Scuzo Ice 'O' Magic Brings Sweet Treats to Pune with Rs 1 Popsicles for a Week

Scuzo Ice 'O' Magic Brings Sweet Treats to Pune with Rs 1 Popsicles for a Week

By Nishang Narayan

Published on October 10, 2024

Scuzo Ice 'O' Magic, renowned as India's fastest-growing gelato and live popsicle brand, has made its grand entrance into Pune with the opening of two exciting outlets. Located at Seasons Mall, S.No 138 (PT) Magarpatta City, Hadapsar Pune 411013, and Prasun Corner, Shree Maa Rd, Clover Park, Viman Nagar, Pune, Maharashtra 411014, Scuzo aims to delight Pune residents with its sweet and healthy offerings. To mark this occasion, the brand is offering popsicles for just Rs 1 for an entire week—a special promotion designed to spread joy throughout the city.

Scuzo Ice 'O' Magic allows customers to choose from a wide array of fresh fruits, watching as their personalized popsicle comes to life in minutes. In addition to popsicles, the café boasts an extensive dessert menu, featuring creamy hand-made gelatos, waffles, milkshakes, sundaes, and hot beverages, ensuring there’s something to satisfy every sweet craving.

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With an annual marketing investment of INR 50 lakh, Scuzo Ice 'O' Magic has set a strategic objective to secure a 40% market share in the natural dessert industry within Pune. As part of its expansion strategy, the brand envisions opening an additional 20 outlets in the city by March 2025.

Reflecting on this significant milestone, Mohammad Farhan, Managing Director of Scuzo Ice 'O' Magic, expressed, "We are thrilled to enter the Pune market by opening our two outlets. This journey has been one of passion and innovation, and we're excited to share our live popsicle concept with even more people. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Pune's vibrant community deserves nothing less than the best, and we're eager to create a memorable dessert experience for them with our unique offerings. Calling all Punekars! Enjoy our irresistible popsicles for just Rs 1, all week long. Don't miss this limited-time treat!"

As Scuzo Ice 'O' Magic continues to expand, it remains dedicated to delivering high-quality, health-focused desserts while minimizing its environmental impact. The brand's eco-friendly initiatives include the use of edible rice straws infused with flavors, highlighting its commitment to sustainability. All products are made with 100% natural ingredients, free from chemicals and preservatives.

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Dhanjay Satish Patil, Vaibhav, and Dr. Nitin Namdeo from Phoenix Venture, Franchise Unit Partners, shared their excitement about the launch: "This partnership with Scuzo Ice 'O' Magic allows us to bring an extraordinary dessert experience to Pune. We're confident this outlet will become a beloved destination for families and dessert enthusiasts. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favorite treats."

The opening of Scuzo Ice 'O' Magic's 52nd outlet in Pune marks a significant step in the brand's mission to bring innovative and delightful desserts to every corner of India.


Anardana Launches Its 11th Outlet at Netaji Subhash Place, New Delhi

Anardana Launches Its 11th Outlet at Netaji Subhash Place, New Delhi

By Manu Vardhan Kannan

Published on December 2, 2025

Anardana continues its flavorful journey across India with the launch of its 11th outlet at Netaji Subhash Place, New Delhi. This new space strengthens the brand’s presence in North Delhi and reflects its vision of blending traditional Indian flavours with contemporary sensibilities.

Coming soon after the recent opening at Ambience Mall, Vasant Kunj, this outlet highlights Anardana’s ongoing commitment to creativity, thoughtful design, and soulful dining. The brand’s story remains rooted in nostalgia while being reimagined through a modern lens for today’s diners.

Speaking about the new launch, Dr Ritesh Malik, Founder of Anardana, said, “At Anardana, every space is more than just a restaurant; it’s an experience designed to evoke memories and create new ones. Opening our 11th outlet at Netaji Subhash Place is a proud moment for our team. With each location, we strive to bring Anardana’s signature warmth, creativity, and authenticity to new audiences across India.”

The outlet at Netaji Subhash Place features a modern design narrative that reinterprets classic Indian charm with an urban touch. Warm terracotta walls, soft geometric lighting, and elegant glass-block lattice structures create a vibrant yet soothing setting. A dramatic canopy of metal bells adds an immersive visual experience, while contemporary Indian artworks and a sculptural peacock installation bring a playful and culturally rooted character to the space.

