SGF India Brings Flavour-Packed Vegetarian Menu to Noida’s Sector 135

SGF India Brings Flavour-Packed Vegetarian Menu to Noida’s Sector 135

By Hariharan U

Published on August 15, 2025

SGF (Spice Grill Flame) India has unveiled its latest outlet at Assotech Business Cresterra, Sector 135, bringing its popular 100% vegetarian offerings to one of Noida’s most dynamic commercial and residential hubs.

To mark the occasion, guests enjoyed an exclusive 20% discount on all orders during the launch day. The menu features SGF’s signature North Indian flavours like tangy, spicy, and hearty vegetarian dishes crafted to appeal to both the corporate crowd and neighbourhood residents.

"Noida has always been a key market for us, and opening at Assotech Business Cresterra allows us to cater to a vibrant mix of working professionals and local residents. We are excited to welcome guests with our signature taste, quality, and service", said Kewal Ahuja, Founder & CEO, SGF India.

image

The brand’s long-term vision is to operate 200+ outlets by 2026, driven by its robust franchise network and the growing demand for vegetarian alternatives in India’s fast-food sector. This new launch underscores SGF’s mission to make plant-based dining accessible, affordable, and flavour-packed.

Outlet Details:

SGF India – Assotech Business Cresterra Park, Sector 135, Noida, Uttar Pradesh

Launch Date: Tuesday, 12 August 2025

Inaugural Offer: 20% off on all orders (launch day only)

About SGF India:
Founded in 2012, SGF India (Spice Grill Flame) began with just two outlets and has grown into a network of 75+ locations in over 20 cities. Celebrated for its fiery vegetarian and vegan menu, SGF continues to redefine plant-based dining with a focus on taste, value, and quality.


The Leela Gandhinagar Brings Royal Indian Flavours to Life with Biryani & Kebab Trail at Diya

The Leela Gandhinagar Brings Royal Indian Flavours to Life with Biryani & Kebab Trail at Diya

By Hariharan U

Published on July 16, 2026

The Leela Gandhinagar is celebrating India’s rich royal culinary traditions with the launch of its Royal Biryani & Kebab Trail at Diya, the hotel’s signature Indian specialty restaurant. Running from 16th July to 31st July 2026, the festival invites guests to experience the timeless flavours, aromas, and craftsmanship of India’s royal kitchens through an exclusive selection of biryanis and kebabs.

Inspired by culinary traditions once enjoyed by royal households across the country, the festival brings together fragrant basmati rice, aromatic spices, slow-cooking techniques, and expertly grilled preparations that have made biryanis and kebabs iconic expressions of Indian fine dining.

As guests enter Diya, they are welcomed by the rich aromas of saffron-infused rice, roasted spices, charcoal-grilled kebabs, and traditional preparations crafted with precision. The festival celebrates the artistry behind these dishes, highlighting regional influences and generations of culinary knowledge passed down through India’s royal kitchens.

The specially curated menu features an assortment of vegetarian and non-vegetarian delicacies, including signature biryanis such as Hyderabadi Kathal Dum Biryani, Hyderabadi Mutton Biryani, and Murgh Dum Biryani. Each preparation showcases layers of fragrant rice, carefully balanced spices, and slow-cooked ingredients designed to create a rich and authentic dining experience.

The kebab selection reflects the diversity and sophistication of Indian grilling traditions with creations including Shahi Subz Akhrot Ki Seekh, Ulta Tawa Subz Galouti, Murgh Angar Bedgi, and Gosht Aur Hare Pyaaz Ki Seekh. Prepared by the hotel’s Master Chef, every dish combines traditional techniques with refined presentation, capturing the elegance associated with royal Indian cuisine.

The culinary experience is further enhanced by Diya’s luxurious interiors, featuring silver-adorned ceilings, handcrafted chandeliers, Venetian mirrors, and contemporary Indian design elements. The restaurant’s elegant ambience creates a setting inspired by royal dining chambers, allowing guests to enjoy the festival as an immersive gastronomic journey.

Whether for an intimate dinner, family gathering, or special celebration, the Royal Biryani & Kebab Trail offers guests an opportunity to explore India’s culinary heritage while experiencing the signature hospitality of The Leela.

