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By Nishang Narayan
Published on November 14, 2024
Scuzo Ice 'O' Magic, India’s fastest-growing gelato and live-popsicle brand, has officially made its Surat debut with the opening of its 53rd outlet. Located at Shop No. 20, Ground Floor, Times Corner, VIP Road, the new outlet promises to bring a refreshing dessert experience to the city with its signature range of healthy and innovative frozen treats.
Known for its live popsicle concept, Scuzo Ice 'O' Magic offers customers the unique opportunity to create their popsicle from fresh fruits and watch it come to life in minutes. The menu also boasts a variety of handmade gelatos, waffles, milkshakes, sundaes, and hot beverages, ensuring there’s something to satisfy every sweet craving.
Speaking about this milestone, Mohammad Farhan, Managing Director of Scuzo Ice 'O' Magic, shared:
"We are thrilled to enter the vibrant Surat market with our 53rd outlet. This journey has been one of passion and innovation, and we're delighted to share our live popsicle concept with the people of Surat. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Surat's enthusiastic community deserves nothing less than the best, and we're eager to create a memorable dessert experience with our unique offerings."
Scuzo Ice 'O' Magic is equally committed to sustainability and health-conscious living. The brand exclusively uses 100% natural ingredients, free from chemicals and preservatives, ensuring high-quality treats for its customers. It also takes pride in its eco-friendly initiatives, such as using edible rice straws infused with flavors, reducing its environmental impact while elevating the dessert experience.
Mital Jatin Bhai Daudiya of MJ Enterprises, the Franchise Unit Partner, expressed excitement about the launch:"This partnership with Scuzo Ice 'O' Magic is a fantastic opportunity to bring an extraordinary dessert experience to Surat. We're confident that this outlet will quickly become a favorite destination for families and dessert enthusiasts alike. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favorite treats."
With the opening of this outlet, Scuzo Ice 'O' Magic continues its mission to revolutionize the dessert industry with innovative, natural, and sustainable offerings. As the brand expands, it remains dedicated to delivering high-quality frozen desserts to every corner of India.
Whether you’re a fan of creamy gelatos, fruity popsicles, or indulgent sundaes, the new Scuzo Ice 'O' Magic outlet in Surat promises a dessert experience unlike any other.
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By Hariharan U
Published on May 4, 2026
The Kitchen by Chef Deepa is celebrating Mother’s Day with a specially curated Punjabi feast that brings the warmth of home-cooked meals to the table.
Founded by Chef Deepa Arora, the brand is known for its authentic, pure vegetarian Amritsari cuisine rooted in tradition and family recipes. This limited-edition Mother’s Day menu reflects that philosophy, offering dishes inspired by the comfort and nostalgia of meals prepared at home.
Designed as a heartfelt tribute, the menu features a range of classic flavours with a playful twist on naming, starting with Ta(Ma)tar Shorba and Amritsari Lassi. Starters include Malai Paneer Tikka, Matar Tikki, and Rajma Tikki, followed by signature mains such as Paneer Makhani, Dal Makhni, Mushroom Palak, and Aloo Matar.
The meal is complemented by Masala Pulao, Makhanwale Tawa Laccha Parathas, and accompaniments like Tomato Onion Raita, papad, and fresh salads. Guests can end on a sweet note with Mango Phirnee, bringing together seasonal flavours with traditional dessert elements.
Speaking about the offering, Chef Deepa Arora shared, “A mother’s love is often expressed through food. This menu is my tribute to every mother who has ever cooked with care and brought families together at the table.”
Operating as a cloud kitchen, The Kitchen by Chef Deepa continues to deliver authentic Amritsari flavours across Chennai, blending convenience with a strong emotional connection to food.
With its focus on authenticity, comfort, and emotion, the special menu offers a meaningful way to celebrate the occasion—bringing families together over flavours that feel familiar and heartfelt.
By Manu Vardhan Kannan
South Seas Distilleries has brought a significant moment for Indian spirits to the global stage with the introduction of Six Brothers Mahura in duty-free travel retail. This marks the first time a Mahua-based spirit has entered India’s travel retail space, offering international travellers a chance to experience a product deeply rooted in the country’s indigenous distilling traditions.
