Saudi Strengthens Ties with Indian Travel Trade Through Strategic Events & Initiatives

Saudi Strengthens Ties with Indian Travel Trade Through Strategic Events & Initiatives

By Manu Vardhan Kannan

Published on March 6, 2025

Saudi Tourism Authority (STA) is deepening its engagement with the Indian travel trade, kicking off the year with a strong presence at SATTE 2025 in New Delhi. As one of the world’s fastest-growing tourism destinations, Saudi showcased its diverse offerings—from cultural heritage and scenic landscapes to luxury experiences—reinforcing its appeal to Indian travelers.

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Strengthening Travel Trade Partnerships

To build stronger ties with the Indian travel sector, Saudi organized strategic networking events in Bengaluru and Mumbai, engaging with over 200 travel professionals, online travel agencies (OTAs), and trade associations. These gatherings offered insights into Saudi’s tourism landscape and explored avenues for mutual growth in the region.

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Expanding Offerings for Indian Travelers

Saudi has introduced key initiatives across MICE (Meetings, Incentives, Conferences, and Exhibitions), Destination Weddings, and Group Inclusive Tours (GIT), positioning itself as a preferred choice for corporate retreats, grand celebrations, and large-scale events. A recent familiarization trip allowed top Indian travel professionals to experience Saudi’s rich culture and hospitality firsthand, further solidifying its place in the Indian market.

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With luxurious accommodations, top-tier venues, and bespoke services, Saudi offers an ideal setting for Indian weddings, corporate gatherings, and group tours.

A Rising Hub for Global Sporting Events

Beyond leisure tourism, Saudi has emerged as a key destination for major international sporting events. Since 2018, the country has hosted over 100 high-profile tournaments, including Formula 1 and world-class boxing matches. Looking ahead, Saudi is set to host the World Rally Championship, the FIBA Basketball Asia Cup, the Esports World Cup, and FIFA World Cup 2034. These events provide an exciting opportunity for Indian sports enthusiasts to witness top-tier competitions in a dynamic new destination.

Enhanced Connectivity & Simplified Access

Saudi’s increasing popularity as a global tourism and sports hub is backed by its growing air connectivity. As of February 2025, weekly inbound flights from India have risen by 13.4% to 314, with further expansion expected. Flights now connect 33 key gateways, including Delhi, Mumbai, Bengaluru, and Hyderabad, making travel more accessible than ever.

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Currently, seven airlines operate between India and Saudi, including Saudia, Flynas, IndiGo, Air India, Air India Express, SpiceJet, and Akasa Air. Additionally, Indian travelers holding valid Schengen, UK, or US visas can now enjoy simplified visa procedures through 11 Tasheer Centers across India, enhancing convenience for visitors.

Vision 2030: A Future of Possibilities

At the core of Saudi’s tourism strategy is its Vision 2030 initiative, which aims to transform the nation into a global travel hotspot. With a strong emphasis on hospitality, safety, and diverse travel experiences, Saudi continues to welcome visitors seeking adventure, luxury, or cultural immersion. As a key source market, India plays an integral role in Saudi’s tourism expansion and long-term vision.

About Saudi Tourism Authority

Established in June 2020, the Saudi Tourism Authority (STA) is dedicated to promoting Saudi as a top global destination. It develops tourism programs, supports businesses, and showcases the country’s diverse offerings through industry events and marketing campaigns. STA operates 16 global offices serving 38 countries, working to enhance Saudi’s tourism brand worldwide.

For more details, visit www.VisitSaudi.com


Sofitel Legend Metropole Hanoi Strengthens F&B Team with Two Leadership Appointments

Sofitel Legend Metropole Hanoi Strengthens F&B Team with Two Leadership Appointments

By Manu Vardhan Kannan

Published on August 5, 2026

Sofitel Legend Metropole Hanoi has announced two key leadership appointments to strengthen its food and beverage operations. The iconic luxury hotel has named Kevin Danet as Director of Food and Beverage and Liam Nealon as Director of Culinary, reinforcing its commitment to delivering world-class dining experiences.

The appointments come as the hotel celebrates its 125th anniversary, with a year-long programme of immersive culinary experiences planned throughout 2026.

Kevin Danet brings more than a decade of hospitality experience in Vietnam to his new role. Having previously served as Assistant Director of Food and Beverage at Sofitel Legend Metropole Hanoi for nearly two years, he has a deep understanding of the local market and the hotel's operations. He will now oversee the property's eight food and beverage outlets, including the renowned French fine dining restaurant Le Beaulieu.

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Speaking about his approach to hospitality, Kevin said:

“Beautiful venues and exceptional cuisine are important, but what guests remember most is how we made them feel.”

Joining him is Liam Nealon, who takes on the role of Director of Culinary. With 25 years of international experience across Australia, Asia and Europe, Liam most recently served at Four Seasons Resort Bali. He is recognised for his focus on high-quality ingredients, natural flavours and creating engaging dining experiences.

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Sharing his vision, Liam said:

“I am particularly passionate about collaborating closely with service teams to foster meaningful guest connections and memorable moments.”

Commenting on the appointments, George Koumendakos, General Manager of Sofitel Legend Metropole Hanoi, said:

“We are delighted to work with Kevin and also welcome Liam to the Metropole family and further strengthen the synergy between the kitchen and the dining room. Their combined expertise and passion will further elevate our culinary offering as we celebrate 125 years of legendary hospitality in Hanoi. This is an exciting new chapter that perfectly aligns with our commitment to delivering exceptional, memorable experiences for our guests.”

