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By Nishang Narayan
Published on May 3, 2025
In the wake of recent unrest in Srinagar, a new report by Sciative Solutions, a leader in AI-driven pricing optimisation, has unveiled a sharp contrast in how the hospitality and airline sectors have reacted through pricing — spotlighting the growing need for ethical checks in AI algorithms.
The report found that hotel prices in the Srinagar region dropped by an average of 22%, with some properties slashing rates by up to 46% to attract bookings amidst plunging demand. Meanwhile, outbound airfares from Srinagar soared by 46%, with some routes, such as Srinagar to Kolkata, witnessing a staggering 213% increase, jumping from ₹7,666 to ₹24,000.
While inbound flights to Srinagar saw prices fall by up to 53%, the imbalance created a fragmented environment for tourism — one that significantly impacted local occupancy rates and raised pressing questions about pricing ethics in times of uncertainty. Hotel occupancy reportedly fell by 30%, as both domestic and international tourists steered clear of the conflict-hit region.
“Dynamic pricing can be a powerful tool, but during times of crisis, the human element must be prioritized,” said Ms. Vijeta Soni, Co-founder & CEO of Sciative Solutions. “Our analysis shows how pricing algorithms, without ethical safeguards, can exacerbate vulnerabilities. Businesses must not allow profitability to overshadow the human impact of their pricing decisions.”
Adding to the conversation, Dr. Anshu Jalora, Founder & Managing Director, noted,
“The stark contrast between hotel and airline pricing during the unrest underscores the complexities of dynamic pricing systems. While technology enables efficiency and profitability, we must be mindful that these algorithms reflect the values we program into them.”
The report underscores the urgent need for responsible AI frameworks, especially in sectors as sensitive as travel and hospitality. Without ethical constraints, algorithm-driven systems risk deepening inequalities or exploiting crises for gain. Sciative’s call to action: businesses must balance smart pricing with social responsibility, ensuring fair access and compassion in emergency situations.
About Sciative Solutions:
Sciative Solutions is an innovation-focused AI firm dedicated to transforming pricing strategies for businesses across sectors. From retail to hospitality, the company delivers smarter, more profitable pricing outcomes while promoting ethical practices in artificial intelligence. With a commitment to responsible innovation, Sciative helps clients unlock new growth opportunities in today’s dynamic marketplace.
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By Manu Vardhan Kannan
Published on August 9, 2026
German carrier Lufthansa is open to resuming direct flights from Pune if market conditions support the move. The airline had earlier operated a direct Pune-Frankfurt service, which was discontinued in 2019.
The possibility of bringing the route back comes as the expansion of Pune airport is being fast-tracked. The proposed runway extension is expected to allow the airport to handle larger aircraft and support more international services. Lufthansa said it remains open to expanding its network in India, either through direct services or in partnership with Indian carriers.
“We are always open to expanding our network in India, whether through direct services or in partnership with Air India. Should market conditions evolve, our network planning team would evaluate opportunities for new international connections to an important IT hub and a city of more than seven million people. India is our second-largest premium market globally and we currently operate more than 80 weekly flights to the subcontinent,” said Jeffery James, the head of Lufthansa Group Communications for Asia Pacific and the Middle East.
Lufthansa previously operated direct flights between Pune and Frankfurt six days a week. The service began in 2008, using a smaller aircraft wet-leased from PrivatAir. The route was discontinued in early 2019 after PrivatAir became insolvent. Pune airport's infrastructure, particularly its short runway, was also a limitation for expanding international operations. The proposed runway expansion could help address this challenge.
In 2024, Minister of state for civil aviation and Pune MP Murlidhar Mohol announced that around 300 acres would be acquired as part of the airport's overall expansion, including the runway extension. The land acquisition process is now being accelerated.
“Two weeks ago, I met the defence minister regarding the transfer of 35 acres that forms part of the total 300 acres required. By October or November, all aspects of the land acquisition for the airport expansion project should be on track. The acquisition has to be carried out by the state government and we are pursuing it aggressively,” Mohol said.
Pune airport currently has a 2,540-metre runway. Under the proposed expansion, the runway will be extended by 800 metres, with 500 metres added on the eastern side and 300 metres on the western side. The expansion is expected to improve the airport's ability to handle larger aircraft and support more international connectivity. Pune airport recently recorded a record 213 flight movements on Sunday, highlighting the growing demand for air connectivity in the city.
Aviation experts believe direct European connectivity will be important for Pune's continued economic growth. The city is a major hub for IT, automobile, pharmaceutical, manufacturing and education, with strong business, student and diaspora traffic to Europe, the UK and the US.
“Pune is a major IT, automobile, pharmaceutical, manufacturing and education hub with significant business, student and diaspora traffic to Europe, the UK and the US. Travellers currently spend three to four hours reaching Mumbai or transit through Delhi, Bengaluru, Hyderabad or Dubai, adding cost, fatigue and the risk of missed connections. The airport authorities and governments must expedite the runway expansion to enable wide-body operations, ensure round-the-clock ATC, customs and immigration facilities, and secure bilateral slots,” said aviation analyst Dhairyashil Vandekar.
