Secret Ingredient to Spearhead Nationwide Expansion of Pekoe Café

Secret Ingredient to Spearhead Nationwide Expansion of Pekoe Café

By Nishang Narayan

Published on March 11, 2025

Leading Food Consultancy Firm Partners with Dalmia Gold Tea Group to Bring a Unique Tea Experience to Indian Cities

Secret Ingredient, India’s top food consulting firm specializing in restaurant and hospitality solutions, has announced a strategic partnership with Dalmia Gold Tea Group to expand Pekoe Café across India. This collaboration aims to bring Pekoe’s distinctive tea-drinking experience to cities nationwide, building on its current success in Patna and Siliguri.

A Unique Tea Concept Expanding Across India

Secret Ingredient will lead the expansion, ensuring brand consistency while adapting to local preferences. Pekoe Café redefines India’s chai tapri culture by blending traditional flavors with a refined and contemporary setting. The café offers a diverse menu of Indian snacks that pair perfectly with its signature teas, all within a quirky, inviting ambiance.

Nikita Dalmia, Co-Founder of Pekoe Café, shared her vision:
"Pekoe is a vibrant celebration of India’s love for chai tapri and street food, reimagined with sophistication. Our mission is to popularize Indian tea culture alongside high-quality teas from the House of Dalmia Gold. We wanted a partner who understands this unique proposition while enhancing our brand value, and Secret Ingredient is the perfect fit to take our concept across India."

The Role of Secret Ingredient in the Expansion

Secret Ingredient’s expertise in restaurant concept development, market analysis, and operational strategy will be instrumental in Pekoe’s nationwide growth. The firm has mapped out a phased rollout over the next year, targeting key cities to ensure success.

Kula Naidu, Director of Secret Ingredient, emphasized their approach:

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"We are excited to bring the Pekoe Café experience to more cities. Our team will work diligently to preserve the brand’s essence while tailoring each location to resonate with local tastes and cultures."

Sid Mathur, Director at Secret Ingredient, added:

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"Pekoe has already won the hearts of tea enthusiasts in Patna and Siliguri. As we expand, we remain committed to delivering an elevated and seamless experience that delights customers across India."

Expansion Strategy & Future Plans

The expansion strategy focuses on:

  • Market Research & Location Selection – Identifying prime locations with high footfall
  • Interior Design & Ambience – Maintaining the quirky and inviting Pekoe brand aesthetic
  • Menu Development – Adapting offerings to local flavors while preserving Pekoe’s signature selections
  • Staff Training Programs – Ensuring high service standards across all new outlets

Pekoe Café: A Tea Lover’s Haven

Founded by Dalmia Gold Tea, Pekoe Café offers an affordable yet high-quality tea and snacking experience. Operating from 9 AM to 10 PM daily, it serves a wide range of tea varieties alongside signature dishes such as:

  • Kullhad Pizza
  • Authentic Mumbai Vada Pav
  • Darjeeling Momos
  • “Gud Wali Chai” – a favorite among patrons

For more details, visit: https://pekoebydg.in/

About Secret Ingredient

Secret Ingredient is a leading consulting firm for the restaurant and hospitality industry, specializing in concept creation, strategy, and operational excellence. Notable projects include The Khyber at Gulmarg, Kaansa at Crowne Plaza Gurgaon, Lyrah at Trident Gurgaon, and Koyo Koyo at Hyatt Centric Chandigarh. The firm has also advised brands like Swiggy, Anardana, and Olive Group.

For more details, visit: https://secretingredient.co.in/

About Dalmia Gold Tea Group

Dalmia Gold Tea Group is a renowned tea brand, especially popular in Bihar and Jharkhand for over 25 years. Its venture into the café industry with Pekoe showcases its dedication to innovation and quality in the Indian tea market.

For more details, visit: https://dalmiagold.com/


The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

By Manu Vardhan Kannan

Published on May 31, 2025

The Glenwalk, a premium blended Scotch whisky brand co-founded by Bollywood actor Sanjay Dutt and Cartel Bros, has bagged the 'Most Disruptive Brand of the Year' title at the 8th Talent Track Awards 2025, held recently in Mumbai. Known for recognising excellence in digital content, branding, and marketing, the Talent Track Awards celebrated Glenwalk's innovative approach in a competitive spirits market.

This award adds to a long list of prestigious honours the brand has earned in a short span of time. These include a Bronze Medal at the London Spirits Awards 2025, Gold Medal at ProWine 2023, Silver Medal at ProWine 2024, Silver Medal at the London Spirits Competition 2024, Silver Award at IWSC 2024, and Gold at Spiritz Achiever 2024, among others. These accolades reflect the brand’s unwavering focus on quality and innovation, led by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.

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“Winning the 'Most Disruptive Brand of the Year' title is both an honour and a responsibility. We have always believed in pushing boundaries, and this recognition reaffirms that our bold choices and fearless brand narrative are not only resonating but also setting new benchmarks,” said Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz.

Since its launch, The Glenwalk has gained attention for its edgy brand storytelling and premium quality. By blending heritage craftsmanship with a bold, modern identity, it has carved a strong position in the Indian spirits market. The brand closed FY 2024–25 with 1.4 million bottles sold and has ambitious plans to triple this number to 4.2 million bottles in India, travel retail, and global markets.

