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By Nishang Narayan
Published on November 2, 2024
Sarovar Hotels Pvt Ltd is gearing up for significant expansion, with plans to operate 150 hotels across more than 90 destinations by the end of 2025. With a robust portfolio of 125 hotels in 80 destinations throughout India and beyond, the company is thriving in the hospitality sector, which is witnessing a surge in demand.
Jatin Khanna, CEO of Sarovar Hotels, noted that the company has experienced strong double-digit growth in the last couple of years, with a remarkable 15% increase. He explained that while initial growth was driven primarily by occupancy and rates, recent momentum is attributed to improvements in Average Daily Rate (ADR) and the strategic expansion into new properties and destinations. "Our excellence in management within the mid-market segment and focus on building long-term relationships with hotel owners have contributed to this sustained growth," Khanna remarked.
Future Plans and Growth StrategyCurrently, Sarovar Hotels operates 125 properties, but by 2025, the goal is to expand this number to 150. The company is focusing particularly on leisure and pilgrimage segments in India, with international ventures in Africa and Nepal. The majority of Sarovar's portfolio comprises management contracts, with only two owned properties. The third owned hotel is set to open in Sriperumbudur, near Chennai. Khanna highlighted a keen focus on expanding the Sarovar Portico brand in the 3- to 4-star category while exploring growth opportunities for the Tulip brand.
Adapting to Tier II and III Markets
Sarovar Hotels has made inroads into several Tier II and III cities, which present both challenges and opportunities. Khanna noted that while increasing ADR in these markets can be challenging, the potential for growth is significant, particularly in the wedding segment, which tends to be larger in size in these areas. "To succeed in these markets, we adapt our services to local needs while maintaining high standards," he said, emphasizing the importance of building community relationships and delivering personalized experiences to compete effectively with larger, international brands.
Demand Trends and Geographic SpreadKey source markets for Sarovar Hotels currently include NCR, Mumbai, Gujarat, and Bangalore, with Surat emerging as a high-growth area. As domestic tourism continues to rise, more demand is expected from Tier II and III markets. Khanna explained, "Economic growth and a shift toward exploring lesser-known destinations are driving interest in quality hospitality in these regions," aligning with Sarovar's strategy to enhance its presence in high-potential areas.
With over 30 years of experience, Sarovar Hotels leverages its deep understanding of the Indian market, particularly in Tier II and III cities. Khanna emphasized that the company's first-mover advantage allows it to forge strong local connections and operational efficiency. "We offer authentic, localized experiences that reflect the cultural ethos of Indian hospitality, from regional cuisine to customized packages for pilgrimage and local tours," he explained.
Current Challenges and the Future Landscape
Despite the positive outlook, the hospitality sector faces challenges, including talent acquisition and the need to enhance technology infrastructure. "The shortage of skilled professionals in the hospitality sector remains a pressing concern," Khanna acknowledged. The company is tackling these issues by investing in training initiatives and enhancing tech capabilities to streamline operations and improve efficiency.
As the travel industry evolves, Sarovar Hotels is positioning itself to meet changing traveler demands, focusing on unique, localized experiences and sustainability. "Our initiatives in energy efficiency and community support are integrated across our properties," Khanna stated. With strong representation in business, leisure, and pilgrimage tourism, Sarovar is poised to continue delivering exceptional service in the dynamic hospitality landscape.
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By Manu Vardhan Kannan
Published on August 25, 2026
Courtyard by Marriott Madurai is celebrating its eighth anniversary, marking eight years of hospitality, culinary experiences and strong connections with the city. Since opening in 2018, the hotel has grown alongside Madurai’s tourism, business and hospitality sectors.
The property has built a strong presence among Leisure Travellers, Temple Tourists, Corporate Guests, MICE groups and Wedding celebrations. Over the years, it has continued to adapt to changing guest expectations while focusing on personalized and experience-led hospitality.
Mr. V. Vasudevan, Chairman, said, “Eight years in Madurai is a milestone built on trust, commitment and strong relationships. We are proud to have grown alongside the city and look forward to creating greater value for Madurai’s hospitality landscape in the years ahead.”
The hotel is also seeing strong business momentum in 2026. During the first half of the year, Courtyard by Marriott Madurai recorded 25%+ growth, with occupancy crossing 85%. Hotel revenue grew by 19.9%, while occupancy growth stood at 8.8%.
Mr. C. Muralikrishnan, Managing Director, said, “Our eight-year journey reflects our ability to evolve with Madurai and its changing hospitality landscape. The strong growth this year reinforces our confidence in the city’s potential and our vision for the future.”