Businessman and member of the Pune airport advisory committee Sudhir Mehta said, “A direct air link to Europe and other major global destinations would benefit industry, academia, tourism, healthcare and the wider community alike. It would enhance Pune's global competitiveness, attract investment and talent, and improve the quality of life for citizens who increasingly live, work and collaborate across borders.”
By Hariharan U
Published on August 6, 2026
Emirates and South African Airways (SAA) have expanded their long-standing partnership by introducing a reciprocal codeshare agreement, significantly enhancing connectivity across South Africa and neighbouring countries. The expanded agreement adds nine new destinations to the combined network, providing travellers with more seamless travel options across central and southern Africa.
The partnership marks the next phase of a relationship that has existed for nearly three decades. Since launching their codeshare agreement, SAA has placed its code on Emirates-operated flights between Dubai and Johannesburg, Cape Town, and Durban, while also offering interline connectivity to 68 Emirates destinations via Dubai. Following regulatory approvals, Emirates will now place its code on selected SAA-operated services, extending its reach deeper into the African continent.
The expanded agreement includes three domestic South African routes connecting Johannesburg with Cape Town, Durban, and Port Elizabeth, alongside six regional services linking Johannesburg with Kinshasa (Democratic Republic of Congo), Gaborone (Botswana), Windhoek (Namibia), Lusaka (Zambia), Harare (Zimbabwe), and Victoria Falls (Zimbabwe).
The reciprocal arrangement enables passengers to book their journeys on a single ticket, benefit from coordinated schedules, and enjoy through-checked baggage to their final destination, making travel across the region more convenient.
Commenting on the expansion, Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates, said the agreement represents the natural evolution of a partnership that has successfully served travellers for many years. He noted that the expanded codeshare strengthens Emirates’ long-term commitment to South Africa and provides customers with seamless access to more destinations across the region.
Matshela Seshibe, Acting Group CEO of South African Airways, said the partnership supports SAA’s strategy to strengthen African connectivity while improving access to global markets. He added that combining SAA’s regional network with Emirates’ extensive international reach creates greater value for customers while reinforcing Johannesburg’s position as a major aviation gateway in Africa.
Emirates has served South Africa since 1995, beginning operations with flights to Johannesburg before expanding to Cape Town and Durban. Today, the airline operates 56 weekly flights across the three South African gateways, making the country the only destination in Emirates’ African network served by all three of its widebody aircraft types, the Boeing 777, Airbus A380, and Airbus A350.
Passengers travelling on the new codeshare routes will also have access to Emirates’ Premium Economy product on services between Dubai and both Johannesburg and Cape Town.
The expanded partnership reflects both airlines' continued focus on strengthening regional connectivity, supporting tourism, trade, and business travel while providing passengers with greater choice across Africa.
Air India Express has announced a major expansion of its domestic network with the addition of Aurangabad, Coimbatore, Jamnagar, Jodhpur, Madurai, and Tirupati. With these new destinations, the airline's network will grow to 64 destinations, comprising 48 domestic and 16 international stations.
Flight operations to all six destinations will begin on 1 September 2026, connecting them with key metro hubs including Chennai, Delhi, Hyderabad, and Mumbai. The expansion is aimed at improving connectivity between India's major cities and fast-growing business, industrial, cultural, and tourism destinations. Bookings are now open through the airline's website, mobile app, and other major booking platforms.
As part of the new schedule, Air India Express will operate two daily flights between Aurangabad and Delhi, Coimbatore and Mumbai, and Jamnagar and Mumbai. The airline will also introduce daily services connecting Jodhpur with Delhi and Mumbai, Madurai with Chennai, and Tirupati with Hyderabad.
Alongside the network expansion, the airline will increase frequencies on several existing domestic routes from 1 September 2026. Additional daily flights will be introduced between Delhi and Bhubaneswar, Kochi, Patna, and Varanasi. This will increase services to four daily flights on the Delhi–Bhubaneswar and Delhi–Patna routes, while Delhi–Kochi and Delhi–Varanasi will each operate twice daily.
The newly added destinations strengthen Air India Express' presence across western, southern, and northern India. Aurangabad, the gateway to the UNESCO World Heritage Sites of Ajanta and Ellora, and Jamnagar, a key industrial and energy hub, enhance the airline's footprint in western India. In the south, Coimbatore, a leading manufacturing and textile centre, joins the historic city of Madurai and the pilgrimage destination of Tirupati. Jodhpur, one of Rajasthan's most popular tourism and cultural centres, further strengthens the airline's northern India network.
The latest expansion follows a series of recent developments by Air India Express. The airline recently launched operations from Bhopal with daily flights to Delhi and Mumbai, became the first airline to introduce international flights from Navi Mumbai with services to Abu Dhabi, and also launched the first-ever direct air connectivity between Northeast India and the UAE through flights from Guwahati to Dubai and Abu Dhabi.
Route
Frequency
Aurangabad – Delhi
2x Daily
Coimbatore – Mumbai
Jamnagar – Mumbai
Jodhpur – Delhi
Daily
Jodhpur – Mumbai
Madurai – Chennai
Tirupati – Hyderabad
Delhi – Bhubaneswar (4 daily flights)
Delhi – Patna (4 daily flights)
Delhi – Kochi (2 daily flights)
With this expansion, Air India Express will operate over 2,700 weekly domestic flights, offering passengers more travel options while strengthening connectivity between India's metropolitan gateways and emerging cities.
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