Saudi Tourism Authority Hosts Experiential Perfumery Events in India

Saudi Tourism Authority Hosts Experiential Perfumery Events in India

By Nithyakala Neelakandan

Published on June 1, 2024

The Saudi Tourism Authority (STA) recently hosted "Essence of Saudi," a series of perfumery workshops in Mumbai and Delhi. These events, which highlighted the luxurious fragrances of Saudi Arabia, specifically focused on the renowned Taif roses, a hallmark of Saudi perfumeries. Attendees included luxury travel professionals, online travel agents, media personnel, influencers, and travel bloggers, making it a unique initiative by STA to promote Saudi’s rich scent heritage.

Guided by expert perfumers, participants delved into the cultural significance of fragrances in Saudi Arabia and the intricate art of perfume-making. They had the unique opportunity to create their own personalized perfumes, drawing inspiration from the lush landscapes and diverse botanical heritage of Saudi Arabia. This hands-on experience allowed them to craft unique blends that reflected their individual tastes.

image

The event emphasized the importance of fragrance in Saudi culture, with a special focus on the exquisite Taif roses. These roses are a symbol of the country's natural abundance and play a crucial role in Saudi perfumery. The workshops provided a platform for attendees to learn about the detailed process of creating perfumes, from selecting high-quality ingredients to the artful blending of scents. This immersive experience aimed to foster a deeper appreciation for Saudi fragrances and culture, helping to strengthen the connection between Indian travelers and Saudi Arabia’s offerings.

Taif, often referred to as the "city of roses" and "friend of the clouds," enjoys cool weather year-round due to its location on the eastern slopes of the Sarawat Mountains, at an altitude of about 1,700 meters. The region is renowned not only for its Taif roses but also for its diverse agricultural produce, including grapes, berries, pomegranates, and figs. Each December, local farmers prepare the rose fields, and by mid-January, during the peak of winter, they harvest roses known as the "Rose of Taif." These roses, which range from dark hues to light pink, are highly coveted for their enchanting fragrance.

image

Numerous perfumeries and rose product factories in Taif are dedicated to producing high-quality perfumes and rose water. Visitors to Taif can enjoy Arabic coffee in local cafes and purchase rose-infused souvenirs such as oils, soaps, and perfumes. The city of Taif is accessible by a scenic three-hour drive from Jeddah, making it a must-visit destination for those interested in experiencing Saudi Arabia’s rich olfactory heritage.

For more information about summer activities and inspiring itineraries, visit VisitSaudi.com.

image

About Saudi Tourism Authority

The Saudi Tourism Authority (STA), established in June 2020, is responsible for marketing Saudi Arabia’s tourism destinations globally and enhancing the destination's offerings through various programs, packages, and business support. STA’s mandate includes developing the country's unique assets and destinations, hosting and participating in industry events, and promoting Saudi’s destination brand both locally and internationally. STA operates 16 representative offices worldwide, serving 38 countries.


Dwarika’s to Host Luxurious Indra Jatra Celebration on 6th September

Dwarika’s to Host Luxurious Indra Jatra Celebration on 6th September

By Manu Vardhan Kannan

Published on September 6, 2025

Dwarika’s Hotel in Kathmandu and its sister property, Dwarika’s Resort in Dhulikhel, are set to host a grand cultural celebration on 6th September 2025, bringing to life Nepal’s most revered festival, Indra Jatra. This exclusive experience allows guests to immerse themselves in centuries-old traditions in a luxurious, crowd-free setting, making it an ideal cultural escape, especially for Indian travellers who can visit Nepal without a visa.

Indra Jatra, celebrated in the Kathmandu Valley, the spiritual heart of the Himalayan Kingdom, marks the transition from monsoon to harvest season and honours Lord Indra, the rain god. The eight-day festival is famed for its vibrant rituals, masked dances, and the chariot procession of the Living Goddess Kumari, drawing devotees and visitors alike.

At Dwarika’s Hotel, the festival will be recreated within its historic courtyard, offering guests an intimate glimpse into Nepal’s spiritual and artistic heritage. The evening will feature mesmerising folk dances, including Devi and Aarati performances and the iconic Lakhey masked dances, accompanied by traditional music from instruments such as Khain, Paschima, Bhusya, and Madal. Guests will also have the rare chance to take part in the pulling of the sacred chariot of the Living Goddess Kumari.

A lavish Newari feast will be the centrepiece of the evening, with Samaybaji, locally brewed drinks, and a spread of traditional dishes that showcase the region’s culinary legacy. The celebrations extend to Dwarika’s Resort in Dhulikhel, a wellness sanctuary inspired by Buddhist medicine and Himalayan Vedic traditions, located just 45 minutes from Kathmandu Airport. Guests here will experience the symbolic festival recreated in a serene hillside setting.