Speaking about the festival, Vikas Sood, General Manager, The Leela Gandhinagar, said, “Biryanis and kebabs carry a remarkable legacy of royal kitchens, regional craftsmanship, and generations of culinary artistry. Through this festival, we wanted to recreate the warmth and grandeur of those timeless traditions while offering our guests an experience that reflects the elegance and authenticity associated with Diya and The Leela.”

Through this celebration, The Leela Gandhinagar continues its commitment to showcasing India’s diverse culinary heritage through thoughtfully curated dining experiences. The Royal Biryani & Kebab Trail brings together tradition, craftsmanship, and luxury hospitality, offering guests a memorable journey through flavours that have adorned India’s royal tables for centuries.


B Natural Launches 'Coconut Cola', Creating a New Beverage Category

B Natural Launches 'Coconut Cola', Creating a New Beverage Category

By Manu Vardhan Kannan

Published on July 16, 2026

ITC Foods has expanded its beverage portfolio with the launch of B Natural Coconut Cola, introducing what it describes as a first-of-its-kind drink in India. Combining the familiar taste and fizz of cola with the goodness of coconut water, the new beverage is designed for consumers looking for lighter, everyday refreshment without compromising on taste.

Built around the brand proposition 'Refreshingly Simple', B Natural Coconut Cola contains Zero Caffeine, Zero Added Sugar, and just 9 kcal per serve. The launch reflects the growing demand for beverages that offer both enjoyment and better-for-you choices.

According to ITC Foods, changing consumer preferences have created a need for drinks that feel lighter while still delivering a satisfying experience. With Coconut Cola, the company aims to address this gap by creating a new beverage category, a hydrating cola that blends indulgence with wellness.

The launch also highlights B Natural's continued focus on innovation, with the brand introducing products that align with the evolving preferences of Indian consumers. Coconut Cola marks the latest addition to its portfolio of differentiated beverage offerings.

image

Speaking about the launch, Mr. Vivek Kookkal, Vice President and Business Head - Dairy and Beverages, Foods Division, ITC Ltd, said:

"Coconut Cola is rooted in a simple consumer insight that indulgence does not need to be over engineered to be enjoyable. With this unique launch, we aim to encourage consumers to rediscover the value of simplicity through a thoughtfully crafted beverage experience - combining the familiar taste of cola with coconut water, we are offering an alternative that is both enjoyable and refreshingly simple"

The product has been developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre (LSTC) teams. Their combined efforts have ensured that the beverage delivers the familiar cola experience while maintaining its wellness-focused proposition.

B Natural Coconut Cola is now available in a 250 ml can priced at INR 60. The product will be rolled out across leading retail outlets and quick commerce platforms in key metro cities, including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.


Ironhill Bengaluru Launches 'The Monsoon Affair' Seasonal Dining Experience

Ironhill Bengaluru Launches 'The Monsoon Affair' Seasonal Dining Experience

By Hariharan U

Published on July 15, 2026

Ironhill Marathahalli has announced the launch of The Monsoon Affair, a seasonal culinary celebration that brings together comforting flavours, nostalgic recipes, and immersive dining experiences to mark the arrival of the monsoon in Bengaluru.

Running from July 15 to August 31, the limited-period menu has been curated to capture India's enduring love for monsoon comfort food through a selection of hearty dishes inspired by regional flavours and seasonal indulgences.

Among the highlights are the Smoky Sigdiwala Bhutta, Madras Curry, Lamb Fry, and Haleem Bun with Mutton Marag, each offering a contemporary interpretation of traditional comfort food while celebrating the warmth and richness associated with the rainy season.

Complementing the food is a selection of refreshing beverages designed for the season, alongside a monsoon-inspired ambience and interactive experiences that enhance the overall dining experience.

With The Monsoon Affair, Ironhill aims to transform the rainy season into an occasion for guests to gather, unwind, and enjoy flavourful dishes in a vibrant setting. The seasonal promotion reflects the restaurant's focus on creating themed culinary experiences that combine comfort, hospitality, and memorable moments.

The Monsoon Affair will be available at Ironhill Marathahalli until August 31, offering diners an opportunity to savour specially curated seasonal dishes throughout the monsoon.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.