Scuzo Ice 'O' Magic Debuts in Surat with Its 53rd Outlet

Scuzo Ice 'O' Magic Debuts in Surat with Its 53rd Outlet

By Nishang Narayan

Published on November 14, 2024

Scuzo Ice 'O' Magic, India’s fastest-growing gelato and live-popsicle brand, has officially made its Surat debut with the opening of its 53rd outlet. Located at Shop No. 20, Ground Floor, Times Corner, VIP Road, the new outlet promises to bring a refreshing dessert experience to the city with its signature range of healthy and innovative frozen treats.

Known for its live popsicle concept, Scuzo Ice 'O' Magic offers customers the unique opportunity to create their popsicle from fresh fruits and watch it come to life in minutes. The menu also boasts a variety of handmade gelatos, waffles, milkshakes, sundaes, and hot beverages, ensuring there’s something to satisfy every sweet craving.

Speaking about this milestone, Mohammad Farhan, Managing Director of Scuzo Ice 'O' Magic, shared:

image

"We are thrilled to enter the vibrant Surat market with our 53rd outlet. This journey has been one of passion and innovation, and we're delighted to share our live popsicle concept with the people of Surat. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Surat's enthusiastic community deserves nothing less than the best, and we're eager to create a memorable dessert experience with our unique offerings."

Scuzo Ice 'O' Magic is equally committed to sustainability and health-conscious living. The brand exclusively uses 100% natural ingredients, free from chemicals and preservatives, ensuring high-quality treats for its customers. It also takes pride in its eco-friendly initiatives, such as using edible rice straws infused with flavors, reducing its environmental impact while elevating the dessert experience.

image

Mital Jatin Bhai Daudiya of MJ Enterprises, the Franchise Unit Partner, expressed excitement about the launch:
"This partnership with Scuzo Ice 'O' Magic is a fantastic opportunity to bring an extraordinary dessert experience to Surat. We're confident that this outlet will quickly become a favorite destination for families and dessert enthusiasts alike. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favorite treats."

With the opening of this outlet, Scuzo Ice 'O' Magic continues its mission to revolutionize the dessert industry with innovative, natural, and sustainable offerings. As the brand expands, it remains dedicated to delivering high-quality frozen desserts to every corner of India.

Whether you’re a fan of creamy gelatos, fruity popsicles, or indulgent sundaes, the new Scuzo Ice 'O' Magic outlet in Surat promises a dessert experience unlike any other.


Mabruk at Sahara Star Unveils New Avatar with Refreshed Lebanese Menu and Immersive Dining Experience

Mabruk at Sahara Star Unveils New Avatar with Refreshed Lebanese Menu and Immersive Dining Experience

By Hariharan U

Published on June 14, 2026

Mabruk at Sahara Star, long regarded as the “Soul of Lebanese Dining,” has unveiled its new avatar, introducing a refreshed identity that combines elevated interiors with a reimagined culinary experience. The transformation aims to offer guests a more immersive journey into Lebanese and broader Middle Eastern culture through design, food, and hospitality.

The redesigned 70-cover restaurant now features a richly detailed Arabic-inspired aesthetic, including grand archways, mosaic patterns, handcrafted motifs, lantern-style lighting, and layered textures. Overlooking Sahara Star’s signature tropical lagoon, the space has been curated to reflect warmth, opulence, and traditional Middle Eastern storytelling through design.

Alongside the new look, Mabruk has introduced a refreshed menu that balances authentic Lebanese classics with contemporary culinary interpretations. The menu includes vibrant dishes such as Jarjeer Salad and Root Harra, alongside reimagined favourites like Maqaneq. Innovative creations such as Asparagus Baklava add a modern twist, while traditional desserts like Umm Ali continue to anchor the experience in heritage flavours.

The culinary direction is led by Chef Jihad El Chami, who brings over three decades of experience across Lebanon and the Gulf region. Known for his long-standing association with Mabruk, Chef Jihad continues to focus on preserving authenticity while adapting select offerings for evolving guest preferences, including inclusive dietary variations.

