• Sarova Maiyan in Nanyuki

In 2023, Sarova launched its first standalone specialty restaurant, Thai Chi by Sarova in Nairobi, expanding its culinary excellence beyond the well-known Thai Chi Restaurant at Sarova Stanley.

A key highlight of Sarova's journey is its dedication to nurturing talent, fostering diversity, and empowering local communities through employment and skill development. The brand's people-centric approach translates into exceptional service, where every interaction is infused with warmth and genuine care.

Sarova is also committed to sustainable practices that ensure the well-being of the environment and the communities in which it operates. Under the banner Sarova Cares, the brand has implemented initiatives such as responsible waste management, water conservation, and the use of renewable energy. These efforts ensure that Kenya's natural beauty is preserved for future generations.

The 50th anniversary celebrations at Sarova Stanley highlighted the brand's resilience, adaptability, and enduring commitment to quality and innovation. Jimi Kariuki, MD of Sarova Hotels, remarked, "Achieving 50 years of operation is not merely a milestone but a hallmark of resilience, adaptation, and enduring commitment to quality and innovation. It places Sarova Hotels & Resorts in an elite group that has withstood the test of time, evolving with technological advancements, economic shifts, and changing consumer behaviors."

Mita Vohra, Director of Sales, Marketing, Revenue & Distribution, added, "Sarova Hotels is a heartwarming story of family and friendships coming together to realize a dream in hospitality. Celebrating this milestone of 50 years is a tribute to our founders and all of you, our partners, who have anchored and supported us through the decades. With each passing year, Sarova's future looks brighter than ever."

As Sarova Hotels celebrates its golden jubilee, it continues to offer guests not just luxury, but a deep connection to Kenya's land, people, and culture. The brand's unwavering dedication to showcasing the best of Kenya ensures that every stay is an unforgettable experience, leaving guests with memories that last long after they depart.

Happy 50th Anniversary, Sarova! Here’s to many more years of hospitality excellence.