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By Nithyakala Neelakandan
Published on June 1, 2024
The Saudi Tourism Authority (STA) recently hosted "Essence of Saudi," a series of perfumery workshops in Mumbai and Delhi. These events, which highlighted the luxurious fragrances of Saudi Arabia, specifically focused on the renowned Taif roses, a hallmark of Saudi perfumeries. Attendees included luxury travel professionals, online travel agents, media personnel, influencers, and travel bloggers, making it a unique initiative by STA to promote Saudi’s rich scent heritage.
Guided by expert perfumers, participants delved into the cultural significance of fragrances in Saudi Arabia and the intricate art of perfume-making. They had the unique opportunity to create their own personalized perfumes, drawing inspiration from the lush landscapes and diverse botanical heritage of Saudi Arabia. This hands-on experience allowed them to craft unique blends that reflected their individual tastes.
The event emphasized the importance of fragrance in Saudi culture, with a special focus on the exquisite Taif roses. These roses are a symbol of the country's natural abundance and play a crucial role in Saudi perfumery. The workshops provided a platform for attendees to learn about the detailed process of creating perfumes, from selecting high-quality ingredients to the artful blending of scents. This immersive experience aimed to foster a deeper appreciation for Saudi fragrances and culture, helping to strengthen the connection between Indian travelers and Saudi Arabia’s offerings.
Taif, often referred to as the "city of roses" and "friend of the clouds," enjoys cool weather year-round due to its location on the eastern slopes of the Sarawat Mountains, at an altitude of about 1,700 meters. The region is renowned not only for its Taif roses but also for its diverse agricultural produce, including grapes, berries, pomegranates, and figs. Each December, local farmers prepare the rose fields, and by mid-January, during the peak of winter, they harvest roses known as the "Rose of Taif." These roses, which range from dark hues to light pink, are highly coveted for their enchanting fragrance.
Numerous perfumeries and rose product factories in Taif are dedicated to producing high-quality perfumes and rose water. Visitors to Taif can enjoy Arabic coffee in local cafes and purchase rose-infused souvenirs such as oils, soaps, and perfumes. The city of Taif is accessible by a scenic three-hour drive from Jeddah, making it a must-visit destination for those interested in experiencing Saudi Arabia’s rich olfactory heritage.
For more information about summer activities and inspiring itineraries, visit VisitSaudi.com.
About Saudi Tourism Authority
The Saudi Tourism Authority (STA), established in June 2020, is responsible for marketing Saudi Arabia’s tourism destinations globally and enhancing the destination's offerings through various programs, packages, and business support. STA’s mandate includes developing the country's unique assets and destinations, hosting and participating in industry events, and promoting Saudi’s destination brand both locally and internationally. STA operates 16 representative offices worldwide, serving 38 countries.
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By Nishang Narayan
Published on May 9, 2025
She held your hand through every beginning. She gave you comfort, courage, and quiet strength.This Mother’s Day, gift her something more—an escape that speaks to the soul.
These handpicked destinations are not just getaways; they are sanctuaries of stillness, beauty, and presence.For the woman who gave you everything, give her something that lingers:A view she’ll remember. A morning with no agenda. A moment entirely her own.
This Year, Let Your Love Travel FartherBecause this day isn’t just about celebrating her—it’s about honouring all the ways she made life beautiful.Give her time. Give her wonder. Give her the world.
Published on May 8, 2025
Anantara Hotels, the luxury brand by Minor Hotels, has made a striking debut in Vienna, Austria, by transforming the historic Palais Hansen into the city’s first urban luxury resort. With this, Anantara brings its signature blend of Thai-inspired hospitality and European grandeur to the heart of the Austrian capital.
Originally designed by Baron Theophil Edvard von Hansen, the neo-Renaissance palace has a legacy spanning over 150 years, having once served as both a residential complex and a public administration building. Following a meticulous renovation, the building now offers 152 guest rooms and suites, including a lavish 270m² Presidential Suite. Complete with seven French balconies, a piano for private concerts, and a wellness space with a marble bath, the suite can expand to a sprawling 408m² four-bedroom configuration upon request.
The hotel is equipped with modern luxury comforts while preserving the architectural charm of old Vienna. Guests can enjoy high ceilings, oversized windows, and triple-glazing for comfort and quiet. The property also includes the 800m² Anantara Spa, three elegant dining venues, eight versatile meeting spaces, an executive boardroom, a private reading room, and a ballroom for up to 265 guests — making it an attractive choice for both leisure and business travellers.
This marks another major step in Anantara’s European expansion, joining a portfolio of over 50 luxury properties across Asia, the Middle East, Europe, Africa, and the Indian Ocean. Earlier this year, Minor Hotels also announced plans to develop a new Anantara resort in Egypt, further extending the brand’s reach in key international destinations.
With its Vienna debut, Anantara not only celebrates the preservation of heritage architecture but also sets a new benchmark for luxury hospitality in the city — where timeless elegance meets contemporary service.
In a playful twist on vacation planning, Marriott Bonvoy has introduced “Travel Roulette”, a digital experience designed to inject spontaneity into trip bookings—just as it celebrates a huge milestone: 1 million hotel rooms across the U.S.
Inspired by the viral “vacation roulette” trend on social media, the new initiative invites Marriott Bonvoy members to spin a virtual wheel at MarriottBonvoyRoulette.com for a chance to instantly win prizes, including stays at premium hotels and the grand prize of 1 million Marriott Bonvoy points plus a four-night stay at the newly opened Canal House of Georgetown.
Running from May 7 to May 26, this initiative brings excitement back into travel decisions, allowing travelers to discover destinations at random—fitting with Marriott’s recent survey that revealed 43% of Americans are open to booking unplanned or surprise getaways.
The campaign also highlights Marriott’s 1-millionth U.S. room, located in the Canal House of Georgetown, part of the fast-growing Tribute Portfolio. Nestled in historic Washington, D.C., this boutique property features design-rich accommodations, including specialty suites, townhomes, a library lounge, and a private courtyard.
Besides the grand prize, members may win Marriott Bonvoy points or complimentary two-night stays at select properties such as:
AC Hotel by Marriott Maui Wailea
ADERO Scottsdale Resort, Autograph Collection
JW Marriott Las Vegas
Moxy Downtown Los Angeles
W New York – Union Square, among others.
“Travel roulette embraces the excitement of the unexpected,” says Peggy Roe, EVP and Chief Customer Officer at Marriott International. “With over 30 brands and 10,000 destinations, we want to celebrate this milestone by giving travelers a fun new way to explore.”
With Marriott Bonvoy's growing portfolio, members can redeem points not just for hotel stays, but also for exclusive experiences via Marriott Bonvoy Moments, immersive local activities, or even luxury hotel products from Marriott Bonvoy Boutiques.
Ready to ditch the plan and let the wheel decide? Head to MarriottBonvoyRoulette.com and give your next trip a spontaneous spin.
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