Saudi Arabia's national tourism brand, 'Saudi Welcome to Arabia', has launched its first integrated consumer campaign in India—'Spectacular Saudi'. With a focus on captivating experiences, the campaign aims to reveal Saudi’s breathtaking landscapes and rich cultural heritage, encouraging Indian travellers to explore the country like never before.

Launching pan-India in English, the campaign showcases iconic Saudi destinations like the ancient At-Turaif in Diriyah, the majestic Nabataean tombs in Hegra (AlUla), the historic streets of Al Balad in Jeddah, and the pristine waters of the Red Sea. It celebrates the similarities between Indian and Saudi hospitality, inviting couples, families, and adventurers alike to embark on an unforgettable journey steeped in history and modern wonders.

Alhasan Aldabbagh, President of APAC Markets at the Saudi Tourism Authority, commented, "Indian travellers are eager for unique experiences, and Saudi offers them a chance to walk through history with destinations like Diriyah, Al Balad, and Hegra. With tailor-made packages, we look forward to welcoming Indian visitors to experience the warmth of Saudi hospitality and culture."

The campaign introduces exclusive travel packages from 12 Indian trade partners, offering a range of world-class cultural, adventure, and culinary experiences. Travellers can now easily access Saudi with over 330 direct flights weekly and simplified visa procedures, including eVisas and free Stopover visas.

With a 240% increase in Indian leisure visitors in the past year and a target to make India the number one source market by 2030, Saudi is well on its way to becoming a premier travel destination for Indian explorers.

For more details on Saudi’s visa process and exclusive travel packages, visit Visit Saudi.