“Indra Jatra is more than a festival; it is a profound expression of Nepal’s spiritual soul and exemplifies Newar’s living heritage, celebrated with reverence, artistry, and joy, an experience we are proud to share with the world,” said René Vijay Shrestha Einhaus, Chief Operating Officer, The Dwarika’s.

Hosting and reimagining Indra Jatra aligns with Dwarika’s vision of preserving Nepal’s living heritage while offering travellers refined, culturally rich experiences. With direct flights from major Indian cities and no visa requirements for Indian passport holders, the event is a perfect opportunity for those seeking an authentic cultural journey in luxury.

For more details or to plan your visit, guests may contact sales@dwarikas.com.


Intrepid Travel Expands Central Asia Presence with New Uzbekistan Office

Intrepid Travel Expands Central Asia Presence with New Uzbekistan Office

By Manu Vardhan Kannan

Published on September 6, 2025

Intrepid Travel, the world’s leading provider of adventure travel experiences, has announced plans to expand its destination management network with a new country office in Uzbekistan, scheduled to open later this year.

The move comes as demand for Central Asia experiences continues to grow, with bookings across Kazakhstan, Kyrgyzstan, Uzbekistan, and Turkmenistan rising by 70% year-on-year in 2025. The Tashkent-based office will operate as a Destination Management Company (DMC), led by a country general manager and supported by a small operational team and regional trip leaders. It will support locally managed trips and community-connected experiences, further reinforcing Intrepid’s commitment to sustainable and immersive travel.

This will be Intrepid’s 32nd office worldwide and aligns with its 2030 strategy to scale locally managed DMCs and deliver authentic, community-based travel.

Natalie Kidd, Intrepid Travel’s Managing Director Asia and Head of Global Operations, said: “This is a natural next step in our strategy to grow where we’re seeing momentum and to support that growth with strong local teams. Central Asia is an exciting region for Intrepid, and having our own DMC in Uzbekistan means we can better support our leaders, partners and travellers on the ground.”

Ashish Verma, Regional General Manager North and South Asia, added: “Uzbekistan has seen a huge surge in interest, with its rich culture, welcoming communities and incredible landscapes. We’ve had strong relationships with partners here for many years, and we’re excited to build on that foundation with a dedicated local team.”

Alongside the new office, Intrepid recently launched two new itineraries in Central Asia. The 10-day Kyrgyzstan: Trekking the Tien Shan Trails offers nomadic paths through the western Tien Shan mountains with overnight yurt stays and alpine lake views. The 16-day Highlights of Central Asia journey takes travellers across Kyrgyzstan, Kazakhstan, Uzbekistan, and Turkmenistan, featuring unique experiences such as a yurt stay near Issyk Kul Lake, a home-cooked meal with a family in Uzbekistan, and wine tasting at a family-run winery in Almaty.


Meliá Pattaya Named Among the World’s Most Guest-Friendly Hotels

Meliá Pattaya Named Among the World’s Most Guest-Friendly Hotels

By Manu Vardhan Kannan

Published on September 5, 2025

Meliá Pattaya Hotel has been recognised as one of the world’s “Most Guest-Friendly Hotels”, receiving the prestigious International Guest Certified Hotel Award 2025 just months after its debut.

Located in the heart of Pattaya near Bangkok, the 234-room property opened on February 14, 2025, and has already made a mark for its outstanding hospitality. The award, founded in Austria in 2004, was reimagined this year by Victoria Overhauser and filmmaker Matthias Konig. Unlike traditional award formats that rely on applications or judging panels, winners were selected using AI-powered analysis of authentic guest reviews.

Guest feedback highlighted Meliá Pattaya’s warm welcomes, attentive service, and personal touches that made stays memorable. Reviews praised staff for remembering guest preferences, offering thoughtful recommendations, and creating a sense of comfort and belonging from arrival to departure.

Expressing delight at the recognition, Javier Gimeno, General Manager of Meliá Pattaya Hotel, said:

“This award is testament to our efforts to deliver Meliá’s warm Spanish hospitality, distinctive passion for service, and focus on customer wellbeing at our one-of-a-kind hotel in an unbeatable location.”

Set on Pattaya’s Second Road, the hotel provides convenient access to top attractions including Pattaya Beach, Walking Street, Central Festival Pattaya, Sanctuary of Truth, Bali Hai Pier, and Koh Larn Island.

Its facilities include a signature swimming pool with Lula Pool Bar, YHI Spa, Kidsdom kids club, fully equipped gym, coworking spaces, and versatile meeting venues. Dining options range from Yitong Chinese Restaurant and Sky Bar, serving Cantonese and Sichuan specialties, to Sanehh Sarae, which showcases Pattaya’s coastal seafood heritage. The property also features Den, a Japanese-Peruvian Nikkei restaurant inspired by nearby Si Racha.

With this early accolade, Meliá Pattaya is set to emerge as a leading destination for travellers seeking world-class hospitality with a personal touch on Thailand’s eastern seaboard.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.