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By Nishang Narayan
Published on December 19, 2024
Sciative Solutions, a pioneer in AI-driven pricing technology, has launched ZettaPrice, a revolutionary Revenue Management System (RMS) tailored to meet the dynamic needs of the hospitality industry. Designed to optimize Revenue per Available Room (RevPAR), ZettaPrice combines advanced AI automation with strategic human oversight, offering a transformative tool for hotels, villas, and homestays to enhance their revenue strategies.
After delivering significant growth for over 200 businesses across industries like Airlines, Luxury Coaches, and Consumer Retail through its Dynamic Pricing and Discount Optimization solutions, Sciative now extends its expertise to the hospitality sector.
Tackling Post-Pandemic Challenges
"The hospitality industry has undergone significant changes post-pandemic, with unpredictable booking trends and increasing demand for personalized experiences," said Dr. Anshu Jalora, Founder and Managing Director of Sciative Solutions. "ZettaPrice is designed to address these challenges by blending AI-driven insights with human expertise, ensuring that hotels remain agile, responsive, and profitable."
Bridging the RMS Gap for Small and Mid-Sized Hotels
Traditional RMS solutions often fail to cater to the needs of smaller hospitality businesses due to complexity and high costs. ZettaPrice fills this gap by delivering intelligent revenue management at an affordable price point, empowering even small and mid-sized hotel chains to compete effectively.
What sets ZettaPrice apart is its human-in-the-loop framework, which allows revenue managers to fine-tune AI-generated recommendations based on strategic goals. This feature provides the perfect balance of automation and expert oversight.
"ZettaPrice handles the heavy lifting of daily pricing adjustments while enabling revenue managers to shape their own strategies. It’s about staying ahead of market trends while maintaining full control," said Vijeta Soni, Co-Founder and CEO of Sciative Solutions.
Sciative's research, involving over 200 industry stakeholders, emphasized the demand for user-friendly, effective revenue management tools. With ZettaPrice, the company aims to empower hospitality businesses to unlock the full potential of their data, streamline operations, and achieve long-term sustainable growth.
"ZettaPrice is not just a tool; it’s a strategic partner," added Dr. Jalora. "Having driven growth of 15% to 40% in other industries, we’re thrilled to bring this expertise to hospitality, offering a game-changing solution for hoteliers worldwide."
For more details, visit https://www.sciative.com.
About Sciative Solutions
Sciative Solutions specializes in AI-driven pricing technology, helping businesses across industries optimize revenue and profitability. With a focus on dynamic markets, Sciative offers tailored solutions that empower companies to stay ahead of the curve.
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By Hariharan U
Published on August 13, 2025
In today’s hospitality landscape, technology is no longer an afterthought – it is the heartbeat of exceptional guest experiences. At the recently launched Marriott Vashi, EYTE Technologies Pvt. Ltd. has redefined what it means to blend comfort, convenience, and innovation. As trusted AV, IT, Acoustics, and IoT consultants with a presence in Singapore, Mumbai, Pune, Bangalore, Delhi, and Hyderabad, EYTE has delivered a seamlessly integrated technology ecosystem that enhances every touchpoint of the guest journey.
A Vision of Immersive Hospitality
From the moment guests step into Marriott Vashi’s lift lobby, they are greeted by a carefully orchestrated audio-visual environment. Strategically placed ceiling speakers set a warm, inviting tone, while dynamic signage displays deliver real-time updates and brand messaging. Centralized AV racks ensure all systems operate flawlessly, reflecting Marriott’s commitment to sophistication and reliability.
Enhancing Every Space – Tailored to Function & Mood
Whether it’s the soothing ambient music in the restaurant, high-brightness LED walls in the ballroom, or precision audio in the pre-function area, EYTE’s designs adapt to the unique atmosphere of each zone. Meeting rooms are equipped with dual high-resolution displays, cable cubbies for clutter-free connectivity, and beamforming microphones for crystal-clear hybrid conferences. Even the gym, spa, and terrace pool benefit from thoughtful technology integration – from motivational soundscapes to weather-resistant outdoor speakers.
