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By Nishang Narayan
Published on October 10, 2024
Scuzo Ice 'O' Magic, renowned as India's fastest-growing gelato and live popsicle brand, has made its grand entrance into Pune with the opening of two exciting outlets. Located at Seasons Mall, S.No 138 (PT) Magarpatta City, Hadapsar Pune 411013, and Prasun Corner, Shree Maa Rd, Clover Park, Viman Nagar, Pune, Maharashtra 411014, Scuzo aims to delight Pune residents with its sweet and healthy offerings. To mark this occasion, the brand is offering popsicles for just Rs 1 for an entire week—a special promotion designed to spread joy throughout the city.
Scuzo Ice 'O' Magic allows customers to choose from a wide array of fresh fruits, watching as their personalized popsicle comes to life in minutes. In addition to popsicles, the café boasts an extensive dessert menu, featuring creamy hand-made gelatos, waffles, milkshakes, sundaes, and hot beverages, ensuring there’s something to satisfy every sweet craving.
With an annual marketing investment of INR 50 lakh, Scuzo Ice 'O' Magic has set a strategic objective to secure a 40% market share in the natural dessert industry within Pune. As part of its expansion strategy, the brand envisions opening an additional 20 outlets in the city by March 2025.
Reflecting on this significant milestone, Mohammad Farhan, Managing Director of Scuzo Ice 'O' Magic, expressed, "We are thrilled to enter the Pune market by opening our two outlets. This journey has been one of passion and innovation, and we're excited to share our live popsicle concept with even more people. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Pune's vibrant community deserves nothing less than the best, and we're eager to create a memorable dessert experience for them with our unique offerings. Calling all Punekars! Enjoy our irresistible popsicles for just Rs 1, all week long. Don't miss this limited-time treat!"
As Scuzo Ice 'O' Magic continues to expand, it remains dedicated to delivering high-quality, health-focused desserts while minimizing its environmental impact. The brand's eco-friendly initiatives include the use of edible rice straws infused with flavors, highlighting its commitment to sustainability. All products are made with 100% natural ingredients, free from chemicals and preservatives.
Dhanjay Satish Patil, Vaibhav, and Dr. Nitin Namdeo from Phoenix Venture, Franchise Unit Partners, shared their excitement about the launch: "This partnership with Scuzo Ice 'O' Magic allows us to bring an extraordinary dessert experience to Pune. We're confident this outlet will become a beloved destination for families and dessert enthusiasts. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favorite treats."
The opening of Scuzo Ice 'O' Magic's 52nd outlet in Pune marks a significant step in the brand's mission to bring innovative and delightful desserts to every corner of India.
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By Hariharan U
Published on December 17, 2025
This festive season, HollyBelly introduces The Holly Elf Basket, a thoughtfully curated Christmas hamper designed to bring warmth, joy, and a touch of holiday nostalgia to festive celebrations. Created as a celebration of togetherness and comfort, the basket captures the spirit of cosy Christmas moments through handcrafted gourmet treats.
The Holly Elf Basket reflects HollyBelly’s signature approach to food carefully made, emotionally connected, and rooted in festive tradition. Each element is designed to evoke the charm of a classic Christmas, making it an ideal gifting choice for families, friends, and corporate celebrations during the holiday season.
Priced at ₹5,500, the hamper offers a premium festive experience and is available through HollyBelly’s official website. With its focus on quality ingredients and thoughtful presentation, the basket serves as a meaningful alternative to conventional festive gifts.
Known for redefining gourmet catering and food solutions in India, HollyBelly continues to expand its offerings across curated gifting, bespoke events, and B2B culinary services. The brand operates with a strong focus on sustainability, innovation, and locally sourced ingredients, delivering end-to-end culinary experiences for corporates, cafés, retail brands, and government bodies.
Founded by Janeya Mehta, a Le Cordon Bleu and London School of Economics alumna and a Forbes 40 Under 40 honouree, HollyBelly is driven by the philosophy of “Food by Mood”, where menus are designed to reflect emotion and occasion. Co-founded by Rishikant Bharadwaj, Executive Chef trained at Le Cordon Bleu London, the brand blends French, British, and regional Indian techniques to deliver versatile, refined food experiences.
