Saudi Tourism Authority Hosts Experiential Perfumery Events in India

Saudi Tourism Authority Hosts Experiential Perfumery Events in India

By Nithyakala Neelakandan

Published on June 1, 2024

The Saudi Tourism Authority (STA) recently hosted "Essence of Saudi," a series of perfumery workshops in Mumbai and Delhi. These events, which highlighted the luxurious fragrances of Saudi Arabia, specifically focused on the renowned Taif roses, a hallmark of Saudi perfumeries. Attendees included luxury travel professionals, online travel agents, media personnel, influencers, and travel bloggers, making it a unique initiative by STA to promote Saudi’s rich scent heritage.

Guided by expert perfumers, participants delved into the cultural significance of fragrances in Saudi Arabia and the intricate art of perfume-making. They had the unique opportunity to create their own personalized perfumes, drawing inspiration from the lush landscapes and diverse botanical heritage of Saudi Arabia. This hands-on experience allowed them to craft unique blends that reflected their individual tastes.

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The event emphasized the importance of fragrance in Saudi culture, with a special focus on the exquisite Taif roses. These roses are a symbol of the country's natural abundance and play a crucial role in Saudi perfumery. The workshops provided a platform for attendees to learn about the detailed process of creating perfumes, from selecting high-quality ingredients to the artful blending of scents. This immersive experience aimed to foster a deeper appreciation for Saudi fragrances and culture, helping to strengthen the connection between Indian travelers and Saudi Arabia’s offerings.

Taif, often referred to as the "city of roses" and "friend of the clouds," enjoys cool weather year-round due to its location on the eastern slopes of the Sarawat Mountains, at an altitude of about 1,700 meters. The region is renowned not only for its Taif roses but also for its diverse agricultural produce, including grapes, berries, pomegranates, and figs. Each December, local farmers prepare the rose fields, and by mid-January, during the peak of winter, they harvest roses known as the "Rose of Taif." These roses, which range from dark hues to light pink, are highly coveted for their enchanting fragrance.

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Numerous perfumeries and rose product factories in Taif are dedicated to producing high-quality perfumes and rose water. Visitors to Taif can enjoy Arabic coffee in local cafes and purchase rose-infused souvenirs such as oils, soaps, and perfumes. The city of Taif is accessible by a scenic three-hour drive from Jeddah, making it a must-visit destination for those interested in experiencing Saudi Arabia’s rich olfactory heritage.

For more information about summer activities and inspiring itineraries, visit VisitSaudi.com.

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About Saudi Tourism Authority

The Saudi Tourism Authority (STA), established in June 2020, is responsible for marketing Saudi Arabia’s tourism destinations globally and enhancing the destination's offerings through various programs, packages, and business support. STA’s mandate includes developing the country's unique assets and destinations, hosting and participating in industry events, and promoting Saudi’s destination brand both locally and internationally. STA operates 16 representative offices worldwide, serving 38 countries.


Novotel Cairo Airport Joins Hands with Egyptian Clothing Bank to Support Community

Novotel Cairo Airport Joins Hands with Egyptian Clothing Bank to Support Community

By Manu Vardhan Kannan

Published on March 3, 2026

Hospitality is not just about service, it is also about giving back. Novotel Cairo Airport has partnered with the Egyptian Clothing Bank, a well-known charitable organisation that provides clothing to families in need across Egypt.

As part of this initiative, two donation boxes have been placed within the hotel premises, allowing both guests and staff to contribute clothing and directly support those who need it most. The effort offers a simple yet impactful way for the hotel community to come together and make a real difference.

Sharing his thoughts on the collaboration, Mr. Atta El Dessouky, General Manager, said, “At Novotel Cairo Airport, we believe true hospitality extends beyond our doors. Partnering with the Egyptian Clothing Bank allows us to support families in need and contribute to initiatives that have a real, positive impact on society.”

The partnership reflects the hotel’s ongoing commitment to social responsibility and community care. By supporting initiatives that uplift people and strengthen society, Novotel Cairo Airport continues to extend its role beyond hospitality and into meaningful community engagement.

The hotel looks forward to participating in similar initiatives in the future and remains committed to supporting causes that create lasting, positive change.


Chef Keshav Kumar Chaudhary Appointed as Assistant Chef at Sahib & Dhaba Restaurant, New York

Chef Keshav Kumar Chaudhary Appointed as Assistant Chef at Sahib & Dhaba Restaurant, New York

By Manu Vardhan Kannan

Published on March 3, 2026

Sahib & Dhaba Restaurant has announced the appointment of Chef Keshav Kumar Chaudhary as Assistant Chef, strengthening its culinary leadership in New York. An experienced hospitality professional, Chef Keshav brings a strong mix of creativity, operational knowledge, and team management to the restaurant’s growing kitchen team.

