Saudi Tourism Authority Hosts Experiential Perfumery Events in India

Saudi Tourism Authority Hosts Experiential Perfumery Events in India

By Nithyakala Neelakandan

Published on June 1, 2024

The Saudi Tourism Authority (STA) recently hosted "Essence of Saudi," a series of perfumery workshops in Mumbai and Delhi. These events, which highlighted the luxurious fragrances of Saudi Arabia, specifically focused on the renowned Taif roses, a hallmark of Saudi perfumeries. Attendees included luxury travel professionals, online travel agents, media personnel, influencers, and travel bloggers, making it a unique initiative by STA to promote Saudi’s rich scent heritage.

Guided by expert perfumers, participants delved into the cultural significance of fragrances in Saudi Arabia and the intricate art of perfume-making. They had the unique opportunity to create their own personalized perfumes, drawing inspiration from the lush landscapes and diverse botanical heritage of Saudi Arabia. This hands-on experience allowed them to craft unique blends that reflected their individual tastes.

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The event emphasized the importance of fragrance in Saudi culture, with a special focus on the exquisite Taif roses. These roses are a symbol of the country's natural abundance and play a crucial role in Saudi perfumery. The workshops provided a platform for attendees to learn about the detailed process of creating perfumes, from selecting high-quality ingredients to the artful blending of scents. This immersive experience aimed to foster a deeper appreciation for Saudi fragrances and culture, helping to strengthen the connection between Indian travelers and Saudi Arabia’s offerings.

Taif, often referred to as the "city of roses" and "friend of the clouds," enjoys cool weather year-round due to its location on the eastern slopes of the Sarawat Mountains, at an altitude of about 1,700 meters. The region is renowned not only for its Taif roses but also for its diverse agricultural produce, including grapes, berries, pomegranates, and figs. Each December, local farmers prepare the rose fields, and by mid-January, during the peak of winter, they harvest roses known as the "Rose of Taif." These roses, which range from dark hues to light pink, are highly coveted for their enchanting fragrance.

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Numerous perfumeries and rose product factories in Taif are dedicated to producing high-quality perfumes and rose water. Visitors to Taif can enjoy Arabic coffee in local cafes and purchase rose-infused souvenirs such as oils, soaps, and perfumes. The city of Taif is accessible by a scenic three-hour drive from Jeddah, making it a must-visit destination for those interested in experiencing Saudi Arabia’s rich olfactory heritage.

For more information about summer activities and inspiring itineraries, visit VisitSaudi.com.

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About Saudi Tourism Authority

The Saudi Tourism Authority (STA), established in June 2020, is responsible for marketing Saudi Arabia’s tourism destinations globally and enhancing the destination's offerings through various programs, packages, and business support. STA’s mandate includes developing the country's unique assets and destinations, hosting and participating in industry events, and promoting Saudi’s destination brand both locally and internationally. STA operates 16 representative offices worldwide, serving 38 countries.


Foreign Tourist Arrivals to South Korea Rise 17 Percent, Near Record High for the Year

Foreign Tourist Arrivals to South Korea Rise 17 Percent, Near Record High for the Year

By Manu Vardhan Kannan

Published on January 2, 2026

South Korea witnessed a significant increase in foreign tourist arrivals, reflecting the continued recovery of its tourism sector to pre-pandemic levels. Official data released by the Korea Tourism Organization showed that international visitor numbers rose sharply, marking one of the strongest months for inbound travel in recent years.

Approximately 1.6 million foreign tourists visited the country during the month, representing a year-on-year growth of over 17 percent. The figure also exceeded visitor levels recorded during the same period before the pandemic, highlighting South Korea’s growing appeal as a global travel destination.

China continued to remain the largest source market for inbound tourism, followed closely by Japan. Other major contributors included Taiwan, the United States and the Philippines. While arrivals from China recovered to nearly three-quarters of pre-pandemic levels, visitor numbers from Japan showed particularly strong momentum, recording a sharp surge compared to earlier benchmarks.

Cumulatively, foreign tourist arrivals during the year reached over 17 million, registering double-digit growth compared to the previous year and surpassing pre-pandemic totals. Chinese visitors accounted for nearly one-third of the total arrivals, underlining the importance of the market to South Korea’s tourism ecosystem.

The Ministry of Culture, Sports and Tourism has projected that total foreign tourist arrivals for the year will reach a new all-time high, moving close to the symbolic 20 million mark. If achieved, this would surpass the previous record set before the pandemic and reinforce South Korea’s position as one of Asia’s fastest-recovering tourism markets.


World Welcomes 2026 as New Zealand Leads with Spectacular Fireworks

World Welcomes 2026 as New Zealand Leads with Spectacular Fireworks

By Manu Vardhan Kannan

Published on January 1, 2026

Countries across the South Pacific were the first to welcome 2026, with New Zealand leading global celebrations as Auckland marked the New Year with a spectacular fireworks display. The show was launched from the iconic Sky Tower, the tallest structure in the country, even as rainy weather swept across parts of the city.

Auckland, home to nearly 1.7 million people, entered the New Year well ahead of major global cities, celebrating almost 18 hours before festivities begin in New York’s Times Square. Despite the wet conditions, the celebrations reflected the city’s vibrant spirit and enthusiasm to usher in the new year.

The island of Kiritimati, part of the Pacific nation of Kiribati, became the very first place in the world to welcome 2026. Located in the Pacific Ocean, south of Hawaii and north-east of Australia, Kiribati spans a vast region of coral atolls and is known for its unique geographical position on the global time map.

Several Asian nations, including Japan and South Korea, followed with New Year celebrations later in the day, joined by Hong Kong, Singapore, Malaysia, the Philippines and Taiwan. While many cities marked the occasion with festive events, Hong Kong opted for a subdued approach this year.

Instead of its usual large-scale fireworks display, Hong Kong organised a light show and limited musical performances as a mark of respect following a recent tragic apartment fire in the city. The decision reflected a more sensitive and thoughtful way of welcoming the New Year.

As 2026 unfolds across time zones, celebrations around the world continue to reflect a mix of joy, remembrance and hope, bringing people together in anticipation of a positive year ahead.


From Action to Leisure: Discovering Kenya’s Coastal Moods

From Action to Leisure: Discovering Kenya’s Coastal Moods

By Hari Haran

Published on December 30, 2025

Kenya’s coastline is often described in broad strokes, white sand, warm waters, and Swahili culture. All of this is true. Yet, viewing the entire coast through a single beach narrative does not do it justice. Stretching along the Indian Ocean, Kenya’s shoreline unfolds as a series of distinct experiences, each shaped by its own rhythm, landscape, and history.

From refined resort towns and reef-lined lagoons to bustling port cities and car-free heritage islands, every coastal stop answers a different traveller’s question. The Kenyan coast is less about ticking beaches off a list and more about choosing the pace, mood, and experience that suits you best.

Diani Beach reflects Kenya’s most polished coastal escape, with luxury resorts, private villas, and curated experiences that blend comfort with nature. Watamu offers a quieter rhythm, defined by coral reefs, marine parks, and conservation-led exploration. Lamu slows life down entirely, revealing centuries of Swahili heritage through its lanes, architecture, and traditions. Mombasa, the cultural heart of the coast, layers history, street life, food, and trade into a vibrant urban experience.

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Kenya’s coastline is not about finding the best beach, but about choosing the right experience. From leisure and luxury to heritage and everyday culture, the coast reveals many faces of the Indian Ocean. For travellers willing to explore beyond the obvious, it offers stories, contrasts, and a sense of place that stays long after the journey ends.

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