Smart Solutions for Modern Hospitality
EYTE’s work goes beyond hardware. Intelligent volume controls, Bluetooth-enabled audio streaming, and synchronized BGM systems across connected spaces make managing the guest experience effortless for hotel staff. Floor boxes, discreetly embedded in lounges and event spaces, ensure power and AV connections are always accessible yet invisible, preserving Marriott Vashi’s refined aesthetic.
Driving Brand Experience Through Technology
By creating immersive atmospheres, streamlining communication, and supporting seamless event execution, EYTE has helped Marriott Vashi elevate its service standards. This project demonstrates how smart technology design can not only meet but anticipate guest needs – from the energy of a ballroom gala to the tranquility of a spa retreat.
EYTE Technologies, led by Managing Director Abdul Waheed, has transformed Marriott Vashi’s guest experience with a fully integrated audio-visual, IT, and IoT system. Their tailored solutions, combining innovation with comfort, set a new benchmark for hospitality technology in India.
EYTE Technologies’ expertise proves that in luxury hospitality, technology isn’t just a support system it’s a signature of the brand. With projects like Marriott Vashi, they continue to set new benchmarks for integrated hospitality technology across India and beyond.
To learn more about EYTE Technologies’ hospitality solutions, visit www.eyte.sg.
By Author
EquateMe, a Gurugram-based hospitality tech startup, has unveiled QuickPlay, a cutting-edge mobile-based gaming platform designed specifically for cafés, bars, restaurants, malls, and hotels. The concept is simple yet powerful — transform ordinary wait times into moments of fun, engagement, and brand interaction.
With QuickPlay, guests can instantly jump into retro-inspired, snackable games such as branded Tic-Tac-Toe, Tap Battles, Puzzles, Keno, and more — all without downloading any app. Whether solo (against the computer) or 1v1 with a partner, QuickPlay keeps guests entertained and connected while their order is being prepared.
The platform also offers customisation for venue branding — from themed game designs to in-game scrolling banners promoting specials, events, or partner brands. A live leaderboard feature adds a competitive edge, perfect for driving repeat play and increasing dwell time.
For hotels and resorts, QuickPlay extends beyond restaurants to lounges, pool bars, and waiting areas, providing guests with an effortless entertainment option while showcasing in-house promotions, F&B offers, and upcoming events.
Mr. Jatin Nanda, Founder of EquateMe
Speaking about the launch, Jatin Nanda, Founder of EquateMe, said:"Hospitality venues are always looking for ways to stand out, engage guests, and drive more repeat visits. QuickPlay is designed to do exactly that — while creating new opportunities for venues and brands to connect with customers in a fun, memorable way."
Email: contact@equateme.com
Published on August 9, 2025
MakeMyTrip has launched its multilingual Generative AI-powered Trip Planning Assistant, designed to transform how travellers plan and book their journeys by enabling real-time, conversational interactions.
Currently in beta, the assistant is built on an agentic AI framework and supports travel categories including flights, hotels, holidays, ground transport, visas, and foreign exchange. It allows users to engage in back-and-forth conversations through both voice and text, making the experience more natural and accessible.
Initially available in English and Hindi, the platform will expand to include more Indian languages after user feedback and further testing. The assistant is capable of handling both open-ended and specific queries, such as “Where can I go in August for a relaxing holiday with my children?” or “Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye”, providing results based on live availability, pricing, and preferences.
Unlike traditional travel tools that stop at suggestions, the MakeMyTrip assistant allows users to move from discovery to booking within the same conversation. The company aims to make travel planning more intuitive for non-English-speaking audiences and to improve accessibility in Tier 2 and Tier 3 markets.
Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, said: “This assistant converts intent into action, particularly for users from the Bharat heartland who have been underserved by previous online travel interfaces.”
Group CTO Sanjay Mohan highlighted the platform’s technical sophistication, noting that it uses multi-agent architecture, custom language models, and verification protocols to provide accurate, real-time responses. The assistant builds on MakeMyTrip’s previous AI-led innovations, including Fare Lock, Zero Cancellation, voice-led support, and predictive rail booking tools.
Future updates will add image and video-based interactions as well as semantic search, enabling travellers to plan trips using visual and abstract inputs for more personalised recommendations.
The launch reinforces MakeMyTrip’s commitment to investing in AI infrastructure to create a highly responsive, multilingual platform capable of supporting complex travel decisions.
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