Seoul Dak has marked a key expansion milestone with the launch of its first-ever mall outlet at Phoenix Marketcity in Kurla, Mumbai. Known for introducing authentic Korean flavours to Indian diners, the brand has previously built its presence through high-street locations and now enters a high-visibility retail environment for the first time.

The new outlet has been designed to bring the energy of modern Seoul into a mall setting, blending neon-inspired interiors, youthful design elements, and a vibrant ambience suited for both quick bites and relaxed dining. With this launch, Seoul Dak aims to make Korean cuisine more accessible to Mumbai’s growing base of K-culture fans, families, and young professionals.

As interest in Korean entertainment, fashion, and food continues to rise in India, the brand is focusing on offering an immersive dining experience rooted in authenticity while reflecting contemporary Seoul’s cultural identity.

The menu continues to highlight Seoul Dak’s signature offerings, led by its popular Korean Fried Chicken available in flavours such as Volcano, Hot & Spicy, Ganjang, and K-BBQ. The outlet also features Korean staples including Ramen, Tteokbokki, and Korean Corn Dogs, along with refreshing K-Pop Coolers and indulgent Bingsus.

To mark the launch, Seoul Dak will host a grand opening event on 10th July featuring interactive games, live entertainment, and themed experiences including a photobooth inspired by Korean pop culture. The celebration is expected to bring together food lovers and fans of Korean culture in Mumbai.

Speaking on the launch, Sean Lee, Founder of Seoul Dak, said the Phoenix Marketcity outlet represents a new chapter for the brand as it expands into mall formats. He added that the goal is to offer not just authentic Korean food, but also a cultural experience that reflects the creativity and vibrancy of Seoul.

With this opening, Seoul Dak continues its growth journey in India, focusing on expanding its footprint through new locations, menu innovations, and culturally driven dining experiences that bring Korean flavours closer to Indian consumers.