Scuzo Ice 'O' Magic Brings Sweet Treats to Pune with Rs 1 Popsicles for a Week

Scuzo Ice 'O' Magic Brings Sweet Treats to Pune with Rs 1 Popsicles for a Week

By Nishang Narayan

Published on October 10, 2024

Scuzo Ice 'O' Magic, renowned as India's fastest-growing gelato and live popsicle brand, has made its grand entrance into Pune with the opening of two exciting outlets. Located at Seasons Mall, S.No 138 (PT) Magarpatta City, Hadapsar Pune 411013, and Prasun Corner, Shree Maa Rd, Clover Park, Viman Nagar, Pune, Maharashtra 411014, Scuzo aims to delight Pune residents with its sweet and healthy offerings. To mark this occasion, the brand is offering popsicles for just Rs 1 for an entire week—a special promotion designed to spread joy throughout the city.

Scuzo Ice 'O' Magic allows customers to choose from a wide array of fresh fruits, watching as their personalized popsicle comes to life in minutes. In addition to popsicles, the café boasts an extensive dessert menu, featuring creamy hand-made gelatos, waffles, milkshakes, sundaes, and hot beverages, ensuring there’s something to satisfy every sweet craving.

image

With an annual marketing investment of INR 50 lakh, Scuzo Ice 'O' Magic has set a strategic objective to secure a 40% market share in the natural dessert industry within Pune. As part of its expansion strategy, the brand envisions opening an additional 20 outlets in the city by March 2025.

Reflecting on this significant milestone, Mohammad Farhan, Managing Director of Scuzo Ice 'O' Magic, expressed, "We are thrilled to enter the Pune market by opening our two outlets. This journey has been one of passion and innovation, and we're excited to share our live popsicle concept with even more people. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Pune's vibrant community deserves nothing less than the best, and we're eager to create a memorable dessert experience for them with our unique offerings. Calling all Punekars! Enjoy our irresistible popsicles for just Rs 1, all week long. Don't miss this limited-time treat!"

As Scuzo Ice 'O' Magic continues to expand, it remains dedicated to delivering high-quality, health-focused desserts while minimizing its environmental impact. The brand's eco-friendly initiatives include the use of edible rice straws infused with flavors, highlighting its commitment to sustainability. All products are made with 100% natural ingredients, free from chemicals and preservatives.

image

Dhanjay Satish Patil, Vaibhav, and Dr. Nitin Namdeo from Phoenix Venture, Franchise Unit Partners, shared their excitement about the launch: "This partnership with Scuzo Ice 'O' Magic allows us to bring an extraordinary dessert experience to Pune. We're confident this outlet will become a beloved destination for families and dessert enthusiasts. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favorite treats."

The opening of Scuzo Ice 'O' Magic's 52nd outlet in Pune marks a significant step in the brand's mission to bring innovative and delightful desserts to every corner of India.


Aditya Birla Group Launches Flint, a Grill-Forward Café at NCPA

Aditya Birla Group Launches Flint, a Grill-Forward Café at NCPA

By Manu Vardhan Kannan

Published on March 31, 2026

Aditya Birla New Age Hospitality (ABNAH), the hospitality arm of the Aditya Birla Group, has announced the opening of Flint, a grill-forward, all-day café at the National Centre for the Performing Arts (NCPA) in Mumbai. With Waarsa and Bay21 already part of the venue, the addition of Flint further builds NCPA’s position as a growing culinary destination within the city’s cultural space.

Flint is designed as a neighbourhood café that fits into different parts of the day with ease. From relaxed breakfasts and coffee catch-ups to working lunches and lively evenings, the space adapts to a variety of occasions while keeping a balance between comfort and energy.

The culinary direction is led by Chef Rahul Akerkar and Chef Jaydeep Mukherjee, with a strong focus on fire-led cooking. Techniques like grilling, charring, and live-flame cooking are at the heart of the menu, bringing depth and flavour to every dish. While the cuisine draws largely from European influences, the approach remains flexible, combining global techniques with locally sourced ingredients.

The menu features a wide range of options, starting with breakfast dishes like Flint Eggs Benny with Spicy Crab Cakes, Cast Iron Shakshuka, and Bharoochi Akuri. Sandwich selections include the Roast Mushroom & Smoked Stracciatella Sandwich and the Smoked Chicken Waldorf Sandwich. Small plates highlight items such as Grilled Papaya & Flamed Burrata Salad, Grilled Corn Empanadas, Crispy Calamari Friti, and Flint’s Bombay Chicken Wings. For larger plates, guests can explore dishes like Spaghetti with Creamy Black Truffle Butter, Charred Dukkah Cauliflower, Manipur Black Rice Risotto, Tandoori Salmon Tikka, and Char-Grilled Lamb Chops.

Desserts bring together both comfort and creativity, featuring options like Crème Catalan, Peanut Butter S’mores, Burnt Basque Cheesecake, Charred Lemon Tiramisu, Smoked Apple Tarte Tatin, and Caramel Banana Pie. The menu also places a strong focus on vegetarian dishes, along with vegan, gluten-free, and Jain-friendly options.