The menu highlights a wide selection of signature Lebanese preparations, including Hummus Platters with multiple variations, Hummus Bil Laham, Pumpkin Kibbeh, Meshwi Mishakkal mixed grills, D’Jaj Meshwi with Avocado Salad, Jawaneh D’Jaj Bil Kozbara, Laham Khashkhash, and Spiced Squids. Each dish reflects a balance of traditional techniques and contemporary presentation.

Complementing the food offering is a curated beverage programme designed by mixologist Swapnil Shinde. The cocktail menu draws inspiration from Middle Eastern flavours and ingredients, featuring creations such as Saffron Negroni, Ice Spice, Tropical Heat, Nuts & Cheese, and Green Mirage, each crafted with a narrative-led approach.

Speaking about the relaunch, Romie Dutt, Executive Director of Hotel Sahara Star and Aamby Valley City, said that the new avatar of Mabruk enhances its Lebanese culinary foundation with a more immersive and experiential ambience while retaining its core identity.

Chef Jihad El Chami added that the refreshed menu continues to celebrate Lebanese cuisine’s essence of simplicity, generosity, and soulful flavours, while adapting its presentation for modern diners.

With its renewed design language, curated menu, and immersive storytelling approach, Mabruk at Sahara Star reintroduces itself as a contemporary destination for Lebanese dining in Mumbai.


Soy Soi Brings the Traditional Indonesian ‘Rijstaffel’ Experience to Chennai

Soy Soi Brings the Traditional Indonesian ‘Rijstaffel’ Experience to Chennai

By Hariharan U

Published on June 14, 2026

Soy Soi in Kotturpuram, Chennai has launched a special Rijstaffel Lunch Experience, introducing diners to one of Indonesia’s most celebrated communal dining traditions.

The term “Rijstaffel,” meaning “rice table,” refers to a multi-dish meal where an assortment of curries, sambals, satays, vegetables, proteins, and rice are served together, allowing guests to enjoy a broad spectrum of flavours in a single sitting. The concept originated during the Dutch colonial era in Indonesia and has since become a distinctive representation of Indonesian hospitality and shared dining.

image

At Soy Soi, the experience is available in both vegetarian and non-vegetarian set menus, with the option to combine both for a more expansive tasting journey. The restaurant has positioned the offering as an ideal choice for family gatherings, corporate lunches, and relaxed weekday dining.

The menu features several regional Indonesian specialties, including Jackfruit Rendang, where young jackfruit is slow-cooked in coconut and spices; Rendang Kambing, a rich lamb rendang; Kari Sayur, a fragrant vegetable curry; Ayam Kalio, a Sumatran-style chicken curry; Terong Balado, crispy aubergine tossed in chilli sambal; and Ikan Goreng Nyat Nyat, fried fish finished with bold Indonesian spices.

The lunch experience has been designed around sharing and exploration, encouraging diners to discover the depth and diversity of Indonesian cuisine through multiple small-format dishes served together.

With this addition, Soy Soi continues to strengthen its focus on authentic Southeast Asian flavours and culinary storytelling, bringing lesser-known regional traditions to Chennai’s dining scene.


Novotel Hyderabad Airport Brings India’s Culinary Heritage to the Table with A Taste of Tales

Novotel Hyderabad Airport Brings India’s Culinary Heritage to the Table with A Taste of Tales

By Manu Vardhan Kannan

Published on June 13, 2026

Novotel Hyderabad Airport is inviting guests to explore the rich flavours and traditions of Indian cuisine with A Taste of Tales, a specially curated dining experience that celebrates the country’s culinary heritage.

Hosted at Food Exchange, the experience draws inspiration from royal kitchens, treasured family recipes, and regional cooking traditions that have been passed down through generations. The Friday evening feast brings together a selection of iconic dishes from across India, offering guests an opportunity to discover the stories and cultural influences behind each preparation.

The menu features a variety of favourites, including succulent kebabs, aromatic kormas, flavourful dum biryani, and classic rasgullas. Each dish reflects the craftsmanship, traditions, and regional influences that continue to shape India’s diverse food culture.

Designed to offer more than just a meal, A Taste of Tales combines authentic flavours with the narratives that have made these dishes a lasting part of India’s gastronomic legacy.

  • Venue: Food Exchange, Novotel Hyderabad Airport
  • Dates: Every Friday in June 2026
  • Time: 7:00 PM – 11:00 PM

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.