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By Nishang Narayan
Published on October 10, 2024
Scuzo Ice 'O' Magic, renowned as India's fastest-growing gelato and live popsicle brand, has made its grand entrance into Pune with the opening of two exciting outlets. Located at Seasons Mall, S.No 138 (PT) Magarpatta City, Hadapsar Pune 411013, and Prasun Corner, Shree Maa Rd, Clover Park, Viman Nagar, Pune, Maharashtra 411014, Scuzo aims to delight Pune residents with its sweet and healthy offerings. To mark this occasion, the brand is offering popsicles for just Rs 1 for an entire week—a special promotion designed to spread joy throughout the city.
Scuzo Ice 'O' Magic allows customers to choose from a wide array of fresh fruits, watching as their personalized popsicle comes to life in minutes. In addition to popsicles, the café boasts an extensive dessert menu, featuring creamy hand-made gelatos, waffles, milkshakes, sundaes, and hot beverages, ensuring there’s something to satisfy every sweet craving.
With an annual marketing investment of INR 50 lakh, Scuzo Ice 'O' Magic has set a strategic objective to secure a 40% market share in the natural dessert industry within Pune. As part of its expansion strategy, the brand envisions opening an additional 20 outlets in the city by March 2025.
Reflecting on this significant milestone, Mohammad Farhan, Managing Director of Scuzo Ice 'O' Magic, expressed, "We are thrilled to enter the Pune market by opening our two outlets. This journey has been one of passion and innovation, and we're excited to share our live popsicle concept with even more people. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Pune's vibrant community deserves nothing less than the best, and we're eager to create a memorable dessert experience for them with our unique offerings. Calling all Punekars! Enjoy our irresistible popsicles for just Rs 1, all week long. Don't miss this limited-time treat!"
As Scuzo Ice 'O' Magic continues to expand, it remains dedicated to delivering high-quality, health-focused desserts while minimizing its environmental impact. The brand's eco-friendly initiatives include the use of edible rice straws infused with flavors, highlighting its commitment to sustainability. All products are made with 100% natural ingredients, free from chemicals and preservatives.
Dhanjay Satish Patil, Vaibhav, and Dr. Nitin Namdeo from Phoenix Venture, Franchise Unit Partners, shared their excitement about the launch: "This partnership with Scuzo Ice 'O' Magic allows us to bring an extraordinary dessert experience to Pune. We're confident this outlet will become a beloved destination for families and dessert enthusiasts. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favorite treats."
The opening of Scuzo Ice 'O' Magic's 52nd outlet in Pune marks a significant step in the brand's mission to bring innovative and delightful desserts to every corner of India.
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By Manu Vardhan Kannan
Published on January 29, 2026
Valentine’s Day celebrations today go far beyond traditional candlelit dinners, reflecting relationships at every stage, from first-date excitement to the comfort of long-time love. As couples choose experiences that feel more personal and relaxed, beer has emerged as a versatile choice that matches different moods and moments.
The appeal of beer lies in its balance. It can be casual and easy to enjoy, while still offering depth and character. Whether it is helping break the ice, spark conversation, or simply complement a shared moment, the right beer can quietly set the tone for the evening.
For couples who enjoy bold, high-energy plans, Carib Premium Strong Beer fits perfectly into lively Valentine’s outings. Its robust profile suits nights filled with laughter, shared plates, and buzzing settings such as bar hopping or house parties. It is a natural choice when the chemistry is strong and the night is meant to stay energetic.
First dates and easy conversations call for something lighter. Simba Light, with its smooth and subtle character, works well for low-pressure meet-ups and casual café dates. Its gentle profile allows conversations to flow without distraction, keeping the mood relaxed and comfortable.
For playful and flirty evenings, Bira White adds a refreshing touch with its citrus notes and mild spice. Ideal for rooftop dates, sunset views, or cosy dinners, it brings a balance of fun and finesse, making the evening feel light and quietly romantic.
Couples who share a confident and no-nonsense bond often gravitate towards stronger flavours. Tuborg Strong suits Valentine’s plans that revolve around long conversations, comfort food, and unfiltered laughter. It reflects relationships where the focus is on enjoying time together rather than making an impression.
