Secret Ingredient Launches Three Unique Culinary Concepts Across India

Secret Ingredient Launches Three Unique Culinary Concepts Across India

By Nithyakala Neelakandan

Published on October 8, 2024

Secret Ingredient, a prominent food consulting firm for the restaurant and hospitality industry, has announced the launch of three new culinary destinations in India. The newly unveiled venues include Niko, a modern Asian restaurant in Gurgaon, La Croute, an artisanal pie shop and café in Delhi’s Sunder Nagar, and Bonita, a globally inspired European bistro located in Arossim, South Goa.

Secret Ingredient played a pivotal role in creating these distinct concepts by offering a wide range of consulting services. These included everything from research and feasibility studies to the development of a detailed concept, interior and graphic design collaboration, kitchen and bar planning, as well as food and beverage identity creation. The firm also assisted in hiring and training core team members, ensuring that each establishment delivers a well-rounded guest experience.

Kula Naidu, Director at Secret Ingredient, explained the firm’s approach: “At Secret Ingredient, we go beyond just food—we create a complete experience. Niko offers an upbeat yet calming atmosphere; La Croute provides a warm and welcoming vibe, while Bonita is all about relaxation and indulgence. Each venue has a distinct character, from the ambience to the décor, music, and overall f&b offering. We meticulously ensure that every aspect, from the kitchen’s efficiency to staff training, operates seamlessly.”

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Each of these new venues provides a unique culinary experience. Niko in Gurgaon brings modern Asian cuisine to the forefront, with an ambiance that blends lively and calming elements, making it a versatile choice for casual dining and special occasions. La Croute in Delhi focuses on artisanal pies, providing a cozy, neighborhood café vibe that invites people to sit back and enjoy freshly baked goods. Meanwhile, Bonita in Goa offers a mix of European-inspired dishes in a relaxed beachside setting, perfect for guests seeking an indulgent escape.

Sid Mathur, also a Director at Secret Ingredient, emphasized the research-driven approach that goes into every project. “Our team conducts thorough research to ensure dining experiences that are both unique, inventive and feasible. We oversee every aspect from the outset, focusing on guest experience to culinary offerings. Our goal with these projects was to create a menu that celebrates rich flavors and resonates with today’s diners, who seek new and exciting experiences. The feedback we’ve received is a testament to the hard work and creativity that went into these projects.”

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Secret Ingredient has a history of providing advisory services for a diverse range of clients, including restaurants, hotels, malls, and schools. They use their extensive hands-on experience from operating and advising multiple F&B outlets across India to create tailored solutions for new and existing projects. Their experience has allowed them to work with iconic brands and build a substantial portfolio across 28 cities in India.

Some of Secret Ingredient’s notable past projects include collaborations with The Khyber in Gulmarg, Kaansa at Crowne Plaza Gurgaon, Lyrah at Trident Gurgaon, and Koyo Koyo at Hyatt Centric Chandigarh. They have also partnered with popular venues such as Select City Walk Mall in Delhi, British School in Delhi, as well as with brands like Olive Group, Swiggy, and Anardana.


Experience a Carnival-Themed Brunch at The Square, Novotel Mumbai Juhu Beach

Experience a Carnival-Themed Brunch at The Square, Novotel Mumbai Juhu Beach

By Manu Vardhan Kannan

Published on February 22, 2025

A Vibrant Carnival-Themed Brunch by the Beach

Every weekend, The Square at Novotel Mumbai Juhu Beach transforms into a lively carnival-inspired destination, offering an exciting and festive ambiance. Set against the picturesque Juhu Beach, the venue is decorated with vibrant colors, balloons, and cheerful props, creating a joyful experience for all guests.

An Elaborate Buffet with Live Food Counters

Guests can enjoy a lavish buffet featuring a mix of regional and international cuisines, multiple live food stations, a dessert counter, and unlimited beverages. The brunch also includes access to the swimming pool and a dedicated kids’ zone, ensuring fun for all age groups.

