Secret Ingredient to Spearhead Nationwide Expansion of Pekoe Café

Secret Ingredient to Spearhead Nationwide Expansion of Pekoe Café

By Nishang Narayan

Published on March 11, 2025

Leading Food Consultancy Firm Partners with Dalmia Gold Tea Group to Bring a Unique Tea Experience to Indian Cities

Secret Ingredient, India’s top food consulting firm specializing in restaurant and hospitality solutions, has announced a strategic partnership with Dalmia Gold Tea Group to expand Pekoe Café across India. This collaboration aims to bring Pekoe’s distinctive tea-drinking experience to cities nationwide, building on its current success in Patna and Siliguri.

A Unique Tea Concept Expanding Across India

Secret Ingredient will lead the expansion, ensuring brand consistency while adapting to local preferences. Pekoe Café redefines India’s chai tapri culture by blending traditional flavors with a refined and contemporary setting. The café offers a diverse menu of Indian snacks that pair perfectly with its signature teas, all within a quirky, inviting ambiance.

Nikita Dalmia, Co-Founder of Pekoe Café, shared her vision:
"Pekoe is a vibrant celebration of India’s love for chai tapri and street food, reimagined with sophistication. Our mission is to popularize Indian tea culture alongside high-quality teas from the House of Dalmia Gold. We wanted a partner who understands this unique proposition while enhancing our brand value, and Secret Ingredient is the perfect fit to take our concept across India."

The Role of Secret Ingredient in the Expansion

Secret Ingredient’s expertise in restaurant concept development, market analysis, and operational strategy will be instrumental in Pekoe’s nationwide growth. The firm has mapped out a phased rollout over the next year, targeting key cities to ensure success.

Kula Naidu, Director of Secret Ingredient, emphasized their approach:

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"We are excited to bring the Pekoe Café experience to more cities. Our team will work diligently to preserve the brand’s essence while tailoring each location to resonate with local tastes and cultures."

Sid Mathur, Director at Secret Ingredient, added:

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"Pekoe has already won the hearts of tea enthusiasts in Patna and Siliguri. As we expand, we remain committed to delivering an elevated and seamless experience that delights customers across India."

Expansion Strategy & Future Plans

The expansion strategy focuses on:

  • Market Research & Location Selection – Identifying prime locations with high footfall
  • Interior Design & Ambience – Maintaining the quirky and inviting Pekoe brand aesthetic
  • Menu Development – Adapting offerings to local flavors while preserving Pekoe’s signature selections
  • Staff Training Programs – Ensuring high service standards across all new outlets

Pekoe Café: A Tea Lover’s Haven

Founded by Dalmia Gold Tea, Pekoe Café offers an affordable yet high-quality tea and snacking experience. Operating from 9 AM to 10 PM daily, it serves a wide range of tea varieties alongside signature dishes such as:

  • Kullhad Pizza
  • Authentic Mumbai Vada Pav
  • Darjeeling Momos
  • “Gud Wali Chai” – a favorite among patrons

For more details, visit: https://pekoebydg.in/

About Secret Ingredient

Secret Ingredient is a leading consulting firm for the restaurant and hospitality industry, specializing in concept creation, strategy, and operational excellence. Notable projects include The Khyber at Gulmarg, Kaansa at Crowne Plaza Gurgaon, Lyrah at Trident Gurgaon, and Koyo Koyo at Hyatt Centric Chandigarh. The firm has also advised brands like Swiggy, Anardana, and Olive Group.

For more details, visit: https://secretingredient.co.in/

About Dalmia Gold Tea Group

Dalmia Gold Tea Group is a renowned tea brand, especially popular in Bihar and Jharkhand for over 25 years. Its venture into the café industry with Pekoe showcases its dedication to innovation and quality in the Indian tea market.

For more details, visit: https://dalmiagold.com/


Chinese Wok Opens First Outlet in Calicut, Expands South India Network to 90 Stores

Chinese Wok Opens First Outlet in Calicut, Expands South India Network to 90 Stores

By Hariharan U

Published on July 13, 2026

Chinese Wok, the flagship Desi Chinese quick service restaurant (QSR) brand from Lenexis Foodworks, has expanded its presence in Kerala with the launch of its first outlet in Calicut. Located at Lulu Mall, the new restaurant marks the brand's entry into one of Kerala's fastest-growing food markets while taking its Kerala footprint to 10 outlets and its South India network to 90 stores.

The expansion forms part of Chinese Wok's strategy to strengthen its presence across high-potential Tier-II cities. Calicut's growing base of local consumers, students, working professionals, and GCC travellers, coupled with rising disposable incomes and an increasing appetite for organised dining, makes the city a strategic market for the brand.