Trusted by global brands such as Facebook, Adidas, Sephora, BMW, Jimmy Choo, and Pernia’s Pop-Up, HollyBelly has become a preferred culinary partner across fashion, tech, and lifestyle sectors. With The Holly Elf Basket, the brand adds a festive chapter to its growing portfolio, offering a gift that feels personal, warm, and seasonally special.
Product: The Holly Elf BasketWebsite: hollybellyfoodboutique.com
By Manu Vardhan Kannan
India’s festive drinking culture is evolving, and celebrity-owned spirits are playing a visible role in this shift. More than just premium bottles on a shelf, these brands reflect the personalities, values and lifestyles of the stars behind them. From expressive vodkas and bold agave spirits to refined single malts and approachable Scotch whiskies, these labels are finding their place at festive tables across the country.
Badshah’s Shelter 6 is a vodka that mirrors his rhythm, confidence and creative energy. Distilled six times in Russia, the liquid is refined and ultra-smooth, designed for those who stand out without seeking approval. Shelter 6 represents individuality and inclusivity, celebrating self-expression, music, late nights and memories that last, this vodka is positioned for people who live life unapologetically and on their own terms.
Actor Karan Tacker brings a playful edge to the spirits space with EL GOONDA, a 100% agave spirit that is bold, smooth and full of character. Proudly Made in India, the brand speaks to a younger, experimental audience that enjoys cocktails and cultural experiences. With variants like Picante, Café and Strawberry, EL GOONDA caters to different moods and social moments. More than just a drink, it presents itself as a lifestyle built around fearless choices, shared laughter and memorable nights with friends.
Ajay Devgn’s The GlenJourneys takes a quieter, more reflective approach to luxury. The 21-year-old single malt whisky is crafted for those who appreciate depth, patience and heritage. Smooth and complex, it reflects Ajay Devgn’s belief that true luxury does not need to be loud. The brand celebrates passion, adventure and excellence, beginning with a global travel retail launch, followed by the introduction of an exclusive Cask Series for whisky enthusiasts in India.
Sanjay Dutt’s The Glenwalk is a blended Scotch whisky that reflects warmth, boldness and approachability. Designed to feel familiar rather than intimidating, the whisky offers smooth, comforting flavours that unfold gently. The Glenwalk was created with the intention of making premium whisky enjoyable for everyone, not just connoisseurs. It stands for shared moments, lively conversations and celebrating life with openness and joy.
Together, these four brands highlight how celebrity-owned spirits are shaping modern drinking habits in India. Each label carries a distinct identity, inviting consumers to choose not just a drink, but a story and a mindset. Whether it is the clarity of vodka, the punch of agave, the depth of a single malt or the warmth of a Scotch, festive celebrations now come with a personal touch poured straight from the star behind the bottle.
Published on December 16, 2025
As winter sets in, Anardana welcomes the season with a specially curated Winter Menu that celebrates India’s much-loved seasonal dishes, reimagined with a contemporary approach. Rooted in freshness and familiar flavours, the menu reflects the restaurant’s focus on comfort-driven food crafted with care and balance.
The winter offering opens with the Lamb Bone Marrow Soup, a slow-simmered broth that delivers deep, layered flavours and comforting warmth, making it a perfect start to a cold evening. For those who enjoy rich yet delicate preparations, the Murgh Methi Malai stands out with tender chicken gently cooked with fenugreek and malai, finished with charcoal parmesan shards that add a subtle smoky note.
Vegetarian diners can enjoy the Tandoori Broccoli with Masoor Dal Hummus, where smoky, tandoor-roasted broccoli is paired with a smooth and mildly spiced lentil hummus. The dish brings together familiar Indian flavours with a modern presentation, offering balance and depth in every bite.
A true winter favourite, Makke di Roti and Sarson da Saag, anchors the menu with nostalgia and warmth, capturing the essence of the season and the comfort of traditional Indian kitchens.
To complement the food, Anardana also introduces winter beverages designed to warm and soothe. The Anardana Special Mulled Wine is served warm with citrus and spice notes, while the Kashmiri Kahwa offers a lighter option with saffron, green tea, and almonds.
Every dish on the Winter Menu reflects Anardana’s philosophy of honouring Indian culinary heritage while adding thoughtful, contemporary touches. The result is a dining experience that feels familiar, comforting, and quietly elevated — ideal for the winter months.
Address: Ambience Mall, Vasant Kunj, New Delhi
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