Secret Ingredient Launches Three Unique Culinary Concepts Across India

Secret Ingredient Launches Three Unique Culinary Concepts Across India

By Nithyakala Neelakandan

Published on October 8, 2024

Secret Ingredient, a prominent food consulting firm for the restaurant and hospitality industry, has announced the launch of three new culinary destinations in India. The newly unveiled venues include Niko, a modern Asian restaurant in Gurgaon, La Croute, an artisanal pie shop and café in Delhi’s Sunder Nagar, and Bonita, a globally inspired European bistro located in Arossim, South Goa.

Secret Ingredient played a pivotal role in creating these distinct concepts by offering a wide range of consulting services. These included everything from research and feasibility studies to the development of a detailed concept, interior and graphic design collaboration, kitchen and bar planning, as well as food and beverage identity creation. The firm also assisted in hiring and training core team members, ensuring that each establishment delivers a well-rounded guest experience.

Kula Naidu, Director at Secret Ingredient, explained the firm’s approach: “At Secret Ingredient, we go beyond just food—we create a complete experience. Niko offers an upbeat yet calming atmosphere; La Croute provides a warm and welcoming vibe, while Bonita is all about relaxation and indulgence. Each venue has a distinct character, from the ambience to the décor, music, and overall f&b offering. We meticulously ensure that every aspect, from the kitchen’s efficiency to staff training, operates seamlessly.”

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Each of these new venues provides a unique culinary experience. Niko in Gurgaon brings modern Asian cuisine to the forefront, with an ambiance that blends lively and calming elements, making it a versatile choice for casual dining and special occasions. La Croute in Delhi focuses on artisanal pies, providing a cozy, neighborhood café vibe that invites people to sit back and enjoy freshly baked goods. Meanwhile, Bonita in Goa offers a mix of European-inspired dishes in a relaxed beachside setting, perfect for guests seeking an indulgent escape.

Sid Mathur, also a Director at Secret Ingredient, emphasized the research-driven approach that goes into every project. “Our team conducts thorough research to ensure dining experiences that are both unique, inventive and feasible. We oversee every aspect from the outset, focusing on guest experience to culinary offerings. Our goal with these projects was to create a menu that celebrates rich flavors and resonates with today’s diners, who seek new and exciting experiences. The feedback we’ve received is a testament to the hard work and creativity that went into these projects.”

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Secret Ingredient has a history of providing advisory services for a diverse range of clients, including restaurants, hotels, malls, and schools. They use their extensive hands-on experience from operating and advising multiple F&B outlets across India to create tailored solutions for new and existing projects. Their experience has allowed them to work with iconic brands and build a substantial portfolio across 28 cities in India.

Some of Secret Ingredient’s notable past projects include collaborations with The Khyber in Gulmarg, Kaansa at Crowne Plaza Gurgaon, Lyrah at Trident Gurgaon, and Koyo Koyo at Hyatt Centric Chandigarh. They have also partnered with popular venues such as Select City Walk Mall in Delhi, British School in Delhi, as well as with brands like Olive Group, Swiggy, and Anardana.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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