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By Nishang Narayan
Published on November 14, 2024
Scuzo Ice 'O' Magic, India’s fastest-growing gelato and live-popsicle brand, has officially made its Surat debut with the opening of its 53rd outlet. Located at Shop No. 20, Ground Floor, Times Corner, VIP Road, the new outlet promises to bring a refreshing dessert experience to the city with its signature range of healthy and innovative frozen treats.
Known for its live popsicle concept, Scuzo Ice 'O' Magic offers customers the unique opportunity to create their popsicle from fresh fruits and watch it come to life in minutes. The menu also boasts a variety of handmade gelatos, waffles, milkshakes, sundaes, and hot beverages, ensuring there’s something to satisfy every sweet craving.
Speaking about this milestone, Mohammad Farhan, Managing Director of Scuzo Ice 'O' Magic, shared:
"We are thrilled to enter the vibrant Surat market with our 53rd outlet. This journey has been one of passion and innovation, and we're delighted to share our live popsicle concept with the people of Surat. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Surat's enthusiastic community deserves nothing less than the best, and we're eager to create a memorable dessert experience with our unique offerings."
Scuzo Ice 'O' Magic is equally committed to sustainability and health-conscious living. The brand exclusively uses 100% natural ingredients, free from chemicals and preservatives, ensuring high-quality treats for its customers. It also takes pride in its eco-friendly initiatives, such as using edible rice straws infused with flavors, reducing its environmental impact while elevating the dessert experience.
Mital Jatin Bhai Daudiya of MJ Enterprises, the Franchise Unit Partner, expressed excitement about the launch:"This partnership with Scuzo Ice 'O' Magic is a fantastic opportunity to bring an extraordinary dessert experience to Surat. We're confident that this outlet will quickly become a favorite destination for families and dessert enthusiasts alike. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favorite treats."
With the opening of this outlet, Scuzo Ice 'O' Magic continues its mission to revolutionize the dessert industry with innovative, natural, and sustainable offerings. As the brand expands, it remains dedicated to delivering high-quality frozen desserts to every corner of India.
Whether you’re a fan of creamy gelatos, fruity popsicles, or indulgent sundaes, the new Scuzo Ice 'O' Magic outlet in Surat promises a dessert experience unlike any other.
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By Hariharan U
Published on June 18, 2026
Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.
The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.
Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.
Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.
ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.
The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.
According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.
Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.
By Manu Vardhan Kannan
Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.
Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.
Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.
Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.
With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.
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