Saudi Engages Indian Travel Trade with Key Initiatives

Saudi Strengthens Ties with Indian Travel Trade Through Strategic Events & Initiatives

By Manu Vardhan Kannan

Published on March 6, 2025

Saudi Tourism Authority (STA) is deepening its engagement with the Indian travel trade, kicking off the year with a strong presence at SATTE 2025 in New Delhi. As one of the world’s fastest-growing tourism destinations, Saudi showcased its diverse offerings—from cultural heritage and scenic landscapes to luxury experiences—reinforcing its appeal to Indian travelers.

Strengthening Travel Trade Partnerships

To build stronger ties with the Indian travel sector, Saudi organized strategic networking events in Bengaluru and Mumbai, engaging with over 200 travel professionals, online travel agencies (OTAs), and trade associations. These gatherings offered insights into Saudi’s tourism landscape and explored avenues for mutual growth in the region.

Expanding Offerings for Indian Travelers

Saudi has introduced key initiatives across MICE (Meetings, Incentives, Conferences, and Exhibitions), Destination Weddings, and Group Inclusive Tours (GIT), positioning itself as a preferred choice for corporate retreats, grand celebrations, and large-scale events. A recent familiarization trip allowed top Indian travel professionals to experience Saudi’s rich culture and hospitality firsthand, further solidifying its place in the Indian market.

With luxurious accommodations, top-tier venues, and bespoke services, Saudi offers an ideal setting for Indian weddings, corporate gatherings, and group tours.

A Rising Hub for Global Sporting Events

Beyond leisure tourism, Saudi has emerged as a key destination for major international sporting events. Since 2018, the country has hosted over 100 high-profile tournaments, including Formula 1 and world-class boxing matches. Looking ahead, Saudi is set to host the World Rally Championship, the FIBA Basketball Asia Cup, the Esports World Cup, and FIFA World Cup 2034. These events provide an exciting opportunity for Indian sports enthusiasts to witness top-tier competitions in a dynamic new destination.

Enhanced Connectivity & Simplified Access

Saudi’s increasing popularity as a global tourism and sports hub is backed by its growing air connectivity. As of February 2025, weekly inbound flights from India have risen by 13.4% to 314, with further expansion expected. Flights now connect 33 key gateways, including Delhi, Mumbai, Bengaluru, and Hyderabad, making travel more accessible than ever.

Currently, seven airlines operate between India and Saudi, including Saudia, Flynas, IndiGo, Air India, Air India Express, SpiceJet, and Akasa Air. Additionally, Indian travelers holding valid Schengen, UK, or US visas can now enjoy simplified visa procedures through 11 Tasheer Centers across India, enhancing convenience for visitors.

Vision 2030: A Future of Possibilities

At the core of Saudi’s tourism strategy is its Vision 2030 initiative, which aims to transform the nation into a global travel hotspot. With a strong emphasis on hospitality, safety, and diverse travel experiences, Saudi continues to welcome visitors seeking adventure, luxury, or cultural immersion. As a key source market, India plays an integral role in Saudi’s tourism expansion and long-term vision.

About Saudi Tourism Authority

Established in June 2020, the Saudi Tourism Authority (STA) is dedicated to promoting Saudi as a top global destination. It develops tourism programs, supports businesses, and showcases the country’s diverse offerings through industry events and marketing campaigns. STA operates 16 global offices serving 38 countries, working to enhance Saudi’s tourism brand worldwide.

For more details, visit www.VisitSaudi.com

TOKYO SKYTREE Brings Cherry Blossom Season to New Heights with “THE Sakura SKYTREE”

By Manu Vardhan Kannan

Published on February 25, 2026

As Japan gears up for its much-awaited cherry blossom season, Tobu Tower Skytree Co., Ltd. has announced a special spring programme titled “THE Sakura SKYTREE – Going to Meet the Cherry Blossoms Above the Clouds” at TOKYO SKYTREE. The limited-period experience will run from February 26 to April 14, 2026, offering visitors a fresh way to enjoy sakura from 350 metres above ground.

Designed as an alternative to traditional park hanami, the event brings cherry blossom viewing into an urban, elevated setting. Located on the Tembo Deck at Floors 350 and 340, the experience blends sakura-inspired installations with wide, uninterrupted views of Tokyo, allowing visitors to enjoy spring scenery from above the city skyline.

Built around the theme “Sky × Sakura,” the Tembo Deck will be transformed with cherry blossom décor and Japanese-style photo installations. The setting reflects the fleeting beauty of sakura while creating striking visual moments for visitors. With the Tokyo skyline as a backdrop, the space offers a modern interpretation of spring that combines tradition with a sense of scale and spectacle.

For evening visitors, a key attraction will be the seasonal showcase at the SKYTREE ROUND THEATER® on Floor 350. The observatory’s large windows will turn into a panoramic screen for a three-minute visual presentation capturing the delicate and short-lived nature of cherry blossoms. Using 24 projectors and surround sound from 13 speakers, the experience adds a cinematic layer to hanami, bringing together culture, technology, and storytelling.

Adding to the seasonal feel, the SKYTREE CAFE on Floor 350 will launch a limited-edition cherry blossom-themed menu. The offerings will include both alcoholic and non-alcoholic drinks, along with spring-inspired sweets. Highlights include donuts in “Sakura Mochi” and “Sakura Sky Vanilla” flavours, made as 100% plant-based, vegan, and gluten-free options. The menu is designed to be visually appealing and easy to share, enhancing the overall visitor experience.

