Secret Ingredient to Spearhead Nationwide Expansion of Pekoe Café

Secret Ingredient to Spearhead Nationwide Expansion of Pekoe Café

By Nishang Narayan

Published on March 11, 2025

Leading Food Consultancy Firm Partners with Dalmia Gold Tea Group to Bring a Unique Tea Experience to Indian Cities

Secret Ingredient, India’s top food consulting firm specializing in restaurant and hospitality solutions, has announced a strategic partnership with Dalmia Gold Tea Group to expand Pekoe Café across India. This collaboration aims to bring Pekoe’s distinctive tea-drinking experience to cities nationwide, building on its current success in Patna and Siliguri.

A Unique Tea Concept Expanding Across India

Secret Ingredient will lead the expansion, ensuring brand consistency while adapting to local preferences. Pekoe Café redefines India’s chai tapri culture by blending traditional flavors with a refined and contemporary setting. The café offers a diverse menu of Indian snacks that pair perfectly with its signature teas, all within a quirky, inviting ambiance.

Nikita Dalmia, Co-Founder of Pekoe Café, shared her vision:
"Pekoe is a vibrant celebration of India’s love for chai tapri and street food, reimagined with sophistication. Our mission is to popularize Indian tea culture alongside high-quality teas from the House of Dalmia Gold. We wanted a partner who understands this unique proposition while enhancing our brand value, and Secret Ingredient is the perfect fit to take our concept across India."

The Role of Secret Ingredient in the Expansion

Secret Ingredient’s expertise in restaurant concept development, market analysis, and operational strategy will be instrumental in Pekoe’s nationwide growth. The firm has mapped out a phased rollout over the next year, targeting key cities to ensure success.

Kula Naidu, Director of Secret Ingredient, emphasized their approach:

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"We are excited to bring the Pekoe Café experience to more cities. Our team will work diligently to preserve the brand’s essence while tailoring each location to resonate with local tastes and cultures."

Sid Mathur, Director at Secret Ingredient, added:

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"Pekoe has already won the hearts of tea enthusiasts in Patna and Siliguri. As we expand, we remain committed to delivering an elevated and seamless experience that delights customers across India."

Expansion Strategy & Future Plans

The expansion strategy focuses on:

  • Market Research & Location Selection – Identifying prime locations with high footfall
  • Interior Design & Ambience – Maintaining the quirky and inviting Pekoe brand aesthetic
  • Menu Development – Adapting offerings to local flavors while preserving Pekoe’s signature selections
  • Staff Training Programs – Ensuring high service standards across all new outlets

Pekoe Café: A Tea Lover’s Haven

Founded by Dalmia Gold Tea, Pekoe Café offers an affordable yet high-quality tea and snacking experience. Operating from 9 AM to 10 PM daily, it serves a wide range of tea varieties alongside signature dishes such as:

  • Kullhad Pizza
  • Authentic Mumbai Vada Pav
  • Darjeeling Momos
  • “Gud Wali Chai” – a favorite among patrons

For more details, visit: https://pekoebydg.in/

About Secret Ingredient

Secret Ingredient is a leading consulting firm for the restaurant and hospitality industry, specializing in concept creation, strategy, and operational excellence. Notable projects include The Khyber at Gulmarg, Kaansa at Crowne Plaza Gurgaon, Lyrah at Trident Gurgaon, and Koyo Koyo at Hyatt Centric Chandigarh. The firm has also advised brands like Swiggy, Anardana, and Olive Group.

For more details, visit: https://secretingredient.co.in/

About Dalmia Gold Tea Group

Dalmia Gold Tea Group is a renowned tea brand, especially popular in Bihar and Jharkhand for over 25 years. Its venture into the café industry with Pekoe showcases its dedication to innovation and quality in the Indian tea market.

For more details, visit: https://dalmiagold.com/


Tamil Nadu’s Vijay Kumar Wins James Beard Award, Puts Semma and South Indian Cuisine on the Global Map

Tamil Nadu’s Vijay Kumar Wins James Beard Award, Puts Semma and South Indian Cuisine on the Global Map

By Nishang Narayan

Published on June 20, 2025

In a historic win for Indian cuisine, Chef Vijay Kumar, hailing from a small village near Madurai in Tamil Nadu, has been awarded Best Chef: New York State at the prestigious James Beard Awards 2025. Held on Monday night in Chicago, the awards are regarded as one of the culinary world’s highest honours — and for the first time, an Indian restaurant and chef have claimed this top spot in New York.

Kumar is the Executive Chef of Semma, a restaurant that has revolutionized the Indian fine dining scene in New York. Part of the Unapologetic Foods group led by Chintan Pandya and Roni Mazumdar, Semma is unapologetically rooted in South Indian heritage, serving dishes rarely seen outside Tamil homes. From fiery nathai pirattal (snail curry) to eral thokku (spicy prawns) and foxtail millet khichdi, the food is bold, soulful, and deeply personal — served in clay pots and on banana leaves, often without cutlery.

Dressed in a traditional Veshti while accepting the award, Kumar shared an emotional moment:

“When I started cooking, I never thought a kid like me from Tamil Nadu could make it to a room like this. But the food I grew up with — food made with care and fire, with soul — is now taking the main stage. There’s no such thing as poor people’s food or rich people’s food. If it’s true, it’s powerful.”