The menu continues to celebrate Anardana’s most-loved dishes, offering a mix of traditional favourites and inventive creations. Signature plates such as Anardana Butter Chicken Bombs, Palak Patta Chaat, and Dilli Kulcha Tacos remain at the heart of the experience. Seasonal chef specials crafted exclusively for the NSP outlet add to the culinary excitement, aligning with the neighbourhood’s youthful and lively spirit.

Anardana’s 11th outlet is a reflection of the brand’s passion for redefining modern Indian dining. From nostalgic art walls to contemporary architectural elements, every detail has been designed to offer warmth, familiarity, and a sense of belonging. With every new opening, Anardana continues to offer more than flavour, it offers a story, a memory, and a moment to cherish.


Haldiram’s Introduces Its New Winter Menu with Classic Indian Comfort Flavours

Haldiram’s Introduces Its New Winter Menu with Classic Indian Comfort Flavours

By Hariharan U

Published on December 2, 2025

Haldiram’s has rolled out its all-new winter menu, bringing together some of India’s most loved seasonal dishes. Designed to celebrate the country’s winter food traditions, the menu highlights familiar favourites prepared with authentic recipes and quality ingredients.

The winter spread includes classics like Gajar ka halwa, Sarson ka saag, and Patta chaat (also known as Palak patta chaat), along with other comforting dishes that reflect the flavours of the season.

imageSharing more about the menu, Vikas Sisodia, Vice President – Retail, Haldiram’s, said, “Winter is a season for connecting with family, being cozy, and staying warm, and our new winter menu is designed to evoke memories of the good times people had growing up and the great foods they enjoyed during that time. Our new winter menu combines traditional Indian flavours with our customers' continuing trust in our quality and consistency. We hope to create even more memorable moments this winter by serving these beloved seasonal dishes.”

The brand aims to bring people together through warm, familiar comfort food that has been part of Indian households for generations. With a focus on heritage and craftsmanship, Haldiram’s winter menu is crafted to offer both nostalgia and great taste.

The new winter selection is now available across all Haldiram’s outlets in India for dine-in, takeaway, and delivery, making it easy for customers to enjoy these traditional favourites wherever they are.


Ikk Panjab Launches Its Heart-Warming Winter Menu Rooted in Punjabi Heritage

Ikk Panjab Launches Its Heart-Warming Winter Menu Rooted in Punjabi Heritage

By Manu Vardhan Kannan

Published on December 2, 2025

Ikk Panjab has introduced its Winter Menu, bringing together flavours that celebrate Punjab’s heritage and the warmth of the season. The menu reflects the history, traditions and cooking styles that have shaped Punjabi kitchens for generations, highlighting dishes prepared with care and rooted in the region’s winter produce.

The menu opens with Sarson da Saag and Makki di Roti, a staple that has been part of Punjabi winters for centuries. Traditionally slow cooked in clay pots and paired with rotis made from fresh winter corn, this classic dish continues to be one of the most comforting expressions of regional cuisine. Joining it is Baingan Ka Bharta, a dish that originated from community hearths where vegetables were roasted in embers, then mashed and seasoned with simplicity. The flavours have stayed true to the cooking methods that shaped it long ago.

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Saag Gosht brings together mustard greens harvested in winter and slow-cooked tender meat, creating a wholesome dish rooted in pastoral life. Its flavours remain honest and grounded, finished with a touch of white butter. From the frontier cooking traditions comes Charsi Tikka, known for its minimal use of spices and focus on technique. Prepared boti-style with tender mutton and a light char from mutton fat, it reflects rustic flavours shaped by open-market kitchens.

To honour the nourishing rituals of the season, the menu features Makai da Shorba and Kharode da Shorba. These warm, restorative broths were historically prepared to help families through cold winters, long before the idea of comfort food became popular. For dessert, the menu brings Adrak ka Halwa, a traditional winter preparation made with ginger, ghee and grain, offering warmth and vitality. It stands alongside the legendary Gajar Ka Halwa, slow cooked with milk, khoya and jaggery.

The Winter Menu also introduces cocktails inspired by memories and the seasonal landscape of Panjab. Smoke & Soil, created with smoked beetroot, ginger and honey, is inspired by winter conversations around the angithi in old Panjab Gymkhana lawns. The Sweet Sip brings together ghee-washed gin, carrot, coconut, saffron and nuts, offering a contemporary take on festive club evenings where trays of mithai were shared among families.

Through this Winter Menu, Ikk Panjab celebrates the land, the season and the traditions that continue to define the region’s identity. Prepared with integrity and served with grace, the menu invites guests to experience winter as Punjab has known it for generations.

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