Scuzo Ice 'O' Magic, renowned as India's fastest-growing gelato and live popsicle brand, has made its grand entrance into Pune with the opening of two exciting outlets. Located at Seasons Mall, S.No 138 (PT) Magarpatta City, Hadapsar Pune 411013, and Prasun Corner, Shree Maa Rd, Clover Park, Viman Nagar, Pune, Maharashtra 411014, Scuzo aims to delight Pune residents with its sweet and healthy offerings. To mark this occasion, the brand is offering popsicles for just Rs 1 for an entire week—a special promotion designed to spread joy throughout the city.

Scuzo Ice 'O' Magic allows customers to choose from a wide array of fresh fruits, watching as their personalized popsicle comes to life in minutes. In addition to popsicles, the café boasts an extensive dessert menu, featuring creamy hand-made gelatos, waffles, milkshakes, sundaes, and hot beverages, ensuring there’s something to satisfy every sweet craving.

With an annual marketing investment of INR 50 lakh, Scuzo Ice 'O' Magic has set a strategic objective to secure a 40% market share in the natural dessert industry within Pune. As part of its expansion strategy, the brand envisions opening an additional 20 outlets in the city by March 2025.

Reflecting on this significant milestone, Mohammad Farhan, Managing Director of Scuzo Ice 'O' Magic, expressed, "We are thrilled to enter the Pune market by opening our two outlets. This journey has been one of passion and innovation, and we're excited to share our live popsicle concept with even more people. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Pune's vibrant community deserves nothing less than the best, and we're eager to create a memorable dessert experience for them with our unique offerings. Calling all Punekars! Enjoy our irresistible popsicles for just Rs 1, all week long. Don't miss this limited-time treat!"

As Scuzo Ice 'O' Magic continues to expand, it remains dedicated to delivering high-quality, health-focused desserts while minimizing its environmental impact. The brand's eco-friendly initiatives include the use of edible rice straws infused with flavors, highlighting its commitment to sustainability. All products are made with 100% natural ingredients, free from chemicals and preservatives.

Dhanjay Satish Patil, Vaibhav, and Dr. Nitin Namdeo from Phoenix Venture, Franchise Unit Partners, shared their excitement about the launch: "This partnership with Scuzo Ice 'O' Magic allows us to bring an extraordinary dessert experience to Pune. We're confident this outlet will become a beloved destination for families and dessert enthusiasts. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favorite treats."

The opening of Scuzo Ice 'O' Magic's 52nd outlet in Pune marks a significant step in the brand's mission to bring innovative and delightful desserts to every corner of India.