For intense, late-night romance, GodFather Super 8 stands out with its powerful profile. Best enjoyed during deeper conversations and slow music, it pairs well with moments that are dramatic, bold, and memorable.
As Valentine’s Day continues to evolve, beer choices are becoming a reflection of modern relationships, offering something for every mood, moment, and kind of love.
By Hariharan U
Chinese Wok, India’s largest home-grown Desi Chinese QSR chain, has unveiled Wok FM, a first-of-its-kind brand-owned music universe aimed at deepening its connection with young consumers. The initiative marks a new approach to in-store and digital engagement, placing music at the centre of the brand experience.
The launch begins with two original albums, Get Wok’D Tonight, a high-energy playlist designed to match the brand’s vibrant in-store vibe, and Cricket & Cravings, inspired by India’s love for cricket and comfort food. Together, the albums reflect Chinese Wok’s playful personality while aligning food moments with cultural moods.
Wok FM is now live across 250+ Chinese Wok outlets nationwide, transforming stores into immersive, youth-driven spaces. The playlists span multiple genres, moods, and regional languages including Kannada, Tamil, Telugu, Gujarati, Bengali, Punjabi, and Marathi. From cricket anthems and festive tracks to quirky brand-led songs, the music creates a distinctive sonic identity for the brand.
Designed as a long-term platform, all tracks under Wok FM are fully original in melody and lyrics. The initiative functions as a scalable owned media asset, independent of individual campaigns, giving Chinese Wok an always-on cultural voice. With this, the brand joins a small group of global QSR players building proprietary music ecosystems at scale.
Extending beyond physical stores, Chinese Wok has launched Wok FM playlists on Spotify, YouTube Music, Amazon Music, and other platforms, allowing audiences to tune in anytime. New music will be released across seasons, festivals, and campaigns, ensuring that sound becomes as integral to the brand as menu innovation.
Commenting on the launch, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “As a brand built for young India, we believe food today is as much about experience as it is about taste. Wok FM allows us to own a cultural space beyond the plate and build a strong emotional connection with our audience.”
Vikas Iyer, Marketing Head, Lenexis Foodworks, added, “Music is the language of Gen Z, and Wok FM is our way of speaking it authentically. By creating original, brand-owned music across genres and languages, we are building a sonic identity that lives in our stores and travels into the digital world.”
Future phases of Wok FM will invite fans, creators, and communities to collaborate, turning it into a living cultural platform that evolves with its audience.
This Valentine’s Day, Serious Slice invites diners to celebrate love through flavour with a thoughtfully curated menu inspired by the warmth and culinary traditions of Southern Italy. Designed for an intimate evening, the special offering blends freshness, indulgence, and classic Italian influences, staying true to the brand’s craft-driven approach.
The experience begins on a light and elegant note with Crudo di Tonno agli Agrumi. Delicately sliced raw tuna is dressed with vibrant Sicilian citrus, extra-virgin olive oil, flaky sea salt, and fresh herbs, offering a refreshing start to the meal.
At the heart of the menu are two specially crafted Neapolitan-style pizzas. The Pesto Napoletano Pizza layers fragrant basil pesto with cherry tomatoes, olives, mozzarella, parmesan, and a subtle crunch of roasted almond crumble. For those who prefer a hint of spice, the Pollo Piccante di San Valentino Pizza brings together spiced chicken, San Marzano tomato sauce, melted mozzarella, and gentle chilli heat.
For a richer, more indulgent main, the menu features Red Wine BBQ Pork Ribs with Zucca & Beans. The slow-braised pork ribs are glazed in a robust red wine BBQ sauce and paired with sweet roasted pumpkin and sautéed beans, offering depth and comfort.
The evening concludes with Passion Fruit Crème Brûlée, a smooth vanilla custard infused with vibrant passion fruit and finished with a crisp caramelised sugar crust, striking a balance between richness and freshness.
Available exclusively on February 14, 2026, the Valentine’s Day menu is served at Serious Slice, Cunningham Road.
Known for its Naples-inspired approach, Serious Slice focuses on traditional fermentation, high-heat cooking, and ingredient integrity, presenting Neapolitan pizza as a cultural craft rather than fast food. With this Valentine’s Day menu, the brand offers couples a relaxed yet thoughtfully elevated dining experience
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