The beverage programme includes specialty coffee, teas, and matcha, with unique offerings such as the Charcoal Latte and Ceremonial Matcha Latte. Guests can also try functional drinks like The Berry Biohack smoothie or signature beverages like the clarified Cold Fashion. The cocktail selection follows the same fire-led theme, with options like the Bacon Washed Bloody Mary and the Ambada Leaf Picante.

Flint also features an in-house baking programme, offering freshly baked breads and pastries, which are available for takeaway through Flint Out, the café’s deli extension.

Speaking on the launch, Udai Pinnali, CEO, Aditya Birla New Age Hospitality, said:

“We’ve created it for today’s urban diners, those looking for a space that moves effortlessly through the day, from relaxed breakfasts to lively evening gatherings, and one that makes them want to return. Our portfolio is built around distinctive experiences, shaped by culinary excellence and spaces that feel naturally warm and welcoming.”

image

Chef Jaydeep Mukherjee added:

“At Flint, everything begins with fire. Char, smoke, grill, and live flame aren’t just techniques for us, they’re the foundation of flavour. The menu moves fluidly from small plates to pastas, grills, and desserts, balancing indulgence with restraint and familiarity with depth. Every element, from the grill to the glass, is designed to feel cohesive and rooted in flavour.”

The interiors, designed by DR&W – Design, Research and Workshop, reflect the theme of fire through elements like exposed brick, oxidised metal, layered wood, and warm lighting. The space is designed to transition smoothly through the day, aligning with the café’s overall concept.


Amara Brings a Nostalgic Twist to Frozen Desserts in Bengaluru

Amara Brings a Nostalgic Twist to Frozen Desserts in Bengaluru

By Hariharan U

Published on March 31, 2026

Amara is quietly carving a niche for itself in Bengaluru as a go-to destination for indulgent, cold desserts, especially on long, warm days when comfort meets craving. Positioned as a space to unwind, Amara brings together familiarity and creativity through a thoughtfully curated dessert experience.

What sets Amara apart is its unique approach to reimagining traditional Indian sweets. Drawing inspiration from regional recipes and collaborating with generational halwais, the brand transforms nostalgic favourites into contemporary frozen formats. The result is a menu that feels both rooted and refreshing.

Guests can explore inventive creations such as filter kaapi ice cream, Parle-G infused with masala chai flavours, and meetha paan-inspired desserts. Alongside these, the menu also features classics like kulfis and faloodas, offering a balance between innovation and comfort.

At its core, Amara’s appeal lies in this intersection of nostalgia and modern expression. Each dessert reflects a familiar memory, reinterpreted for today’s audience making it particularly relevant in a dining landscape that increasingly values both storytelling and experience.

Located in Indiranagar, the space is designed for relaxed visits, whether it’s a quick dessert stop or a late-night indulgence. With growing interest in seasonal and fruit-forward offerings, including mango and watermelon-based creations, Amara also aligns with the evolving preferences of summer dining.

As Bengaluru’s café and dessert culture continues to expand, Amara positions itself as more than just a dessert stop, it is an experience that celebrates Indian flavours in a format that feels new, yet comfortingly familiar


LOYA at Taj West End Hosts Intimate Storytelling Afternoon in Bengaluru

LOYA at Taj West End Hosts Intimate Storytelling Afternoon in Bengaluru

By Hariharan U

Published on March 31, 2026

LOYA at Taj West End, Bengaluru marked World Storytelling Day with an intimate and thoughtfully curated afternoon that brought together voices from diverse creative fields through a shared appreciation for storytelling.

The gathering was envisioned as a reflective exchange on storytelling as a means of preserving meaning—capturing the beauty, emotion, and quiet depth of everyday experiences. Much like food, storytelling served as a medium to connect, celebrate, and rediscover shared cultural narratives.

The conversation featured a diverse panel including Ruth D'Souza Prabhu, Ruma Singh, Aslam Gafoor, and Indu Antony. Each brought a unique perspective, yet the dialogue revealed a common thread—storytelling as a powerful connector across disciplines.

Rooted in Indian heritage and culture, food emerged as a central metaphor throughout the afternoon. It reflected how memories, traditions, and personal narratives come together, echoing the philosophy that LOYA seeks to celebrate through its culinary experiences.

Complementing the dialogue was a thoughtfully curated menu that highlighted dishes steeped in history and storytelling. Selections such as Dal ki Chaat, Dahi Kraal, Gola Paratha, Tudkiya Bhaat, and Kala Moti Gucchi Pulao added depth to the experience, reinforcing the connection between cuisine and cultural memory.

Set within the serene ambience of Taj West End, the afternoon unfolded with quiet elegance, where conversations flowed organically and moments felt unhurried. Through experiences like these, LOYA continues to create a distinctive space where food, culture, and storytelling intersect meaningfully beyond the dining table.

As part of Indian Hotels Company Limited, LOYA represents a flagship North Indian concept that celebrates regional culinary heritage through time-honoured recipes, slow-cooking techniques, and heirloom ingredients. With a refined setting and immersive approach, it offers a dining journey that goes beyond flavour, into stories that stay with guests long after the meal concludes.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.