As part of its anniversary celebrations, Sofitel Legend Metropole Hanoi will continue to host a curated calendar of gastronomic experiences across its acclaimed restaurants and bars throughout 2026, blending timeless elegance with fresh culinary ideas and exceptional hospitality.


OBLU XPERIENCE Ailafushi Redefines the Maldives with Social and Experience-Led Escapes

OBLU XPERIENCE Ailafushi Redefines the Maldives with Social and Experience-Led Escapes

By Manu Vardhan Kannan

Published on August 4, 2026

OBLU XPERIENCE Ailafushi is reshaping the traditional Maldivian holiday by offering a vibrant island experience that goes beyond romance and relaxation. Designed for today's travellers, the resort combines stunning natural surroundings with entertainment, interactive experiences and lively social spaces, creating a destination where guests can connect, celebrate and make lasting memories.

At the heart of the resort's lively atmosphere is X360 Bar, where picturesque sunsets transition into evenings filled with music, DJ performances, poolside entertainment, foam parties and interactive experiences. The venue brings a fresh energy to the island, making it an ideal gathering place for guests looking to enjoy the Maldives in a more social setting.

The resort's dining experiences are equally diverse, offering something for every palate. Guests can enjoy international cuisine at Element X, grilled favourites at Copper Pot Food Truck, handcrafted coffees and sweet treats at La Promenade, or indulge in a unique dining experience at Only BLU, the Maldives' largest under ocean restaurant. Surrounded by marine life, Only BLU adds a distinctive culinary highlight that complements the resort's focus on shared experiences.

OBLU XPERIENCE Ailafushi also caters to families and travellers seeking active leisure. One of the largest kids' clubs in the Maldives keeps younger guests entertained, while adults can explore a range of activities including water sports, snorkelling excursions, fitness facilities and relaxing moments by the turquoise lagoon.

With a strong focus on entertainment, adventure and togetherness, the resort welcomes couples, families, groups of friends and celebration travellers alike. Its flexible and inclusive approach reflects the changing preferences of modern travellers who are looking for experiences that extend beyond scenic landscapes.

By combining vibrant entertainment, diverse dining, family-friendly facilities and the natural beauty of the Maldives, OBLU XPERIENCE Ailafushi offers a refreshing take on the island getaway, one that is centred on connection, discovery and unforgettable shared experiences.


The Langham, Custom House, Bangkok Opens Reservations for December Debut

The Langham, Custom House, Bangkok Opens Reservations for December Debut

By Manu Vardhan Kannan

Published on August 4, 2026

The Langham, Custom House, Bangkok has officially opened reservations for stays beginning 20 December, marking a major milestone ahead of its highly anticipated debut. Located along the Chao Phraya River in Bangkok's Bang Rak District, the luxury hotel brings new life to the city's historic Custom House, a landmark established in 1888 during the reign of King Rama V and once recognised as Thailand's gateway to the world.

Managed by Langham Hospitality Group, the 75-key property has been designed as a peaceful urban retreat that combines understated luxury with the rich heritage of its riverside location.

The hotel features 60 guestrooms and 15 suites, housed in a contemporary building beside the restored Custom House. Designed by renowned Thai architect Smith Obayawat, Founder and Principal of OBA, the curving structure draws inspiration from the flow of the river while complementing the historic building. The design honours the site's legacy without replicating its past, creating a thoughtful balance between heritage and modern architecture.

Inside, the guestrooms and suites offer residential-style elegance with natural textures, soft lighting and subtle Siamese influences. Guests can enjoy views of landscaped courtyards, the Bangkok skyline or the Chao Phraya River, while carefully curated interiors blend traditional inspiration with contemporary comfort.

The hotel's design also reflects Thailand's cultural heritage through sculptural bathtubs inspired by symbols of prestige from the era of King Rama V, geometric patterns influenced by traditional Thai architecture, and bespoke lighting that reinterprets royal emblems. These design elements become even more prominent in the suites, creating an elevated sense of luxury while maintaining The Langham's signature style.

Adding to its wellness offerings, the property will feature a Chuan Spa and a state-of-the-art fitness centre equipped with Technogym's luxury Sandstone collection, marking the first installation of its kind in Asia.

The restored Custom House and adjoining heritage buildings will serve as vibrant public spaces, bringing together a collection of dining, drinking and lifestyle experiences that will be announced in the coming months.

Commenting on the opening, Bob van den Oord, CEO of Langham Hospitality Group, said:

“For generations, Custom House served as Thailand’s gateway to the world, and we are proud to see it preparing to welcome the world again as part of The Langham, Custom House, Bangkok. The hotel’s guestrooms and suites, together with its world-class amenities, will offer an intimate and highly considered expression of luxury that reflects both the character of its remarkable site and The Langham’s distinctive approach to hospitality.”

The hotel also offers easy access to several of Bangkok's iconic attractions, including Asiatique The Riverfront, ICONSIAM, Chinatown, and the vibrant Charoen Krung neighbourhood. Guests can further enhance their stay with bespoke experiences such as private river cruises and chauffeured Bentley transfers, complementing the property's blend of heritage, culture and luxury.

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