Scenic Tours APAC Pte. Ltd. and STIC GSA Services Private Limited have announced a strategic partnership to strengthen the presence of Scenic Luxury Cruises and Emerald Cruises in the Indian market.

Announced on 24 August 2026 in New Delhi, the partnership brings together Scenic Group's luxury river cruise portfolio with STIC's travel trade relationships, market expertise and distribution network across India.

The collaboration will focus on building brand awareness, strengthening engagement with travel advisors and tour operators, and expanding the luxury river cruise category among high-net-worth and discerning Indian travellers.

As part of the partnership, STIC will lead sales and market development activities for Scenic and Emerald Cruises in India. The mandate includes strengthening distribution, identifying new business opportunities, supporting product training and providing travel trade partners with the resources required to promote the cruise brands.

Anthony Laver, General Manager, Sales & Marketing, APAC, Scenic Group, said, “India is an important growth market for Scenic Group, and our partnership with STIC marks a significant step in our APAC strategy. STIC's strong market presence and deep understanding of the Indian travel trade make them an ideal partner to build a strong sales base for Scenic and Emerald Cruises in India. We look forward to working together to drive long-term growth in the market.”

Isha Goyal, Executive Director and CEO, STIC GSA Services Private Limited, said, “We are delighted to bring Scenic and Emerald to the Indian market and see significant potential for both brands. Our focus will be on building strong trade partnerships, driving awareness and developing the business across India. With STIC's market expertise and Scenic Group's luxury cruise offering, we see an opportunity to build a strong and sustainable business in this segment.”

Dominic Tan, Regional Sales and Marketing Manager, APAC, Scenic Group, added, “We will be working closely with STIC to build the brands, strengthen trade engagement and convert opportunities into new business. Our focus will be on supporting our partners with the product knowledge, tools and marketing activities required to grow Scenic and Emerald across India.”

Bringing Luxury River Cruising to India's Discerning Traveller

Scenic Luxury River Cruises and Emerald River Cruises offer journeys across destinations in Europe and Asia, combining destination-led experiences with curated itineraries, onboard offerings and personalised service.

Scenic focuses on an all-inclusive luxury river cruise experience, while Emerald offers a contemporary premium approach to river cruising across its range of journeys.

The partnership comes as Indian travellers increasingly explore experiential and premium holidays that combine distinctive destinations with comfort and convenience. Scenic Group and STIC aim to build greater awareness of river cruising as an option within India's luxury travel segment.

The collaboration also forms part of Scenic Group's broader strategy to strengthen its presence across the Asia Pacific region, supported by its Singapore-based APAC team.

Scenic Group's Global Cruise Portfolio

Founded in Australia in 1986, Scenic Group is a global luxury travel company offering river and ocean cruises alongside handcrafted land journeys through brands including Scenic Luxury Cruises & Tours, Emerald Cruises & Tours and Mayflower Cruises & Tours.

The Group operates an integrated model covering ship design, construction, crewing and operations through its in-house shipbuilding division, supporting consistency across its cruise experience.

STIC's Travel Representation Network

Founded in 1973, STIC Travel Group is an Indian travel services company specialising in global tourism and aviation representation. Headquartered in Cyber City, Gurgaon, the company has a nationwide presence and represents international travel, airline, cruise and mobility brands in India.

STIC is the exclusive sales partner for eight international cruise brands, 14 global airlines and three mobility companies, alongside a wider portfolio of travel-related services through its associate companies.

Through the new partnership, Scenic Group and STIC will work with India's travel trade to expand awareness and distribution for luxury river cruising and develop the category among India's growing base of premium travellers.