Sector 144, JP Nagar has announced the launch of its new craft beer experience titled “The King of Pours,” a curated beer menu designed around music, nostalgia, and Bengaluru’s evolving beer culture. The programme was launched on 20th May 2026.

Conceptualised as an immersive experience, the menu reflects the spirit of JP Nagar and the city’s strong community-driven pub culture, blending storytelling with contemporary brewing styles and hyperlocal ingredients.

The new selection features five signature craft beers, each built around a distinct mood and flavour profile. The lineup includes Billie's Wit, a Belgian Witbier infused with mosambi peel; Beat It Hefe, a smooth Hefeweizen with banana and clove notes; Off The Wall Stout, brewed with Chikmagalur Arabica coffee; Dangerous IPA, a citrus-forward American IPA; and Mango Jam NEIPA, a hazy mango-infused New England IPA designed for shared experiences.

Alongside the launch, Sector 144 has also introduced Wednesday Gig Nights, featuring live music and curated entertainment aimed at enhancing its community-focused nightlife experience.

The venue describes “The King of Pours” as more than a beer menu, positioning it as a sensory and storytelling-driven experience built around connection, nostalgia, and local culture. The concept integrates neon-inspired visuals, familiar musical references, and immersive hospitality elements.

Speaking about the launch, founder Kushal Raj said, “With The King of Pours, we wanted to create more than a beer menu. Every brew has been designed around a feeling, a memory, and a moment people can connect with.”

He added that the experience is rooted in the culture of JP Nagar and Bengaluru, aiming to create a space that feels immersive, familiar, and community-driven.

The launch reflects Sector 144’s broader vision of building a contemporary craft beer destination centred on hospitality, entertainment, and shared social experiences.