Saudi Strengthens Ties with Indian Travel Trade Through Strategic Events & Initiatives

Saudi Strengthens Ties with Indian Travel Trade Through Strategic Events & Initiatives

By Manu Vardhan Kannan

Published on March 6, 2025

Saudi Tourism Authority (STA) is deepening its engagement with the Indian travel trade, kicking off the year with a strong presence at SATTE 2025 in New Delhi. As one of the world’s fastest-growing tourism destinations, Saudi showcased its diverse offerings—from cultural heritage and scenic landscapes to luxury experiences—reinforcing its appeal to Indian travelers.

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Strengthening Travel Trade Partnerships

To build stronger ties with the Indian travel sector, Saudi organized strategic networking events in Bengaluru and Mumbai, engaging with over 200 travel professionals, online travel agencies (OTAs), and trade associations. These gatherings offered insights into Saudi’s tourism landscape and explored avenues for mutual growth in the region.

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Expanding Offerings for Indian Travelers

Saudi has introduced key initiatives across MICE (Meetings, Incentives, Conferences, and Exhibitions), Destination Weddings, and Group Inclusive Tours (GIT), positioning itself as a preferred choice for corporate retreats, grand celebrations, and large-scale events. A recent familiarization trip allowed top Indian travel professionals to experience Saudi’s rich culture and hospitality firsthand, further solidifying its place in the Indian market.

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With luxurious accommodations, top-tier venues, and bespoke services, Saudi offers an ideal setting for Indian weddings, corporate gatherings, and group tours.

A Rising Hub for Global Sporting Events

Beyond leisure tourism, Saudi has emerged as a key destination for major international sporting events. Since 2018, the country has hosted over 100 high-profile tournaments, including Formula 1 and world-class boxing matches. Looking ahead, Saudi is set to host the World Rally Championship, the FIBA Basketball Asia Cup, the Esports World Cup, and FIFA World Cup 2034. These events provide an exciting opportunity for Indian sports enthusiasts to witness top-tier competitions in a dynamic new destination.

Enhanced Connectivity & Simplified Access

Saudi’s increasing popularity as a global tourism and sports hub is backed by its growing air connectivity. As of February 2025, weekly inbound flights from India have risen by 13.4% to 314, with further expansion expected. Flights now connect 33 key gateways, including Delhi, Mumbai, Bengaluru, and Hyderabad, making travel more accessible than ever.

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Currently, seven airlines operate between India and Saudi, including Saudia, Flynas, IndiGo, Air India, Air India Express, SpiceJet, and Akasa Air. Additionally, Indian travelers holding valid Schengen, UK, or US visas can now enjoy simplified visa procedures through 11 Tasheer Centers across India, enhancing convenience for visitors.

Vision 2030: A Future of Possibilities

At the core of Saudi’s tourism strategy is its Vision 2030 initiative, which aims to transform the nation into a global travel hotspot. With a strong emphasis on hospitality, safety, and diverse travel experiences, Saudi continues to welcome visitors seeking adventure, luxury, or cultural immersion. As a key source market, India plays an integral role in Saudi’s tourism expansion and long-term vision.

About Saudi Tourism Authority

Established in June 2020, the Saudi Tourism Authority (STA) is dedicated to promoting Saudi as a top global destination. It develops tourism programs, supports businesses, and showcases the country’s diverse offerings through industry events and marketing campaigns. STA operates 16 global offices serving 38 countries, working to enhance Saudi’s tourism brand worldwide.

For more details, visit www.VisitSaudi.com


Raffles Hotel Le Royal Marks 96 Glorious Years with Charity Gala and Art Auction

Raffles Hotel Le Royal Marks 96 Glorious Years with Charity Gala and Art Auction

By Manu Vardhan Kannan

Published on November 12, 2025

Raffles Hotel Le Royal, one of Southeast Asia’s most iconic luxury heritage hotels, is celebrating its 96th anniversary this month with a grand charity gala and an inspiring art exhibition that honours young Cambodian creativity.

The hotel will host a charity gala dinner and art auction on November 24 at its award-winning Restaurant Le Royal. The evening will feature a gourmet three-course dinner with fine wines and a live auction of artworks created by children from Sunrise Cambodia, a local non-profit organisation supporting underprivileged children. All proceeds from the event will contribute to Sunrise Cambodia’s educational and welfare initiatives. Tickets are priced at $96 for two persons, and the event begins at 6 p.m.

Earlier this month, Raffles Hotel Le Royal unveiled a heartfelt art exhibition titled “I Spy – The Magic of Raffles”, encouraging guests to explore the timeless beauty and cultural heritage of the hotel through the eyes of Cambodian youth. The exhibited artworks, created by the children of Sunrise Cambodia, will also be part of the upcoming auction.

Dagmar Lyons, General Manager of Raffles Hotel Le Royal, said, “Through the eyes of Cambodia’s youth, this unique art project captures not just the beauty of our historic hotel, but also the essence of heritage, imagination and hope.”

The initiative involved 25 children from Sunrise Cambodia who participated in an art competition under the guidance of celebrated Cambodian artist Chhim Sothy, with support from artists Li Ming Hang and Emmeline Mulder. Their creative expressions of “The Magic of Raffles” reflect both artistic curiosity and cultural pride. On Children’s Day, five of the best artworks were selected and turned into limited-edition postcards, available at the Raffles Boutique, with proceeds going to Sunrise Cambodia’s creative education programs.