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Delectable Indian & International Delicacies

The diverse menu includes:

  • Indian Favorites: Pani Puri, Chole Tikki, Dum Biryani, Pulao, Pav Bhaji, and more

  • International Cuisine: Italian, Middle Eastern, and continental dishes

  • Live Counters:

    • Chaat Counter: Pani Puri, Dahi Puri

    • Tandoori Grill: A selection of grilled meats and vegetables

    • Pasta Counter: Custom-made pasta with preferred sauces and toppings

    • Indian Street Food: Vada Pav, Dosas, and more

  • Dietary Options: Vegan, gluten-free, and health-conscious dishes

A Sweet Carnival Treat

The dessert section features:

  • Indian classics like Gulab Jamun, Jalebi, Rasgulla, Kheer, and Carrot Halwa

  • Fusion sweets inspired by carnival-style treats

Unlimited Beverages for All Tastes

  • Alcoholic Options: Cocktails, mocktails, wine, and beer

  • Non-Alcoholic Beverages: Fresh juices, smoothies, iced teas, and signature mocktails

The Perfect Weekend Getaway

With a fun-filled atmosphere, delicious food, unlimited drinks, and live entertainment, this Carnival-Themed Brunch is the ideal weekend outing for families, friends, and colleagues.

Event Details

 When: Every Saturday & Sunday
 Time: 12:30 PM – 4:00 PM
 Location: The Square, Novotel Mumbai Juhu Beach, Balraj Sahani Marg, Juhu, Mumbai, Maharashtra 400049


India Cuts Bourbon Whisky Tariffs Amid Trump’s Criticism

India Cuts Bourbon Whisky Tariffs Amid Trump’s Criticism

By Nishang Narayan

Published on February 22, 2025

India has slashed tariffs on bourbon whisky imports from 150% to 100%, a move that will benefit American liquor brands like Jim Beam. The tariff revision, which was notified on February 13 but gained media attention later, comes amid intensifying criticism from former U.S. President Donald Trump regarding India's trade policies.

Trump, who recently met Indian Prime Minister Narendra Modi at the White House, has repeatedly called out India’s high import duties as unfair to American businesses. He also announced a reciprocal tariff policy targeting countries imposing heavy levies on U.S. exports.

The new structure imposes a basic customs duty of 50% with an additional 50% levy, bringing the total duty to 100% for bourbon whisky. Other imported liquor products remain unchanged at 150% tariffs.

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Experts believe the decision reflects India's willingness to adjust trade policies for strategic partners. Pratik Jain, partner at PwC India, noted that the move could signal India’s openness to tariff revisions for key allies.

India’s $35 billion spirits market is home to major global players like Diageo and Pernod Ricard, who have long criticized the country’s high import tariffs. Vinod Giri, Director General of the Brewers Association of India, stated that while bourbon whisky holds symbolic trade value, the decision is likely aimed at easing tensions with the U.S. and preventing retaliatory trade measures.

As India seeks deeper integration into the global economy, the reduction in bourbon whisky tariffs may be the first step in broader trade realignments.


Chinese Wok Unveils CGI Video Campaign to Mark Its Entry into Kolkata

Chinese Wok Unveils CGI Video Campaign to Mark Its Entry into Kolkata

By Manu Vardhan Kannan

Published on February 21, 2025

Chinese Wok, India’s largest Chinese restaurant chain, has launched a CGI video campaign to mark its grand entry into Kolkata. This visually engaging campaign reinforces the brand’s nationwide presence, youthful identity, and leadership in the Desi-Chinese dining segment.

The campaign showcases a dramatic "noodle storm" sweeping across India, illuminating the map and symbolizing Chinese Wok’s impressive growth. Currently operating in over 220 locations across 35+ cities, the brand continues to expand while staying committed to bold flavors, quality, and affordability.

Blending advanced CGI with compelling storytelling, the campaign reflects Chinese Wok’s modern and energetic essence. The "noodle storm" serves as a metaphor for its rapid expansion, resonating with its vibrant and youthful audience.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared his excitement: “At Chinese Wok, innovation and tradition go hand in hand to create a unique dining experience. Our journey isn’t just about growth; it’s about redefining how Desi-Chinese cuisine is savored across India. The ‘noodle storm’ visually represents our passion, swift expansion, and deep connection with food lovers nationwide. Entering Kolkata, a city renowned for its love of Chinese cuisine, is an exciting milestone for us. We can’t wait to share our signature dishes with an audience that truly appreciates diverse flavors.”

As Chinese Wok continues to revolutionize the Desi-Chinese dining experience, this campaign marks an exciting chapter in its expansion journey.

Visit the official instagram page of Chinese Wok to witness the new CGI Video campaign.

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