Situated within Lulu Mall, one of Calicut's leading retail destinations, the outlet has been designed to serve shoppers, families, students, and young professionals through a convenient dine-in and takeaway format. Customers can enjoy the brand's signature menu featuring Hakka Noodles, Schezwan Noodles, Momos, Fries, and value-driven combo meals.

Commenting on the launch, Arvind R P, Chief Executive Officer, Lenexis Foodworks, said Calicut represents an important milestone in the company's South India growth strategy. He noted that the city's vibrant food culture and demand for quality, affordable meals make it an ideal market for Chinese Wok, adding that the brand remains committed to democratising Desi Chinese cuisine through a disciplined and scalable expansion approach.

The new outlet will offer dine-in, takeaway, and home delivery services, extending Chinese Wok's signature combination of flavour, affordability, and convenience to consumers in Calicut.

Founded in 2015, Chinese Wok has grown into India's largest Desi Chinese QSR brand with a network of more than 270 outlets across over 50 cities. Operated by Lenexis Foodworks, the company also manages The Momo Co. and Big Bowl as part of its expanding portfolio of quick-service restaurant brands


Farzi Café Cyberhub Celebrates World Rum Day with 'Dear Delhi' Cocktail

Farzi Café Cyberhub Celebrates World Rum Day with 'Dear Delhi' Cocktail

By Hariharan U

Published on July 13, 2026

Ahead of World Rum Day on 11 July, Farzi Café Cyberhub is celebrating the occasion with the launch of 'Dear Delhi', a signature cocktail that pays tribute to the capital through locally inspired flavours and contemporary mixology.

Part of the restaurant's Heritage Greens cocktail collection, Dear Delhi draws inspiration from the lush landscapes of Delhi's historic Sunder Nursery, reimagining the city's green spaces through an innovative rum-based creation.

Moving beyond conventional tropical rum cocktails, the drink features a distinctive cream cheese-infused rum base layered with sweet strawberry, almond, fresh basil and a touch of citrus. The cocktail is then clarified using a coconut milk wash, resulting in a crystal-clear, silky-smooth punch that balances richness with freshness.

Designed to reflect both nostalgia and innovation, Dear Delhi showcases Farzi Café's approach to modern Indian mixology by combining unconventional techniques with flavours rooted in local identity.

Priced at ₹650, the cocktail is available exclusively at Farzi Café, Cyberhub, offering guests a unique way to celebrate World Rum Day through a drink inspired by one of Delhi's most iconic landmarks


The Leela Gandhinagar Celebrates the Monsoon with Seasonal Delights at Citrus Junction

The Leela Gandhinagar Celebrates the Monsoon with Seasonal Delights at Citrus Junction

By Manu Vardhan Kannan

Published on July 13, 2026

The Leela Gandhinagar is celebrating the arrival of the rainy season with Monsoon Delights, a specially curated weekend dining experience at Citrus Junction, beginning July 10, 2026 and available across all weekends in July.

Inspired by the comforting flavours that define the monsoon, the seasonal menu brings together popular regional favourites from across India. Guests can savour steaming bowls of thukpa, Bombay toasties, stuffed chillas, vada pav, and a variety of seasonal delicacies that are often enjoyed during the rains.

Adding to the experience are interactive live culinary stations where dishes are prepared fresh, along with aromatic cups of tea and indulgent desserts that perfectly complement the monsoon mood.

Set within the elegant interiors of Citrus Junction, inspired by the timeless charm of luxury rail travel, the experience offers more than just a meal. It creates a cosy setting where guests can slow down, enjoy comforting food, and spend quality time with family and friends while watching the monsoon unfold.

Speaking about the seasonal offering, Vikas Sood, General Manager, The Leela Gandhinagar, said:

"Every season brings with it flavours and traditions that evoke a sense of place and belonging, and the monsoon is perhaps the most nostalgic of them all. With 'Monsoon Delights', we wanted to celebrate those familiar moments that many of us associate with the rains sharing comforting food, enjoying time with loved ones, and creating memories around the table. It is our way of bringing the warmth of the season to our guests through an experience that is comforting."

Blending regional culinary traditions with The Leela's signature hospitality, Monsoon Delights promises a warm and memorable dining experience, celebrating the simple pleasures of the rainy season through comforting food and shared moments.

Event Details

  • Event: Monsoon Delights.

  • Venue: Citrus Junction, The Leela Gandhinagar.

  • Dates: Every weekend in July from July 10, 2026.

  • Experience: Seasonal monsoon menu with live culinary stations.

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