Six Brothers Mahura is crafted using the Mahua flower from the Madhuca longifolia tree, an ingredient that has long held cultural and economic value across India’s tribal regions. For centuries, these blossoms have been used to create traditional spirits, making Mahua an important part of local heritage. Often compared to agave in Mexico’s tequila story, the Mahua flower stands as a uniquely Indian element with the potential to gain global recognition.
Historically, Mahua distillation faced challenges during the colonial period due to strict excise laws and forest regulations, which limited access to raw materials and pushed this traditional practice into the background. Its entry into duty-free retail now signals a revival, bringing this age-old craft back into focus for a wider, international audience.
Alongside Six Brothers Mahura, the duty-free portfolio also includes selections from the Crazy Cock Indian Single Malt Whisky range. This collection features expressions such as Rare, Dhua and the Madhuca heritage edition, reflecting India’s growing presence in the global single malt segment. The Madhuca edition, in particular, is finished in mahua-seasoned casks, adding a subtle floral character that connects it back to its roots.
Speaking on the launch, Hamavand Chinoy, Chief Operating Officer, South Seas Distilleries, said:
“The entry of Mahua into duty-free retail is a cultural milestone for India. By bringing this heritage spirit to global travellers, we are showcasing an ingredient that has been cherished by tribal communities for centuries. It is also a proud moment to present Indian craftsmanship through our Six Brothers and Crazy Cock portfolios to audiences from around the world.”
Travel retail has long been a space where consumers discover premium and unique spirits from different regions. With Mahua now entering this channel, India’s traditional distillation heritage finds a place alongside globally recognised spirits, opening up new possibilities for awareness and appreciation.
Beyond its cultural importance, Mahua also plays a role in supporting rural livelihoods. The harvesting process is often community-driven, rooted in forest-based practices that promote sustainability and responsible sourcing. This adds another layer of value to the spirit, connecting it to both environmental and social impact.
As global consumers continue to explore new flavours and stories, Mahua’s floral notes and deep cultural roots position it as a distinctive offering in the premium spirits segment. The entry of Six Brothers Mahura into duty-free retail not only marks a first for the category but also highlights India’s evolving presence in the global beverage landscape.
Published on May 3, 2026
As summer sets in, plans often take a backseat to spontaneity. Long evenings, unexpected gatherings, and relaxed settings are exactly why ready-to-drink beverages are becoming a go-to choice. They’re convenient, consistent, and designed for moments that don’t need preparation.
What’s changed in recent years is the variety. The category has moved beyond overly sweet coolers to include balanced, flavour-forward options from sparkling soju to crafted canned cocktails.
Here are a few easy summer drinks worth stocking this season:
1. So Good K-BombInspired by Korean drinking culture, this one is built for social settings. Light, fizzy, and easy to sip, it works well for casual gatherings where the energy builds naturally. It’s simple, fun, and ideal when you want something effortless for a group.
2. So Good Yuzu LimeFor a fresher profile, this variant stands out. Yuzu brings a layered citrus note—slightly floral and aromatic—while lime adds a crisp finish. It’s a great fit for daytime occasions like brunches or slow summer evenings.
3. Jimmy’s Cocktails Ready-to-Drink RangeThis range offers familiar cocktail flavours without the need for mixing. Options like Mojito, Margarita, and Whisky Sour provide variety, making them practical for hosting when guests prefer different styles in one setting.
4. Bombay Sapphire Gin & Tonic Ready to DrinkA more refined option, this ready-to-drink version of the classic gin and tonic delivers subtle herbal and citrus notes with a balanced bitterness. It’s clean, not overly sweet, and suited for those who prefer a more classic profile.
5. Bacardi Breezer Flavoured RangeA long-time favourite, Breezers remain one of the easiest options to pick up. Fruity, approachable, and best served chilled, flavours like cranberry, orange, and lime continue to be popular for uncomplicated sipping.
Final Thought
Summer drinking doesn’t need to be complicated. The appeal of these beverages lies in how easily they fit into real moments—whether it’s a quiet evening or a last-minute gathering.
Keeping a mix of these on hand ensures you’re always ready—no prep, no fuss, just good drinks when you need them.
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