Saudia, the national flag carrier of Saudi Arabia, has introduced Google’s Find Hub share item location feature to make baggage recovery smoother and more efficient. The move adds an optional layer of support for guests dealing with delayed or missing baggage.

With this feature, guests using a compatible tracker tag or Bluetooth device can create a secure and temporary link that shares the location of their baggage. This link can be attached while reporting a lost or delayed bag, allowing Saudia’s ground teams to access real-time location details and speed up the recovery process.

The shared access is time-bound and automatically expires after seven days. Guests can also stop sharing the location at any point, ensuring they stay in complete control of their information throughout the process.

This update works alongside Saudia’s existing baggage handling systems, giving travellers better visibility and added reassurance during their journey. It is designed to make the experience more transparent while keeping things simple and user-friendly.

Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said: “Our focus is on giving guests confidence and reassurance throughout their journey. Initiatives like this reflect our broader commitment to clarity, transparency, and ensuring guests feel informed and in control at every stage of the experience. It is about strengthening trust and providing peace of mind through thoughtful, guest-centered decisions.”

By rolling out this feature, Saudia becomes one of the first airlines globally to adopt such technology, highlighting its focus on digital innovation and improved guest experiences.

The feature has been built with privacy in mind. Location details are shared only for baggage recovery purposes and remain accessible to the airline for a limited time. Once the process is completed or the guest decides to stop sharing, access is automatically removed.

Guests can use this feature by ensuring their device and tracker accessory are compatible and updated to the latest supported software versions.