In a historic move for the global tourism industry, Shaikha Al Nowais has been officially nominated to serve as the next Secretary-General of UN Tourism, beginning January 2026. The nomination came during the 123rd session of the UN Tourism Executive Council held in Segovia, Spain, and marks the first time a woman has been chosen to lead the organisation in its 50-year history.

An accomplished Emirati business leader, Al Nowais brings over 16 years of expertise in hospitality. She currently serves as the Corporate Vice President of Rotana Hotels and is a well-respected figure in the tourism ecosystem. Beyond her executive role, she also chairs the Abu Dhabi Chamber’s Tourism Working Group and is a board member of both the Abu Dhabi Businesswomen Council and Les Roches Hospitality Academy.

Her nomination not only underscores her personal accomplishments but also signals a significant step forward in enhancing gender representation at the highest levels of international tourism leadership.

The Segovia session was also a moment of reflection and review, as outgoing Secretary-General Zurab Pololikashvili looked back on eight years of transformative leadership. “We have put tourism at the forefront of the global agenda to enhance its competitiveness and economic value,” he said. He highlighted the organisation’s focus areas, including education, investment, rural development, women’s empowerment, and innovation.

In addition to leadership transitions, the Council reviewed sectoral progress as global travel continues to rebound. According to the UN Tourism Barometer released in May 2025, international tourist arrivals surpassed 300 million in the first quarter of the year—14 million more than the same period in 2024.

Member States also received updates on the expansion of the UN Tourism Online Academy, improved data systems, and fresh initiatives in sustainable tourism. One of the session’s major announcements was the launch of the first UN Tourism Thematic Office on Innovation for Africa. Based in Rabat and developed in partnership with Morocco’s Ministry of Tourism, the office will drive innovation-focused tourism projects across the continent in alignment with the UN Tourism 2030 Agenda for Africa.

As Shaikha Al Nowais prepares to take the reins in 2026, her appointment represents both a milestone and a message: the future of global tourism will be driven by inclusive leadership and bold innovation.