Shangri-La Barr Al Jissah Launches SiO2 The Beach Lounge: Muscat’s New Premier Destination

Shangri-La Barr Al Jissah Launches SiO2 The Beach Lounge: Muscat’s New Premier Destination

By Author

Published on February 22, 2024

Nestled on the picturesque shores of Muscat, Shangri-La Barr Al Jissah is elevating its culinary and leisure offerings with the introduction of SiO2 The Beach Lounge, poised to become the city's premier beachfront destination. This new addition complements the resort's 13 existing dining venues, offering guests an unparalleled feet-in-the-sand experience amidst the stunning backdrop of the Gulf of Oman.

Conceptualized by Area General Manager Rene D. Egle, SiO2 draws inspiration from the elemental beauty of its coastal setting, featuring a design that harmonizes with the natural environment. The lounge's name, SiO2, reflects the composition of quartz, silicon, and oxygen, mirroring the sandy shores it overlooks. Elegantly set on the edge of Al Bandar hotel's 500m long beach, SiO2 promises to be Muscat's hotspot for unforgettable afternoons and evenings.

The lounge's aesthetic combines contemporary island beach vibes with the majestic views of the Hajar mountains, creating a serene yet vibrant atmosphere. Guests can relax in the rattan cozy lounge, surrounded by white drapes, and indulge in a menu that revives the senses. The creative selection of cocktails and mocktails, inspired by the four elements of nature – fire, water, earth, and air – are designed to enhance the guest experience. Signature drinks like the "Above the Clouds" and "The Flying Bird" feature unique ingredients such as frankincense for a mythical touch.

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SiO2's à la carte offering, available daily from 5pm until 1am, includes a range of light bites like hot and cold Mezze, arancini, and prawn tempura, perfectly complementing the beverage selections. For shisha enthusiasts, SiO2 provides a special opportunity to enjoy this tradition by the beach, further enhancing the leisure experience.

Adding to the ambiance, the lounge's resident DJ sets the mood with chill-out and acoustic beats, alongside seasonal entertainment throughout the year. With no entrance fee for diners, SiO2 invites everyone to immerse in Muscat's laid-back charm, where nature, entertainment, and gastronomy merge for an unmatched seaside escape.

"SiO2 The Beach Lounge represents our commitment to not just offering a beach lounge, but an experience that encapsulates the essence of luxury and relaxation," shared Rene D. Egle. "SiO2 is not just a place; it’s a feeling, a destination where the rhythm of the night meets the tranquility of the sea."

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Located at Shangri-La Barr Al Jissah, Muscat, SiO2 The Beach Lounge is open daily from 5pm to 1am, featuring live entertainment, an A la Carte menu, and shisha options. Sunset Rosé Apéro, offering a 30% discount on the Rosé collection of beverages, takes place daily from 5pm to 6pm, inviting guests to enjoy the dramatic sunset views in style.

About Shangri-La Muscat, Oman:

Shangri-La Barr Al Jissah, Muscat, spread across two distinct wings, Al Waha and Al Bandar, offers a blend of family-focused and bustling experiences. With its stunning coastline, array of dining options, recreational activities, and luxurious spa retreats, Shangri-La Muscat is a sanctuary for travelers seeking immersive, iconic experiences in the heart of Oman's natural beauty.


Experience a Carnival-Themed Brunch at The Square, Novotel Mumbai Juhu Beach

Experience a Carnival-Themed Brunch at The Square, Novotel Mumbai Juhu Beach

By Manu Vardhan Kannan

Published on February 22, 2025

A Vibrant Carnival-Themed Brunch by the Beach

Every weekend, The Square at Novotel Mumbai Juhu Beach transforms into a lively carnival-inspired destination, offering an exciting and festive ambiance. Set against the picturesque Juhu Beach, the venue is decorated with vibrant colors, balloons, and cheerful props, creating a joyful experience for all guests.

An Elaborate Buffet with Live Food Counters

Guests can enjoy a lavish buffet featuring a mix of regional and international cuisines, multiple live food stations, a dessert counter, and unlimited beverages. The brunch also includes access to the swimming pool and a dedicated kids’ zone, ensuring fun for all age groups.

