Sarovar Hotels Sets Ambitious Expansion Goals with Plans for 150 Hotels by 2025

Sarovar Hotels Sets Ambitious Expansion Goals with Plans for 150 Hotels by 2025

By Nishang Narayan

Published on November 2, 2024

Sarovar Hotels Pvt Ltd is gearing up for significant expansion, with plans to operate 150 hotels across more than 90 destinations by the end of 2025. With a robust portfolio of 125 hotels in 80 destinations throughout India and beyond, the company is thriving in the hospitality sector, which is witnessing a surge in demand.

Jatin Khanna, CEO of Sarovar Hotels, noted that the company has experienced strong double-digit growth in the last couple of years, with a remarkable 15% increase. He explained that while initial growth was driven primarily by occupancy and rates, recent momentum is attributed to improvements in Average Daily Rate (ADR) and the strategic expansion into new properties and destinations. "Our excellence in management within the mid-market segment and focus on building long-term relationships with hotel owners have contributed to this sustained growth," Khanna remarked.

Future Plans and Growth Strategy
Currently, Sarovar Hotels operates 125 properties, but by 2025, the goal is to expand this number to 150. The company is focusing particularly on leisure and pilgrimage segments in India, with international ventures in Africa and Nepal. The majority of Sarovar's portfolio comprises management contracts, with only two owned properties. The third owned hotel is set to open in Sriperumbudur, near Chennai. Khanna highlighted a keen focus on expanding the Sarovar Portico brand in the 3- to 4-star category while exploring growth opportunities for the Tulip brand.

Adapting to Tier II and III Markets

Sarovar Hotels has made inroads into several Tier II and III cities, which present both challenges and opportunities. Khanna noted that while increasing ADR in these markets can be challenging, the potential for growth is significant, particularly in the wedding segment, which tends to be larger in size in these areas. "To succeed in these markets, we adapt our services to local needs while maintaining high standards," he said, emphasizing the importance of building community relationships and delivering personalized experiences to compete effectively with larger, international brands.

Demand Trends and Geographic Spread
Key source markets for Sarovar Hotels currently include NCR, Mumbai, Gujarat, and Bangalore, with Surat emerging as a high-growth area. As domestic tourism continues to rise, more demand is expected from Tier II and III markets. Khanna explained, "Economic growth and a shift toward exploring lesser-known destinations are driving interest in quality hospitality in these regions," aligning with Sarovar's strategy to enhance its presence in high-potential areas.

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With over 30 years of experience, Sarovar Hotels leverages its deep understanding of the Indian market, particularly in Tier II and III cities. Khanna emphasized that the company's first-mover advantage allows it to forge strong local connections and operational efficiency. "We offer authentic, localized experiences that reflect the cultural ethos of Indian hospitality, from regional cuisine to customized packages for pilgrimage and local tours," he explained.

Current Challenges and the Future Landscape

Despite the positive outlook, the hospitality sector faces challenges, including talent acquisition and the need to enhance technology infrastructure. "The shortage of skilled professionals in the hospitality sector remains a pressing concern," Khanna acknowledged. The company is tackling these issues by investing in training initiatives and enhancing tech capabilities to streamline operations and improve efficiency.

As the travel industry evolves, Sarovar Hotels is positioning itself to meet changing traveler demands, focusing on unique, localized experiences and sustainability. "Our initiatives in energy efficiency and community support are integrated across our properties," Khanna stated. With strong representation in business, leisure, and pilgrimage tourism, Sarovar is poised to continue delivering exceptional service in the dynamic hospitality landscape.


Fairfield by Marriott Jaipur Tonk Road Launches Vista 20, A Sky-High Dining Experience

Fairfield by Marriott Jaipur Tonk Road Launches Vista 20, A Sky-High Dining Experience

By Hariharan U

Published on September 12, 2025

Fairfield by Marriott Jaipur Tonk Road has officially opened the doors to Vista 20, its brand-new all-day dining restaurant and bar, perched on the 20th floor with sweeping views of the Pink City.

Designed to be more than just a dining spot, Vista 20 brings together global flavours, local inspirations, and a contemporary vibe, making it a lively new addition to Jaipur’s culinary map. Guests can now enjoy a dining journey that feels both refined and welcoming, from sunrise breakfasts and business lunches to sunset dinners and late-night drinks.

The thoughtfully curated menu features a mix of Indian favourites, international classics, and handcrafted beverages, each prepared with a focus on freshness and flavour. Whether it’s a casual get-together, a business meeting, or a special celebration, the versatile offerings make Vista 20 suitable for every occasion.

Adding to the experience are the chic interiors and warm service, paired with panoramic views stretching from Tonk Road to Jaipur Airport. The atmosphere strikes a balance between stylish and inviting, setting the tone for memorable moments against the city’s skyline.

