Saudi Prince's Sky-High Vision: Soudah Peaks Mountain Tourism Project Soars

Saudi Prince's Sky-High Vision: Soudah Peaks Mountain Tourism Project Soars

By Author

Published on October 1, 2023

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of Soudah Development, has unveiled a grand vision for Saudi Arabia's future in tourism. The masterplan, known as "Soudah Peaks," will transform the breathtaking landscapes of the Aseer region, situated in the southwestern part of the country, into a luxury mountain tourism destination perched 3,015 metres above sea level on Saudi Arabia's highest peak.

This audacious project is part of the Public Investment Fund's (PIF) ongoing efforts to diversify the Kingdom's economy, with a particular focus on expanding vital industries like tourism, hospitality, and entertainment, all while supporting the broader Aseer development strategy.

HRH Crown Prince Mohammed bin Salman, who also chairs Soudah Development’s Board of Directors, envisions Soudah Peaks as a groundbreaking addition to Saudi Arabia's tourism sector. It represents a bold leap into the realm of luxury mountain tourism, promising visitors an unparalleled living experience while preserving the region's natural environment, cultural heritage, and rich traditions.

The ambitious project is not only strategically aligned with Vision 2030 goals but is also expected to significantly boost the Saudi economy. It's estimated to contribute more than SAR 29 billion to the Kingdom's cumulative GDP while creating thousands of direct and indirect job opportunities. In the words of HRH the Crown Prince, "Soudah Peaks will place the Kingdom on the global tourism map and celebrate its rich culture and heritage, all set against the backdrop of lush greenery and skies above the clouds."

Soudah Peaks will offer high-end, luxurious hospitality services to over two million visitors annually by 2033. The masterplan's design will showcase local traditional and architectural styles, promoting both the cultural and landscape heritage of the region. It will consist of six distinct development zones: Tahlal, Sahab, Sabrah, Jareen, Rijal, and Red Rock. Each zone will boast world-class facilities, including hotels, luxury mountain resorts, residential chalets, villas, premium mansion sites, entertainment and commercial attractions, as well as outdoor experiences dedicated to sports, adventure, wellness, and culture.

In the first phase, expected to be completed by 2027, Soudah Peaks will offer 940 hotel keys, 391 residential units, and 32,000 square metres of retail space. Throughout its development, Soudah Peaks remains deeply committed to environmental preservation, following sustainability standards and contributing to the Saudi Green Initiative. Less than 1 percent of the vast 627 square kilometres of the project area will be used for construction, underscoring its dedication to protecting and preserving the natural environment and cultural heritage of the region.

As Soudah Development Company, a closed joint-stock company owned by PIF, continues to invest in this visionary project, Saudi Arabia is poised to become a major player in the global tourism industry. Soudah Peaks will undoubtedly redefine luxury mountain tourism, attracting adventurers and seekers of opulence from around the world.


2024 Travel Industry Reflections and 2025 Predictions: Insights from Leaders

2024 Travel Industry Reflections and 2025 Predictions: Insights from Leaders

By Nishang Narayan

Published on December 26, 2024

As the curtains fall on 2024, the travel industry pauses to reflect on a year that reshaped the sector and set the stage for the future. From the resurgence of domestic travel to advances in sustainable practices and technology-driven innovations, the year has been pivotal. Industry leaders Ashok Vashist, Founder and CEO of WTiCabs, and Pranav Dangi, CEO and Founder of The Hosteller, share their reflections and predictions for 2025.

2024: A Year of Transformation

image

Ashok Vashist described 2024 as a defining year for travel, with a strong push towards sustainability and technological integration. "The growing adoption of electric vehicles and shared mobility services has transformed the landscape. Customers now actively choose eco-friendly options, and corporates align with ESG goals by embracing sustainable practices," said Ashok. He highlighted challenges like charging infrastructure and battery recycling but emphasized the sector's resilience and adaptability.

image

Pranav Dangi reflected on the revival of domestic and international travel, driven by Millennials and Gen Z travelers seeking affordable, community-centric, and sustainable experiences. "The rise of offbeat and regional destinations due to remote work has energized domestic travel. Technology has been a game changer, with AI-driven personalization and seamless digital experiences becoming the norm," shared Pranav. At The Hosteller, sustainability initiatives such as energy-efficient operations and vegetarian menus resonated with eco-conscious travelers.

