Come May 19, 2024, Shangri-La Muscat in Oman will see the appointment of Joakim Velinder as the Director of Sales and Marketing. Hailing from Sweden, Velinder's expertise will enhance the leadership team at the renowned Shangri-La Barr Al Jissah and Shangri-La Al Husn, two luxurious properties nestled along the picturesque shores of the Gulf of Oman.

With an illustrious background, Velinder joins Shangri-La Group from the Hyatt Group, bringing with him a wealth of experience and accolades as an award-winning leader. His career spans commercial roles across Europe and the Middle East, with notable assignments in Dubai, Bahrain, Saudi Arabia, and most recently, as the Director of Sales and Marketing for Alila Hotels in Oman.

Velinder's deep understanding of the regional market dynamics, coupled with his broad operational and strategic knowledge, makes him a valuable addition to the Shangri-La team. His vision aligns with the ethos of the Shangri-La Group, which emphasizes blending local flair with international standards of luxury and elegance.

Nick Flynn, Hotel Manager, expressed his excitement about Velinder joining the leadership team, highlighting his extensive experience and broad knowledge of the industry and the region. With Velinder's proven track record of innovation and meticulous strategic planning, Shangri-La Muscat anticipates a bright future under his guidance.

As Velinder takes on this new role, he aims to drive business growth in key source markets while ensuring that Shangri-La Barr Al Jissah and Shangri-La Al Husn continue to offer warm and hospitable experiences to guests from around the world.