The 96th anniversary celebrations also coincide with Raffles Hotel Le Royal receiving the Green Globe Certification for the second consecutive year, reaffirming its commitment to sustainable hospitality practices. The certification recognises the hotel’s excellence in energy efficiency, waste reduction, community engagement, and environmental stewardship.

The Green Globe programme, founded after the 1992 United Nations Rio de Janeiro Earth Summit, remains the world’s leading sustainability certification for tourism and hospitality. It evaluates hotels on 44 criteria across four categories, supported by over 380 indicators.

As Raffles Hotel Le Royal celebrates nearly a century of timeless elegance, community engagement, and sustainable innovation, it continues to serve as a beacon of Cambodia’s cultural and environmental legacy.


Kenya Tourism Board Crowned Best in Africa

Kenya Tourism Board Crowned Best in Africa

By Manu Vardhan Kannan

Published on November 11, 2025

The Kenya Tourism Board has been crowned as the Best Tourism Board in Africa at the prestigious Africa Tourism Awards 2025 (The Balearica Awards), held on 1 November at the Hilton London Canary Wharf.

The Kenya Tourism Board triumphed over other leading contenders, including the Egypt Tourism Authority, Rwanda Development Board, South African Tourism, Mauritius Tourism Promotion Authority, and Instituto do Turismo de Cabo Verde. The recognition reinforces Kenya’s position as a continental benchmark for destination marketing and promotion.

Adding to the country’s pride, the Masai Mara National Reserve was named the Best Safari Destination in Africa. Competing against globally acclaimed parks such as Chobe, Kruger, Serengeti, South Luangwa, and Volcanoes National Parks, the Masai Mara stood out for its extraordinary wildlife experiences, particularly the world-famous annual wildebeest migration and its community-driven conservation initiatives.

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Kenya’s achievements extended across multiple categories. The Kenya Tourism Board received commendations for Best Tourism Video with its acclaimed campaign “This is the Real Deal,” Best Country Destination, Best City Destination for Nairobi, and Best International Airport for Jomo Kenyatta International Airport. Together, these recognitions highlight Kenya’s strong tourism infrastructure and its diverse appeal to global travellers.

Speaking about the awards, Allan Njoroge, Acting CEO of Kenya Tourism Board, said,

“These accolades are a strong testament to Kenya’s extraordinary natural heritage and our commitment to sustainable tourism growth. The Masai Mara remains our crown jewel and one of the world’s premier safari destinations. Our recognition as Best Tourism Board reflects KTB’s innovative marketing strategies, strategic partnerships, and concerted efforts to grow visitor arrivals, boost revenue, and create millions of jobs for Kenyans.”

The awards coincided with the 2025 World Travel Market (WTM) in London, where the Kenya Tourism Board led a vibrant delegation to promote the country’s tourism offerings. KTB used the platform to strengthen partnerships, highlight Kenya’s latest travel products, and attract international visitors.

With its unmatched wildlife adventures, rich cultural traditions, scenic coastlines, and warm hospitality, Kenya continues to set the gold standard for African tourism and remains a leading choice for travellers across the globe.


The Hari Hong Kong Partners with White Cube to Showcase Contemporary Artists Rooted in Indonesia

The Hari Hong Kong Partners with White Cube to Showcase Contemporary Artists Rooted in Indonesia

By Manu Vardhan Kannan

Published on November 11, 2025

The Hari Hong Kong has partnered with White Cube Hong Kong to present ‘Thresholds,’ a remarkable group exhibition showcasing contemporary artists whose creative practices are rooted in or connected to Indonesia.

Exploring the cycles of life, death, and transformation, the exhibition delves into themes of ritual, spirituality, and reincarnation through a captivating mix of mediums, including painting, sculpture, textile, drawing, and silverware. The collection will be on display at The Hari Hong Kong until 31 March 2026, offering art lovers a glimpse into Indonesia’s rich cultural and spiritual landscape.

Curated by Galuh Sukardi, an independent curator from Indonesia, ‘Thresholds’ features works by artists Galuh Anindita, Arahmaiani, Christine Ay Tjoe, Nadiah Bamadhaj, Kei Imazu, Ines Katamso, I Gusti Ayu Kadek Murniasih (Murni), Citra Sasmita, and Jennifer Tee. Each artist expresses a unique journey of transformation, spiritual, political, physical, or mythological, highlighting the coexistence of light and dark as balanced forces rather than opposing ones.

Rooted in Indonesian tradition, the exhibition draws inspiration from the Balinese poleng cloth, known for its black-and-white checks symbolising harmony of opposites. This symbolic pattern becomes a visual metaphor for balance amid contemporary ecological, social, and spiritual challenges.

To celebrate the exhibition, The Hari Hong Kong has introduced special menu offerings inspired by Indonesian cuisine. Guests can savour dishes like chicken karaage wrapped in pandan leaf and pandan coconut panna cotta, paired with the Threshold Special, a pandan-flavoured cocktail or mocktail. The pandan leaf, a staple in Indonesian cooking and a symbol of purity, beautifully connects the culinary and cultural narratives of the festival.

The collaboration also builds on the ongoing relationship between The Hari and White Cube, following their annual Hari Art Prize, which began in London. Wendy Xu, Managing Director, Asia at White Cube, is part of the judging panel for The Hari Art Prize 2026 in Hong Kong, continuing the celebration of emerging artistic talent.

‘Thresholds,’ curated by Galuh Sukardi, is on view at White Cube Hong Kong until 10 January 2026, and concurrently at The Hari Hong Kong until 31 March 2026.

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