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“From day one, we set out to challenge the status quo and create something that would stand apart, not just in taste, but in approach,” said Sanjay Dutt, The Glenwalk’s brand ambassador and co-founder. “This award is a testament to the vision, the bold risks we took, and the incredible team behind the brand.”

This recognition as the 'Most Disruptive Brand of the Year' marks a major milestone for The Glenwalk. With a clear commitment to innovation and quality, the brand continues to reshape the premium whisky space in India and beyond.


AYALAGAM: A Thamizh Food Festival Celebrating Authentic Flavours at Feathers Hotel

AYALAGAM: A Thamizh Food Festival Celebrating Authentic Flavours at Feathers Hotel

By Nishang Narayan

Published on May 31, 2025

Feathers Hotel’s Sangamithirai restaurant invites you to embark on a unique culinary voyage with AYALAGAM – A Thamizh Food Festival. Running from 30th May to 8th June, this week-long celebration brings the authentic flavours of Thamizh cuisine as lovingly preserved in Singapore and Malaysia, curated by the internationally acclaimed Chef Devagi Sanmugam — famously known as the “Spice Queen of Singapore.”

A Cultural and Culinary Homecoming

AYALAGAM is more than just a food festival. It’s a heartfelt journey into the soul of Thamizh cooking, reflecting the rich traditions and vibrant flavours that have travelled across oceans. Each day features a special curated set menu named after the iconic rivers of Tamil Nadu — Bhavani, Vaigai, Amaravathi, Thamirabharani, and Siruvani — capturing the diverse tastes and textures unique to different regions.

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Highlights to Savor

Prepare your palate for a spectacular range of dishes blending tradition with innovation, including:

  • Peerkangai Kaintha Eral Soo Hoon Soup

  • Kozhi Sambal

  • Mutta Briyani

  • Palakkai Murungakai Kurma

  • Tauhu Urulai Kizhangu Sambal

  • Inippu Urappu Tamarai Thandu

  • Kadalai Paruppu Aatu Kothu Erachi Pirathal

  • Karuvepillai Meen

  • Vazhai Elai Kathirikai Chops

  • Nandu Parcel Soup

  • Sura Puttu Urundai

  • Palakai Biryani

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  • Pudina Rasam

  • Masala Kalan Kutti Uttapam

  • Masala Sweet Potato Paniyaram

  • Maravalli Kizhangu Halwa

  • Pandan Idiappam with Vazhai Pazham Sauce

  • Chendol

  • Javarisi Elai Kozhukattai

  • Parangikkai Payasam

Each dish tells a story of tradition, spice, and home—elevated by Chef Devagi’s global expertise.

Meet the Spice Queen

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Chef Devagi Sanmugam’s culinary journey spans over four decades, with 22 cookbooks and a global reputation as a culinary educator and consultant. Her passion for spices and Asian flavours shines through in this festival, bringing generations of recipes and memories to the table.

Feathers Executive Chef Murthi shared, “AYALAGAM is close to our hearts — it's about sharing the rich, soulful flavours of Thamizh cuisine from beyond our borders. Every dish brings a bit of home, with a twist.”

Chef Devagi adds, “Cooking for AYALAGAM feels like bringing my roots back to where it all began. These dishes are full of memories, spice, and love — just the way our grandmothers made them.”

Event Details:
Date: 30th May to 8th June 2025
Time: Lunch & Dinner
Venue: Sangamithirai, Feathers Hotel

Reservations: +91 78239 77825 | +91 73580 18812

Join AYALAGAM to taste the timeless culinary treasures of the Thamizh diaspora, celebrated with love and flair under one roof.


Saturday Breakfast Never Ends at Four Seasons Bengaluru with CUR8’s All-Day Feast

Saturday Breakfast Never Ends at Four Seasons Bengaluru with CUR8’s All-Day Feast

By Nishang Narayan

Published on May 31, 2025

Bengaluru and breakfast are a love story for the ages—and Four Seasons Hotel Bengaluru just added the perfect new chapter. Say hello to “Saturdays, All Day Breakfast”, curated by CUR8, the hotel’s popular all-day dining restaurant. Designed for anyone who believes breakfast is a state of mind, this weekend special runs from 10:30 AM to 3:00 PM, making it your newest Saturday ritual.

A Feast from Morning to Midday

Start your day with early breakfast classics and watch the spread evolve into a hearty mid-day selection as the hours roll on. Think live stations, warm mains, compound salads, and a smoothie and mocktail bar ready to refresh your palate. Whether you’re a dosa die-hard or a global breakfast adventurer, CUR8 has your cravings covered.

More Than Just Food

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From 12:30 PM to 2:30 PM, enjoy live music that adds rhythm to your meal and transforms CUR8 into a weekend hotspot. And if you’re into art, you’re in luck—CUR8 is also showcasing rotating art exhibitions from local talent, turning your meal into a cultural journey.

Interactive Fun for All Ages

For something extra special, join hands-on cooking demos and classes led by the Four Seasons’ expert chefs. From decorating cupcakes to flipping perfect dosas, it’s an experience families and foodies will love. Plus, take home a personalized apron, signed chef’s cap, and recipe cards to recreate the magic.

Whether you’re brunching with friends, hanging with the fam, or just chasing the perfect smoothie bowl—Saturday at Four Seasons is where breakfast never ends.

Venue: CUR8, Four Seasons Hotel Bengaluru
Reservations: +91 76191 46004

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