Known for his innovative approach and hands-on leadership style, Chef Keshav has built a reputation for creating diverse menus that reflect changing guest preferences while maintaining quality and consistency. In his current role at Sahib & Dhaba Restaurant, he has played a key role in improving customer satisfaction through high food standards, appealing presentation, and smooth kitchen operations in a fast-paced setting.

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Sharing his thoughts on the new role, Chef Keshav Kumar Chaudhary said, “It is an honor to be part of Sahib & Dhaba Restaurant in New York. My focus is to combine authentic flavors with modern culinary techniques while maintaining consistency and excellence in every dish. I look forward to contributing to the restaurant’s growth and delivering memorable dining experiences to our guests.”

Before joining Sahib & Dhaba Restaurant, Chef Keshav served as Executive Chef at Compass Group, where he was responsible for training and developing kitchen teams through structured programs, performance reviews, and leadership support. He also ensured discipline and professionalism across operations while maintaining strict compliance with health department regulations. His role included designing cost-effective menus, controlling food expenses, managing inventory, and overseeing overall kitchen and business operations.

Earlier in his career, Chef Keshav gained valuable experience with leading hospitality brands in India, including The Westin Gurgaon, The Leela Ambience Convention Hotel, Hilton Jaipur, and Kempinski Ambience Hotel. His professional journey also includes roles at Radisson Blu Hotel Greater Noida, Sahara Aamby Valley City, The Dukes Retreat, and TGI Fridays Gurgaon.

With his strong background, leadership skills, and passion for excellence, Chef Keshav Kumar Chaudhary is set to play an important role in further enhancing Sahib & Dhaba Restaurant’s presence in New York’s competitive dining landscape.


Amber India Unveils Holi Special Menu at Indian Restaurant Week San Francisco

Amber India Unveils Holi Special Menu at Indian Restaurant Week San Francisco

By Manu Vardhan Kannan

Published on March 3, 2026

Amber India has launched an exclusive Holi Special Menu as part of Indian Restaurant Week San Francisco, bringing the festive energy of Holi to the Bay Area through a refined yet joyful culinary showcase.

Curated under the leadership of Specialty Chef Ram Pratap Singh Kushwah, the limited-edition menu celebrates the festival of colors by blending traditional Indian flavours with modern techniques. The result is a dining experience that feels festive, thoughtful, and rooted in contemporary Indian gastronomy.

Inspired by the warmth and vibrancy of Holi, the menu unfolds like a celebration on the plate. The experience begins with an Amuse-Bouche featuring Tandoori Avocado Chaat, Khandvi, and Paniyaram. This opening course sets the tone with colour, texture, and a nod to India’s diverse regional kitchens.

The Appetizer Course offers guests the option to choose between vegetarian and non-vegetarian dishes. Vegetarian selections include Asparagus Dahi Kebab & Malabari Mushroom, known for their balanced flavours and gentle spice notes. For non-vegetarian diners, the menu features Tandoori Chimichurri Chicken Breast & Prawn Pepper Fry, combining classic tandoor elements with bold coastal influences.

The Entrée Course draws inspiration from royal Indian culinary traditions. Vegetarian diners can enjoy Royal Awadhi Paneer, where cottage cheese is served in a pumpkin-infused gravy enriched with cream, nuts, and aromatic spices. Non-vegetarian highlights include Awadhi Lamb Chops, slow-cooked in a brown onion and yogurt-based sauce, and Kashmiri Murgh Gustaba, featuring tender chicken meatballs simmered in a smooth, mildly spiced yogurt gravy. These mains are paired with Dal Amber, a curated Bread Basket, and fragrant Zaffrani Pulao, completing the experience.

Desserts bring the celebration to a graceful close with Elaneer Pudding and Mango Kulfi Tiramisu, blending familiar Indian flavours with a modern presentation.

Speaking about the special menu, Chef Ram Pratap Singh Kushwah said:

“Holi is a celebration of colors, togetherness, and joy. With this menu, we wanted every dish to reflect those emotions, vibrant ingredients, bold flavors, and a balance of tradition with creativity. Our aim is to give guests an experience that feels festive, nostalgic, and exciting all at once.”

With this Holi Special Menu, Amber India continues to strengthen its presence in the Bay Area dining scene, offering guests a festive journey that celebrates culture, colour, and Indian culinary artistry during Indian Restaurant Week San Francisco.

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