Secret Ingredient Launches Three Unique Culinary Concepts Across India

Secret Ingredient Launches Three Unique Culinary Concepts Across India

By Nithyakala Neelakandan

Published on October 8, 2024

Secret Ingredient, a prominent food consulting firm for the restaurant and hospitality industry, has announced the launch of three new culinary destinations in India. The newly unveiled venues include Niko, a modern Asian restaurant in Gurgaon, La Croute, an artisanal pie shop and café in Delhi’s Sunder Nagar, and Bonita, a globally inspired European bistro located in Arossim, South Goa.

Secret Ingredient played a pivotal role in creating these distinct concepts by offering a wide range of consulting services. These included everything from research and feasibility studies to the development of a detailed concept, interior and graphic design collaboration, kitchen and bar planning, as well as food and beverage identity creation. The firm also assisted in hiring and training core team members, ensuring that each establishment delivers a well-rounded guest experience.

Kula Naidu, Director at Secret Ingredient, explained the firm’s approach: “At Secret Ingredient, we go beyond just food—we create a complete experience. Niko offers an upbeat yet calming atmosphere; La Croute provides a warm and welcoming vibe, while Bonita is all about relaxation and indulgence. Each venue has a distinct character, from the ambience to the décor, music, and overall f&b offering. We meticulously ensure that every aspect, from the kitchen’s efficiency to staff training, operates seamlessly.”

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Each of these new venues provides a unique culinary experience. Niko in Gurgaon brings modern Asian cuisine to the forefront, with an ambiance that blends lively and calming elements, making it a versatile choice for casual dining and special occasions. La Croute in Delhi focuses on artisanal pies, providing a cozy, neighborhood café vibe that invites people to sit back and enjoy freshly baked goods. Meanwhile, Bonita in Goa offers a mix of European-inspired dishes in a relaxed beachside setting, perfect for guests seeking an indulgent escape.

Sid Mathur, also a Director at Secret Ingredient, emphasized the research-driven approach that goes into every project. “Our team conducts thorough research to ensure dining experiences that are both unique, inventive and feasible. We oversee every aspect from the outset, focusing on guest experience to culinary offerings. Our goal with these projects was to create a menu that celebrates rich flavors and resonates with today’s diners, who seek new and exciting experiences. The feedback we’ve received is a testament to the hard work and creativity that went into these projects.”

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Secret Ingredient has a history of providing advisory services for a diverse range of clients, including restaurants, hotels, malls, and schools. They use their extensive hands-on experience from operating and advising multiple F&B outlets across India to create tailored solutions for new and existing projects. Their experience has allowed them to work with iconic brands and build a substantial portfolio across 28 cities in India.

Some of Secret Ingredient’s notable past projects include collaborations with The Khyber in Gulmarg, Kaansa at Crowne Plaza Gurgaon, Lyrah at Trident Gurgaon, and Koyo Koyo at Hyatt Centric Chandigarh. They have also partnered with popular venues such as Select City Walk Mall in Delhi, British School in Delhi, as well as with brands like Olive Group, Swiggy, and Anardana.


Boston Pub Introduces a Five-Floor Nightlife Experience in Bengaluru's RR Nagar

Boston Pub Introduces a Five-Floor Nightlife Experience in Bengaluru's RR Nagar

By Manu Vardhan Kannan

Published on November 9, 2026

Bengaluru's dining and nightlife scene welcomes Boston Pub, a new destination in Rajarajeshwari Nagar (RR Nagar). Spread across approximately 12,000 sq. ft. and five floors, the venue brings together vintage-inspired interiors, global cuisine, signature cocktails, music and entertainment.

Located on 80 Feet Road, Kempegowda, RR Nagar, Boston has been designed as more than a conventional pub. Its five-floor concept offers different settings for guests, whether they want to enjoy a meal, catch up with friends, celebrate an occasion or spend an evening on the dance floor.

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Designed by Vinay Agnelo F. D'Almeida, the interiors combine vintage aesthetics, warm textures and contemporary elements. The basement features a dance floor, while the indoor dining and pub spaces provide settings for relaxed gatherings. The rooftop seating adds another option for guests looking to unwind.

With a seating capacity of approximately 400 guests, Boston can accommodate casual outings, group gatherings, birthdays, corporate events and private celebrations. DJ performances, live music and specially curated events will also form part of its entertainment programme.

The food menu brings together contemporary global cuisine, comfort food and sharing plates suited to a pub setting. It features Asian and Chinese favourites, Korean-inspired dishes, Indian appetisers, Italian-style pizzas and Continental selections. Some of the dishes that have received positive customer feedback include Korean Chicken Bao, Classic Chicken Tikka, Chilli Garlic Chicken Noodles, Wild Mushroom Dumplings and Fish Fingers. The pizza selection offers familiar favourites, while Tres Leches Cake and New York Cheesecake provide dessert options. The menu also includes vegetarian dishes for guests with different preferences.

The beverage programme features signature cocktails and non-alcoholic creations. Signature cocktails include Mushroom & Oak, Titaura, Crimson Passion, Golden Orchard, The Tea Garden, Boston Bloom, Baklava Old Fashioned, Bitter Bloom, Spiked Milkshake, Midnight Malt and Berry & Brine. The non-alcoholic selection features Ruby Fizz, Baklava Brew, Tropical Herb Garden, Heatwave, Indigo Tropica, Paradise and Garden Mist.

