A celebration of heritage, hospitality, and cultural connection, the Saudi Tourism Authority (STA) recently hosted Brewtopia — an exclusive, invite-only Qahwa experience that brought to life the traditions and storytelling behind Saudi coffee. Curated for select members of the Indian travel trade associations, content creators, influencers, journalists, media partners, the evening offered an immersive glimpse into the destinations warm and time-honoured coffee culture.

Brewtopia, held at Soho House Mumbai, offered guests a multisensory introduction to Arabian coffee, celebrating its rich flavours and the warm traditions of Saudi hospitality, also known as the ‘Saudi Welcome’.

Under the expert guidance of Ganga Prabhakar and Pavan Hanbal, founders of Coffee Mechanics and Kana, attendees explored a distinctive fusion—brewing Qahwa using a French press, a nod to popular Indian brewing methods. The fragrant blend was then poured from a traditional brass Dallah into petite ceramic cups and paired with indulgent Medjool dates, symbolising authentic ’Saudi Welcome’. Guests were immersed in the synergy between India and Saudi, united by a shared passion for coffee. 

The evening unfolded with storytelling and concluded with networking with representatives from the Saudi Tourism Authority – India team, who shared insights into the destination’s growing appeal as a dynamic, welcoming, and diverse destination for Indian travellers.

As part of STA’s ongoing commitment to strengthening ties with India’s travel trade and media, Brewtopia served as a platform to spotlight emerging travel opportunities, entertaining festivals, and international sporting events. With its rich history, modern cities, beautiful coastlines, and warm culture, Saudi continues to emerge as one of the most exciting places to visit.