Speaking at the launch, Gautam Chhabra, Hotel Manager, Fairfield by Marriott Jaipur Tonk Road, said, “We are delighted to introduce Vista 20, our newest all-day dining concept that embodies Fairfield’s philosophy of simple, delicious and memorable dining. Jaipur’s culinary landscape is rich and diverse and with Vista 20 we aim to offer guests an experience that blends local authenticity with international favourites, all served with the warmth and hospitality that Marriott is known for. The panoramic views from our 20th floor venue further elevate the dining journey, making every visit truly unforgettable.”

With its dynamic energy, breathtaking views, and a menu that celebrates both local and global tastes, Vista 20 is set to redefine the way Jaipur dines and socialises.


CGH Earth Unveils Marli Hill Bungalow, a Colonial-Era Retreat in Ooty

CGH Earth Unveils Marli Hill Bungalow, a Colonial-Era Retreat in Ooty

By Hariharan U

Published on September 10, 2025

CGH Earth Saha, known for its collection of handpicked escapes, has introduced Marli Hill Bungalow in the Nilgiris. Nestled atop a quiet hill in Ooty, this six-room retreat combines colonial charm with modern comfort, offering guests an intimate stay steeped in history, art, and nature.

The bungalow’s character comes alive through antique furniture, wooden floors, handpicked artworks, and locally inspired textiles. Each corner reflects the elegance of a bygone era while staying rooted in the warmth of contemporary hospitality.

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The dining experience is at the heart of Marli Hill, where guests gather in a colonial-inspired hall to enjoy meals prepared by in-house chefs. The menu blends traditional Tamil flavours with subtle British-Raj influences, all made with fresh, locally sourced ingredients. Leisurely afternoons are marked by high tea in the garden, complete with sculptures, flowering shrubs, and vintage garden furniture, while evenings feature alfresco barbecues under starlit skies.

What makes the stay truly personal is the team at Marli Hill, whose warmth and storytelling add depth to the experience. “Marli Hill Bungalow reimagines hospitality with a luxurious yet homely stay, nestled in the heart of Ooty,” said George Joseph, Vice President, Operations, CGH Earth.

As part of our Saha collection, Marli Hill represents everything we stand for: authenticity, sensitivity to place, and meaningful experiences. Designed for multi-generational families, friends, couples, and even solo travellers, Saha properties create an intimate setting where every guest is cared for with personal attention.”

Guests can choose to unwind by the fireplace, lounge, or garden gazebo, or explore Ooty’s attractions just a short drive away. From Doddabetta Peak and the Botanical and Rose Gardens to Pykara Waterfalls and Wenlock Downs, the region offers abundant natural and cultural richness. A nostalgic ride on the Nilgiri Mountain Railway, with stops at Dolphin’s Nose and Droog Fort, adds to the charm.

For heritage lovers, guided walks to colonial landmarks like St. Stephen’s Church or visits to Toda tribal villages showcase the Nilgiris’ layered traditions. Back at the bungalow, evenings close with barbecues and fireside conversations under the crisp Nilgiri sky.

With its quiet elegance, heritage character, and heartfelt hospitality, Marli Hill Bungalow stands as a soulful sanctuary in Ooty, a rare retreat that blends colonial nostalgia with the mindful luxury CGH Earth is known for.


Courtyard by Marriott Mahabaleshwar Offers 5,000 Bonus Points with Every Stay

Courtyard by Marriott Mahabaleshwar Offers 5,000 Bonus Points with Every Stay

By Hariharan U

Published on September 10, 2025

Courtyard by Marriott Mahabaleshwar has rolled out a rewarding offer for Marriott Bonvoy members, making every stay at the scenic hill-station retreat even more special. Guests checking in until September 30, 2025, will earn 5,000 bonus points per stay, with no blackout dates and no restrictions.

Perched amid Mahabaleshwar’s lush valleys, the hotel combines the calm of nature with the comforts of modern hospitality. From relaxing by the outdoor pool with sweeping views, to exploring local attractions or enjoying dining inspired by regional flavours, the property is designed to balance leisure and discovery.

What makes this promotion stand out is the value of Marriott Bonvoy points. Beyond booking future stays across Marriott’s 30+ hotel brands in 10,000 destinations worldwide, members can also redeem points for everyday shopping thanks to the Marriott Bonvoy–Flipkart partnership. That means memories made in Mahabaleshwar can turn into gadgets, fashion, or essentials back home.

“Marriott Bonvoy is more than a travel program, it’s a lifestyle currency,” the brand shares. “With Courtyard Mahabaleshwar’s new offer, guests enjoy both a memorable holiday and flexible rewards that carry forward into daily life.”

Perfect for couples, families, or professionals seeking a refreshing break, Courtyard by Marriott Mahabaleshwar curates experiences that celebrate nature, romance, and relaxation. And with 5,000 bonus points added to each stay, every getaway now gives back long after check-out.

So, whether it’s a quick midweek trip or a long weekend escape, Courtyard Mahabaleshwar ensures you earn more, relax more, and take home more than just a stay.

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