Food and beverage continues to be an important part of the hotel’s offering, with Madurai Kitchen becoming a prominent dining destination for both hotel guests and local diners. Its buffet, food festivals, brunches and curated culinary experiences have added to Madurai’s growing premium dining culture. The hotel has also strengthened its presence in the weddings and MICE segment, having hosted 25+ medical conferences, including national and global associations.
Mr. V. Akshay Ram, Executive Director, said, “Hospitality is ultimately about creating experiences that guests remember. Over the past eight years, we have continually evolved our offerings while staying committed to personalized service and meaningful guest experiences.”
Guest loyalty remains an important part of the hotel’s journey, with repeat guests returning year after year. The property also recorded record guest satisfaction in the first half of 2026. Alongside technology-led convenience, the hotel continues to focus on the human connection that remains central to hospitality.
Sustainability has also become part of the property’s daily operations. Its glass-bottle water plant and energy-efficiency initiatives have helped bring annual electricity consumption down from 2,980,550 kWh to 2,908,447 kWh, saving 72,103 kWh despite an 8.8% increase in occupancy and 19.9% growth in hotel revenue. Engineering-led operational practices have also helped reduce HLP costs from 9.4% to 8.4%.
Mr. Mahesh Padala, General Manager, said, “Our eighth anniversary is a celebration of our guests and our associates who make every experience special. The loyalty of our guests and record satisfaction this year inspire us to raise the bar even further.”
As Courtyard by Marriott Madurai enters its ninth year, the hotel will continue to focus on guest experience, F&B innovation, weddings, MICE, technology and sustainability, while growing alongside Madurai and contributing to the city’s evolving hospitality landscape.
By Hariharan U
Published on August 23, 2026
Taj Agra is inviting guests to make the most of the monsoon season with a specially curated Monsoon Staycation, combining comfortable accommodation with dining and wellness benefits for a relaxed getaway in the historic city.
The staycation offer provides guests with savings across key aspects of their stay, including accommodation, food and beverages, and spa and salon services.
Guests can avail 25% savings on breakfast-inclusive stays, along with daily breakfast at the designated dining venue. The offer also includes 25% savings on food and beverages and 25% savings on spa therapies and salon services during the stay.
Speaking about the offer, Bikram Pradhan, Revenue Manager, Taj Agra, said, “The monsoon season offers a wonderful opportunity to slow down, reconnect and enjoy a more leisurely getaway. Through our Monsoon Staycation, we are delighted to welcome guests to Taj Agra for a relaxed and enriching experience, with thoughtfully curated dining and wellness benefits.”
Additional benefits under the offer include up to 8% NeuCoins on eligible bookings and spends, along with standard Wi-Fi throughout the stay.
The Monsoon Staycation is available for bookings from 18 July to 23 August 2026, with stays valid from 18 July to 30 September 2026.
Located in Agra, Taj Agra offers guests a blend of contemporary hospitality and the cultural heritage of the destination, making it a setting for leisure escapes, celebrations and business stays.
Guests can book the offer through Taj Hotels' official booking platform.
Published on August 22, 2026
The Leela Ambience Gurugram Hotel & Residences is inviting guests to slow down and enjoy a more relaxed city escape with its new Luxury Retreat Reserve, an experience created around leisurely mornings, unhurried afternoons and memorable evenings.
Set within the luxury urban sanctuary, the stay offers rooms overlooking a sprawling 1,000-acre forest, giving guests a peaceful setting while still being in the heart of the city.
The experience begins with breakfast at Spectra, the award-winning all-day dining restaurant, followed by a three-course lunch at Diya. Known for its contemporary take on Indian cuisine, Diya brings together traditional flavours and a refined dining setting.
Guests can then spend a relaxed afternoon at The Courtyard Garden, where afternoon tea is served among lush greenery and private cabanas. The setting offers a quiet break from the pace of everyday city life.
For guests who prefer to spend their leisure time outdoors, the experience also includes access to activities at The Leela Ambience Golf Greens and The Leela Cycling Trail, available at an additional charge. The 9-hole golf course offers views of the surrounding landscape, while the cycling trail features curated routes for guests looking to explore the outdoors. After an active afternoon, guests can unwind at the spa with an exclusive credit, which can be used towards personalised therapies.
As the day comes to an end, Zanotta offers an Italian dining experience with panoramic Pearl and Ruby views overlooking Gurugram’s skyline. The restaurant combines Italian cuisine, elegant interiors and a curated beverage selection for a refined evening. The experience also includes round-trip transfers within a 10-kilometre radius and a bottle of house wine, adding to the ease of the stay from arrival to departure.
Available for bookings from 1 September 2026, Luxury Retreat Reserve is designed for guests looking to step away from busy schedules and simply enjoy a slower pace, good food, outdoor experiences and the comfort of having nowhere else to be.
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