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Delectable Indian & International Delicacies

The diverse menu includes:

  • Indian Favorites: Pani Puri, Chole Tikki, Dum Biryani, Pulao, Pav Bhaji, and more

  • International Cuisine: Italian, Middle Eastern, and continental dishes

  • Live Counters:

    • Chaat Counter: Pani Puri, Dahi Puri

    • Tandoori Grill: A selection of grilled meats and vegetables

    • Pasta Counter: Custom-made pasta with preferred sauces and toppings

    • Indian Street Food: Vada Pav, Dosas, and more

  • Dietary Options: Vegan, gluten-free, and health-conscious dishes

A Sweet Carnival Treat

The dessert section features:

  • Indian classics like Gulab Jamun, Jalebi, Rasgulla, Kheer, and Carrot Halwa

  • Fusion sweets inspired by carnival-style treats

Unlimited Beverages for All Tastes

  • Alcoholic Options: Cocktails, mocktails, wine, and beer

  • Non-Alcoholic Beverages: Fresh juices, smoothies, iced teas, and signature mocktails

The Perfect Weekend Getaway

With a fun-filled atmosphere, delicious food, unlimited drinks, and live entertainment, this Carnival-Themed Brunch is the ideal weekend outing for families, friends, and colleagues.

Event Details

 When: Every Saturday & Sunday
 Time: 12:30 PM – 4:00 PM
 Location: The Square, Novotel Mumbai Juhu Beach, Balraj Sahani Marg, Juhu, Mumbai, Maharashtra 400049


India Cuts Bourbon Whisky Tariffs Amid Trump’s Criticism

India Cuts Bourbon Whisky Tariffs Amid Trump’s Criticism

By Nishang Narayan

Published on February 22, 2025

India has slashed tariffs on bourbon whisky imports from 150% to 100%, a move that will benefit American liquor brands like Jim Beam. The tariff revision, which was notified on February 13 but gained media attention later, comes amid intensifying criticism from former U.S. President Donald Trump regarding India's trade policies.

Trump, who recently met Indian Prime Minister Narendra Modi at the White House, has repeatedly called out India’s high import duties as unfair to American businesses. He also announced a reciprocal tariff policy targeting countries imposing heavy levies on U.S. exports.

The new structure imposes a basic customs duty of 50% with an additional 50% levy, bringing the total duty to 100% for bourbon whisky. Other imported liquor products remain unchanged at 150% tariffs.

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Experts believe the decision reflects India's willingness to adjust trade policies for strategic partners. Pratik Jain, partner at PwC India, noted that the move could signal India’s openness to tariff revisions for key allies.

India’s $35 billion spirits market is home to major global players like Diageo and Pernod Ricard, who have long criticized the country’s high import tariffs. Vinod Giri, Director General of the Brewers Association of India, stated that while bourbon whisky holds symbolic trade value, the decision is likely aimed at easing tensions with the U.S. and preventing retaliatory trade measures.

As India seeks deeper integration into the global economy, the reduction in bourbon whisky tariffs may be the first step in broader trade realignments.


Chinese Wok Unveils CGI Video Campaign to Mark Its Entry into Kolkata

Chinese Wok Unveils CGI Video Campaign to Mark Its Entry into Kolkata

By Manu Vardhan Kannan

Published on February 21, 2025

Chinese Wok, India’s largest Chinese restaurant chain, has launched a CGI video campaign to mark its grand entry into Kolkata. This visually engaging campaign reinforces the brand’s nationwide presence, youthful identity, and leadership in the Desi-Chinese dining segment.

The campaign showcases a dramatic "noodle storm" sweeping across India, illuminating the map and symbolizing Chinese Wok’s impressive growth. Currently operating in over 220 locations across 35+ cities, the brand continues to expand while staying committed to bold flavors, quality, and affordability.

Blending advanced CGI with compelling storytelling, the campaign reflects Chinese Wok’s modern and energetic essence. The "noodle storm" serves as a metaphor for its rapid expansion, resonating with its vibrant and youthful audience.

Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, shared his excitement: “At Chinese Wok, innovation and tradition go hand in hand to create a unique dining experience. Our journey isn’t just about growth; it’s about redefining how Desi-Chinese cuisine is savored across India. The ‘noodle storm’ visually represents our passion, swift expansion, and deep connection with food lovers nationwide. Entering Kolkata, a city renowned for its love of Chinese cuisine, is an exciting milestone for us. We can’t wait to share our signature dishes with an audience that truly appreciates diverse flavors.”

As Chinese Wok continues to revolutionize the Desi-Chinese dining experience, this campaign marks an exciting chapter in its expansion journey.

Visit the official instagram page of Chinese Wok to witness the new CGI Video campaign.

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