Looking Ahead to 2025

As 2025 approaches, both leaders foresee exciting opportunities and unique challenges.

Ashok Vashist envisions a transformative phase for mobility, with electric vehicles, alternative fuels, and shared services at the forefront. "AI, automation, and Mobility-as-a-Service platforms will drive seamless, personalized travel experiences. Investments in infrastructure and battery tech will bridge gaps, paving the way for scalable and inclusive mobility solutions," he said.

For Pranav Dangi, 2025 will be a year of innovation and personalization in travel. "Travelers will seek unique experiences like eco-tourism, cultural immersion, and adventure trips. Workations will continue to grow as remote work becomes a norm, and we at The Hosteller aim to provide tailored spaces for digital nomads. Technology will further simplify planning, with AI offering real-time recommendations," Pranav added.

Sustainability remains a central focus for both leaders. Ashok predicts a surge in demand for eco-friendly solutions, while Pranav anticipates increased interest in lesser-known destinations as travelers move away from crowded hotspots. "2025 will be all about meaningful travel, with Gen Z and Millennials driving trends like slow travel," Pranav concluded.

A Greener, Smarter Tomorrow

As the industry enters a new chapter, the insights of leaders like Ashok and Pranav underscore the evolving preferences of travelers and the innovations shaping the sector. Whether it’s creating seamless mobility ecosystems or redefining backpacking experiences, the future of travel is poised to be more sustainable, personalized, and connected.


Celebrate Christmas in Dubai: A Festive Wonderland Awaits

Celebrate Christmas in Dubai: A Festive Wonderland Awaits

By Nishang Narayan

Published on December 25, 2024

As the festive season kicks off, Dubai transforms into a magical winter wonderland, blending luxurious charm with heartwarming traditions. Whether you're planning a holiday with family, friends, or loved ones, ASM Tourism ensures a Christmas experience that’s nothing short of spectacular. Here’s your ultimate guide to celebrating Christmas in style in Dubai!


Top Festive Attractions in Dubai


Akasa Air Continues Growth with Boeing Partnership and Strong Service Focus

Akasa Air Continues Growth with Boeing Partnership and Strong Service Focus

By Manu Vardhan Kannan

Published on December 25, 2024

Akasa Air, the rapidly growing airline that began operations in August 2022, continues to expand its fleet with a strong partnership with Boeing. With a current fleet of 26 Boeing 737 MAX planes, the airline is poised to receive more aircraft as it works with Boeing to fulfill its order of 200 aircraft by March 2025. Akasa’s Founder and CEO, Vinay Dube, confirmed that the airline is in constant discussions with Boeing to manage aircraft deliveries, emphasizing that there are no supply chain concerns hindering their progress.

In a recent interview with PTI, Dube expressed optimism about 2024, noting that it has been a successful year for Akasa Air. He shared the airline’s continued commitment to service excellence, with a focus on delivering a gentler and kinder experience for travelers. "Consumers view Akasa as a kind and gentler airline, a little more empathetic," Dube said. The airline has also maintained a strong focus on ensuring its employees feel respected and valued, further enhancing the airline's culture.

Fleet and Delivery Updates

Akasa Air has already inducted 4 new planes into its fleet in 2024 and plans to add more in the near future. While Dube did not provide specific numbers on the upcoming aircraft deliveries, he confirmed that Akasa Air remains confident in its strong relationship with Boeing and expects additional deliveries in the current fiscal year. In January 2024, the airline made headlines by announcing an order for 150 Boeing aircraft, which includes 737 MAX 10 and 737 MAX 8-200 models. This follows an earlier order for 72 Boeing 737 MAX aircraft placed in 2021.

Strong Financial Standing

Dube also addressed rumors surrounding the airline's potential funding plans, stating that Akasa is performing financially ahead of its expectations. "We are a well-capitalized airline, and we will continue to be one," he emphasized. This financial strength underscores the airline's commitment to growth, even amid a competitive market.

Market Perspective

In light of concerns about a virtual duopoly in India’s aviation market, where IndiGo and the Air India group collectively dominate with over 91% market share, Dube remains focused on what Akasa can control. The airline, with a 4.5% market share, remains committed to serving customers with kindness and empathy, prioritizing the customer experience over external market dynamics.

Akasa’s future is bright, with an expanding fleet and a focus on exceptional service, ensuring it continues to grow in the competitive Indian aviation industry.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.