The spring theme will also extend to the W1SH RIBBON monument on the Tembo Deck, where limited-edition pink ribbons will be available during the event period. Visitors can tie their wishes onto the softly lit pink installation, reflecting themes of renewal and fresh beginnings associated with the season. The monument lighting will also shift to pink to match the overall décor.

On selected evenings, TOKYO SKYTREE itself will light up in special spring illumination called “Sakura SKY (Sakura-Sora).” Inspired by cherry blossoms set against a spring sky, gentle pink beams will represent petals floating in the wind, turning the tower into a seasonal highlight visible across the city.

With immersive décor, visual storytelling, seasonal food, and special lighting, “THE Sakura SKYTREE” positions TOKYO SKYTREE as a standout attraction during spring. By presenting the cherry blossom season from 350 metres above ground, the event offers visitors an experience that feels modern, memorable, and uniquely Tokyo.

Chef Bobby Appointed Sous Chef at TIYA in San Francisco

By Manu Vardhan Kannan

Published on February 25, 2026

TIYA, a Michelin Guide-recognized restaurant, has announced the appointment of Chef Bobby as its new Sous Chef. The move underlines the restaurant’s continued focus on quality, innovation, and refined modern Indian cuisine in the heart of San Francisco.

In his new role, Chef Bobby will oversee day-to-day kitchen operations at TIYA. His responsibilities include ensuring smooth service, refined plating presentation, well-balanced flavours, and consistent portion control. Through his leadership, the restaurant aims to further strengthen its position as a premium modern Indian dining destination known for creativity, precision, and memorable guest experiences.

Before joining TIYA, Chef Bobby worked as Sous Chef at Madras Group Inc., located at 1177 W El Camino Real, Sunnyvale. There, he supported the Executive Chef in running high-performing kitchen operations. His role included supervising and training culinary teams, maintaining HACCP and ServSafe food safety standards, handling inventory and supplier coordination, and contributing to cost control and menu innovation. His involvement in recipe development and tasting menu execution played a key role in maintaining high dining standards.

Earlier in his career, Chef Bobby gained valuable experience as a Demi Chef de Partie at The Quorum, Two Horizon Center, Golf Course Road, and as a Commi at Hotel Crowne Plaza Mayur Vihar. He began his professional journey at Aamod Resorts, Kandaghat, District Solan, Himachal Pradesh, where he built a strong foundation in kitchen operations and hospitality discipline.

Speaking on his appointment, Chef Bobby said, “Joining TIYA, a Michelin Guide restaurant, as Sous Chef is an exciting milestone in my culinary journey. The brand’s vision of redefining modern Indian cuisine resonates deeply with my passion for innovation and excellence. I look forward to contributing to TIYA’s continued growth and delivering memorable dining experiences to our guests.”

With experience across well-known hospitality brands in both India and the United States, Chef Bobby’s appointment marks a meaningful step forward for TIYA as it continues to raise the bar for modern Indian fine dining in San Francisco.

Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

By Hariharan U

Published on February 24, 2026

As the holy month of Ramadan begins, Novotel Cairo Airport welcomes guests to experience the season in an atmosphere defined by serenity, reflection, and heartfelt hospitality. Designed for both Cairo residents seeking a peaceful retreat within the city and travellers exploring Egypt’s capital, the hotel offers a setting where the spirit of togetherness takes centre stage.

Ramadan at Novotel Cairo Airport focuses on creating meaningful moments. Guests can slow down, reconnect, and embrace the traditions of the holy month while enjoying a comfortable and relaxing stay. The property’s dining venues present thoughtfully curated Iftar and Sohour experiences, blending traditional Ramadan flavours with contemporary touches. Each meal is crafted to bring families, friends, couples, and colleagues together around the table in celebration.

For corporate guests, the hotel provides fully equipped banquet rooms and dedicated facilities suited for Iftars, Sohour gatherings, and Ramadan celebrations. The spaces are designed to encourage connection and appreciation, offering organisations a welcoming environment to host teams and partners during the blessed month.

A highlight of the season is the exclusive Ramadan dessert display, available throughout the day. Guests can indulge in a carefully selected assortment of oriental pastries, featuring both classic favourites and delicately crafted treats that reflect the flavours of Ramadan. Whether enjoyed on-site or taken home to share, the sweet offerings add a festive touch to the experience.

More than a destination to stay or dine, Novotel Cairo Airport positions itself as a place where Cairo’s Ramadan evenings come alive with warmth and community spirit. It is a space to unwind after a long day of fasting, reflect on the blessings of the season, and create lasting memories.

Part of the global Accor portfolio, Novotel operates over 590 hotels across more than 65 countries and participates in the ALL – Accor Live Limitless lifestyle loyalty programme, offering members access to rewards and exclusive experiences worldwide.

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Saudi Strengthens Ties with Indian Travel Trade Through Strategic Events & Initiatives

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TOKYO SKYTREE Brings Cherry Blossom Season to New Heights with “THE Sakura SKYTREE”

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Chef Bobby Appointed Sous Chef at TIYA in San Francisco

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Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

Most Read In News