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Semma has consistently earned accolades since its opening in 2021. It holds a Michelin star for three years running and was crowned No. 1 on The New York Times’ 100 Best Restaurants list — a rare feat for an Indian restaurant. But for Kumar, this moment is about more than stars and rankings. It’s about representation, roots, and reclaiming pride in food once hidden in shame.

Growing up in Arasampatti, a village surrounded by paddy fields and coconut trees, Kumar recalls how dishes like snail curry were once considered farmer’s food — something to be kept from classmates. It wasn’t until culinary school that he saw escargot on a fine-dining menu and realized: “Maybe the world just hadn’t tasted our food yet.”

Originally dreaming of becoming an engineer, financial limitations led Kumar to pursue catering college — a twist of fate that launched a career celebrating the food of his ancestors. Today, with a James Beard medal and a mission that resonates from New York to Tamil Nadu, Chef Vijay Kumar has not only redefined fine dining but also carved a powerful space for heritage cuisine in global gastronomy.

Semma is no longer just a restaurant — it’s a revolution in flavour, identity, and cultural pride.


PAUL to Bring French Culinary Excellence to Bengaluru in August with First Outlet at Orion Gateway Mall

PAUL to Bring French Culinary Excellence to Bengaluru in August with First Outlet at Orion Gateway Mall

By Nishang Narayan

Published on June 20, 2025

Globally celebrated French bakery and café PAUL is set to make its Bengaluru debut this August with its first outlet at Orion Gateway Mall, Rajajinagar. With a rich legacy spanning over 135 years, PAUL brings its signature French charm to the city in a stunning alfresco lakeside setting covering 3,850 square feet.

The menu will feature a refined selection of authentic French delicacies—from quiche lorraine, croque monsieur, savoury crêpes, and French onion soup, to caramelized canelés. Bengaluru’s food lovers can also enjoy sourdough Napoletana pizzas, tartines, pastas, rice bowls, salads, risottos, sandwiches, and refreshing beverages—all made using the finest locally and internationally sourced ingredients.

The Parisian-style ambience at PAUL makes it the perfect spot for a cozy breakfast, a laid-back brunch, or even a quick solo indulgence. Whether it's a casual coffee date or a business meeting, PAUL promises a slice of France in the heart of the city.

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Sunil Munshi, Senior Vice President – Retail, Brigade Group, said:

"The upcoming launch of PAUL at Orion Gateway Mall furthers our commitment to delivering globally inspired experiences crafted with innovation and care. We’re excited to bring this iconic French tradition to Bengaluru and confident it will become a favourite among the city's food connoisseurs.”

Vaibhav Kaushish, Chief Operating Officer, PAUL India, added:

“Opening our first outlet in Bengaluru is a significant milestone. Staying true to our brand's philosophy of Eat Well, Live Well, we bring the finest ingredients—free from palm oil and artificial additives—and French staples like viennoiseries, hot chocolate, and pain au chocolat to this vibrant city.”

PAUL’s commitment to authenticity, wellness, and sustainability, combined with its heritage of artisanal craftsmanship, makes it a much-awaited culinary destination for Bengalureans. With its debut, the city is all set to savour the best of French bakery traditions—one croissant at a time.


Figaro's Pizza Redefines Flavour with Signature Creations and Fresh Craftsmanship

Figaro's Pizza Redefines Flavour with Signature Creations and Fresh Craftsmanship

By Nishang Narayan

Published on June 20, 2025

Figaro’s Pizza has unveiled a bold new chapter, staying true to its roots while elevating every element of the pizza experience. Known for its dedication to freshness and flavour, Figaro’s reaffirms its core philosophy: honest ingredients, expertly crafted.

At the heart of every Figaro’s offering is fresh dough made daily, 100% real cheese, and never-frozen vegetables—a trio that ensures every bite is not just delicious but crafted with intention and integrity.

Spotlight on Signature Flavours

1. Mama’s Favorite Pizza
A classic with a twist. Perfect for those who love bold, meaty flavours, this pizza combines chicken pepperoni, sausage, mushrooms, olives, and capsicum, layered on your choice of red sauce or creamy garlic base. A celebration of richness and balance.

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2. Rainbow Pizza
Vegetarians, rejoice! This colourful and flavour-packed pizza brings together garlic mushrooms, baby corn, black olives, capsicum, and tomatoes. It’s a visual and gastronomic treat, offered with Figaro’s signature red or creamy garlic sauce.

3. Figaro’s Special Garden Salad
Fresh, light, and full of crunch, this salad brings together capsicum, onions, tomatoes, and olives tossed in Caesar or Italian dressing. A perfect pairing to any main.

4. Santa Fe BBQ Sandwich
Comfort meets bold in this grilled chicken sandwich, layered with sweet onions, red paprika, tomatoes, melted cheese, lettuce, and a generous drizzle of smoky BBQ sauce. A hearty choice for those craving depth and flavour.

Whether you’re a loyal Figaro’s fan or a new diner, the menu’s flavour-forward philosophy ensures there’s something to love. These creations are more than meals—they’re crafted experiences, designed to satisfy both the stomach and the soul.

At Figaro’s Pizza, flavour isn’t just served—it’s redefined.

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