Boston also recommends pairing its craft beer selection with dishes such as Classic Chicken Tikka, Nimboo Chicken Tikka and Nimbu Murgh Tikka. The smoky and tangy flavours of these preparations complement the beer selection.

Founded by Subbaiah, Preetham, Hem and Ashwin, Boston draws inspiration from vintage culture while embracing contemporary nightlife. The brand's vision focuses on character, experience, culture and lifestyle, aiming to create a destination that goes beyond food and beverages.

Sharing the idea behind the concept, the founding team said, "Boston was envisioned as more than just another place to eat, drink and party. We wanted to create a destination where every visit tells a different story. With five floors, each offering its own character and experience, Boston brings together the charm of a bygone era and the excitement of contemporary nightlife. Our vision is to build a space where people connect, celebrate and create memories. Ultimately, we want Boston to be remembered not just for the place it is, but for how it makes people feel."

With its five-floor layout, varied dining options and entertainment spaces, Boston aims to establish itself as a social and nightlife destination in Bengaluru's RR Nagar.


Om Sweets Brings Its Signature Mithai and Vegetarian Food Experience to Golf Course Road

Om Sweets Brings Its Signature Mithai and Vegetarian Food Experience to Golf Course Road

By Manu Vardhan Kannan

Published on November 7, 2026

Om Sweets has introduced its premium retail concept on Golf Course Road, Gurugram, expanding its presence in one of the city's prominent commercial and residential destinations. The new outlet brings together the brand's traditional Indian mithai, savouries and vegetarian food offerings in a contemporary setting.

The outlet caters to customers looking for everyday dining, festive purchases and gifting options under one roof. Beyond its range of Indian sweets, Om Sweets offers savoury preparations and a wider selection of vegetarian food, making it a destination for different occasions and dining preferences.

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The new retail format reflects the changing expectations of urban consumers, who increasingly look for quality, variety and thoughtful presentation alongside familiar flavours. While the outlet offers a contemporary environment, it retains the traditional appeal that has shaped the brand's identity. Its Golf Course Road location also improves accessibility for residents and professionals in the surrounding neighbourhood.

Om Sweets' journey began in the early 1940s, when Shri Hari Chand Kathuria Ji started a family sweets business. Following Partition, the family rebuilt its business in India. In 1960, Shri Om Prakash Kathuria Ji established a shop in Arjun Nagar, Gurugram, laying the foundation for the brand's growth. Over the years, the business expanded its offerings and customer base, developing into an established food brand with a presence across Gurugram, Faridabad, Delhi, Sohna and Palwal.

Commenting on the launch, a spokesperson for Om Sweets said, “At Om Sweets, our focus has always been on serving food that people can associate with their everyday lives and special occasions. Mithai remains an important part of what we do, but our offering today extends to savouries and a wider range of vegetarian food. With our Golf Course Road outlet, we are bringing this variety to customers in a contemporary setting, making it convenient for them to explore our offerings for different occasions while continuing to enjoy the flavours they know and trust.”

With this launch, Om Sweets continues to expand its retail presence and introduce its broader food portfolio to a new customer base. The outlet brings together the brand's established culinary offerings and evolving retail format, catering to everyday meals, celebrations and gifting occasions.


Wendy's India Launches Five Global Burger Flavours Under 'The Great Burger Scam'

Wendy's India Launches Five Global Burger Flavours Under 'The Great Burger Scam'

By Hariharan U

Published on November 7, 2026

Wendy's India has introduced five globally inspired burger flavours under its new campaign, 'The Great Burger Scam', with prices starting at ₹59. Launched in November 2026, the range brings international flavour profiles to the value burger segment, offering both vegetarian and chicken options priced between ₹59 and ₹99.

The new selection features five flavours: Chipotle, Chimichurri, Korean, Teriyaki and Makhani. The range combines smoky, herbaceous, sweet and savoury profiles with a familiar Indian-inspired option, giving customers a wider choice beyond conventional value burger offerings.

The campaign plays on the idea of a 'scam' by presenting a range of distinct flavour experiences at prices that may seem unexpectedly affordable. Wendy's positions the launch as an effort to challenge the perception that lower-priced burgers need to offer limited variety.

Commenting on the campaign, Mohit Mahajan, AVP – Marketing, Rebel Foods, said, "Consumers today are looking for more than just a good deal. They want variety, exciting flavours and experiences that feel worth trying. With 'The Great Burger Scam', we wanted to turn the usual value burger narrative on its head. Five distinct flavours, globally inspired choices and prices starting at ₹59, it almost sounds too good to be true! Through this campaign, we want to make flavour exploration accessible to everyone while bringing a little fun and surprise to the everyday burger experience."

The launch targets consumers, particularly Gen Z and Millennials, who are interested in exploring new food options while keeping spending in check. By bringing flavours associated with different cuisines into an affordable format, Wendy's aims to make experimentation more accessible to everyday burger customers.

The campaign also adds to the brand's efforts to differentiate its offering in India's competitive quick-service restaurant market, where value pricing and menu variety remain important considerations for consumers.

The new burgers are available at Wendy's India dine-in restaurants and through online delivery platforms.

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